Your history of boost and the ultra boost is missing some important things. 1. BASF originally worked with Puma to refine the foam and design midsoles, then somehow Adidas swooped in and signed an exclusivity deal. You can read about this in the lawsuit. 2. The original Ultraboost did not come with continental branded rubber outsole. It was the 'stretchweb' outsole, with rounded points. This was a very soft rubber, and was widely criticized among runners for its poor durability for a $180 shoe- the rounded tips could wear off within a few days of usage and the remaining rubber was very thin. kzfaq.info/get/bejne/i553hs6jstvUfJs.html This was corrected in the Ultraboost 2.0, when they introduced a redesigned continental branded outsole without the rounded tips. The original ultraboost flew under the radar as it was a top of the market running shoe until Kanye wore it.

Fall? What? I still buy them. They’re the most comfy sneakers ever. Although I wished the design department would wake up. Design has got boring.

The hype may be over but they surely didn‘t fall off🥴🤦🏻‍♂️

When did Adidas boost “fall?” 😂🤣😂

The fall of boost? That's subjective. Especially when boost is prominent in a few yeezy models.

I recently got Ultraboost 19 and I love how they feel like socks, I don’t care about the hype, just the comfort. However I do remember the craze for them and it’s no longer there

I still like boost. I'm not ashamed.

Adidas is sitting on Gold , boost is still by far the best cushioning but they lack what nike is : innovation, great designing, marketing ,And creativity

This is an ad paid by Nike.

I own two pairs of Ultraboost. I don’t care about the hype at all; I just find them really comfortable for my flat feet. They are literally the only pairs of shoes that I can wear all day without my feet feeling any pain!!

I own a pair of Ultraboost 2019 and they are so comfortable with proper grip and by far the best shoes I have ever owned. Totally happy with Ultraboost. I don't think it has fallen.

The most comfortable pair anyone can buy especially like them for work after one purchase I was hooked with Adidas and this line.

"the chunky dad shoe look was in and Nike dominated" Ahhh... so that's why no one buys them here in the EU. I'll stick to my "same old sock style" shoes, thanks

what heppened? spoiler alert: He doesn't know either

Funny how they're still selling thousands of pairs a week. Don't think the redesign in 2019 was much of an improvement, they fit a lot narrower.

Who cares about history. If the shoe is good enough, it’ll create its own future

Do you guys think Adidas Boost hype is finally dead? Personally, I still love the shoes. Especially the OG Ultraboost in black and purple. What's your favorite pair?

I dont think they fell . They just reached market saturation . Everyone who knows about sneakers owns a pair now.

Woah, boost was basically a huge thing in my high school life. I live in a town and during that time, was really hard to buy a pair of UBs or NMDs because of the shortage. Most peers who got it was by going abroad or ordering it online with exorbant resale prices. They were my dream shoes and thankfully got my first pairs of NMD and Ultra Boost on years 2017 and 2018 respectively. At this time, the hype for Boost sock-like sneakers were dying since it became more common (higher supply = easier to get a pair) and as you also mentioned, chunky dad sneakers were taking over. I had a friend who accused me of being an Adidas fanboy and that I always chant "Boost is Life" lmao. But honestly, I really love the simplicity and chill design of the shoes. They fit my personality more than the bright/colorful trendy ones nowadays.

Definately my favorite running shoes. I started with a pair of Boosts last year, now I'm running in Ultra Boosts and have Pure Boosts for everyday situations and they're all the top 3 most comfortable shoes that I've ever had.

The fall of ultraboost : *Off White/ Nike hype*

The boost did some serious head turns for Adidas and I feel that Adidas just took one concept way too far ahead that the juice ran out. It could have easily built multiple brand lines but then again.

I’ve always had a problem with Adidas’ cage and tying system. As a runner, this would cause hotspots on the top of the foot. They’re also relatively heavy for any thing over 3 miles.

I wear a variety of brands. Adidas is one of my casual favs. Honestly, boosts are probably the most comfortable shoe I've ever worn on a day to day basis. That's just my opinion.

A big factor you also forgot to mention is that during the first generation of Ultra Boosts, Adidas partnered with many well known brands within the street fashion community for their own special collabs. The consortium pairs featured brands like Sneakers N Stuff, Hypebeast, Highsnobiety, Reigning Champ, Wood Wood, etc etc and were all highly coveted and Adidas' willingness to partner with brands within the community helped make it more quickly accepted.

Who loves scarcity and hard to cop sneakers.... hype beasts.

How has it taken me this long to find your channel! I’ve been needing you in my life

I recently bought the ultraboost 21 and I love them, flexing and self satisfaction are two different things that can never be combined together

As a track runner, I do love the Ultraboosts in terms of performance. That being said, I don’t think they hold a candle fashion wise, especially to high schoolers like me. Same with the NB 990’s as well

Boost is like air bubbles. They here to stay. The tech itself isn't going anywhere. The shoe designs may be boring now, but the boost isn't at fault. That's on the designers.

Literally nothing happened. People still buy and wear boost kicks all the time 😂

The original pure boost were so underrated. Probably the most comfy pair of shoes I've ever blessed my feet with

This ultraboost is probably one of my favorite vids because of a perspective I've never considered! Please do a vid on this continuous era on collabs like virgil, cynthia lu atmos.

ultra boost is the most comfortable shoe I have ever worn. Started wearing 5 years ago and 4 years ago I bought 10 pairs just in case they ever stopped making them. If I ever wore another type of shoe I knew about it within about 10 steps. Im not obsessed, I just cant wear any other shoe now....

100% the best running shoe I’ve had, I ran decent times in the Manchester Marathon and also the Athens Marathon 6 months later, they are still popular with runners I would think. I’m now on a pair of ultra boost 21. I love them. Fantastic video btw. 👍👌

Adidas will never, ever go out of style because of its quality, durability, comfort and design. As for Adidas Ultra Boots, in my own experience, they`re the most comfortable trainers I`ve ever had. I bought them when they came out first, years ago, and I was totally shocked due to how comfy these trainers were. It was like walking on clouds. I still a few pairs of them and I`m going to buy another pair soon.

Well, I just bought my first pair of Nike running shoes after 7 years of running in Adidas boost. I'm going straight back to Adidas. The Adidas running shoes are superior it has to be said. In terms of aesthetics, adidas haven't kept up but as a technology, I still think the Boost material is far and above the competetion.

I just bought my first 2 pairs of Boosts this week 08/20. The level of cushioning is off the charts. Nike Air is not even close. Iniki and Marathon Tech are definitely more casual than real running shoes but I'm more impressed than I expected. Glad I bought 2.

I remember the first time trying them on. It was something definitely new in a sneaker. But I felt that the sneaker aggravated some joint issues when running. The shoe comfort was great though.

I've only worn the Ultraboost uncaged and for a running shoe, it felt like I could brake my ankle every time I turn. My ankle just keeps wanting to bend left or right. For walking though it's really nice. Very comfortable and no pain. I'm not much of a shoe/fashion guy so this shoe is pretty much the only shoe I wear other than boots for work. Probably will either buy a newer version of Ultraboost or get a Nike running shoe if it still feels like my ankle would break wearing Ultraboost. So far I'm leaning towards Nike as I don't know if the newer Ultraboost will bend my ankle Everytime I turn while running.

:16, 😂 I still have 3 pairs of Lunar Charges, all from the outlet, I love them

What fall?? Today the UltraBOOST 5.0 and UB 21's just came out!! 😲

I’ve been wearing ultra boost 3 years straight

I still love the OG 1-4 Ultraboosts. As someone with bad knees and a bad back they're one of the most comfortable sneakers for me. It's a toss up between them and Nike pegasus with Zoom X and React for my favorite shoes now. Epic Reacts are behind both.

Let’s go! I’m early. Thanks for the great vid, I haven’t tried a pair of ultraboosts on ever. Which I should probably change since I liked my old NMDs so much.

Kanye West made them cool. Then his own shoes killed their clout. That’s pretty much the pop culture explanation.

Title should be “how the adidas boost fell off with dumb hype beasts” .... the show is still fire and still sells . Thing is hype beasts dont even know what they like , if thr internet says its a “rare” show they will jump on it and regret the purchase a month later!

Best shoes I ever had. Recently retired with 1200km and still wearing them for grocery shopping. Love them!

Totally agree on the story part. From where I’m from, they just buy and buy and buy. They don’t care about the story behind of the sneaker. The heart and soul of it. Great video!

These vids are just crazy quality content. I can imagine all the effort u put for making these🔥🔥🔥

Boost is still all I ware, I don't even care whats hype or not it was always about comfort & what I like

I care about my feet more than the story behind the shoes. I love adidas ever since I can remember and I am actually the type of customer who buys 3 pairs of the model and/or different color. Currently my favorites are Adidas UltraBoost 2019.

Can't wait for the yeezy history video!

Your vids are quality, deserve more attention

Just bought the Adidas NMD R1 last week. My second pair. I love them.

tbh i've only had my ultraboost 19 for a few months and they are so outrageously comfortable that i'm locked in to keep buying the shoe. I get the design was a little polarising but i really like them, and the 20s are cool too.

They actually didn’t focus on performance, they focused on style which was the downfall. They never did catch on after a few wins in professional running because boost is incredibly heavy for a foam. Performance shoes started moving to large stack heights and light weight, which is impossible for such a heavy foam like boost. You have to remember, on the Adios, you could only place a small amount of boost in the shoe because of the inherent flaw which is the weight. Nike simply started to clean their clock in performance with the being able to increase the amounts of Zoom foam in shoes as it is so light, creating huge and high stack heights in racing shoes, more high tech weave materials, especially carbon plates, basically they completely overwhelmed Adidas in running with the best tech in every part of the shoe thus destroying them on the track. Check any photo of any marathon and let me know how many competitors are willing to not take the advantage Nike tech gives them. Literally, nobody wears adidas in marathons anymore. When a brand losses the ability to even be mentioned with performance and with an overwhelming lead by Nike in that area, pop and casual culture no longer covets that brand. Pop and casual follows performance, not the other way around.

"The history of the shoe" Yeah theres so much history in the offwhite shoes. They are all the same thing, text on the outside, a 2cent luggage tag, and reverse stitching. People only care about exclusivity, as boost expanded to more shoes people stopped caring.

Just got my pair of Pulseboost HD today. Can't wait to start running in them as a massive heel striker!

at one point i was going for the ultra boost myself till i looked at the reviews and saw the upper ran hot for a lot of people, my number 1 priority is that my running shoes have to be very breathable or else they just cook

Great video again, guys! Big up from Bulgaria! I work very close with adidas and I was really hyped when the 2019 UB came out. I bought it and too be honest - it's an amazing shoe. Probably not that good design-wise compared to the OG version, but still quite good. But the 2020 version really does not step up to the game. It's not that different from the 2019 except for some minor design details and really lacks inspiration. I hope that adidas will do something interesting and inovative in terms of BOOST and midsoles. Meanwhile - keep them vids coming! ✌🏻

From a runner: I wore a pair of Ultraboost for two months, and wound up with a sprained Achilles. I love these shoes for walking around the city. But be warned: The squishy foam beneath your heel, when you run, is bad news.

I got my first Ultraboost last year,,and yes it is the most comfortable running shoes I ever wear ,definitely will get another pair this year

Damn, I still rock boost in some form everyday. I love my Ultraboost 20s. I recently bought a pair of the boost slides. I have a bunch of NMDs and EQTs. it’s a shame that they discontinued EQT. And NMD will be the next to go unfortunately. Although I still see boost staying around for the foreseeable future

Great video as always. I’ve never met a single person who evaluates “story telling” when selecting a shoe.

Ultraboost is my favorite running shoes its so comfortable and there is no need "break in" the shoe like Nike

the first pure boost was the most comfortable shoe i ever had. i wish they would remake those exact ones

I just bought a brand new pair of BYW's, my favorite shoe ever

I've never understood Nike's dominance in the market place, Adidas nearly always produce a far superior product IMO. I buy a pair of Nike and within 6-8 months they are done and I'm binning them, Adidas can last me 3-4 years of regular use. In the UK there tends to be a North vs South divide, with the north being predominantly pro Adidas and the South Nike. I think this may be to do with London being more influence by the States than the North of England is. I suppose at the end of the day "buy wot you like !" but for me it will always be Adidas!

I'd stick to Adidas. I used to use Nike. But after doing my regular runs, I would find my feet suddenly feeling weird- the Nike sole falls off (often). While my Adidas last for years. Value for money and comfort- Adidas!

Coming back to this video to see that the UB 21s have amazing potential and are really futuristic looking

u guys should make a video on kaws figurines and how the brand started an why they are so expensive

Great content as usual, I'm unashamed to say the UBs got me back into sneakers. One nitpick though, when y'all mentioned Kanye wearing the Triple Whites you showed the stock image of the 3.0 instead of the 1.0... this doesn't change the info at all, just something I noticed ha. Cheers.

Whatever dude. These joints are dope.

I am sold on my Ultraboost 20. I have 2 pairs and don't need any other sneaker. Super light, breathable and the most comfortable, what more do you need?

I have been binging your videos mad! Great stuff guys.

These are too short man! you's thinking of doing more in depth projects in the future, got a patreon?

Until you have worn boost you can't know the real feel of comfort shock absorption and bounce in any temperature. Boost Rock! They are the most underrated shoe out there.

Your voice and storytelling is so nice to listen to! Instant SUB man! :D Just watched some videos while working.

The ultraboosts are still my favorite everyday shoe for the summer and ive been buying two pairs a year since 2016

It's just like any other thing. It's new and hype and cool then it just gets old and normal after a while. Be happy Adidas made a great shoe.

Oversaturation is what killed ultra boost not because the shoe doesn't have history history doesn't matter no more people don't buy shoes for that 😂

After 10 years running with Asics, I bought the Boost 20 and I dont think I will ever go back to Asics 🏃🏾‍♀️ Love them

Awesome video! I usually buy my ultra boosts for casual but I do run in a pair of them too and they’re great either way. I don’t think they’re worth $180-200 though since Nike air max 1’s and 90’s still go for $110-130 and are comfortable too. I’d like to see the boosts a little more cheaper. Being a former hooper it’s one of the most comfortable shoes I’ve worn and overall it feels great on your feet, but I agree with you in terms of needing to have more storytelling in the shoe. 👍🏽

Hey bro, been a big fan of your series and I'm learning way more than I ever knew about these sneaker histories, keep it up! A couple things about boost history you didn't mention though: 1. Adidas at first actually seemed to be LISTENING to the consumers. Sneakerheads loved the 1.0 primeknit pattern and went crazy over them. People posted their massive boost only collections. Life was good. Some people started modding their ultraboosts by "uncaging" them. They took an xacto knife and cut out the cages due to constriction on feet for a more "sock-like" feel. Around this time, hypebeast did a collab with ultraboost and came out with the first uncaged ultraboost. Adidas actually took note of this DIY trend and demand for uncaged sneakers and came out with their GR uncaged iterations. When the 2.0 primeknit came out with 3M, it wasn't exactly better in design but it was different. Sneakerheads still liked them but not as much as the 1.0. The 3.0 (terrible primeknit pattern and cloudy plastic cages) was a blatant slap in the face to sneakerheads who had been waiting on the return of the 1.0 primeknit pattern but with better and improved tech like the continental soles etc. The 4.0 saw a margin of improvement with less translucent cages and an attempt at blending the 3.0 pattern with the 1.0 pattern but it still wasn't the OG pattern. 2. @3:35 that's the ultraboost 3.0 not the 1.0 triple white 3. To me, at least, NMDs seemed more like a lifestyle boost sneaker while ultraboost was geared towards performance. This is evident in their collaboratoins. NMD had collabs with bape, nicekicks, pharrell, chanel, BBC. Versus ultraboost getting collabs with parley, college sports teams, sns, hypebeast. There was a bias of fashion and streetwear brands collaborating with NMDs over ultraboosts 4. The ones that started it all are the OG NMD red blue bricks and the OG ultraboost 1.0 purple black (worn by kanye) 5. Why did the hype die? A couple more reasons: Adidas wanted to milk the boost technology as much as they could while under exclusive contracts with BASF. This meant they were pumping out colorways as fast as they could. Initially, the abundance of collaborations and colorways seemed to keep up with the hype, until NMDs started sitting at retail stores (pharrell collab sitting was unheard of) and consumers and sneakerheads became fatigued by oversaturation. This was painfully obvious and it was only a matter of time for it to happen with the ultraboosts, which it did. Especially the continuous next gen iterations which never brought back the 1.0 primeknit sneakerheads loved and asked for. This similar phenomenon is happening with yeezys with colorway oversaturation. However, you could compare this to Nike and their constant colorway retroing and how that doesn't seem to overly fatigue the Jordan models (might not be comparable since jordan 1 especially is such a timeless classic). Then there were also complaints of the durability of boost. At first it seemed like walking on clouds, but inevitably the boost material would compress and become way less comfortable to walk around in over time. Not to mention that they looked terrible with scratches and stains discoloring the foam material and scratches messing up the primeknit material. Adidas seemed to have a history of listening to some sneakerhead community desires (uncaged) but not for others (2.0 and later primeknit design). I do admit though, that possibly the vast majority of people buying ultraboosts are for lifestyle or running purposes, not sneakerheads. So it may have been too niche a market to cater towards. Still, we saw adidas try saving the hype with recent 1.0 retros last year with the cream 1.0, og 1.0, triple white 1.0. These were great but IMO too little too late. Another topic slightly related: 4D. When adidas first unveiled this everyone lost their minds. It actually looked like adidas might start topping Jordan with their constant innovations (instead of constant jordan colorway retros). I remember personally going to the 2018 747 warehouse event and looking at 4D prototypes and the parley ultraboost DNA pair when it was a F&F prototype reselling for $5k+ easy. Ultraboost 4D (og black and f&f white) was also cool with their limited production runs and reselling for hundreds to thousands. They started collaborating with various boutiques to release the 4Ds which definitely met the hype with extremely low stock, but the midsole was always green. Sneakerheads also began diy and customizing by swapping the 4D sole with ultraboost 1.0 primeknit uppers. BUT again, IMO it was too little too late. Only now are we seeing more ultraboost 1.0 4Ds and 4Ds with other colors than the green og color (they do look sick though). Two years later adidas is trying to catch up to what little hype is left in the 4Ds and ultraboosts (trend had shifted to chunky sneakers and already is shifting away from that too...) Likely also since the 4D tech was hard to scale up for GR releases and to figure out color dying etc. I think adidas once said their ultimate goal will be to fully customize 4D sneaker soles to each customer's foot scan which is really cool and I think it might be a game changer for general consumers. Not to mention that yeezy and pharrell's relentless releases have been eating into the demand for other ultraboost and NMD colorways by sneakerheads considerably. Sorry for the rant, but my first hype sneaker purchase was an ultraboost 1.0 triple white when they first came out and it's what got me into sneakers haha. Some of this could also be subjective from my perspective, so take it with a grain of salt!

ultra boost 1.0 still fire to this date

I remember seeing you on IG. I deleted all my social media but I always liked your posts. I’ve been what we in Northern Va call a “Burlington Coat Factory Pimp”. You guys are on some cool shit. Keep the good work up.

I love these and I feel they are the most comfortable shoes I have ever had. but I have fitment issues with these. Some pairs fit perfect and others I need to go up half a size. I stick with NMD’s now since they seem to be more consistent.

Boost was way to overrated. I had some 2017 ultraboosts and they messed up waaaaay to quick so I took extra care instead of just the normal wear. Still they were very comfortable. Good vid guys Quarantine has all of us very bored and this is keeping us educated and entertained.

I got the ultraboost 20 last month bc the iss space collab was on sale for $90 even though I’m not a fan of the painted boost. The noncollabs look better, but were more expensive. I don’t think boost fell off, but I could see it getting a little stale since boost is several years old now. It’s still good technology, my pureboost go are some of my favorite running/athletic shoes. Performance wise they need to keep up with the Nike and their carbon fiber plate

I used to LOVE Ultraboost, but now I'll take any of the new Nikes with React soles over Ultraboosts. More comfortable and the "bounce" lasts longer in my opinion. UB is still great though. Great vid, cheers!

Got my first ultra boost pair a few weeks ago. Most comfortable shoe I have ever had. Tempted to buy another pair just in case this model of shoe goes extinct.

I just bought 5 pair of Adidas NMD... I love my Yeezys and I am an AF1 guy til I die.... but these NMDs.! Man Listen!

Ngl I think Yeezy is one of the reasons people still somewhat care about boost.

Adidas' Amazon store had one color of the Ultraboost 20's on sale this week for $72. At that price I had to have them. Love it when the new model appears, the outgoing model goes on sale.

i remember my adidas swift light greens and they were one of the nest shoes i ever had. bought them in spain and still miss them.

I felt the ultraboost line are too heavey for me. Even for my daily trainer.

When did boost fall?

As a runner I love the boost material. Ultra boosts are bricks and I hate them but their Adios was and still IS legit!

The Ultraboost are still the most comfortable shoes to wear and they still look great. The knitted upper, combined with the great boost cushioning, makes them the best, still. And they still look great! I've tried to find some Nike shoes but there's nothing like the Ultraboost. And you know what? You can also run with them.