That line is so powerful, "I will help you do this and I will charge this much". This is a GOLD.

“Get very good at what you do and then you’ll be able to communicate the value” Thanks Dan! -HTC Fam

Key takeaway: People afford what they want to afford. If they truly do not have the ability to pay, it is easier to move on. If they have the ability to pay, but they don't want to pay you, you have not done a good enough job of tapping into their desire to pay.

Key take away: Communicate the value and move on if the client has no desire

When someone tells me they cannot afford my service, I tell them, "That's ok. We are not for everybody. But, when you are ready for the best, you know where to find us." And I say it very nicely, with a smile, because I mean it. If they really are poor, I really don't want them to spend more then is good for them. And I have noticed they really seem to appreciate my kindness. The Cheap customer will come back with further attempts at a lower price. "Sir, if I lowered my price, wouldn't that tell you I didn't give you my best price up front? Do you really want to hire someone like that?" The thing is, the person in front of me is either: 1. Poor. I want to love this person, and not make them feel bad. 2. Cheap/Difficult. I proactively want them to not hire me. 3. Sophisticated/Affluent. Testing me to see if I play at their level. In any case, the course of action designed to attract good customers, and at the same time repel losers, I win all around!

I tried your price raising techniques, and guys it really works

This is what separates us High Ticket Closers from Salesmen. We got deep.

Different from what most teach - Give free and then charge 2500 = Disconnect in prospect's mind! Position yourself so that you are not a beggar for their business! Great info!

The aha moment at the end helped me to consolidate the teaching in this video perfectly. Speak to the value and results you will generate. If you've done things right they will be happy to pay more or offer more in return based on the value you deliver. Keep things simple Excellent video!

You got to be a person of value or everything falls. Get that in order and what client wouldn't want to work with you.

Integration: Be a person of tremendous value so much that you become attractive to clients, Then go High Ticket with great communication of your Value to selected clients. The message communicated = Your value is what they absolutely need. Then Deliver.

Value vs Money- important consideration.

The intro to this video is so bad ass. It makes me feel like I'm watching Who Wants to Become A Millionaire but with actual value. Thank you Dan Lok!

I love you, Dan Lok. I am greatful for your vision, genuine and straightforward approach and your care for what you do.

You are amazing! I cannot stop listening.

Sifu, I loved how to detect the fine line between helping losers and qualifying people properly and to have them see our value. Always find the desire to buy and they’ll take care of the money.

Wow, it's refreshing to see so many young people there eager to learn.

If their problem is painful enough they will pay, or find a way to pay.

You're cracking, breaking and shaking my mind guru Dan. What a gem.

AHA Moment: Being concise with your e-mails, proposals and while closing on the phone is a huge step to conveying your expertise and Status. That you're not afraid of losing clients (which implies you are sought after) and that you ooze confidence. Now I only need to practice this daily in my interactions of all kind. Telling more with less words.

There are very rich people in Africa...

Was enjoying The presentation and picking up good notes on Value vs money then he mentioned Africa and my brakes kind of skidded ..lol yeah that stings abit

Dan Lok is one of THE BEST sales/physiology/life coaches in the game !

First time I hit the bell icon!. Best regards from Syria

I like the ending of this video, so much more appealing than the 'announcer' on the end of other videos. Great video btw.

Sell or be sold

When I joined HTC, did I have the money? No. but I made it happen because I saw an amazing opportunity to invest in myself to change my life forever. I think going forward I can work with people that were like myself before I had the transformation. "Copy cannot create desire" David Oglivy. Much of the same theory applies to High Ticket Closing. We cannot create some mass desire. Sell people what they already want or subconsciously want and don't know it. Positioning is so powerful.

This is true. Poor people somehow get money to buy iphones and houses.

well, folks, I'm writing my first price proposal to a huge American franchise so I'm here seeking advice, I've never done this before and don't know anyone who has but here I am..... I'm shooting for the stars folks... 2020 making big moves no more selling ourselves short

Thank you for providing us the valueable content Dan Sir

Graaaabe talaga ang mga sessions like these with Dan Lok.

Why I didn’t know this Amazing channel before?

Wow this video is definitely very valuable. This raises two questions: 1. Dan you talked about having shady skills. When do we know the expertise is valuable ? 2. The idea about proposal sounds astounding since we can’t prove a % of increase for them, right ? Just speculation.

I'm in Africa Dan, don't scare me.

Dan your the best and next to Jordon Belfort. 2 of my Ever Green Marketing and Sales Mentor. Sell the Value not the Dollar. Sifu Dan your the best in this profession of yours.

Best salesman in Croatia

The example of the businessproposal was really insightful! It really shows how you sell the benefits of your product rather than its features. Nobody cares about what the fuck you have to do to fix their problem, they care about the result and how much they're gonna be spending. Once again I'd like to thank you for uploading this valuable content.

Dan lok thank you for coming in to my life. I am following you for month and half now and every fits in place now this is the best knowledge I've ever come true I love you Dan. Ur the king

Very insightful video! Dan, I love your videos on wealth creation, Wing Chun and JKD! I'm a Wing Chun teacher myself and I'm learning how to create wealth for myself, my family and my community! I would love to have you as a guest on our podcast called 'How to Become a Millionaire'! Let me know what would be the best way to reach you... Best wishes!

Thank you so much Dan for this Masterclass. Awesome chapter, great content and high class mentees in that room.

Ni hao Dan xie xie you gave me so much confidence within one 3 weeks. Now I feel like I can rock it and I realize all your sales learnings. Competence makes confidence.

Value is what people want its not the money. Clients come to you.

My most favourite video of DAN

Dan, for me, I won't dumb down my personal worth and the value I offer to a lower standard for nobody- I am not desperate, and that would come across to people around you. Thanks for this video.

Thank gawd I found dan lok... I'd be stuck with bad clients and poor forever.

I love the intro everytime I see it Dan from Mexico

This is very crystal clear Psychology Thank you Sifu

These videos are seriously addicting. One more, then I need to get to work!! (on myself)

I love challenges and learning, bring it dan.

Genius... Bold concept, but extremely brilliant.

You are legit my friend...transparency is key.

I love dating analogies. I use them all the time. Value is the issue not the price.

Thanks Dan

position yourself as the sharpest most confident charismatic fun individual badass within your niche

Sifu Dan, this is deep..Thanks for the video and I learnt something. Good Stuffs

Excellent advice,Thanks Dan.😁👌

Dan lok sir I watch you from Bangladesh.I will meet you with you as soon as possible

Very very useful. Great job!

Love your client attraction strategy.

Excellent material.

Good One ..

as always great content... thank you

As soon as you bend for a client, you are setting yourself up for a major fall!

Bit late to this video, but how do I attended one of those events. Dan? I'd be really appreciated if u share more such videos.

ive been putting off this video. glad i watched it. super helpful

I think I just cracked the code, Sifu! To become wealthy, practise Wing Chun!!! :O

Take away-thanks Dan for allowing your mentees to share what's happened to them to show me that with the right attitude it's possible for me as it's possible for them.

excellent message!!

Sifu Dan Lok is like Morpheus (mentor) who helps Neo (mentee) to discover how deep is the rabbit hole from the Matrix. But it's your call whether to choose red pill or the blue one.

Amazing!

in my garden Precision Cuts leads to heavy yielder plants same thing in business great start better sales ,,🐾🐾 Fresno California bulldog

Really meaningful video.

How much fucking free value you are giving dan.... Thank you so much for this... Love from India 🇮🇳

People have businesses and are living lavish In AFRICA . Don’t disrespect

If gas prices went to $1k a gallon would you say people don't have the desire to pay or the ability to pay?

How do you get in contact with companies who need high ticket closers?

its amazing and rocking

Hey Dan, real cute joke about Africa. Don’t know what type of calculator you use, pretty sure a continent’s wealth would win that battle. Have you been to Africa? 🤔

I’m a big fan of Dan. But that Africa comment was VERY ignorant. There is plenty of wealth in Africa.

i noticed something..when someone asks a question Dan immediately grabs his bottle to drink...a sign of nervouseness perhaps

This is good!! !@#$@ a lot of knowledge here thank you

This is really a funny story about a great result!

How do your closer students find client's? Through your website or by themselves?

Class in session 📚

Using that word F**k in any situation lowers your status but in this forum is crass and a cheap way to get a nervous laugh. Even that tenous benefit fades if you keep doing it. The wealthier you are, as in your case ,Dan, the more crass it is.

Does anyone else post on KZfaq about this subject? Great video btw!

You guys won't believe my face after hearing about the one sentence proposal. I've written 2x 10 page proposals in the past. (they were rejected)

I love you man, you are my mentor. Very positive. Love the way you explain everything. I wish i could have the option to like your video 100k times I would do that.

Dan you should really do an intro with grand cardone

love that microphone struggle :D good fun :D they are still not use to that one :D

hey dan i got the answer related to my question that i asked about how much to charge for my hight tickets 3K 5k OR 10K. thank you for your help dan. love you

Thanks, Dan! How would you do in a situation where the proposal has been sent to prospect and you don't hear from him back? Would you try to follow up and see if there's any unanswered question? Maybe prospect doesn't see the value and that could be a reason?

Oh Dan give over with that crazy ego intro !!!!

People nowadays in my country cut prices like crazy,i believe there is a better way to entertain the market

I am a 4th year Engineering student doing an internship in Machine Learning. My goal is to become a data scientist and help the world 🌎 in AI projects. My question is how can I apply the high price strategy being a Machine Learning engineer in a IT company!!

Have you done a video about mental toughness yet?

Class

legend

Dan Lok .... Is it better for a person to keep the premium price but offer a discount to close the sale faster?

Can't see any of your master class video, even after registering