Great post. One key in emotional marketing is the use of music. It enhances the experience and ties your emotions to the content.

00:04 Advertising shapes society and influences daily decisions. 01:26 Advertising helps businesses reach customers 02:25 Successful ads evoke emotions, not just showcase product qualities. 03:28 Perfume commercials showcase the artistry and mood of fragrances. 05:12 Two perfume commercials take different approaches to advertising. 06:12 Good advertising helps us build an identity. 07:15 Advertising appeals to our subconscious mind 08:20 Good advertising feeds off our insecurities and deficiencies, leading to unnecessary purchases

It seems the key thing to draw from this is SHOW, DON'T TELL. It's difficult to express value through logical words. It is easy to FEEL value through emotional words or visuals.

That second fragrance ad really works at having an impact on you.

That Giorgio Armani commercial was so good that I ended up buying the cologne

Great video! The ending is deep and unsettling, but true. The economy runs purely on our desire to "be someone" - an ideal. Today we have more choices than ever before and also more anxiety. More comparisons. More pressure. It's ironic that we'd probably be happier if we had less.

My teacher sent me here 👍

Importance of good advertising: In a saturated market, where choices abound, good advertising distinguishes products by either highlighting their qualities or evoking emotional responses, playing a crucial role in consumers' decision-making. Emotional appeal in advertising: Successful advertising often relies on creating a strong emotional connection with the audience, with memorable campaigns focusing on feelings and associations rather than explicit product details. Building identity through advertising: Advertising helps individuals answer fundamental questions about themselves by providing a shortcut to decision-making, offering a pre-packaged identity associated with a product, and alleviating the burden of self-determination.

Showcasing the outcome of the product by addressing the right emotions, can help a brand create a strong impact. In the end it should be less of an advertisement and more like an awakening and hope arousing.

Great video man, it is really spot on! You nailed it with the Emotional response versus the Thought response, and how much better in certain cases, if an ad campaign can effectively combine the two! Such as in the Giorgio Armani, and many movie trailers.

Advertisement is art on making them feel the need that they don't. There is no mind but only needs and compulsions.

Excellent video and quite great photos. SEO grows constantly..

Damn didn’t expect the video to go so deep. Very well thought out and written!

its amazing that people still actually watch commericals with adblockers and DVR. I honestly haven't seen one for about 10 years

"Who am I?" is really what underlines advertising. Brands are simply trying to give you an identity via advertising. That forms the core, the foundation of it. Being a small biz owner and having no orthodox education in business, I try to figure things out on my own. For long, I was not being able to figure this one out - what is at the very core of advertising? Today I know and understand. Thanks a ton. ❤

I was very successful in 100% commission ad sales when I was younger. I got to work with many businesses of various sizes and Scopes. I understand the value and reality of stake holder capitalism. I also remember working with muscular dystrophy patients and how valuable proper ADA certifications are to families. And, working as a volunteer at a suicide prevention call center… there’s not a lot of “markup” or “margin”, on keeping people attached to a world which can be very unfeeling… but, the family’s would certainly find Value in that work. Sectors and markets matter.

When I saw the McD's logo at the start of the video, I knew I had to stay and watch

That was a great video! I'm an ad copywriter myself that was thinking of doing something similar, but can't figure out the part about getting copyright strikes. How did you manage to put all those ads in the video?

I appreciate the effort

underrated channel

Thank you

The scene from Fight Club😍

Back when 'gay' meant happy

Advertisement is very important

The digger one deeps into these things the closer you start to understand everything that has been going on

Please upload more advertisement videos

so if we want to sell products, highlight the feeling, touch the deepest in the subconscious mind of customers, along with attractive packaging. And as a customer, we should choose products carefully.

Im in crisis mode because I cannot watch this video and pay attention to what he's saying. I guess I'm also learning that I am a visual learner because I know I can't just listen to what he says on its own. I feel so uncomfortable in my body right now because I'm discouraged from watching the video, but I want the information I know it has.

GREAT VIDEO! I am watching this for a little research/ ideas on the psychology of selling for a blog post article I am working on for my new blog My Minimal-ish Life. I would love to feature your video and give you credit/link for folks to watch. Can't believe a train/subway would want to have a voice start talking when you lean on the window? That takes the cake on advertising.

I liked the first perfume ad wayy better because it focused on the woman's feeling about herself whereas the second one, clearly, is not meant to attract women but to attract men. Like male gaze to the extreme. "Etereal beauty?" no. "Sex object," yes.

Great content!

Your video was so good i forgot to listen you!

Can you link all the advertisements you used? I'd like to analyze them one at a time

funny how as I was watching this I got bombarded with ads ever few minutes

did she say toilet water?

Thanks

Hello, in my opinion, you spoke very generally and the examples you gave do not have any statistics of success or failure. I hope you will be more detailed and in-depth on the topic of advertising in the next videos

Can you give reference of ur study material on this topic? I want to read.

Yes

thank you

Great

hey how i can understand more about that "manipulation", what should i study? neuromarketing?

Helpful

What're the names of the movies referenced in the video?

Hi what’s the movie at 1:47? Where the guy puts on the sunglasses and sees “No Independent thought”?

Mad Men brought me here

Modern advertising: the Barnum Effect in full effect

The invaluable insights in this content are life-altering. A book I read with like themes transformed my beliefs. "The Art of Meaningful Relationships in the 21st Century" by Leo Flint

On yeah....you seeeeeeeeee...........it's the advertising .

The crazy thing is I have seen eyes prettier than in the Armani ad with the woman

@ 0:32 is from which movie?

wow that last comment a little bit confusing, were going to say its oke, but how do we sell products that says its oke? like Air Jordan, we want to be Mike!

thank god my wife is alergic to perfume! not just for her but for others that think they need everyone in the room to smell them!

name the movies shown in this example?

Yeah, good advertising is very important 👌🏻

Watching this for a school project lol

I was sent here by my teacher - Sunway uni

6:30 - where did you get this clip? My teacher made something similar to this a long time ago.

Wow!

great video!! what's the name of the movie 7:48 ?

America is one bad commercial

If hour want to make a creative advertisements, watch this video. However if you want to make a converting/sellable advertisements, follow Ogilvy's principles of advertising.

👍👍👍

do I need it, can I afford it, and can I survive with out it?? ask your self!

Toilet waters and gay. My how words have taken on new meaning

Hows up on the top?

Whats the Movie at 7:25 please 🙏

What was the movie with sunglasses?

7:03

WHOEVER INVENTED THAT ICONIC WORD WHEN DESCRIBING WHAT FEELINGS IT IS TO USE THEIR PRODUCT WAS "ENJOY" I'M NOT SURE WHETHER THIS WAS EVER PATENTED BUT IT SURE PACKS A PUNCH WITH MILLIONS!!

Advertising period is good

"choose a gay adventure" kek

anybody know the name of the movie at 7:23 ?

Where is the subtitle?

I love Don Draper 👹

Flip name brand, Store brand for life! Owwww..... they got me! :(

🏆🙏👏

Madison Avenue is more successful at shaping our cultural values than we usually care to know or talk about. Corporations, through advertising, have taken over the role of both the church and government! We conform to the norm so we don't become ostracised or eaten! If you subscribe to what everybody else subscribes to, you won't stand out for possible ridicule, nay, definite ridicule. The subject of stand-up comedians is usually the marginalised, already the easy targets of low-hanging fruit. Comedians usually punch downward, with the notable exception of George Carlin. R.I.P. Today we are considered successful if we display relatively rare things for others to see. Our quest for exclusivity is our collective life's work. However, what's good for the corporation is not necessarily good for the community's mental health. Now, you are considered a moral reprobate, deserving of violent punishment if you are not interested in or able to purchase status symbols sufficiently impressive for the jury of public. What's that? Mob rule? Stupid crowd rule? The president should be able to be a poor person, for instance, if they were sane, genuine people of good character, but NO! We all know we, the people, will never allow it. Individually we are smart, but collectively we are drooling half-wits! Myself included, of course. 🤪🤡🎭

wow(i'm korean)

the only advert I like is just eat snoop Dogg because it has snoop dog and some john Lewis adverts that's it apart from them their is no good adverts

Happiness is allmost un-attainable best settle for contentment! rise up againest falseness!

Phycological warefare

Honest :)

Is this video just more advertising

I gotta get me some of that toilet water. 😅

OK - IM SOLD

People watch the game only to see the advertising! Can you believe it?

was that lady high on weed :0

There is no good advertising. It's all garbage I don't want to pay for.

I wonder who the target market is for Armani lol like okay pretty woman walking through rain forest. So what? People these days have the attention span of a peanut. Do you really think they’re gonna sit there and decipher that?

My dream is to be an advertiser 🙂

What if we just forgot to be human.

what the did u get from this vid, guys?

Pro tip for aspiring artists and story teller GO INTO ADVERTISING AND GET GOOD AT IT people **will not** listen to you otherwise.

Help me in ADS

actual useful stuff starts at 2:20 thank me later

MINDWASHING!!! 😡

First you should answer whats good advertising.

Inflation has caused the price of toilet water to skyrocket

@@hello