The Recipe Of A Hit Song | Noah Askin | TEDxINSEADSingapore

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TEDx Talks

TEDx Talks

8 жыл бұрын

What makes a song reach the top 100 billboard? Is it pure chance or is there something else that goes into making the perfect recipe for a hit song?
Assistant Professor of Organisational Behaviour at INSEAD, his current research focuses on music: chart and industry dynamics, perceptions of authenticity, and cultural innovation. Tune-in to watch him talk about - "What is the recipe of a hit song?"
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx

Пікірлер: 186
@TheRoneZone
@TheRoneZone 4 жыл бұрын
It's simple, follow the trend cause it's clearly working, but do something unique to make it stand out.
@axeman1063
@axeman1063 3 жыл бұрын
Working to what end? Pleasing you listening Lambs (or to put money in their pockets??) Read my rant above and learn something kiddo. You'll be glad
@axeman1063
@axeman1063 3 жыл бұрын
"Go not where the path may lead, Go Instead where there is no path and leave a trail". Keith Emerson
@CollinJunus
@CollinJunus 5 жыл бұрын
The 3 key elements of a hit song: Memorableness, Unexpectedness and Spreadability
@andygolem5514
@andygolem5514 4 жыл бұрын
Or a huge marketing budget, no one ever talks about that, they all focus on the sound of the song as opposed to the business of it all. That is way more important.
@vikingslifer2931
@vikingslifer2931 4 жыл бұрын
You forgot the 4th element. A hella bag of money for those payoffs to help push your song to the top..
@iamnoone4046
@iamnoone4046 3 жыл бұрын
Right on bro👍 great points!!!
@getsmartquick
@getsmartquick 2 жыл бұрын
@@andygolem5514 bra preach the branding as well as they network effect people forget that
@Playfulsongstar
@Playfulsongstar 15 күн бұрын
​@@andygolem5514 i don't think marketing can help a song getting hit, but uf it's unique and good for listening it will automatically get hit , because of reels and other social media shorts
@mrbabinga
@mrbabinga 6 жыл бұрын
Seems the biggest problem with music is it is produced for money as the motivator and not for the sake of artistic expression.
@colesmith5916
@colesmith5916 6 жыл бұрын
Making songs and projects takes time and time is money. They do it for a job.
@tobiaslofqvist9341
@tobiaslofqvist9341 6 жыл бұрын
nobody becomes a songwriter because they want money.
@FODeath117
@FODeath117 6 жыл бұрын
“It’s all about a dollar man, don’t let anyone tell you otherwise.” -Wiz Khalifa
@ColinProcter
@ColinProcter 6 жыл бұрын
Tobias Löfqvist, I would love to spend all my time writing and performing songs. That means that songwriting would be my job. That means I'd need to make a living from songwriting. Therefore, making money would be a consideration when I'm writing. All artists have to sell their work in order to continue making it. The masterpieces are the ones where the love of creating outshines the need for money.
@CharlesDegraftJohnson
@CharlesDegraftJohnson 6 жыл бұрын
If you are making music to make a living then it is about the money, everyone is free to make music for artistic expression. It’s cost up to 2 million dollars per single to promote it worldwide for a major artist, how else it paid for ?.?
@bryanpasian
@bryanpasian 4 жыл бұрын
Old town road? Trap enough but has the country element that makes it stand out?
@prodchriscarr
@prodchriscarr 4 жыл бұрын
Perfect example. Also what I thought.
@Sam-cq9us
@Sam-cq9us 2 жыл бұрын
Yes
@mr.yellowstrat3352
@mr.yellowstrat3352 4 жыл бұрын
I'd love to see the charts for the anomalies like Nirvana and others that were a total standout of the time
@FODeath117
@FODeath117 6 жыл бұрын
“It’s all about a dollar man, don’t let anyone tell you otherwise.” -Wiz Khalifa
@noneyour316
@noneyour316 6 жыл бұрын
Can this guy express how Max Martin continues to be a success.
@ReneStover
@ReneStover 2 жыл бұрын
It could be that the So-Called Whitney Houston Song (I will always love you) had already been proven to be a hit in 1974, and again in 1982 by Dolly Parton who wrote it, and recorded in in both of those years, making it a number one hit both times!
@saracombs2908
@saracombs2908 3 ай бұрын
Yep... I was thinking the same thing!!
@jamesjohansson3717
@jamesjohansson3717 5 жыл бұрын
Dudes got a point. That's why Hip Hop made it so big so quickly (despite mostly using samples in the beginning). Using something that seems like it's always been there, but not how you put it out. DJ Quik (Hip Hop artist) talks about this on his video, 'Visualism'.
@Programme021
@Programme021 3 жыл бұрын
"There's hope for music", yes, and this hope is 99% located everywhere but in the music industry he's talking about
@benkalachik2707
@benkalachik2707 5 жыл бұрын
summary of his ted talk( don't alienate people and be unique). thanks for the tips, I didn't know that.
@puremusicdaz
@puremusicdaz 5 жыл бұрын
seems by the lack of any upvotes that you might know it but don't yet put it into practice.
@Airwheelz
@Airwheelz 6 жыл бұрын
Super cool research and a phenomenal presentation! This indeed, has informed my perspective on popular music and also given me a lot to think about as a musician. Thanks to Noah and all the others involved!
@Airbender24B
@Airbender24B 4 жыл бұрын
10:09 "the competitive context in which a song is released. Artists and producers trying to make a successful track can't possibly know what their track will be entering into. So If they have an option, they might as well be interesting rather than generic. It pays to be a little unique." !!!
@soundarya8156
@soundarya8156 3 жыл бұрын
This was the time 1989 was released and 'shake it off' was released.. How cool is that? or... how danceable is that???
@famouszack
@famouszack Жыл бұрын
I'm trying to get sum hit song's. Under my belt 😀
@ColinProcter
@ColinProcter 3 жыл бұрын
Just to add grist to the mill of the "lyrics vs music debate", US and UK rock and pop music was a huge phenomenon all over the world in the 50s, 60s and 70s. Most of these countries did not have English as their first language. Certainly 90% of the youngsters buying records in Europe, Asia, Africa and South America had very little idea what the lyrics in songs by Elvis, Chuck Berry, the Beatles, Rolling Stones, etc. were saying, and yet their songs dominated the charts in those countries for a decade or more. All these fans could respond to was the music. The lyrics were just additional sounds in the mix. Learning English was even discouraged in the Eastern European Comminist countries. In fact, one Western pop song was used as an anti-establishment anthem by teenagers in communist countries. It was recorded off of the radio and pressesd and distributed on vinyl with the title "Shizgarah!" because that's what they thought it was called. Anti-establishment nightclubs, magazines and books were named Shizgarah after the song!! Actually, Shizgarah was a mis-hearing of "she's got it!" which was a line in the chorus! The song was n fact "Venus", a pretty harmless pop song by Shocking Blue, but the sound of the song was urgent and energetic and THAT'S what gave it it's meaning, Not the lyrics. Basically, if there are two identical chart songs, and one has a well written lyric, the higher quality lyric might just be enough to get it to sell a bit more. However, in the modern age (the last 60 years), lyrics have not had much influence over the commercial success of a release. The music has usually (not always) been far more important in carrying the appeal and meaning of popular songs. That is why the lyrics were not accounted for in this video.
@livinGhost88
@livinGhost88 9 ай бұрын
This was amazingly educational. Especially since I've not avidly followed pop culture music, at all.
@tonyofarrell2775
@tonyofarrell2775 4 жыл бұрын
Read john seabrook's "The song machine" excellent book on how hit records are made .Also explains how some artists have star appeal and some just dont.
@dannys2853
@dannys2853 4 жыл бұрын
All about money. If producers want money, they pump the song, release to radio stations, etc. Used to be about drugs and whether the artist owed. There are many talented groups that never got a break Some would not give rights to producers. Prince rebranded himself because he wanted control over his music.
@getsmartquick
@getsmartquick 2 жыл бұрын
Everything is like zen Buddhism we focus materialistically on what we confirm with our senses but the deeper you go the more you realise there's more that meets the eye like planning strategizing systematisation ect it goes deep basically what I'm saying
@Omanjisinkala
@Omanjisinkala 4 жыл бұрын
Am a rapper but this is still helpful
@LuciensMusic
@LuciensMusic 3 жыл бұрын
Its been a never ending journey to improve and I have fun doing it for a hobby : )
@matheusnascimento4575
@matheusnascimento4575 4 жыл бұрын
Such a wonderful idea proven by facts. Awesome!
@JorgeUlloaMusic
@JorgeUlloaMusic 6 жыл бұрын
we got Wolverine's nephew right there
@fletcherbarnes4456
@fletcherbarnes4456 5 жыл бұрын
mind blown
@HandleThiSS88
@HandleThiSS88 5 жыл бұрын
Why is everyone always down on pop music? It obviously sounds really good to a lot of ppl. Isn't that the point?
@interestedbystander196
@interestedbystander196 3 жыл бұрын
It's where the word itself comes from: "popular".
@stiebingiii
@stiebingiii 5 жыл бұрын
I think that all art and music is inspired. in other words, the Creator inspires the creature. Accordingly, human beings are not the source: we are a conduit.
@kingallday7081
@kingallday7081 5 жыл бұрын
TRUTH!!!!!
@cimmik
@cimmik 6 жыл бұрын
What did he mean with the last sentence "We think that there is hope for music yet"? Is music endangered?
@dmitrymarkelov1331
@dmitrymarkelov1331 6 жыл бұрын
I think he's just saying how popular music has become so quote unquote bland
@CrapRapRecords
@CrapRapRecords 5 жыл бұрын
Musics ability to make money for the artist from people listening to your music is endangered! It is almost not possible for others than the Billboard artists to make good money from it, and that is probably 0.00000001 percent of the musicians and artists in this world!
@tatendasiamasika9438
@tatendasiamasika9438 5 жыл бұрын
Yes
@interestedbystander196
@interestedbystander196 3 жыл бұрын
He was saying the trend is for songs to become more homogenized, so projecting forwards, everything will wind up being essentially the same. No creativity, no music.
@Programme021
@Programme021 3 жыл бұрын
It triggered me as well. As if music industry was the only form of music. Music industry is only the crumbling tip of the iceberg. People making music on their own, sharing and jamming together, teacher spreading their love for music, street artists, small band performing in small scenes... this is music, and there's so much beauty in it that we don't even need hope for music. Music is fine and will always be so long as there will be humans around. Just don't take the music industry as it's the only representative of music ! Cheers
@cabalagpothusitse6220
@cabalagpothusitse6220 5 жыл бұрын
we learn in different speed and space
@tatemcilwain1775
@tatemcilwain1775 5 жыл бұрын
Thanks. I'm going to listen to every popular song I can so I can get an idea of what the kids are listening to and then do something similar
@seansoblixe9711
@seansoblixe9711 5 жыл бұрын
your joking right?
@axeman1063
@axeman1063 3 жыл бұрын
@@seansoblixe9711 He damn well better be
@ezeechords3578
@ezeechords3578 8 ай бұрын
G, C, D The crowd go wild
@arunabh9017
@arunabh9017 3 жыл бұрын
song success is secondary satisfaction should be primary!
@iamnoone4046
@iamnoone4046 3 жыл бұрын
Yes!
@christopher.stewart
@christopher.stewart 6 жыл бұрын
interesting ideas, but what about the lyrical content of the songs ?
@ColinProcter
@ColinProcter 6 жыл бұрын
Lyrics don't generally have much bearing upon whether a song is liked or not. They're not that important. Beats, harmonics, melody and riffs are all far more important. You can't dance to a great lyric. Equally, a poor lyric will not generally hinder a song which is musically strong. Just a look at some of the appalling lyrics that have topped the charts proves this.-I also know this from experience; when I find myself passionately singing lyrics that i have no understanding of because a great SOUNDING song is playing on the radio.
@christopher.stewart
@christopher.stewart 6 жыл бұрын
thanks for your comment. i agree with some of your points, but overall they do not convince me that they justify the complete omission of lyrical contents in the study. for instance, i think it would be interesting to study the « performance » (i.e. chart-wise) of somewhat similar songs which have been published around the same time, and then compare their lyrical contents to see if there is some kind of link (i.e. maybe the chart-topper was the less lyrically appalling of the lot). also, i think it would be interesting to come up with some kind of measure of the « zeitgeist-ness » of songs (i.e. how much they reflect the spirit of the time, regardless of quality), and then try to find correlations with how well they do chart-wise. that being said, personally, i have a hard time singing lyrics which aren't aligned with my values, no matter how good the song sound.
@SpiritRaps
@SpiritRaps 6 жыл бұрын
Christopher Stewart good thing it’s still people like you in this world 🙏🙏🙏
@christopher.stewart
@christopher.stewart 6 жыл бұрын
Spirit : thank you for your kindness !
@ColinProcter
@ColinProcter 6 жыл бұрын
Yes, I agree that it would be nice to actually have some measure of what impact lyrics have on the performance of a release. As for a gauge of "zeitgeist-ness", I think that the category of "Typicality", which he says aggregates all of the other factors (with filters for genre, etc) is pretty close to that. Well, it's a gauge of MUSICAL zeitgeist, at least. If you're looking for a measure of socio/political zeitgeist, that's a different thing and would presumably need to take account of lyrical content, which is precisely the thing we've noted the absence of.
@robertrussell9336
@robertrussell9336 10 ай бұрын
To quote Sting, " Surprise is entertainment " I guess the point here is .....just enough surprise to pull you in and hold you for 3 1/2 minutes. Having said that......Mull of Kintyre was released during the punk era. Boy , was that different :) Rules are often broken, once you know them intimately.
@normancrew2739
@normancrew2739 5 жыл бұрын
I would like to know what Adele thinks of your talk.
@nestoroid
@nestoroid 5 жыл бұрын
A Smart Guy.
@cjtodd6244
@cjtodd6244 3 жыл бұрын
He is verbatim describing Billie Eilish rn lol
@jesseblanco4515
@jesseblanco4515 5 жыл бұрын
I'm a hit mastery pro expert
@stevenvialpando8365
@stevenvialpando8365 4 жыл бұрын
So Plankton found the secret formula I see🦀
@philodanceophy.6554
@philodanceophy.6554 3 жыл бұрын
The first tone was taken from the Jackson 5!!! (Love hurts)
@chevysmooth4523
@chevysmooth4523 4 жыл бұрын
The formula is down lol it’s just creating it lol this was dope❗️
@joshwhittington5373
@joshwhittington5373 4 жыл бұрын
If you all want more tips and help writing your songs I put a video on my channel talking about my personal process. I also consulted tips and techniques from artists like Harry Styles.
@revishon
@revishon 5 жыл бұрын
is this up somewhere so you can plug songs in?
@Seraphimthong
@Seraphimthong 9 ай бұрын
Optimal differentiation
@leticiac.585
@leticiac.585 Жыл бұрын
Wow! The whole time that I was watching this, I was sure that you were going to say that the Bieber song didn't do as well as it could have, because it had been done before!😨 The opening that you played was already done BEAUTIFULLY, by the Jackson 5 on their song We've Got A Good Thing Going, but I guess music samples don't change a song's ability to be a hit if there is a younger generation listening that missed the original (which I might add, was actually better, in my humble opinion). You, yourself, may be too young to have heard the original, but I was wondering: Is that a factor used in determining if a song will be a hit? If it was already a successful song in the distant past, and someone takes a portion of it that seems forgotten, does the "newness" to the next generation make it successful again? If we wait another couple of decades, could someone else make that same song a success again? A three-peat? Am I correct in thinking that some sounds are destined to be successful because of some innate connection to our internal makeup as humans? Like does everyone seem to like a song that is in a certain key? For example, do songs in, let's say, the key of G, have a higher rate of being a hit than a song in a different key? Has someone done research cross-culturally and across decades to see if there is a commonality among all humans for certain sounds? Is it possible that there is a song that nearly everyone, and their mother😃(LOL), will love??? A universal sound??? Which artist is the most successful? Fire up all of the algorithms and tell me what song or what artist is the most universal?!!! Seriously, I want to know!!! Are any if my questions making sense ir do I just sound crazy? (Insert maniacal laughter here!😂) I know that this video is a few years old, but I totally enjoyed it and I know very little about music, other than, I enjoy singing and trying to harmonize, and I know that music moves me in a profound way! You're AWESOME!!! Great TedTalk! I hope to see and hear more from you! Thank you!😊
@TarotReadingsandMeditations
@TarotReadingsandMeditations Жыл бұрын
It’s like people are biobots and you have to understand their programming, not withstanding a record company’s ability to get songs on the charts by purchasing a certain number of copies. So are these charts about art or programming by people with knowledge of how to get on the charts. Which is why we hear the same old stuff because these companies with the same old sound are the only ones who know how to chart.
@1imoneyboy
@1imoneyboy 6 ай бұрын
Everything including this is simple. Copy and paste what works + Remix. Let me know one thing you wish to succeed at and I’ll give you the same example.
@Pw614
@Pw614 4 жыл бұрын
My right ear was lonely at the beginning.
@acthebee175
@acthebee175 4 жыл бұрын
Brennan White 😂😂😂
@deaterk
@deaterk 6 жыл бұрын
Could it be more obvious that 'Mr. Hipster' here is himself a non-musician!? Another viewer made an astute distinction between 'pop' (which our academic here is analyzing) and 'rock' (which, despite its popularity) has its origins, and remains 'anti' establishment (i.e. Anti music as commerce rather than, as art). He may have well done a Ted talk about his study and analysis of why the Snickers bar is so great... His comparison of 'Billy Jean' to 'I Will Always...' is completely invalid. The first is a 'dance' tune, the latter a 'ballad'. And to make no mention of lyrical content or subject matter invalidates the entire study. These are NOT instrumental songs. Yet the metric used to analyze and crunch this music into data ignores lyrics, and most importantly the singers interpretation of those lyrics...
@HussnainLahori
@HussnainLahori 5 жыл бұрын
well said brother
@kellykirkpatrick4992
@kellykirkpatrick4992 5 жыл бұрын
This man is a mere datastician and doesnt seem to have a musical bone in his body. You took the WORDS , "to make no mention of the lyrical content or subject matter invalidates the entire study", right out of my mouth. Interesting but lacking Ted Talk in my eyes, however, I have been curious to find the information he speaks of that underlies a hit songs. I do think the information he did provide could be helpful but agree he has left out extremely important information to really understand the big picture view behind it all. The secret sauce is missing some key ingredients. Kelly Kirkpatrick
@sahulianhooligan7046
@sahulianhooligan7046 5 жыл бұрын
Oh here we go, another armchair youtube critic
@victorrabeloficial
@victorrabeloficial 3 жыл бұрын
You see how important is the Marketing when RHODES, has more great songs than COLDPLAY, but COLDPLAY is on The Top.
@mobinrood4986
@mobinrood4986 4 жыл бұрын
how do you explain the success of Gangnam Style :)
@interestedbystander196
@interestedbystander196 3 жыл бұрын
Other than the language, Gangnam Style was actually quite similar to a lot of stuff that was around at the time. It also benefitted from being catchy, having a very charismatic front man, and a viral music video.
@marsai000
@marsai000 11 ай бұрын
Understood
@majormullvad8461
@majormullvad8461 6 жыл бұрын
NAJS VIDEÅ
@majormullvad8461
@majormullvad8461 6 жыл бұрын
LOL DE E KUL
@majormullvad8461
@majormullvad8461 6 жыл бұрын
HAHA. VET
@tobiaslofqvist9341
@tobiaslofqvist9341 6 жыл бұрын
BRA SAGT
@svenlindecrantz3927
@svenlindecrantz3927 6 жыл бұрын
Jarååå
@douglaspearch3813
@douglaspearch3813 3 жыл бұрын
Using the Whitney song as an example is ridiculous - it was from a massive hit film Nimrod!
@babyirene3188
@babyirene3188 6 жыл бұрын
Holy Jesus. What a dope
@ProtokolMusic876
@ProtokolMusic876 4 жыл бұрын
Mmmhm i hear you ...
@CANNIMAGINE
@CANNIMAGINE 5 жыл бұрын
Data that is what humans have become to business. Everything we do or look at on the web is analyzed and someone is looking at the data. Has a computer taken all this data about music and composed a great song yet?
@bigcityjunglecatenvisageth1422
@bigcityjunglecatenvisageth1422 5 жыл бұрын
CANNIMAGINE: I was feeling the same way. What "good" comes from all of this voyerism? Maybe computerisation just gives them an excuse to watch people, simply because they enjoy doing so (who knows?)
@dominicle3539
@dominicle3539 2 жыл бұрын
All the comments here talk about money, you forget the other thing : luck For every one art is created there's hundred identical if not similar art around the world been produced too
@Davi-ep9pw
@Davi-ep9pw 5 жыл бұрын
My song Rumor Is has charted and continue to chart on Internet and Independent radio and topped at #1 in the USA, Canada and the UK. Have you ever heard of my song Rumor Is... You will if terrestrial fm radio gives it airplay consideration. Rumor Is has Hit all over it...Its all about big radio!
@malayalamwriter
@malayalamwriter 5 жыл бұрын
I didn't understand anything. Can anyone simply tell me the answer to this question - 'Why some songs are popular?'
@bigcityjunglecatenvisageth1422
@bigcityjunglecatenvisageth1422 5 жыл бұрын
Johnson Joseph Rozario: I'm not an expert on this, but I would think it is the producers (those in charge) who decide and dominate what music style should be popular for the time-era, and they categorise the songs accordingly. And probably no-one can put up an arguement with them and win. But though, for me personally, I just go with the type/style of music that appeals to me, even if a thousand other people say they hate it. But at the end of the day, I will only spend my money on the music/albums that I like and disregard the rest. Apart from that, just like you I couldn't make any sense of what that guy was saying either. Way too technical and complex for the lay-person. This stuff is more for the sound-technicians within the industry.
@malayalamwriter
@malayalamwriter 5 жыл бұрын
@@bigcityjunglecatenvisageth1422 Ok. So the video is not for ordinary people. It is the worst TEDx video (in my opinion).
@bigcityjunglecatenvisageth1422
@bigcityjunglecatenvisageth1422 5 жыл бұрын
Johnson Joseph Rozario: Well, I think it could be for college students who are studying this field. But for the lay-people like you/me, we won't be able to fathom it. But I was watching this type of thing to try to gather some info about music because I like to write my own songs some times (for my own amusement) and I was looking for ways I could make better of it. I make my songs and poetry just as I feel to do it and it all pans out in the way it does, but I am always looking to improve. But these type of videos are like very alien to me. As for TEDx - I don't know if it's trustworthy or just a money-spinning business/corp. These days everything seems to have an edge.
@malayalamwriter
@malayalamwriter 5 жыл бұрын
@@bigcityjunglecatenvisageth1422 👍
@wpleary2
@wpleary2 5 жыл бұрын
From a data perspective, I find it fascinating. The artist in me finds this repugnant though, if people are using this to guide their 'creativity'.
@interestedbystander196
@interestedbystander196 3 жыл бұрын
Not a problem, and there is not really any conflict here. His data is about chart success only. It is nothing to do with the quality or "worthiness" of the song.
@getsmartquick
@getsmartquick 2 жыл бұрын
Balance the man and machine because the two are one like yin and Yang
@jarrydee2799
@jarrydee2799 5 жыл бұрын
This was 2013, in 2018 all the songs sound the same. The radio is filled with rap beats and mumbling
@Robodog334
@Robodog334 5 жыл бұрын
SO NOT TRUE, just search for music yourself then you'll soon realise that you statement was flippant almost like your intellect.
@zeroceiling
@zeroceiling 5 жыл бұрын
Costs $2 - $3 million to “just” obtain an initial artist’s name recognition....not artist acceptance mind you...and if he is not quite “it”...the money’s gone...Heck go to Ariana instead...pay the money...get a “hit” make your money back and then some....limit your risk!.....Thats why todays industry will never discover another Pink Floyd...Steely Dan...Neil Young, The Doors or Bob Dylan...etc...
@interestedbystander196
@interestedbystander196 3 жыл бұрын
They discovered Adele, Amy Winehouse, Jesse J, Ed Sheeran...
@zeroceiling
@zeroceiling 3 жыл бұрын
Interested Bystander ....exactly...Pink Floyd..Steely Dan...Neil You g...The Doors..Bob Dylan....totally different class of performers....I mean as risky as Adele is....I would say that The Doors were just a bit riskier... Actually I would also love to see Bob Dylan on “The Voice”.....getting a schooling from Christina Aguilera.... In all seriousness....save for Amy W...the rest of the acts were nowhere the type of high risk acts I just mentioned.. ...and guess what...it did turn out that despite the talent...Amy W. did indeed turn out to be too high a risk for the boys in the front office after all..........unlike Mr. Sheeran.
@interestedbystander196
@interestedbystander196 3 жыл бұрын
@@zeroceiling But apart from Jesse J, the others are all quite different to what was "available" at the time they emerged. They are all clearly talented in their own right, but they have achieved massive commercial success by being different enough, while still tapping into what people wanted to hear (and what they could handle). I'm not denying any of the folks on your list either, but there seems to be a bit of jingoism there, perhaps. "In my day, music was better" type of thing. In terms of a really risky unusual recent musical act that has been very successful, I might suggest 21 Pilots.
@zeroceiling
@zeroceiling 3 жыл бұрын
Interested Bystander ...you are not wrong. I am not blaming music / artists of today. There are certainly many performers out there that bring incredible diversity and freshness to every genre. My issue is with the industry. There was a time when producers were a bunch of guys that knew very little about modern music as a whole. As a result, they were happy to let the artists determine the course of their evolution and the evolution of music as a whole. Today, for a variety of reasons, it’s the Harvard MBA’s that largely dictate what gets made and what gets played. They are risk averse and generally do not take a flier on acts that stray too far from certain proven formulas. The result is that we get hit with a lot of similar sounding stuff, and if it doesn’t fit in a box, it doesn’t get picked up. That’s why I reference Pink Floyd...Bob Dylan..etc....as these acts, admittedly in my opinion would not stand a chance unless they somehow pushed up through KZfaq...Spotify...etc. organically. They almost certainly would not have a bunch of promotion money thrown at they from the industry...certainly not at the on-set. That’s the main point I am attempting to make.
@interestedbystander196
@interestedbystander196 3 жыл бұрын
@@zeroceiling I gotcha now. And yes, I agree it would be unlikely (though not impossible) for a real unicorn act to come through the process these days unless it was introduced and gained a groundswell through a non-commercial route. The problem is, as soon as the commercial folks get wind of it, there will be the risk of them killing it (competition) or corrupting it (into the model that "works").
@JustARegularYoutuberBTTF
@JustARegularYoutuberBTTF 6 жыл бұрын
I don’t get why people think justin bieber is bad lol
@NightwalkReal
@NightwalkReal 6 жыл бұрын
Probably because he used to be a pretty obnoxious person - he's much better now
@Neil-Aspinall
@Neil-Aspinall 6 жыл бұрын
Bieber's music is everything that's wrong with Pop music today.
@JustARegularYoutuberBTTF
@JustARegularYoutuberBTTF 6 жыл бұрын
Neil Aspinall no, people that hate on it is what’s wrong
@Neil-Aspinall
@Neil-Aspinall 6 жыл бұрын
LOL your young no doubt. You will eventually be introduced to real music.
@jeevanraj619
@jeevanraj619 6 жыл бұрын
Generic pop face
@thejks444
@thejks444 2 жыл бұрын
idk disapointed not that i expected a revelation in something titled "the recipe of a hit song" but he basically says nothing except the very plainly obvious
@getsmartquick
@getsmartquick 2 жыл бұрын
Damn that's deep that's why I read a book called sacred sounds as well as documentary tunes of tyrants. The doccie is about how dictators used music to control people so use this knowledge ethically
@robertvondarth1730
@robertvondarth1730 3 жыл бұрын
I would like to see this heuristic applied across the most popular songs of all time, not just the top hits. How does yesterday by the Beatles compare with stairway to heaven, compare to Bohemian Rhapsody, Compared to ...
@At0m05
@At0m05 Жыл бұрын
So ok. I'll continue to be creative then? Statics and music don't mesh well. Maybe music marketing should have been the subject. But of course, we'll need more data.
@mr.yellowstrat3352
@mr.yellowstrat3352 4 жыл бұрын
They do the same thing with movies.. it's so predictable. When they dropped the Ted Bundy trailer I said they would soon pump out several "killer thrillers" and literally saw an ad for a movie about Manson before I watched this video.. super predictable but at least it looks good. Can't go wrong with Tarantino
@sasufreqchann
@sasufreqchann 5 жыл бұрын
thats why bts is popular ? they took all top 100
@purplishap7680
@purplishap7680 5 жыл бұрын
Oh mymymy???
@BlueSpirit.
@BlueSpirit. 6 жыл бұрын
Hit songs are usually boring.
@BlueSpirit.
@BlueSpirit. 6 жыл бұрын
Tian Shi My ear appreciates more complexity than a lot of pop music can offer. Pop music is great for a short drive to the store. Unfortunately, the popular often disappoint.
@nagbo13
@nagbo13 4 жыл бұрын
LEAVE BIEBER ALONE!!!!!!! 😂 Nothing wrong with JB. His "Purpose" album especially was 🔥🔥🔥🔥.
@CreapFreek
@CreapFreek 2 жыл бұрын
Seems like a lot of analytical work to find something out that is so goddamned obvious.... lol.
@coral5144
@coral5144 5 жыл бұрын
why
@bobwrotenstien315
@bobwrotenstien315 5 жыл бұрын
So much nonsense thinking these properties of a song describe the essence of the song. Imagine you want to write a song. "Bob, dial in a danceability of .85 , give it a familiarity of .7 and a livlieness of .56" These terms mean nothing, except as a complicated way to describe music that was already created.
@tennisfitapp
@tennisfitapp 5 жыл бұрын
Music is about frequencies..high frequency makes a hit...not this statistics ,😂😂😂
@explorerryan
@explorerryan Ай бұрын
Or those backed by the order or of...lol
@MarkRadice
@MarkRadice 3 жыл бұрын
First of all, Mr. Noone's askin......no self respecting songwriter calls a song a "tune"....the people that call songs "tunes" are the same people you use to see at concerts, when there was such a thing, that can be found clapping on one and three. Second of all, "analyzing" a song to see what makes a hit when you have never written a song in your life is like analyzing an airplane when you are not a pilot. By the way, who's the girl at 2:08 playing with her hair?
@seansoblixe9711
@seansoblixe9711 5 жыл бұрын
who gives a dam about popular junk muzak
@Afritunez
@Afritunez 5 жыл бұрын
All of it is nonsense... have u guys heard of death metal before ?
@cascalavera9388
@cascalavera9388 5 жыл бұрын
Yep, and it is a very different genre from what is “typical” on mainstream media, that’s why there are not many metal songs reaching the top 10 if you compare them with pop, hip hop and edm music
@rmrfboy
@rmrfboy 5 жыл бұрын
doesnt make too much sense.
@martykelly11
@martykelly11 6 жыл бұрын
Waste of time.
@SoundMuzak
@SoundMuzak 3 жыл бұрын
I didn't got anything valuable from this talk
@umutlarpesinde
@umutlarpesinde 6 жыл бұрын
BORING
@asipalacios8701
@asipalacios8701 3 жыл бұрын
lol he knows alot about a hit song but dont have one himself
@storm3380
@storm3380 4 жыл бұрын
yawwwwwwwn!!!!!
@Doctorstrass
@Doctorstrass 10 ай бұрын
Pov: u can't play any instrument and are probably tone deaf
@a.kmojarrad8979
@a.kmojarrad8979 2 жыл бұрын
This explains why music is so awful these days.
@unikumvakuuma
@unikumvakuuma Жыл бұрын
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