Tomorrow (27th June) is officially my channel's first birthday. I just want to say tysm to everyone that has subscribed, commented, joined the patreon, subscribed to underskin, etc; basically any and all support / engagement has just been so gratefully recieved. I don't quite know how to express that susinctly and authentically, but to think it's only been a year, and we've reached 55.5 thousand subscribers and, over all videos, literally millions of views, is just so flabbergasting and flattering. I'm so grateful to have found so many people who have the same kind of love of the more business side of fashion brands, marketing, branding, all of that good stuff. I know this is probably my least well put comment, but idk, I just wanted to express this. Thank you

It is so refreshing to see someone succeed on their own terms without having to bow to "Big Fashion". When you have a talented designer who also has a keen business sense and understands social media...this is what happens. It's a thread that runs through many of your videos on successful designers. They are a complete package

Really enjoyed this look into Jacquemus, learned a lot about the history of the brand, but just wanted to point out that the Sex and the City movie came out in 2008, an entire decade before the Jacquemus hat did in 2018. So Patricia Field very much did create the design of that hat on Samantha Jones.

In my opinion you forgot to mention how well the brand is personally interconnected with the founder and how genuine and transparent they are. Even the fact they only have a single IG account, where the designer shares not only brand promotional work, but its personal life and creative process/inspirations, it shows us the human side of the fashion business and it help us realize that behind the brand there is a man with a vision and not just another souless corporation. The location of the catwalks have always a very personal and emotional reason for Jacquemus and the entire design and aesthetic of the collections are always so loyal and well connected to the brand in general (and his personal life), it transmit a genuine feeling that other brands can't do it (specially when they are more concerned with being trendy than being loyal to their brand cores). With Jacquemus we know a product, a marketing campaign or the catwalk is Jacquemus without seeing the logo because the entire brand is so well constructed and the designer itself and its entire team are so loyal to the brand core that everything works and is connected in perfection.

I see understitch, I tap

I’m not a fashion enthusiast or a fan, but I’m a huge marketing and branding fan. Your channel is the best thing, love you so much ❤️

Could you possibly make a video about the rise of Bottega Veneta? I would be very interested in that! x

Your insights are spot on. Keep up the good work.

first off, congratulations on your year anniversary! much like fashion, when you produce a well conceived, thoughtful, well executed product that makes one think and feel... "they will come." you're killing it. i hadn't realized the brand had been around as long as it has. much respect though for the commitment to the brand ethos (are you seeing this, botter?!) i was a hater for a season or two... especially after the mini bag had a stranglehold on ALL social media, but there's no denying that the kid has talent to back up all the hype. i only wonder which heritage house will be the high bidder for such talent?

Girl you are on fire with these videos lately! Great content, as always.

Such a huge jacquemus fan, he got me interested in fashion in 2018 and I’ve followed his shows and collections diligently since. And his personal life lol.

Thank you for your hardworking. Always well researched, well narrated. I'm definitely a fan of your video.

Superb video. Great research, as usual.

Great channel Understitch . Brilliant presentation and bloody good knowledge

I love him, love his clothes, and love your expert videos. You are so valued, Understitch!

Didn’t he tap into the wedding dress market? I feel like I’ve heard that before somewhere. Which helped him stand out as the “my dresses are so good that brides want to wear them” but also in the “my dresses may be priced way less than a bridal dress but they can be used for that ocasión.” I feel like the accessories business is a gateway for many people. I’m def not interested in bags for myself but the chiquito and all it ridiculous nano sizes does interest me even if it’s for a laugh. Especially the nano one where they could only add the J. It’s like a toy or Christmas ornament then not really a fashion accessory.

I love how the oversized hat kinda led to this comical trend in fashion with the oversized red boots and other oversized items. Jacquemus really was an intentional trendsetter 💘✌🏾

Great video! As always. But Sex and the City movie was released in 2008, not 2018, and that huge yellow hat Samantha wore had nothing to do with Jacquemus and wasn’t inspired by his collection. And you’re showing that picture of Bella Hadid wearing similar straw hat, but it’s not Jacquemus hat (it was some small local brand), although he reposted that photo and there was a huge scandal (I guess diet Prada started it), so Jacquemus had to delete it

Loving so many new videos, great to have you back :)

Happy Early Anniversary!!!! I would like if you did a video someday to Gabriela Hearst

I love Jacquemus. Thanks for the video, its nice to know more about the evolution of the brand 😊

this channel is so awesome 🥰

Loved it as always💕 I just want to add on Jacquemus’ work on that MET gala look for Benito working with Lesage and that silver dress from F23 full of flowers. Including higher price point products? Appealing to haute couture for the future?

Such a beautiful video ! I learn so much about this brand, that now is everywhere. But ... how did you get the picture at 0.26 ?

Love your videos

Can u do one on Phoebe Philo please? Love your channel. Very well researched ❤

This was an amazingly done video per usual! I just want to point out that the sex and the city movie came out in May 2010 :)

New understitch video YASSS

Great video (as usual). It would be great to see your analysis of the rise and fall of Sies Marjan?

Thank you! Is the model with the green jumper Jeanne Damas who went on to found Rouje?

Thank you..

I see that you mentioned a Jacquemus cafe and restaurant. Do you know if either is still open? I'm headed to Paris for a vaction and it looks like they both are closed.

I really admire his marketing acumen. The guerrilla protest was brilliant.

Please do the "RISE AND RISE OF THEBE MAGUGU"

Please do a video about Versace next ❤

This was really interesting. I was going to suggest you do a video on Nensi Dojaka, then realised that the brand is only a few years old.

Can you do Victoria Beckham next pls?

One thing I’d like you to break down is the rise of MSCHF 👀

I love the mens shirts by jacquemus, i have like 5 of them and also the price is decent compared to other designer brands.

Undoubtedly the most creative designer in his generation.

I hate what he became ... I still remember when I saw his show La Bomba for the first time : it was breath taking, fresh, timeless, effortlessly chic , sexy 90s french novelas vibes AND THE MODELS ! Anonymous Natural Beauty Goddesses ...then he started to get more fame with the Kardashian and the haddids that goes with it. I was like : farewell my queen...😩

I always have mixed feeling with Jacquemus.... Very talented designer and marketer but the clothes’ quality is really...not my top pick for sure

❤ this brand and their innovation

I was thinking "why does this have so few comments???" And then I realised it's because it literally came out minutes ago 😩

Not this coming out after he flopped 😭

Is that Jeanne Damas in his first collection?

Didn’t the sex and city movies come out in 2008 and 2010? I always assumed his hat was inspired from them rather than the other way round

Could you do Hugo Boss?

Jacqueamus is great designer .

The Sex and the City movie where Samantha Jones wears that hat came out in 2008 not 2018

Jacquemus is kinda like the Marimekko of Paris

No sex and the city movie came out in 2008 8 years before the show.

I’m the type of person to wear my designer clothes to death cause that’s what clothing purchases are for, and out of all the designer clothing I have Jacquemus is at the top of the list for sitting on my body the way it was advertised, showing technical and artisanal execution, and lasting the longest.

❤️❤️❤️

I think he is doing like Alaïa. And he doesn't do fashion weeks but I imagine some brand doing show in french or italian museum/castle is the same type of the exotic location, and the cities being overbooked and plains full, I don't think he is more exclusive so to say just more relaxed and inspiring and authetenic and kinda fairy tale. More fantasy. And fashion is about that, right? Anyway, one year collection, make it closer to the season, staying faithful to his summer vibes it seems more sustainable to me. Why would he follow the rules, he always brakes them, and create his rules. I really respect him, and love his talent, La Bomba Omg, but recently he is being overhyped, and overly dependent on social media in a way.. I guess he makes it this way, but we are also kinda overexposed. I do see a bit of stagnation there, luckily because this old money thing took the social media. O, and is it me or ot semes like the French protest every day, he just wan ted to be noticed by people interested in the fashion, to got his name, or google it, but not sure that this did anything. They protest every single day, since the bloddy french revolution 😂

His Versailles show was easily one of the worst collections that saw the light of day in recent years in Paris.

The Sex and the City movie came out in 2008, not 2018. Do your research.

He’s so hot 🥵 like?!???

Un styliste sans ames

It’s Jack-Eh-Moose