The newest freaking market news of the week was curated and evaluated by Mrs.Vu Kim Hanh, a veteran journalist and the Chairwoman of the Business Association of High-Quality Vietnamese Goods. The show is created by Maybe - A platform that discovered talents
Update the market every day.
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00:59 - The Story of Livestream Selling: Does the discount guarantee quality?
Livestream selling on social media platforms is becoming increasingly popular. Keeping up with this sales trend involves not only clothing, shoes, and cosmetics but also fresh produce.
To engage with new customer segments and adopt a multi-channel sales approach, food businesses also need to participate in the livestream selling trend. Although the conversion rate of purchases may not meet expectations, livestream selling has played a significant role in piquing consumer curiosity. It also encourages them to make quick decisions when purchasing products.
05:06 - The story of the relationship between Ho Chi Minh City and the 13 provinces in the Mekong Delta
Ho Chi Minh City and the provinces in the Mekong Delta have a close and mutually supportive relationship for development. The distinctive image of Ho Chi Minh City is not that of a rural area but rather a smart urban center. However, when considering the relationship between Ho Chi Minh City and the Mekong Delta provinces, the rural areas still rely on urban areas, and urban areas also depend on rural areas. Therefore, it is still necessary to construct new rural areas in some suburban districts of Ho Chi Minh City. The connection and mutual support between the two sides are crucial for achieving comprehensive and sustainable development.
13:27 - The story of South Korea's second soft power
South Korea's soft power extends beyond K-Dramas (Korean dramas) and K-Pop (Korean music) as the country is currently developing K-Food (Korean cuisine). In Europe, Paris has the highest number of Korean restaurants. Over the past five years, the number of restaurants in the city has increased from 120 to 250, and takeout orders have also seen a 60% rise.
In 2008, the Prime Minister of South Korea launched the "Globalization of Korean Cuisine" campaign. South Korea not only organizes kimchi festivals and features kimchi in films but also promotes its cuisine through various forms, including cooking classes and culinary competitions.
16:35 - The story of men's grooming enriching many individuals
With the increasing demand for beauty among men, the market for male cosmetics is rapidly growing and attracting the attention of businesses. According to Nikkei Asia's forecast, the value of the male cosmetics market is expected to reach around 1.17 billion USD by 2024. This is a field full of opportunities and challenges for businesses.
In this potential male cosmetics market, Japan and South Korea are competing to gain market share. According to Fuji Keizai, the male cosmetics market in Japan is continuing to grow and has reached a value of about 11 billion USD. However, surveys show that up to 30% of Generation Z individuals use Korean cosmetics. This puts pressure on Japanese cosmetic brands to face fierce competition. Meanwhile, South Korea will need to make further efforts to maintain its leading position in this market.
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