With its incomparable performance, the first 911 Turbo revolutionized the automotive industry 50 years ago. With that car Porsche brought to the road what until then could only be experienced on the track. The intensity you feel when the unimaginable becomes possible. Understated elegance and pulsating energy, rich history and technological progress: the Turbo combines the best of both worlds. Even today no one can escape its charm. The Turbo principle: myth, legend, the one and always.
The legendary checked pattern.
As a birthday present for Louise Piëch, the eponymous Turbo “Louise” was equipped with some special features tailor-made for her. For example, only the side windows and rear window were tinted. Passionate about painting, Louise Piëch had to be able to see the landscape in its true colors through the windshield during her excursions in the Austrian mountains. The interior of the 911 Turbo model was characterized by the now legendary checked pattern, which covered almost every surface of the interior and also inspired our anniversary lifestyle collection.
Legendary versatility
Absolutely not to be missed: the exclusive lifestyle collection. Sweatshirts and t-shirts with logo details take up the famous checked pattern, combined with sneakers and of course the Turbo No. 1. Its versatility and adaptability particularly inspired other items in the collection: the reversible jackets and the Bucket Hat they can be turned and worn in two ways, because they have a flashier checked side and a simpler gray or black side. The collection also includes simple plain polo shirts and matching children's clothing. For a trip with the Turbo, the ideal is to bring along one of the bags from the 50 years 911 Turbo lifestyle collection.
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