WRONG: We CAN do something about it..... Stop Buying From RESELLERS

sneaker companies could completely eliminate all of this in one simple way: preorders. Two months before a sneaker comes out you can just add it to cart at retail, and if 100,000 pairs sell they just make more. Then they ship you the sneakers when they are made. It would eliminate 99% of backdooring and destroy the reseller market. But too many people make too much money from the system that exists, and the sneaker companies do not give a shit as long as their retailers are happy. and the retailers are happiest when they get a piece of the resale market. so nothing will change.

Best Sneaker KZfaqr here period.

My solution: don't pay resale and don't shop with known backdoorers. I've got way too many shoes to try and justify supporting people that live off making my enjoyment of this hobby more difficult. You will never see me give a penny of my money to Trophy Room or any Whitaker Group store, and if I can't get it a shoe at or below retail, it's on to the next one.

Used to be a foot locker manager in AUS 20 years ago. That was when sneakers was more niche hobby... resell wasn't as big in those days and really hype Jordans would sit on shelves for atleast half a day. However even back then we would still constantly get approched by Hong Kong or Japan resellers try to approch me to back door on some releases for them to sell back in Asia. I never really did it as i love the game too much. however i do know another manager who did. However the little something extra wasn't enticing enough to consider risking my dream job over at the time. I would only do "back door" and hold 1 pair in a certain sizes for my regulars for nothing extra but a hand shake and a long conversation about kicks. Some i would call to let them know something was about to drop soon. And usually for customers i considered as sneaker nerd friends i may sell them a pair in their size a few days early. But that was the days when it was a underground hobby. I had my hookups a Nike stores and other retailers. We hook each other up not to resell but to enjoy the hobby...

We could rob the plug 🔫 💥💰😂

As long as greed dictates morality we’re all stuck with this.

The pepperoni J1s AND the moldy foam J1s never even made it to retailers in my city, on release they were already in the resellers windows when the mall opened. Was shameless

That green pair behind you with the big' azz white nike check & grey sole is HARD bruh! 🔥💪

They should make Regional Codes on Sneakers that every Batch to a Retailer can be traced down to the store who sells them so they can see exactly who sold those pairs backdoor and kick them out of their tier 0 program following with a lawsuit

24 hour Pre-order window to keep hype on a shoe if you miss it too bad. In person pick up on raffle wins. And if in person pick up isn't possible proof of purchase with I.D. or finally, just make more pairs flood the market on hyped releases like they did the reimagined Breds and Military Blues to the point that resale isn't worth it.

wow, excellent video bro. Thanks for putting this one out, much appreciated!

Excellent work, my friend. 🙌🏾

Simple solution, don't buy those shoes. I don't and haven't for many years now. It's not worth it.

Saw what travis scott was doing and just bought the reps for the mochas not even finna go through the frustration nike deserves the sales loss

What if Nike/shoe companies started doing Pre-orders. They make a certain amount +pre-orders and gage demand. Make less retros, so shoes feel more like a once an alife time opportunity/special.

The allocation process with nike is so corrupt its a joke they need to start handling the releases themselves or at least most the pairs and give the stores or collaborators some of the shoes.

Love the education on weird stuff like backdooring. Keep it up.

Thx for the vid, always wondered the specifics of backdooring

The resell market is dying. All these resale stores popping up in malls and Nike flooding the market with lackluster Jordan releases is killing the resell game

Great vid Jordan

great video bro keep up the content

Thk u for great video, even retail stores are all over back door business. There selling way before release dates .

Back in the day, before apps and online raffles. When you had to physically campout for kicks, I had a bunch of plugs through family and friends who worked at sneakershops, I would get stacks of sneakers backdoored. Was a good time but the profits werent as crazy as today.

preciate the banger! it was another hood classic on god

Great video, thanks for making it. I've been accused of buying backdoor pairs when I get an exclusive from my local who only does FCFS, but haters gonna hate i guess 😅

A Japanese weekly magazine wrote an article claiming that atmos is using backdoor.

I honestly get all my shoes through the foot locker app, the only way I lose out is either I don’t get picked through the raffle or I take too long because I’m at stuck at work I don’t hit the the button when I win the raffle.

Nike could stop this straight away with a stock tracking system. E-tag on every box, they would know instantly which supplier is responsible

Bruh that hat' is dope'

The problem is the sneaker brands. Making exclusives and releasing it in limited quantities. And those jokers can't even be bothered that the resellers are the ones making the most dough. And until now, those hype sneakers are still selling out. While the plain janes are left to be bricks because of over production. I wouldn't be surprise if the new soon to be released travis scotts, or ama maniere, olympics would be unreachable for those who really wants it. It will still end up selling out. So stop buying from resellers. Let them feel the tons of shoes they have on hold.

All these online companies have to do is move their raffle system to EQL. Something which cannot be BOTTED. But they don’t care at all

The sneaker game is all about who and how many units can a reseller get. It’s really a shame for us average joes that keep taking L’s. But really not a way to fix the issue… am very new to the game but did this still happened in the 2000s?

Yea it turned off a lot of true sneaker collections from even trying for releases..I.e footlocker giving its sneakers to goat before releasing them at their stores ....

In my mind, people who use bots are in the same category as those who facilitate backdooring; the outcome for the average sneaker enjoyer is exactly the same. Furthermore, with resale prices seemingly boundless, we forget about the already sizeable markups on retail values. If I was filthy rich, I feel I still wouldn't be able to justify spending that kind of cash on a pair of sneakers that were made on the cheap, by greedy corporations who brazenly exploit both their employees and their customers.

Last shoe I purchased from reseller is the A MA Maniere 3 OG on EBay when they first came out. WHAT WAS YOU LAST Sneaker you purchased from Resellers platform??

Stop paying resale. Problem solved. As long as people continue to support resellers, the longer reselling continues.

Great vid

There is no incentive for anyone to stop back dooring as long as people like me pay resale. I want what I want and call me stupid but I’ll pay. There would need to be a control structure and penalties for people to stop and I doubt that will happen. Did you see Nike’s quarterly report the other day? Stock is at an all time low so they won’t spend to fix this.

Retail stores, Big Brands, and even collaborators don’t care! They are all going to get paid regardless! Yeah a few of us could stop buying and advise others to do the same, but that won’t do jack S#it! The only thing Brands truly care about is their IP being taken, because that could eventually impact their bottom line! That’s why they are going so hard at the rep market! As long as there’s people in the process and extra money to gain the back door will be wide open!

My favorite roadman 😈

7:00 Biggest bull shit explanation ever. *love the Out Soul

i think CEO should have access to all there stores on the phone and fire any employee who backdoor

we can see that this topic hurts bro. We can relate 😢

BD'n kicks is for people who doesn't care about the sneaker community...just a profit opportunity and to increase followers on social media! It sucks and it could be easily eliminated if the sneaker community comes together and refuses to purchase aftermarket kicks! Retail or bust!!

Serial numbers... You'd be able to track who sold it and when?

Ultimately it’s the root of the supply chain that can minimise back dooring & that ends up with Nike. Big releases should only come directly from a Nike outlet or the website. Yes there is an issue with bots but that can be curbed easy enough with AI integration. Agreed it’s a big loss for the independent stores but if they want to be in the game, then Nike should have some SLA’s and KPI’s in place - which merit fair competition and nukes little fucks, that spoil the industry.

Do not contribute to this trade , so stop paying resale by choosing other models or brands. It’s only a sneaker, no one cares if you wear a Travis Scott or not.

If you a smaller reseller watching this get ya money kept doing what u do. Don’t let these randoms opinions fuck with ur motion.

All nike has 2 do is use block chain technology and they can trace every shoe from factory 2 consumer.

Ways to tell someone is backdooring: 1) as long as youre not blind use common sense. If some 16yo has 60 pairs of a brand new shoe ITS NOT LEGITIMATE! 2)these clowns love to self snitch so they will post talking about "the plug", or they will come out and say they got it through backdoor. Or post a video doing it lol

Install rfid chips on the box or shoe for tracking. If the shoes don't get scanned, then tracking doesn't turn off. This could lead to authorities learning who backdoored shoes, eventually leading to loss of tier status and/or jail time for participating in illegal distribution of shoes before scheduled release date.

That dudes mom worked for Nike and he just had to post pictures online. Lol..

nice top…

Dope vid and i understand that rent is needed but illegally doing this knowing that your job is on the line doesn't really make sense

Are you also into designer shoes?

Just don’t ever pay over retail. Problem solved. You don’t HAVE to have those

This is BS, Nike employees getting their pairs first and back door them. Nike factory in Memphis is worst them employees reserve for families and friends with 50 percent off.

I stop buying Nike .

51 views in 5 mins? Bro fell off!! Kiddi g i fkn hate those comments lolol

I only buy when its retail or under. Who are the idiots that buy for more than retail? Lol. You got more money than brains if youre doing that.

Why would anyone buy shoes from someone who poses with their mountain of backdoored/botted shoes? I certainly wouldn't. Gross

Stop getting confused about whitaker : he is not backdooring shoes to pay rent , he is helping Chinese criminals to launder their crime money . He is an awful guy, not a pitiful shop owner….

Tough. Imagine owning a store: Selling 75% of your stock for a 20-30% markup would be pretty enticing. It's hard enough as it is for Small Businesses.

EKIN

A good solution is to buy reps. If everyone that couldn’t buy at retail buys reps, then those greedy resellers would be sitting on shoes that are made from cheap glue, rubber and leather and lose a TON of money and then have to get a real job. Problem solved. 🤣

Within the last 5 years I’ve been more concerned with the latch to, materialism possessions/selfishness for money in this industry. the actually care for a clear standpoint of why a collector does have interest in a specific pair. (Story’s, and history seems out the window) Now it seems whatever hype is a gathering of religious sheep.

All I gotta say, fuck local skate shops too, hate hearing support ur local skate shop

Until we have CBDC’s central bank digital currency this won’t change

Need that jersey asap where did you get it?👀🫗

Yet you clowns keep giving them business and buying resell