The RISE and FALL of Ed Hardy | UNSCRIPTED

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THE CASUAL

THE CASUAL

3 жыл бұрын

#EdHardy #RiseandFall #HowtobuildaFashionBrand
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Reggie breaks down how the Ed Hardy brand became a huge success but because of bad business deals and sponsorships became a pariah of the fashion world.

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Пікірлер: 515
@peezyface
@peezyface 3 жыл бұрын
Ed Hardy never fell off, the clothing brand by Christian Audigier fell off. The clothing brand just enabled the artist, the human, Ed Hardy to do his thing outside of just tattooing. His artwork and tattoos are timeless Americana. Ya’ll need to put some respect on the man’s name because as far as tattooing goes, he one of the most iconic and respected artists by the peers in his field.
@885Blackjack
@885Blackjack Жыл бұрын
exactly. my top 5 colognes are Ed Hardy. TF! lol
@anthonyfauci5859
@anthonyfauci5859 Жыл бұрын
Nah he still blows
@mrguymanjr5777
@mrguymanjr5777 9 ай бұрын
ed hardy sells instantly for me
@bluebestfriend
@bluebestfriend 3 ай бұрын
The Clothing Brand is called Ed Hardy; therefore, Ed Hardy fell off. Your semantics are pointless.
@victormurillo6956
@victormurillo6956 3 жыл бұрын
I definitely see EH coming back and becoming part of today’s hype culture. Just needs Travis Scott or someone similar to wear it. Edit: Not Travis
@anthonyojeda2691
@anthonyojeda2691 3 жыл бұрын
Travis was seen wearing EH a bunch.
@slayyyyyyyyyyyyyyyyyyyyyyyyyed
@slayyyyyyyyyyyyyyyyyyyyyyyyyed 3 жыл бұрын
pinterest people are starting to wear them to be "y2k"
@taffygore6285
@taffygore6285 3 жыл бұрын
Hell no
@MyKeeP81
@MyKeeP81 3 жыл бұрын
I live in nyc and my best friend has an Ed hardy hoodie that’s dope. You’ll definitely see it here and there especially in big cities like LA/NYC
@MADLITS1K
@MADLITS1K 3 жыл бұрын
He just needs to charge a high price tag and then have someone like uzi or any top “influencer” to wear it.. today’s mindset is all about “designer” so if it’s pricey like designer they’ll eat it up & buy it
@dylandoge1627
@dylandoge1627 3 жыл бұрын
Most Gucci and Robin’s looking like Ed Hardy 2.0
@toogoodatlookingbummy
@toogoodatlookingbummy 3 жыл бұрын
I just posted about this brand on my Instagram (tylula.co) 😆 love your videos btw
@kingares9768
@kingares9768 3 жыл бұрын
True true
@nbrisset10
@nbrisset10 3 жыл бұрын
Sooooo true!
@nbrisset10
@nbrisset10 3 жыл бұрын
Rise and fall... and rise again??
@jennypotts2008
@jennypotts2008 Жыл бұрын
Yup 💯
@evilskwerl
@evilskwerl 3 жыл бұрын
Avoid such a fate? I’m not sure I want to avoid making 700 million dollars in a year.
@DeflatingAtheism
@DeflatingAtheism 3 жыл бұрын
Seriously. Sell the brand if you can once it stops being profitable. If not, just hang it up and retire to your private island.
@thesquad2253
@thesquad2253 Жыл бұрын
@@DeflatingAtheism ok
@jonquilmr13
@jonquilmr13 9 ай бұрын
Yea and being one of the greatest tattoo artist of all time
@SteveSmith-kd9if
@SteveSmith-kd9if 3 жыл бұрын
In the winter of 2019 I saw a Ed Hardy leather jacket in the Macy's at Herald Square that costs like 10k, I thought it was the crazyiest priced clothing item I ever seen in my life!
@irakest
@irakest 3 жыл бұрын
crazy thing is, I'm sipping tea out an ed hardy mug right now.
@marcp3788
@marcp3788 3 жыл бұрын
You look like you ain't washed your skin in 15 years as well
@ladyred5468
@ladyred5468 2 жыл бұрын
I see vintage EH coming out of people’s closet more and more I definitely hope it makes a come back I feel like Gucci has done a lot of EH inspired designs so I think it could really be big again.
@xChaosReignsx
@xChaosReignsx 2 жыл бұрын
A friend gave me an Ed Hardy zip up hoodie for free like 12ish years ago.. I’ve been wearing it again and I get a lot of compliments on it. Wish I could find more of my old clothes!
@jennypotts2008
@jennypotts2008 Жыл бұрын
Facts
@885Blackjack
@885Blackjack Жыл бұрын
their Cologne has always been the best of the best for me. My top 5 colognes are all Ed Hardy. Still.
@AntonioLeonPES
@AntonioLeonPES 3 ай бұрын
I have a big collection original ED Hardy in my Closet
@mrboatshoe
@mrboatshoe 3 жыл бұрын
I watched a documentary on Ed Hardy on vice and he's more interested in art nowadays more than anything. Slot of people still want tattoos from him now more than ever. He seemed like he had no worries about what people think about his art on t-shirts
@JeremiahWatkins-zv8bn
@JeremiahWatkins-zv8bn 3 жыл бұрын
Don’t click on the link..
@peezyface
@peezyface 3 жыл бұрын
Yeah, he knows his contributions to American traditional and Japanese traditional tattoo here in the states and the clothing brand was just one small part out of his entire collection of works. If anything just using his name and images. The dude is bad ass and a living legend.
@ibncarter4729
@ibncarter4729 2 жыл бұрын
I understand the sentiment about the brand falling off but the fact that this video coming out on December 29, 2020, 4 days after carti dropped WLR shouting out Ed hardy and at arguably the peak of the y2k aesthetic era not acknowledging the comeback is crazy
@moneycash4048
@moneycash4048 3 жыл бұрын
von dutch is actually coming back
@melancholymartialarts7095
@melancholymartialarts7095 2 жыл бұрын
400.00 for a hoodie 🤣
@charliestout2815
@charliestout2815 2 жыл бұрын
Yeah where?
@RaveeMattRavee
@RaveeMattRavee 2 жыл бұрын
Von Dutch and Ed Hardy never really fell, niggas just stopped rockin it hard like back in the day when everyone from Paris Hilton to Hugh Hefner was wearin em. They comin back slowly, i see people all over the world still incorporating the threads into their daily fits
@spencerflorey16
@spencerflorey16 2 жыл бұрын
Yeah a lot has changed in 2 years
@plymouth491
@plymouth491 Күн бұрын
​@@RaveeMattRaveeWhy would they? That's fucking stupid, endorsing a white supremacist.
@comicog3
@comicog3 3 жыл бұрын
Reggie stuck to that intro with the exaggerated swagger of a black teen 😂😂
@omfgcows
@omfgcows 3 жыл бұрын
Reggie what happened with the black fashion brands of the early 2000s. FUBU, rockawear, Ecko, LRG, Phat Farm, etc?
@secrecynsilenceislaw4224
@secrecynsilenceislaw4224 3 жыл бұрын
Lrg was founded by a Chinese dude I believe..🤷
@boat11111
@boat11111 3 жыл бұрын
And ecko was founded by a white guy only FUBU, rocawear (no k in the spelling) phat farm and sean john were black owned.
@secrecynsilenceislaw4224
@secrecynsilenceislaw4224 3 жыл бұрын
@@boat11111 Karl kani was black owned as well.....🤧
@chrismacks3640
@chrismacks3640 3 жыл бұрын
Don't nobody want to wear it
@Bleek-rs1wg
@Bleek-rs1wg 3 жыл бұрын
Ecko, and LRG wasn’t black owned but good looking
@scizor285
@scizor285 3 жыл бұрын
Do you think that the YEEZY brand can keep evolving when so much of it is based on the general public's opinion on kanye west?
@kaydee1485
@kaydee1485 3 жыл бұрын
I think the brand's relevance is based more on Kanye's aura than people's opinions on him. And I think its gradually establishing itself on it's own(outside of Kanye) especially with reseller and celebrity influence. In the same way Mike Jordan's style doesn't dictate the leanings and look of Jordan and their products.
@31listings62
@31listings62 3 жыл бұрын
@@kaydee1485 especially with that yzy gap deal with mowalola at the helm nah never
@louivillehammer4346
@louivillehammer4346 3 жыл бұрын
Yeezy will never go outta style
@steph1zoe
@steph1zoe 3 жыл бұрын
This was why he split from Nike and went with adidas. Nike wanted to use his music to sell shoes, Kanye wanted to be respected as a fashion designer. A lot of popular fancy designers laughed at him (look up the whole Nigel off white dude) but now Kanye’s laughing all the way to the bank all while making adidas relevant again. Smart moves powered by the belief in self.
@pineapplz8214
@pineapplz8214 3 жыл бұрын
What would I do without this channel. Thanks for making me aware so many different things you have to consider to not let your brand tank
@RjTheTrigun
@RjTheTrigun 3 жыл бұрын
Here's my list: 1. Supra 2. Evisu 3. Red Monkey 4. SouthPole 5. FUBU 6. Bugleboy
@AlexToma
@AlexToma 3 жыл бұрын
RJ I had a friend who was huge into Supra, but recent years the quality seems to get worse and worse. Also looks like they drifted away from their core audience
@pedrosiqueira1898
@pedrosiqueira1898 3 жыл бұрын
Von Dutch Ecko Unltd Staple Pigeon LRG
@kittykatkayroberts2736
@kittykatkayroberts2736 3 жыл бұрын
jptop.buzz
@kingares9768
@kingares9768 3 жыл бұрын
Supra footwear was everywhere and overpriced at one point. Damn
@codeninja100
@codeninja100 3 жыл бұрын
Omg I remember Supra 😭
@cheez369
@cheez369 3 жыл бұрын
How about an episode on the impact of reselling platforms/consignment stores on the overall demand of the streetwear industry (specifically sneakers)? And on demand, I mean the real demand aka end users/collectors rather than resellers. Worth a look?
@maxdondada
@maxdondada 3 жыл бұрын
Great suggestion
@THECASUALco
@THECASUALco 3 жыл бұрын
Worth it. Will do some extensive research
@BArtizzy
@BArtizzy 3 жыл бұрын
Amazing Video! Thanks for the knowledge
@blackberry9013
@blackberry9013 3 жыл бұрын
If Von Dutch can make a comeback, so can Ed Hardy✔✔✔
@fvckuflame3112
@fvckuflame3112 3 жыл бұрын
carti bringing it back
@stonecoldskeet6088
@stonecoldskeet6088 2 жыл бұрын
No. Both brands were marketed heavily by Christian Audigier, and sunk both brands to make as much money as possible as quick as possible. I worked at the EH corporate office, and watched it rise and fall FAST.
@erinwoods8373
@erinwoods8373 2 жыл бұрын
Are we going to forget about Von Dutch’s letter on his death bed saying how n-words and Jews are taking over and how it’s a bad idea, ending the letter with “Hail Hitler”? I just hope people do their research.
@diorkhan4409
@diorkhan4409 2 жыл бұрын
@@erinwoods8373 you watched the documentary lol , you did not do any research
@erinwoods8373
@erinwoods8373 2 жыл бұрын
@@diorkhan4409 baby lol I lived through the shit😭😂. That was cute though. There’s plenty of news articles and documents for the public to read themselves, well before a documentary was made about it. It doesn’t take a rocket scientist to google it either lol so try again
@renatorodrigues5016
@renatorodrigues5016 3 жыл бұрын
Love ur videos keep the good work💪
@PassportStyle2020
@PassportStyle2020 3 жыл бұрын
Great stuff, Reggie! Keep it up. All love
@duqsdiecasthobby9943
@duqsdiecasthobby9943 Жыл бұрын
recently found my first ed hardy pair for 3 dollars in thrift and its a denim jacket! Definitely gonna rock this pair
@simontan5295
@simontan5295 2 жыл бұрын
Michael Jackson was wearing Ed Hardy In the "this is it" documentary. ED Hardy is tattooing legend.
@airpegasus5167
@airpegasus5167 3 жыл бұрын
When I Told My Friends Back In 2005-2006 Christian Audigier , Von Dutch , & Ed Hardy Are All The Same Thing They Didn’t Believe Me.
@alexmathewmendoza
@alexmathewmendoza 3 жыл бұрын
I remember Ed Hardy. At one point in the late 2000s it was ubiquitous. It was very loud and gaudy from the start, but that was part of the brand's image.
@commonwealthcommunitywatch6036
@commonwealthcommunitywatch6036 2 жыл бұрын
LIke the content of these videos, being a designer myself...it helps put a lot of these brands into some type of retrospect and understanding the unseen details behind them. I just subbed!
@amxum
@amxum 3 жыл бұрын
What happened to "NO FEAR"? They were huge in the 90's and a bit of the 00's.
@wellyforpm
@wellyforpm 3 жыл бұрын
He who dies with the most toys.......still dies......
@merph1s
@merph1s 3 жыл бұрын
Yooo... You really brought it back. I put No Fear the same level as And1.
@ricolewis2949
@ricolewis2949 3 жыл бұрын
And1 is Walmart’s bread n butter, but now Reebok is at Walmart
@keezytv7854
@keezytv7854 3 жыл бұрын
Ayyyeeee another upload! Let’s gooo 🤝
@kentogabento87
@kentogabento87 3 жыл бұрын
aye keezy be up in here with the Y2K vids.
@richieh7476
@richieh7476 3 жыл бұрын
keezy x Casual woooo
@THECASUALco
@THECASUALco 3 жыл бұрын
Soon
@laninfapimentel311
@laninfapimentel311 3 жыл бұрын
@@THECASUALco woooooooooooow! that's what I call a good suprise!
@Devananta-Rafiq
@Devananta-Rafiq 3 жыл бұрын
As Keezy said in one of his video, with the rise of y2k 2000s fashion right now, it is possible for Ed Hardy to back on trend, even Von Dutch trucker is like becoming substitute of Chrome Hearts' right now
@Official_MikeyT
@Official_MikeyT 3 жыл бұрын
I have an Audigier Ed Hardy hoodie. It is made of pretty nice cotton the print is still pristine, and I really like the artwork on it. I'm certain that tattoo style will make a comeback sooner than we expect and when it does Ed Hardy will be there in the spotlight.
@ej7396
@ej7396 3 жыл бұрын
I seen Ed hardy in the 99cents store swear to god
@d.j.miller2679
@d.j.miller2679 3 жыл бұрын
In 2010, I bought two pairs of Ed Hardy shoes, in ROSS, for under $40 which was a deal. SN: Ed Hardy, with Affliction clothing line, were also synonymous with casual mma fans who you'll see drunk at Buffalo Wild Wings trying to start fights & say that they could be in the cage, too.
@ricolewis2949
@ricolewis2949 3 жыл бұрын
One of my friends works at Penske pumping gas only wears Affliction. He’s 23. It’s 2021. He’s hella sad.
@DeflatingAtheism
@DeflatingAtheism 3 жыл бұрын
@@ricolewis2949 Weirdly, I would still see Affliction at luxury websites like Saks Off 5th just about two or three years ago.
@donovanh9342
@donovanh9342 3 жыл бұрын
You mentioned Honolulu as one of the locations of Ed Hardy and it got me thinking. A video covering Japan's influence on Hawaii fashion (and vice versa) would make for some great content. I think Landon would have some quality input as well.
@4thlinerforlife
@4thlinerforlife 3 жыл бұрын
This is gonna be the story of chrome hearts
@qle6
@qle6 3 жыл бұрын
Absolutely THIS.
@bsq_2x70
@bsq_2x70 3 жыл бұрын
Chrome hearts been around since the Ed Hardy Days
@A9POLO
@A9POLO 3 жыл бұрын
@@bsq_2x70 exactly
@beyonduniquecollection
@beyonduniquecollection 3 жыл бұрын
It's uncanny early this week a conversation with amother fashion brand owner who's label's esthetics/ targeted market is Ed Hardy & Von Dutch like. The bulk of our chat was licensing products. This was just the icing on top of the cake. Thanks Reggie
@Ramellosugahill
@Ramellosugahill 3 жыл бұрын
Ppl wearing Von Dutch in NYC & Philadelpha right now shit crazy
@brandonwise6038
@brandonwise6038 3 жыл бұрын
It’s actually had a huge resurgence he should have did a little more research
@williamrushman14
@williamrushman14 3 жыл бұрын
yeah but the dude who founded it was a straight up nazi so wearing it is lowkey kinda sus
@Ramellosugahill
@Ramellosugahill 3 жыл бұрын
@@williamrushman14 nowadays nothing comes from a pure source.
@williamrushman14
@williamrushman14 3 жыл бұрын
@@Ramellosugahill this is true
@uglyfxxx6981
@uglyfxxx6981 3 жыл бұрын
@@Ramellosugahill yea but 90% of things weren't created by nazis. Big diff.
@missmimosa7420
@missmimosa7420 2 жыл бұрын
My mom always wore ed hardy and I still love it and always have😈2003 baby lol
@midnightslayer3860
@midnightslayer3860 Ай бұрын
Same
@keezytv7854
@keezytv7854 3 жыл бұрын
the ending LOL!!
@ezradegreat
@ezradegreat 3 жыл бұрын
Please do a VOD about the fubu brand!! The rise and fall and the attempted come back collar with puma! Love your channel. Very good and informative
@TurdFergusson318
@TurdFergusson318 3 жыл бұрын
I’m sure Ed Hardy doesn’t mind his "downfall" when he looks at his bank account.
@roymccraw2288
@roymccraw2288 3 жыл бұрын
I just ordered i vintage Ed hardy shirt today let’s go !
@erock864
@erock864 3 жыл бұрын
ECKŌ Unltd should make a comeback!! I have a hoodie almost 2 decades old that STILL holds up with multiple wears & washes through the years. I mean the quality is impeccable! No fraying, no loose threads, barely any pilling.
@jamaleog8591
@jamaleog8591 3 жыл бұрын
Yeah my favorite 😁 people always asks where to get the shirts if I wear them
@justinlaughinghouse8794
@justinlaughinghouse8794 3 жыл бұрын
I’m addicted to this channel and I’m not ashamed
@spencer1317
@spencer1317 3 жыл бұрын
...Is it possible Master P could be the owner of Reebok and if so what could or does this mean? Thanks
@GreenPenguinSliding
@GreenPenguinSliding 3 жыл бұрын
I used to have ed hardy shoes that were my absolute favourite in elementary school
@DisHappah
@DisHappah 2 жыл бұрын
its now 2022. you can now buy Ed Hardy shirts in ROSS for 10 or 15 bucks each, lol.
@grooviestneedle
@grooviestneedle 3 ай бұрын
🤫🤫🤫
@yourfashionarchive427
@yourfashionarchive427 3 жыл бұрын
great video
@adoniswept2859
@adoniswept2859 3 жыл бұрын
I loved this video💪🏾 thank you!
@smackroscoe
@smackroscoe 5 ай бұрын
Ed Hardy is considered a true legend in the tattoo world. The clothing line thing was shrugged off. He’s documented TONS of his artwork & he changed tattooing forever. Ed Hardy’s body of work will outlive us all.
@victoriapoirier8010
@victoriapoirier8010 2 жыл бұрын
There's two of his perfumes that I only wear and it's been my go-to perfumes forever
@dgt6361
@dgt6361 3 жыл бұрын
Ed hardy is so fire.. nothing fell off lol. It’s a quintessential part of 2000s culture.
@MindaugasKuzminskas966
@MindaugasKuzminskas966 4 ай бұрын
ed hardy hats go crazy
@roncuyos1595
@roncuyos1595 3 жыл бұрын
Did you just slip some Avengers lines? Happy New Year Mr.Casual 👌
@mahanur314
@mahanur314 3 жыл бұрын
Great sharing bro👍
@AngelTorres-wf4sh
@AngelTorres-wf4sh 6 ай бұрын
Funny how I came across this video. I was his contractor for 5 yrs. Constructed 1st store on Melsrose Ave n so on. Built the booths for Vegas shows Project n Magic. Fun times but as fast I went up it came down. Christian was a super talented man!!
@blackdiamond7907
@blackdiamond7907 3 жыл бұрын
I want to know what happened to used jeans by Elie from the 90s and I.O.U clothing line or Damaged Jean's, Skidz , and Z cavaricci ?
@philippeholthuizen
@philippeholthuizen 3 жыл бұрын
I'm not sure I agree that the 'rise and fall' model is a bad thing. For a creative it can be a god-sent, cashing in for a while, and then allowing them to start again with somethin interesting and fresh. Not to mention that with the kind of unbridled growth that 'Ed Hardy' the brand experienced, you might just be along for the ride up to a point. Had Ed Hardy not licensed his designs to Audigier, he might never have seen the potential. The fact that he was able to buy it back is a really nice development too, where he can now build on a relatively solid and interesting foundation. I do personally agree the 'slow growth with more control' model is preferable. But if you find a way to go big, just take it and enjoy the ride!
@DeflatingAtheism
@DeflatingAtheism 3 жыл бұрын
I left a comment where I said the hype and oversaturation model is actually ideal for a short-lived brand, as you get to wring money from consumers of every degree of spending power as the brand progressively moves from Melrose Avenue boutique shoppers to TJ Maxx clearance shoppers.
@DayJones
@DayJones 3 жыл бұрын
You put the fun in learning about everything fashion, thankful man 🤍
@885Blackjack
@885Blackjack Жыл бұрын
I'll still buy that Ed Hardy cologne any day baby. Shit will always be diesel
@DrAndrey513
@DrAndrey513 3 жыл бұрын
Hardships that great brands today went through to stay in competition? what makes a brand stand out like gucci or versace or zara. Why do people keep coming back to those brands? A lot of questions, things I think about.
@kaydee1485
@kaydee1485 3 жыл бұрын
Its straddling that fine line between exposure and exclusivity and being very active and intentional about your brand image, that is how the public sees and knows your brand.
@kaydee1485
@kaydee1485 3 жыл бұрын
And also about coming up with dope work, or getting someone to make your work look dope.
@DeflatingAtheism
@DeflatingAtheism 3 жыл бұрын
Versace has quite a bit of legacy, Gucci has quite a lot of legacy. Both should have materials, construction, and design at least somewhat commensurate to their price points, and don't rely on branding and hype. Versace Collection is almost mass market at this point; IMO, get it on sale and it's a good way of getting well-made, well-designed basics and accessories that don't cost an arm and a leg.
@craiggrant28
@craiggrant28 3 жыл бұрын
Yooo Greay Video definitely 2 biRdz 1 stone.... Von Dutch.
@josecortez5213
@josecortez5213 3 жыл бұрын
I have never in my life bought an article of clothing from Ed Hardy, Bon Dutch or Affliction. I feel sorry for those who have lol.
@xx3uddhaxx
@xx3uddhaxx 3 жыл бұрын
Oof, I feel personally attacked. In 2010 I rocked Affliction 😂. SMH 🤦‍♂️
@outkast53
@outkast53 3 жыл бұрын
😢😢😢
@Resmith18SR
@Resmith18SR Жыл бұрын
Jose must wear Pampers. LMFAO
@datacipher
@datacipher 3 ай бұрын
@@xx3uddhaxxlol… well of the 3 affliction is by far the toughest and coolest… I ALMOST bought some Affliction back in the day - but fortunately came to my senses.
@RUGGENGRAATKWIJT
@RUGGENGRAATKWIJT 3 жыл бұрын
VonDutch is being pushed by the rap industry at the moment. I've been seeing alot of VonDutch caps on upcomming rappers lately.
@gerbagerb6581
@gerbagerb6581 3 жыл бұрын
Thanks to King Von from Oblock. R.I.P
@AlexGarcia-ew2fv
@AlexGarcia-ew2fv 2 жыл бұрын
Back in 2005 here in Miami fla....in the clubs it was EH..everywhere...
@adriangails1015
@adriangails1015 2 жыл бұрын
The music in the background is banging!
@onescity
@onescity 3 жыл бұрын
Do one on Evisu! This was dope
@layZgy
@layZgy 3 жыл бұрын
Anyone know how much ed hardy jeans retailed for in 2007?
@OneWayMoney
@OneWayMoney 3 жыл бұрын
Ed hardy shirts and true religion jeans was nice back in the day lol
@kimfuruwal9285
@kimfuruwal9285 3 жыл бұрын
Yeah under that era i was rocking Evisu.
@MontyVirusHM
@MontyVirusHM 3 жыл бұрын
all that stuff is back rn
@Vetox91
@Vetox91 3 жыл бұрын
It's coming back, you heard it here first
@uglyboychamoy2329
@uglyboychamoy2329 3 жыл бұрын
Ed hardy need to make that comeback. Von Dutch is coming back because I see rappers rocking their hats. Ed hardy should bring back the bedazzled hats back because they are such a beauty. I got sum ideas for Ed Hardy and wish to work for that company. There is a chance Ed Hardy could make a comeback, Playboi Carti recently mentioned Ed Hardy in his songs. Get Playboi Carti rocking Ed Hardy and the rest would follow.
@maxdondada
@maxdondada 3 жыл бұрын
This is good content
@24sevencinema
@24sevencinema 3 жыл бұрын
great look back I remember wanting a EH watch with a leopard on the face it was hot I saw it a few times but then it disappeared I should have brought it
@lebohangmbeje4361
@lebohangmbeje4361 3 жыл бұрын
I’m an illustrator and general creative and I want my shit to be used by different brands etc and that “brand book” advice was so insightful. Definitely noted 🔥
@jakdrpr7376
@jakdrpr7376 3 жыл бұрын
Most of the tats I got in the Navy was from various shops in the pacific islands and Asia and they have that standard old-school tat look . I've had younger
@stephen-john1677
@stephen-john1677 3 жыл бұрын
Reggie I'm still waiting on the rise of Verdy 🤔, at this point his done quite a bit especially in the collab department. So it will be cool to hear how he started.
@twt000
@twt000 Жыл бұрын
I'm wearing an Ed Hardy T-shirt as I watch this.
@We.r.outside
@We.r.outside 3 жыл бұрын
I’ve acually been seeing a lot of people bring back von Dutch lol the hats specifically
@WeLiveWeDie
@WeLiveWeDie Жыл бұрын
Ed hardy back now baby
@sonniej1948
@sonniej1948 3 жыл бұрын
Like to hear more about Raw/G-Star. Great topic on Ed Hardy because I have several t shirts that I now use as under shirts.
@badsolja1
@badsolja1 3 ай бұрын
I still have few pieces had never been worn from Ed hardy and Ed hardy by christian audigier from that era christian audigier Design usually goes with much higher prices back then Very cool and very elegant designs I would like to see a review about primo emprio
@philliplyn2692
@philliplyn2692 3 жыл бұрын
Still have most of his gear from jean jackets to others to name still rocking my own 🙏🏿🙏🏿🙏🏿🇯🇲🇯🇲🇯🇲
@tshiamomogale207
@tshiamomogale207 3 жыл бұрын
I'm from South Africa and the way Reggie said Yooohhannesburg (Johannesburg).... 😂😂😅😅. The flare though ! I'll never say it the same ... forever Yooohhannesburg 😂😂😂 People here bout to kill me 😂😂😂
@jonquilmr13
@jonquilmr13 9 ай бұрын
Im still trying get an Ed hardy shirt, HE IS THE GOAT
@WC_Beer_Reviews
@WC_Beer_Reviews 3 жыл бұрын
How about the denim industry? Levi's, Lee, industrial work wear like bib overalls, coveralls. Can that be a video?
@SeAn-TheRuLeR
@SeAn-TheRuLeR 3 жыл бұрын
Von Dutch atucally made a comeback its weird he said that I still see it being worn n sold in more higher end street wear stores
@sanyatesGRIA
@sanyatesGRIA 3 жыл бұрын
Boy the trucker hats and polo shirts with the flip up collars come back into view. Once it got to the suburbs, it was a dub.
@TheeMaximus
@TheeMaximus 3 жыл бұрын
Thought this was a Star Wars discussion based on Reggie’s outfit
@MarcoPanache
@MarcoPanache 3 жыл бұрын
Yo Casual! What ever happened to the brand Rock&Republic?? That label also had a meteoric rise and crash in the early to mid 2k. great show, btw... timely topics.
@blackdiamond7907
@blackdiamond7907 3 жыл бұрын
You can buy rock and republic at Meijer super market in michigan.
@gmgmontana4328
@gmgmontana4328 2 жыл бұрын
i would still rock ed hardy just coz i like the designs
@pedrosiqueira1898
@pedrosiqueira1898 3 жыл бұрын
Alexander Wang next! 😂😂😂
@tujaun1
@tujaun1 3 жыл бұрын
True I don’t see it as much
@pedrosiqueira1898
@pedrosiqueira1898 3 жыл бұрын
@@tujaun1 he just got canceled.
@tujaun1
@tujaun1 3 жыл бұрын
@@pedrosiqueira1898 wait why?
@pedrosiqueira1898
@pedrosiqueira1898 3 жыл бұрын
@@tujaun1 sexual assault allegations
@Deeone282
@Deeone282 3 жыл бұрын
The question should be why did Ed Hardy clothes rise at all. They were ugly.
@jflowers6620
@jflowers6620 3 жыл бұрын
What happened to FUBU and Rock -a- wear and Karl Kani?
@beyonduniquecollection
@beyonduniquecollection 3 жыл бұрын
Yo Ed Hardy has a store that opened in Wrigley ville right across from the Cubs stadium in the begining of 2019 so many shops closed up shop since Covid, but they are still in business. 700 million is alot of staying power! BUC YEAH!!!
@faralteezee4474
@faralteezee4474 3 жыл бұрын
_Christian Audigier also managed Von Dutch._ *A life long mystery, finally resolved!*
@AlexMartinsBrazil
@AlexMartinsBrazil 3 жыл бұрын
When the casual will make a collab collection with mastermind japan
@arellavant
@arellavant 3 жыл бұрын
I’m wearing Ed hardy she got on stilettos she my best friend no we not a couple
@kittykatkayroberts2736
@kittykatkayroberts2736 3 жыл бұрын
jptop.buzz
@memz8952
@memz8952 3 жыл бұрын
carti yuhhh
@memz8952
@memz8952 3 жыл бұрын
im copping ed hardy just bc of carti lmao
@SouljaChar
@SouljaChar 3 жыл бұрын
Best song on the album no cap
@jaysato
@jaysato 3 жыл бұрын
von dutch! yes makes total sense now
@satoshioyama
@satoshioyama 3 жыл бұрын
Von Dutch wasn’t owned nor started by Christian. It was originally owned and started by a guy name Mike Cassel and Donald Cassel. Mike Cassel is the original owner of Bronze Age clothing brand out of Venice beach CA. And to wrap this around. Christian Audigier copied the entire brand business from Von Dutch to Ed Hardy brand and other brands. Also the brands image was misconception to general public. Which Ed Hardy brand was never marketed with Ed Hardy’s tattoo business background and history. But also Ed Hardy brand was sold to a company call Iconics which picks up all the brands who falls and they replace in to another market by utilizing the same brand image, such as like Joe’s Boxers. And the Von Dutch brand just tried to resurface in American market through stores like Zumiez in 2019 Spring to Summer season. Soon there will be documentary about Von Dutch. Yes I’ve worked with all of them and that’s how I know the inside... keep your eyes on for this new Von Dutch documentary coming soon...
@MichealC
@MichealC 3 жыл бұрын
So question, can I still wear my Ed Hardy jeans. Is it played out.
@THECASUALco
@THECASUALco 3 жыл бұрын
Always wear what you want and wear it well
@fjones1914
@fjones1914 3 жыл бұрын
I never saw the appeal of this brand. It looked like disposable clothing.
@aaronbirtig
@aaronbirtig 3 жыл бұрын
All clothing is disposable
@fjones1914
@fjones1914 3 жыл бұрын
@@aaronbirtig Some sooner than others.
@meetgala6455
@meetgala6455 3 жыл бұрын
I remember my dad had gifted me a pink ed hardy classic skull design tee
@PYGODcom
@PYGODcom 3 жыл бұрын
Staying in the same, Affliction and Tap-Out would be good study case too.
@Nottinghamfinest
@Nottinghamfinest 3 жыл бұрын
I see Von Dutch and no Ed Hardy these days
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