Disney: We are environmentally friendly. Also Disney: Makes all of these plastic crap toys to fill the world’s landfills. 🤔

But we're the ones punished for "polluting" the environment lol

I heard when Frozen came out, the demand for merchandise was so massive yet the supply wasnt there to the point where Walmart and the like got angry at Disney. I think they've been overcompensating ever since.

I've always felt part of Disney's toy problem was oversaturation of the market. They can't just make one action figure of a character, they need 3 versions in 6 different sizes. Instead of one coloring book, lets make 10 plus 6 painting sets and 6 sticker books. I worked with collectables and saw this same problem when Disney teamed up with Precious Moments. What started with one Cinderella figurine soon became 5 different yet very similar figurines that no one wanted.

Marvel and Star Wars should’ve been an unlimited ATM for Disney. The way they cocked these franchises up in such a short time is unbelievable.

It warms my heart to see the shelves so full of Disney merchandises. We atleast know there are good parents in the States.

It’s frustrating because everyone knows what sells but Disney chooses not to give us that.

I worked at a Kohl's when The Hunchback of Notre Dame came out and while I loved the film, I remember seeing the toy section full of unsold Quasimodo stuffed dolls, wondered who thought a kid would want to go to bed with a deformed man next to them, and that there would be warehouses full of unsold merchandise.

I went to a Salvation Army thrift store last week and the shelves were filled with Wakanda Forever merchandise. Not stuff that was played with but actual rows of packaged Attuma, Shuri and whatever the rest of their names are figures, masks, random other Wakanda Forever stuff and marked down to nothing and NO ONE was even looking at them. Despite this being new merchandise on the shelves, parents were buying old Imaginext stuff, bags of mixed Lego pieces and older toys that had play value. I know that, in a month when I go back, all of this crap will still be sitting there. Disney, that is how well-received your 'most important MCU movie ever' truly was.

I knew the toys were not being sold but toys that are just under a decade old still sitting on shelves is hilarious.

You can’t make the audience like a character - only good writing and clever film making can do that

Those Flash toys might become hot collector items someday if Ezra Miller ever faces social cancellation and/or serious criminal charges due to all his off-screen shenanigans involving random acts of crazy violence and the grooming of minors for dubious purposes.

The Reva toys really give away how much Disney thought they were making a new hit character. She might be a dead meme now, and the announcement of her Disney+ show to be made the week after Obi Wan ended may have been lit on fire and thrown into a toilet, but they can't hide the fact that they actually thought millions of children would want a Reva action figure and Reva lightsaber.

Imagine Hasbro thought a bunch of grown men would crowd fund a Reeeeva lightsaber. Talk about not being in touch with your customers.

I worked at the Disney toy warehouse distribution in Southern California During the time of she-hulk. Not only were toys gathering dust bur entire palettes full of she hulk black panther buzz lightyear star wars ect.. I found out that the toys that didn't sell went straight to the dumpster!

This doesn't just apply to Disney. LEGO released a disastrous theme a few years ago, called "Vidiyo." As the spelling implies, the theme was supposed to appeal to the younger demographic with hip characters, wacky colors, and digital app integration. My local department stores still haven't managed to clear those sets off the shelves.

As someone who doesn't live in the U.S. and instead lives in a country where toys, and plenty of stuff in general, is incredibly overpriced due to taxes and inflation, it always surprises me how many toys and merchandise is made, especially with all environmental concerns

This is what happens when you start to think that the customers are always wrong.

The last hit Disney had was Encanto, and that was mostly in streaming, not in theaters. The funniest thing about that was that they screwed that up too. They leaned heavily on merchandising Isabela Madrigal, the most Disney Princess of the characters. Her figures collected dust while people complained there wasn't enough of Luisa Madrigal. The big, bulky girl that Disney wanted to trim down. Go figure.

I recall my X-wife buying up all these worthless Disney 'collectables' thinking it was going to be a good investment for her retirement. I kid you not. She had rented multiple storage units all over the local area to store this garbage in, thinking she was going to make a killing. Barbie Dolls and Beanie Babies were going to make her rich as well. Now you can find those same items she paid top dollar for at local garage sales going for 25¢ - 50¢.

No wonder Hasbro is going broke, Disney made the movies but didn't lose money on the toys, that was Hasbro.

I stock the shelves at my local Walmart and the shelves in my toy department- specifically the 'movie merchandise' aisle, and it's always a pain to try to stock the area because the warehouse is always sending us their excess they can't get rid of and we aren't *selling* anything off the shelves (well, we are, but not nearly enough). It's kind of hilarious to see stuff from ages ago still sitting on the shelves not being sold.

My question is how is Disney hiding all these non-selling toys from the books? They absolutely killed all the ATMs these franchises represented to their bottom line.

Target has let themselves go by letting their toys go unorganized 😂😂

Imagine if, instead of making these plastic toys that nobody wants, they used the oil to make gasoline. And instead of jamming up the supply chain with plastic toys that nobody wants, those shipping containers and trucks could be used to move products and food that people do want.

Modern Disney just keeps losing and it’s just hilarious/entertaining at this point

Disney's plan was to cash in on merchandise with all of these studio buy outs they have done the past decade. Hopefully they will realize that quantity is not better than quality.

The whole message of "let the past die" when you make a movie that pigback from nostalgia from an old movie over 30 years old and the only reason why people watch it is because of its affection to that past is not a very good plan...

I have more use for the plastic in these things than the actual toys. Hell, the plastic makes pretty decent floor tiles for shop purposes if you process it down and melt it into forms.

“Merchandising. Merchandising. Merchandising. Where the real money for the movie is made.” - Yogurt

Disney could give the merchandise to children in developing countries maybe with some charitable donations and a cheap way for the movies to be seen. I.e. find new markets. That is what the film companies did many years ago. Sent the films into developing countries with portable equipment. Think outside the box.

Bring me back to the 80s! Toys r us, stocked shelves with cool toys we all wanted. Quality was way better!

Even if disney tried to give these toys away for free most likely they'd remain there.

Wakanda forever on the shelves.

I mean there is one upside to all of this. If Disney tanks Star Wars hard enough, maybe George Lucas will be able to buy it back for pennies on the dollar, having made billions upfront from the Disney sale, and no longer simply just the original Star Wars creator, but the hero who returned when he was needed most to rescue the franchise. I mean he still has the three sequel scripts he wrote up too, right? Should be pretty easy for a master like him to rework and update them so half the work of three new films would already be done. lol

I wanted a droid (Star Wars) action figure for my desk at the office until I discovered it was almost $30. For one piece of plastic shaped like a robot. F that.

Never thought in my lifetime that kids that watch Spaceballs for the first time will not get the Merchandising joke. 😂

One thing I’ve noticed with modern Star Wars toys is a lot of them feel cheap and like a big step backwards from where they had been not long before the Disney buyout. I hung on to a decent amount of my childhood Star Wars figures that survived and for the like seven bucks they used to be and the size they look good and are pretty well made. Most have really detailed sculpts, nice paint application, like 14 plus points of articulation, and you had a crazy amount of variety not like less then ten characters copy pasted over and over. I remember my last bit of actually being into collecting the figures the vintage collection started with all these hyper detailed figures that looked so good. Now it’s all five points of articulation and solid one color unpainted lightsabers. I wouldn’t want that crap as a kid or a collector.

This is exactly how I feel about funko pops. I collect just the video game ones I want but I feel like they mass produce every character and never finish the series that you are chasing after. Prime example for me is persona 5. I've every character but Akechi, futaba, haru and now violet. Yet theres a ton of character that people dont care for on shelves everyday (now flooding into gamestops and dollar stores) because as you say "people dont want side characters." Its the same with star wars the black series. They give all these trashy people we dont want and then wonder why it doesnt sell

This is the epitome of Disney's fall from grace and it's never ending with each new series and movies, the downward spiral is seemingly endless!!

Disney got its money for licensing these crappy toys, it's the toy company that gets screwed because they can't sell them.

I remember a time when these products were in such high demand they were sold to collectors for triple the store price. Now the only Disney figure worth triple is Cara Dune!

Merchandise and theme parks are driven by pop culture excitement. When someone like KK is destroying a franchise like Star Wars the damage done to Disney is far greater than the movies and streaming shows failing.

What boggles my mind is that the discount store is even bothering with that garbage. It’s taking up space on their shelves, space that they could use for stuff that actually gets bought. I don’t expect to see a lot of merchandise from “The Marvels” because I think even the toy manufacturers will avoid that IP. No one wants to lose money.

Disney Star Wars is rotten and now there’s rotting store wares.

Love seeing the consequences of their actions that they can’t hide. Everyone can see how much of Disney branded stuff is not selling.

It's pleasing to know they did this to themselves

When I was a kid, I swear I would be sad I couldn't get nearly everything off the Star Wars racks at stores because we were very far from rich. Nowadays I'd be lucky if I found anything I was willing to spend 5 bucks or more on. Last Star Wars related purchase I made was a Vader mask from Goodwill 2 years ago.

Gotta wonder what happens to the toys on the discount stores' shelves when the next wave of Disney toys that don't sell arrives? Are there discount discount stores?

For months, all the rainbow merchandise from 2021 and 2022 was stacked to the ceilings in the back corners of the Disney outlets in Orlando. I saw a box filled with rainbow Mickey ears (with the embroidered hands making a heart) marked down to 25¢. The company couldn’t give them away, yet the product line gets bigger every year. Disney just doesn’t seem to understand what customers want anymore.

I worked at a target's toy department and saw this stuff play out first hand. So many Disney property toys that just sat there rotting away. The only good thing about them was that when we ran out of other stuff we could fill then up with these things because my managers would throw a fit if there were empty shelves.

I was a kid in 1999 and I remember getting so much Star Wars toys and merchandise I remember Star Wars fruit, snacks, and Star Wars kiddie pools and Star Wars coloring books and Lego pod racers and getting a lot of b1 battle droid figures because I thought they looked so cool, I even remember getting Star Wars stuff at Taco Bell, I remember when Taco Bell had kids toys.

Does anybody know even ONE person who ever bought a Shang-Chi action figure? I'm convinced that not one person bought a Shang-Chi toy.

Also, I like the concept of them doing the Kenner throwback Star Wars figures. My issue is that they should've done that with characters people actually like. Like if they did a prequel line in that style I think it would've been a success.

At my Goodwill store we used to get old stock from Target (we don't do it anymore because Target started sending us stuff that we couldnt sell). One time we got these cheap Incredibles 2 toys that was like those grapper toys, but instead of it grabbing anything it would have a plastic fist on it where when u pressed it u could pretend to punch something! Surprisingly they still wouldnt sell even when we put it half off, so one of our endcaps were just filled with them for awhile (we still had a whole area full of them in the toy aisle too). I still have a picture of it too.

When you can’t sell Star Wars or Marvel action figures and toys you’ve really failed

The discount store is the best reflection of product failures. That Walmart is well stocked just means they're well stocked.

I work a lot of retail and I've had to come in and stare at an unsold T-shirt for The Last Jedi, a movie that completely broke me, for the past 6 years. Meanwhile we got a copy of Jedi Outcast II last week, one of my all time favorite Star Wars media, and it sold within minutes. Really goes to show the bar of Star Wars in 2023.

There are plenty of items many people want including me but never seen to find (things like clone troopers or any trooper variant from star wars ) but are always bought out , funny how so many named characters sell less than the faceless ones

Hey those Malaysian kids worked really hard to make those toys!

When I was young and poor I would get knock off transformers and give Joe's, etc, but now if you're a kid and poor, you get Marvel and Star Wars toys 😂

it seems to me that all of this would be a fantastic recycling opportunity. i felt sorry for qi'ra at 9:21.....she just looked so sad. put these poor figures out of their misery and give them new life in that great recycling bin in the sky!

Do these get sent back to Hasbro to melt down and recycle or just end up in landfill? I'd really like to know.

Me envisioning Jeff getting sued because he left a Ezra Miller action figure on the floor and an old lady slipped. 😂

so ironic with star wars in particular considering that is what actually made Lucas so rich. Hence the joke in "Space Balls"

There are some TV Disney cartoons [Amphibia, The Owl House, Gravity Falls] where fans were asking Disney for toys, especially plushies, from these shows and they got nothing. But there are always rows and rows of toys of characters nobody cares for on sale or destroyed. Disney needs to put their shit together and actually listen to the fans.

Micheal Keaton's batmobile is the best But the 1960s tv show one still rocks !

It's a damn shame that all of the Billy Dee Williams action figures are peg warmer's. Lando Calrissian was one of my favorite Star Wars characters when I was a kid. Disney has really damaged the franchise when a core OT character is unwanted.

Good lord, that Flash figure isn't a toy...it's a torture device.

I get really emotional when it comes to Star Wars only because I seen the original Star Wars in theaters so I feel like I'm a part of that history , it breaks my heart to see what they did Star Wars.

People like things that aren't FORCED upon them. That is all. Nothing else needs to be added to that equation. Also, kids are sadly tied to the phone, not toys.

I work at a behavior center specializing towards children and we do have those sticker books but they are mainly for the therapists and assistants to decorate their tablets or binders. The kids at that age like other activities that aren't really Disney apart from Spiderman.

Soon to be joined by Little Mermaid and Dial Of Destiny merch. Even now the levels of incompetence are mind boggling.

Toys peaked in 1984 and then sharply died before the 90s even started. they did it to themselves, Ill never understand why.

"There could be an Etenals toy for every kid in America" best quote ever!

I remember as a kid a few years after the phantom menace the toys started showing up in discount shops and they were usually gone fast even jar jar lol so yeah they must be doing really bad

That's crazy how there's STILL TLJ toys from 2017 keeping pegs warm in these discount stores.

I remember even in the 80's there was alot of unsold ROTJ merchandise in stores with figures marked down to .99.

My local Walmart has a ton of post-Endgame marvel toys on clearance. A lot of newer Star Wars characters I don’t recognize too.

I'm sure those D&D action figures sold better than anything else on the shelves, certainly Star Wars. Does Disney know Star Wars is a dead brand now? They're a trillion dollars in the hole, they'll never recoup these losses!

I know it's a newer film, but it looks like Across the Spider-Verse toys are selling while the MCU stuff from a movie that released back in November is still clogging up shelves. That's pretty damn funny, especially when you consider that Disney likely gets a much smaller cut from the merchandise for Spider-Man films they produce on their own.

It's almost as if this "modern audience" that they keep going on about doesn't exist. At least not in enough numbers to attend their movies or buy their crappy, overpriced merchandise anyway. Weird...I wonder why that is. No one could have EVER predicted that!

Only a couple years ago that I learned that shows and movies are designed as advertisements to only sell toys to children. The life of that show/movie depended on the sales of the toys, which is why everything is so copy/paste

Does the Flash action figure come with real grooming action? Maybe a harem of brainwashed 12 year olds?

I work at a local supermarket. We have a clearance aisle dedicated to Disney trash.

"Angry old man yells at plastic toys"

The problem is not just that Disney is failing to make movies with broad public appeal, it is that for every one of these movies Disney is flooding the market with poor quality, gimmicky, novelty products that few people would ever buy even under the best of circumstances. The end result is that for each franchise the overall brand is cheapened and made even less enticing to purchase by potential consumers. Disney is perpetually incapable of being able to see beyond its insatiable avarice the simple fact that when it comes to merchandising, less is often more, and quality - - not quantity - - should be a primary consideration.

Seeing all of this future landfill makes me look back on the George Lucas years wistfully and think back to how reserved he was with toy releases in comparison...back then it seemed like he was flooding the marketplace with too much junk but oh man, Disney is constantly just churning out dozens of different product lines. At this point if you could think of some off the wall, weird product, it currently exists, and is probably on clearance somewhere!

Last time I went to my local bargain store I've noticed some Little Mermaid toys. One or two OG Ariels left and ROWS of the new Ariel dolls.

The amount of unsold Disney merchandise at Walmart is staggering. Even at 90% off clearance, Disney merchandise are still unsold and that’s most retailers.

Their problem is that they don't understand that it doesn't matter if the character is cool, if the toy is not, they will not buy it. My little cousin never watched Aquaman, but the moment he saw the black manta toy figure, he wanted it, because he thought it looked cool.

It's a testament actually to Rebels being a much higher quality and well-liked series that there is ONLY one Ezra Bridger with speeder box set compared to dozens of Reys, Kylos, Wakanda this-and-that, Flash, etc., etc.

Now the next bankruptcy of Disney makes sense. And they deserve it. Disney has to go.

They made so many Wakanda forever toys I think they thought every black kid in America was going to buy one set to rock and one set to stock. lol.

In latin america, the only Disney items that are selling well (since ever) are the classic stuff (everything before 1999). In the other hand we had entire shelves of new items that nobody looks at, for example the eternals toys, chang shi, starwars, nothing off that move.

Usually when people say you couldn't give something away for free it's an exaggeration. In this case however it's literally true. People wouldn't take this stuff it it were totally free.

That Flash toy was made by someone that hates kids *and* their parents 💀

"The Walt Disney Company (NYSE: DIS) today reported earnings for its second quarter ended April 1, 2023. Revenues for the quarter and six months grew 13% and 10%, respectively."

Here in the uk we have a store called mattalan , the last jedi and rouge one figures are on the shelves for £1.79.

Store Employee: Sir, are you finished playing with the toys? Some other people would like a turn. 🤣🤣🤣🤣🤣🤣🤣🤣