no one was tricked by juul, everyone in my highschool knew there was nicotine in it. juul definitely addicted a new generation but i really don’t think it was their evil intentions. teenagers will always find a way.

As a high schooler in 2016, the kids who vaped definitely knew that there was nicotine in vapes and that it would be bad long term. They just literally didn't care. It made them look cool and that was all that mattered. The now adults complaining that they didn't know better is a absolute joke to me.

As someone who just graduated high school, and who has had many mods, I knew what I was doing/ getting into. You can’t tell a young generation not to do something because we will always find a way to do it.

Mushrooms did wonders in my life. Over the course of my life, I've suffered from uncontrollable, depression, anxiety, alcohol, smoking, and illicit pills addiction. Imagine carving heavy chains for a long time and then all of a sudden that burden is gone. This is something that really needs to be used globally to help people with similar health challenges. I've been sober for 6 years and have my life back.

Slightly off topic, but I remember finding an old Juul pod on the bathroom floor and assumed it was a lost flash drive (I had never seen a Juul before this). So I naturally turned it into my school's lost and found, and I ended up having to serve a detention because of it. Word spread that I "got in trouble for smoking" and in a few days, I was suddenly "popular". When I mentioned it to my family, my Grandma just sighed "It's the 50s all over again...you either smoke or you're a loser".

Let's all not forget how many of our parents were smoking cigarettes since the age of fourteen or fifteen, youth will always find the products they want...

I was a pack to half a pack smoker a day until juul. I switched to juul when the pandemic hit bc I knew I couldn’t afford $10 a day patiently waiting for backed up unemployment from my shut down restaurant job. I didn’t think I could do it, go from heavy religiously smoking every day to this device and get the same satisfaction from a cigarette. After a week or so I didn’t miss my morning smoke with my coffee or having to drive to get cigarettes once I was out. I than realized how bad I smelled and my belongings I constantly smoked in or near…I was finally ready to switch. Then low and behold my state issued a band on all flavor vapors and it Infuriated me because I finally was off actually tobacco. Juul helped me, I wish it wasn’t so negatively perceived but actually a godsend to smokers who choose to quit cigarettes. My state may have chosen to ban the flavors but it doesn’t stop the teens from buying them from low key non chain stores, I say they’re more hooked now than before. Juul only has a bad rap for advertising when big Tobacco has been doing this for over 70 years, magazine ads, tv ads, mad men etc. Juul was never the problem, big tobacco just hated the competition

Juul hit my highschool like a brick back in 2017-18. The bathrooms in between class periods became juul rooms consisting of a large group of boys in a circle passing around 3-5 juuls around. No one left without a strong buzz. My friend made alot of money refilling pods. He had a large cup in his room filled to the brim with empty used pods and would buy juice online and refill them. I graduated 2018 so I don’t know what it’s like now but I’m guessing it’s worse with the fact that weed carts are a big right now.

I worked for Juul in Canada for over a year. They were so generous to their employees with salary, bonuses, car allowances, free lunches, benefits, perks, trips and more. It's no wonder they had to cut 80% of positions to cover costs once more regulations came. It was fun while it lasted.

As a graphic designer I would just like to say their marketing and logo are ON POINTTTTTTTT branding and marketing can make or break a brand even when it's a terrible product

I’m going to be honest I knew exactly what was in it and didn’t care, the nicotine made me feel better even if it was only temporary. I still vape and smoke and will try to quit someday. I really have no one to blame except for myself and understand that my actions have consequences.

I'VE BEEN SEEING POST EVERYWHERE ABOUT FOREX TRADING AND CRYPTO CURRENCY, A LOT OF PEOPLE KEEP SAYING THINGS ABOUT THIS TRADING PLATFORMS PLEASE CAN SOMEONE LINK ME TO SOMEBODY WHO CAN PUT ME THROUGH..?

I'm a cigarette smoker, and the scale they go through to put out a ban on e-cigarettes is crazy. At the same time the big cigarette companies are still free to sell however they want, with only a warning on the package. I honestly can't wait for the day I got the strength to stop smoke

Kids aren’t as stupid as they make their parents think, we all knew what we were doing.

it's not really the company's fault that kids are vaping/smoking. Blame it on their parents or the shop that is selling to teenagers.

As much as I dislike Juul, I feel like there was a lack of personal responsibility on the parents/kids side. If we start banning products like these, it impacts the people the product was actually designed for and scares potential start ups from coming to fruition. The alcohol and tobacco industries have flavored products with similar marketing on social media. Why aren’t they persecuted? I honestly think this company got shafted big time and both parents and kids need to reevaluate what personal choice and responsibility come into the equation.

In Canada, all the vape shops turned into weed stores after they legalized marijuana. Smoking tobacco suddenly seemed a lot less cool.

I can’t even tell you how many JUUL exclusive users switched to cigarettes after all this happened. Maybe that’s what big tobacco wanted all along???

I love being able to say, as a 19 year old who spent their entire life in the public school system, I have never vaped or smoked.

At the time that Juul was on the rise. I was actually in middle school, 8th grade and I was taking a health class during that year and to this day some 4 years later I still remember the dangers of vaping. We had serious discussions about it in class and for the most part, everyone agreed that it was bad. And those lessons are still being taught today.

I was a heavy smoker before due to stress from work and started to feel weak due to the effects of cigarettes. Started vaping a couple of years ago and felt healthier, able to ride trails on my mountain bike again with ease. Just crazy why governments try to ban e-cigarettes. However, I do agree minors shouldn’t be vaping.

I graduated high school in 2018, juuls took off the summer of 2017. It was popular in my school but everybody knew it contained nicotine, it's actually crazy to me that people want to blame the company when only the people who decided to vape are at fault. But hey, this is the U.S. always blame someone else instead of taking accountability

I think part of the reason why teens were vaping so much is because they know there is nicotine, but using nicotine is synonymous with adulthood, and adulthood is synonymous with respect. If we want to stop teens from vaping, we have to recognize them as humans, with all the autonomy thereof

I can't tell you how disappointed I am in the FDA. They continue to let toxic foods, personal care, and other products stay on our shelves.

Sorry kids I guess you have to smoke real tobacco.

It’s sad because I don’t feel like we need to be fully blaming JUUL for this. E-cigs are still on the market and still come in array of fruity flavors. Teens can still get their hands on anything if they really wanted to these days. Vaping is a good alternative for some of us ex-cigarette smokers that are of age. It’s unfortunate that just because JUUL revolutionized and reinvented the ADULT tobacco market, that they get a bad rep and corrupt name.

I was a Freshman in 2017 in HS and thats when I first even knew what vaping was. I was in a bathroom with some classmates and seen what they were doing and it intrigued me. I would say it was a big thing "juuling" especially in 2018 when it came to Juuls, it seem like everybody had one and I saw money there. As some of y'all know, during 2018 you could get almost everything vape related online from sties like eBay and other websites without an ID and if it did it was really easy to go around it. One time I spent like 300$ on some vapes and juices and coils etc and would make 3x what I had spent. At one point in high school people knew who I was and try to buy from me. I was smart to who I sold to and where I did it, key reason to why I never got in trouble for doing it. For me and what I had remember late 2019 is for when Juul was not the same when it came to students having them due to the reason that the pods had very little amounts of liquid and where pretty expensive for soo little. Now 5 years later going into my sophomore year in college I think back and just smile and laugh of the times I did business with people and how things where good for me. While yes it was wrong of my part to do it I knew there was many more who did it. I never sold to anybody being their first time and never sold to freshman's. I knew plenty people who didn't care who they sold to and just cared about the money. IDK how much I made from profits but ill probably say 1.5k to 2k over the span of 3 years. I did stop in my senior year to focus on college applications and my senior project. I never got hooked to vaping and quit before my senior year and i'm thankfully I did since I don't miss it and feel lucky to not have had any health problems. Till this day I haven't picked one up and hope not to, but hey this was just a small part of my life I wanted to share.

Seeing the fall of Juul marked a starting point for other vape companies to take over.

How funny. I got this video in my notifications after I watched a anti-vaping psa.

I remember when the ban of flavored nicotine was about to happen, shops all around my area were reporting they were completely sold out of certain flavors...People started to make MASSIVE orders to have at least a few years worth of "juice". The lengths humans will go to to get their fix is incredible.

Juuls: “We didn’t intend for kids to have juuls.” Also Juul: *Makes a colorful advertisement with kids in it*

I’m not a smoker anymore and haven’t been for several years but the only thing I got out of this whole situation is that big tobacco companies like to control the market and that there’s corruption in every industry lol..huge shocker 😑

The memories of charging Juuls on the school computers in front of the teacher will always be funny to me.

Love how the kid acted like he didn’t know

I was addicted to Juul and vaping in general for years. Now I’m done. Been a few years now. I was getting cracked out from vaping so much. Extremely addictive substance in it. I would panic beyond belief if I didn’t have it

Teens have always been addicted to nicotine, and the only reason there was a decline in smoking was because juul was easier to hide/smoke. It's not the companies fault, it's the consumer's fault, and it's the fault of those teen's parents.

So it's ok to smoke, but not ok to vape?? This all seems to be a propaganda by the big tobacco companies. If you wanna ban smoking, ban it all.

I was a smoker of 7 years before I found juul. Got up to smoking more than a pack a day now I smoke a single juul pod every 3 days. I can workout without coughing up tar, my clothes and my car don't smell like shit, and I don't have to stand outside to smoke anymore. I have had a significant quality of life increase from Juul and I continue to be a customer 5 years later. Wish they could get Mango back though! Menthol just doesn't hit the same lol

Im 16 and addicted to vaping. I know the risks and what nicotine is, but its the same as when our parents where smoking cigarettes when they were younger…

Been struggling on and off smoking and vaping since the end of middle school, now I'm 21 in trade school. I also agree with JUUL they never intended to get kids hooked on nicotine. I just happened to grow up around my parents who smoked constantly, and I thought that was normal. I did not start because it's "cool" and "trendy". It's still a hard struggle trying to quit, but I'll try to stay away from cigs for a while as I have for the past few months.

The picket sign that reads “MANGO IS NOT A CRIME” 😂😂😂

I was a heavy smoker for decades and switched to vaping four years ago. I truly believe that this conscious and informed decision has potentially saved my life. I'm fine if government entities want to implement tight controls to discourage teen vaping, but not if it denies even one adult smoker this life-saving tool. Ready access to vaping hardware and flavored e-liquids (including online sales) is indeed key, and can easily be continued while at the same time enforcing age restriction. We need to push back against the anti-vaping propaganda. Vaping is not smoking, and vaping legal regulated products has not caused a single documented case of EVALI. I've said for years that flavor bans are not about saving teens, but instead about eliminating a threat to BIG TOBACCO!

to all the severely nicotine addicted ppl reading this comment: i was addicted from age 16-20 and it literally only took me a month to fully quit and not crave whatsoever. 22 now and my chest doesn’t hurt when i exercise, my lung capacity is crazy improved, and the money i save not buying pods/liquid/coils is really useful. excessive vaping also gave me severe hair loss, and i’m a girl, so have fun walking around looking like a medieval monk or someone’s 50 year old uncle Leroy. it’s not worth it, just quit, promise

It's never been about public health/safety. It's always been about control.

There was a huge period of time you'd hear nothing but Juul this or Juul that and it was everywhere. I wasn't the market for it but people in my immediate friend groups and family were and they definitely did it. To me having it in such a small form factor seemed to really help the appeal and the price seemed affordable to the alternatives but now I don't hear much about it at all.

While I do agree that we should not advertise to kids, no matter how much they try to regulate this, people are just going to find something else to smoke or use.

the way she said they were tricked made it sound like cigarettes aren’t addictive. she claimed that it was the worse nicotine

that clip of the kid juuling like 20 at once made my lungs hurt

My question is why don’t they put the sane energy towards cigarettes 👏🏾

teenagers realized how stupid they looked vaping and quit

I'm a high school and middle school teacher. The bathrooms at our schools are locked as early as 8:30 in the *morning* because students are already caught vaping. This year we had a record amount of students reporting anxiety or having anxiety attacks at random. It's not anxiety; it's withdrawal. They're vaping so much at such high intensities that their bodies can't go a few hours without a hit, and it's causing their teenage bodies to freak.

I love how they talk about EVALI and how its actually vitamin E additives that caused it. Most of the EVALI cases were because people were smoking bootleg THC vapes, not nicotine vapes, this problem falls more on Marijuana legalization in my opinion, and how to deal with all the bootlegs on the market.

I think many of these parents are really overrating to teens vaping, every person who I knew had a Juul never said they got it because it looked like a flash drive, they got it because it was small, convenient, and easy to hide, unlike other devices. And people who vaped weren’t trying to get others hooked either, during my freshman yeah a bunch of seniors were vaping in the Bathroom and one told me not to vape because he was going broke.

I hate the fact that e-cigarettes are getting popular in my town a lot of shops are selling them such as electronic for phones and small shops ( that sold food and drinks) are selling them and alot of the kids in my school are vaping one of my friend said that ‘vaping doesn’t kill you” and it helps the Focus

Lmao every kid who used a Juul knows what 5% vs 3% is

I remember when I was a kid and I heard about an electronic cigarette, I was so excited because I thought it would help my grandma to stop smoking. I believed they would help those who struggled with nicotine addiction. Instead, it made a whole other generation addicted

I use to juul, its what got my nicotine addiction started, but now I have been nicotine free for 2 years. But I'll never forget the buzz I would get in the morning after I put a fresh pod in on a full charge and hear the crackle, there was nothing better then that lol.

Well... My grandpa is 90 years old today and started smoking when he was 13. I've NEVER heard of him blaming the tobacco industry for his choice to start smoking - even though there used to be a lot of ads picturing it as cool back there. This collective lawsuit (or whatever it is) against Juul is a shame for those involved. I drink a lot of Pepsi, I know it is not good for my health, but I'll never try to blame PepsiCo for it - it is my choice and responsibility to drink it or not. There are no victims of Juul. This is ridiculous.

I’m in high school and I heard a large group of kids talking about their vape pens and who the best suppliers were and the best “flavors” idk.. all I could think was that is vaping normal for teenagers because they made it sound so normal.

Their valuation plunged because it was oversold. People wanted a low tech easy vape that wouldn't explode. This is easier to hide versuses cigarette smoke. This was horrible research in this video, a middle school kid could have done better.

I started vaping at 16 on juul, I knew it had nicotine I just thought it wasn’t as addictive as everyone was making it out to be. Juul doesn’t deserve the blame for all of this because almost everyone I knew switched to refillable vapes before juul even banned the fruit flavors. They were too expensive for most high school kids to afford. I saw as many suorin airs as I did juuls

I expected a better job from you, evali had nothing to do with nicotine vaping, but with illegal THC vaping, which has nothing to do with tobacco cessation products…

as a high schooler during this period of time, everyone knew how dangerous juuls were, but no one cared. it was a temporary high and it looked cool. i always thought it was a waste of time bc the high wasn’t worth the severe addiction, i still think this way

My friends used to smoke whenever I hang out with them, so they would usually go far away and take their break while i wait for them. They were being considerate and not allowing anyone to get the second-hand smoke. However, after they switched to vaping, it is much easier for me since I dont get second hand smoke from them. After awhile they managed to quit cigarettes and now they are doing better than ever.

2:40 The fact that they’re trying to imply that the public was unaware of the nature of the product is ridiculous to me. At the time I was 14 and vaping juuls, I knew 5% meant 50mgs of nicotine, which is quite a lot. I was a child and completely aware. I can’t imagine anyone being unaware of the only relevant ingredient of the product.

Who’s hear after hearing the great news of the ban???

It will never fail to amaze me how fast people will support something that can kill them

The problems seems to be the FDA continues to target individual companies instead of the real problem. The truth is e-cigs are much less harmful and the evali crisis is mostly related to THC pens. It's good to prohibit companies from promoting and selling addictive substances to minors, but this narrative against e-cigs I don't get

In 2018 I bought my first juul before the age limit turned to 21, I was 18 at the time . Loved the buzz but eventually I stopped feeling it and was left with the addiction. I’m happy to say I’m 9 months off nicotine, it was hard but I’m glad I did it.

Imagine not being able to take responsibility for your actions and claiming your were tricked

Nobody was tricked by them, they had massive warnings on the packaging as early as 2018. Every kid at my school knew about the nicotine content, they just didn't give a shit. I started smoking at 14 like an idiot and the Juul helped me get off cigarettes when I was 15, it's a good device that mimicked cigarettes better than any other alternative for its time.

I can't believe they didn't make an advert where it says it's time to JJJJJJJ JUUL you left money on the table with that one.

the whole part where SF banned them but decriminalized actual drug use and the state as a whole legalized marijuana for recreational use is amazing to me.

“I smoked this Juul and it did unthinkable things to my mind”

Vaping is the only thing that gets me off cigarettes. I’ve been 5 years cigarettes free. No yellow teeth, no chronic coughing, no smell, and I feel much better overall. I’ve also gradually lowered the nic from 6% to 2%. They need to stop cracking down on vapes and ban all cigarettes instead.

The JUUL was a hell of alot safer than the cheap Chinese ecigs we bought when I was 14. The issue isn't marketing it's that kids want to smoke and some of them NEED to to get through their day. A huge part of the issue is how stressful and ineffective that school is.

While in highschool, I wanted a juul so bad. Kept telling myself it's cool and i won't misuse it and turn into a smoker. Now as a young adult, I'm happy I didn't get it. You see almost everyone at school had it and would puff it and post it on their stories in ig and sc. Obviously it looked cool back then. But now, looking back, it was all just peer pressure.

The rise and fall of your vape shop turning into a bong shop

I remember being a freshman in highschool in 2018, during Juuls peak, everyone did it and it was called juuling. Nowadays people just call call it vaping and people use a variety of brands.

In 2008, our local mall had a kiosk selling e-cigs before the term "vaping" was commonplace, and the shop had a sign explicitly saying there was no age limit. There was also a sign saying that the pens were completely safe because they're not real cigarettes. It's like if Tesla said that their EV's made you immune to dying in a car crash, just because they're not gas-powered cars. Nicotine is nicotine.

"At the same time cigarette sales are on the rise for the first time in 20 years"............This says it all......

I had no idea there was a link between JUUL and PAX, they are both phenomenal at product design, they know how to make vaping look cool.

I adore a Juul it’s so good and it literally replaced cigarettes with me for a full 33 days the most I’ve ever done since I was 15 and started smoking!

Juul did legit get me off cigs. I just use menthol and it being sold where cigs are sold made it easier to quit. I use menthol because I smoked menthol. I get less sick with respiratory illnesses and feel like I can catch my breath quicker than when I smoked. I'm 25 but started at 16 with cigarettes I had a pretty rough few teen years. I support any restrictions toward curbing youth use but I don't wanna lose the thing that got me off cigarettes. It's 50/50 if I'd go back to them but I feel like I very well could. It's hard to break free of nicotine and juul gave me a badly needed bandage to a problem couldn't cure. If it reduces my risks of nicotine use by even 25% its worth it to me.

Was def a juul addict in high school. All my friends were. We would go to the class we all had together and pass the juul around. I’ve quit vaping now but man. A mint pod was and still is like crack

the only way to overcome addiction is by finding a new addiction.

And kids nowadays are going through a breeze a day. Juul was just the easiest to blame😂

I like these "Rise and Fall" stories where the "Fall" was really just the government stepping in all the sudden and screwing up a company's business, instead of some gradual events in the marketplace or bad business decisions.

Not a smoker but they said a pod holds as much nicotine as a pack of cigs but like ain’t that the point? I’ve talked to co-workers who use a single pod for days and if they had a pack of regular cigs it would be gone in about a day

its always funny to see reporters talk like they know wtf they are saying

Imagine if the government had this much interest in alcohol its much more dangerous substance than vaping nicotine or smoking weed

I was a smoker during my college years and a heavy one during the first two years of working. I switched to Juul in 2019 and now stopped smoking any cigarette or e-cig after the pandemic hits. These e-cigs are designed as better alternatives for smokers (or a bridge to quit altogether), villanizing it just because a bunch of kids started to do it is dumb af.

Juul isn’t anywhere near as bad as what I was doing at school though, it’s not even as bad as the heavy cloud kind of vaping. They shouldn’t be marketing directly to kids though.

No matter what the fda does to juul , juul will still be a legendary mark in the vaping industry

8 kids in two months were suspended from my high school for juuling in the bathrooms, hallways, and classrooms in like 2018.

I dipped for two years in the military, and was able to quit cold turkey without any issue. I started Juuling in college and figured quitting would be the same. Not even close. It was much, much harder to quit.

I think for some kids it was about being cool. But nicotine, as least for me was a stress reliever. I got addicted to it in my Junior year of high school, I thought the kids who hit their juuls in the bathroom were stupid af. But during lunch I just left hung out in my car in the parking lot and vaped my stresses away. The bigger issues are small locally owned gas stations. They don't ever card, even when the ban happened there were local gas stations that wouldn't card. So I was vaping "disposable" vapes. Basically, they're cheaper than regular vapes and aren't meant to last very long. Heres the kicker. Some disposable vapes have higher nicotine concentrations than Juul pods (3%-5%). Someone managed to make these vapes called "Happy Sticks", these get around to 6.8% nicotine which is a lot higher. For roughly $10 you can hit a vape with 6.8% nicotine and if you're addicted to it, would only last 2 days max. So these kids, like myself, would spend always $40-$50 in a week on these "Happy Sticks". Whoever owns this brand, knows what they're doing because they are only sold at certain local gas stations. All the kids would be hitting these stupid pens. Its been a battle to quit... Now that I'm above the legal age. But whenever Im at a local gas station I sometimes will see these kids who clearly aren't 21 walking out with this brand name "Happy sticks."

Congratulations to the Boy who came to speak truth and dangers about his friends and show a caring and future attitude

I love vapes gets me high and I can’t stop breathing the smoke in other peoples faces

I remember the first time I saw a commercial for e-cigarettes. It marketed itself as a way to quit smoking, and I thought "hey it's good that they're trying to help smokers quit!" I never thought everyone should be addicted in a few years