That little cow being closed off is probably still the saddest thing I've ever seen in my entire life

When the cow looked at me I legit started crying

we watched this in class and this is beautiful. Also we started screaming when we realized it was a freakin ad for a game. rip

I worked at Chipotle for 3 years and this is the video they show in orientation to try and get you to feel like your part of something bigger.

I was deeply effected by this campaign when if first came out. It definitely changed my perspective. I just wish Chipotle actually lived up to it...

It's such a touching video that you forget that it's an ad promoting a game sponsored by a company whose also wants you to buy their food.

I only came for the song and the cow tbh

I like how they set this in a kind of dystopian land of Oz, with the city as the emerald City. And the music is spot on. Nice job

We watched this in class, like 5 kids cried and my teacher got rants by parents😂😂

the cow stared right into my soul...considering going vegan

Saw this is class the saw it was made by chipotle My class: WTF why did chipotle make it. It's so sad

It’s a wonderful animation, just seemingly ironic it was posted by a large fast food chain who feeds into these same practices

why did this video have such a profound impact on so much people’s childhoods?

When he sealed up that wall in front of the cows I almost lost cried fam *bites into burger*

Just for the record, this was produced by Moonbot Studios in 2013; they are the animators

I ain't gonna be a vegetarian, but my god does this hit me with the feels.

That cow part made me sad

I watched this in a class and everyone was about to cry until all the sudden “CHIPOTLE🤪”💀💀💀💀

Everyone keeps talking about the sad cow or the fact that it's an ad, but I'm more interested in the robot crows. The crows seem to symbolize the food company's deception and it's true colors under the smiles and billboards. From the minute the scarecrow enters the factory, he's followed by a crowbot that is clearly meant to keep the workers (the scarecrows) in line. If you notice, every single time the scarecrow sees something that shows how wrong Crow Foods Inc. is, the crow robot on his shoulder takes notice and caws to remind him to get back to work, a symbol of the company hiding its true colors and controlling everything to get what they want. When he sees people taking the artificially modified food from conveyor belts, the crow caws and forces him to focus on fixing the wooden planks. When he sees the state the cows are in, the crow bot intervenes again before he can even say anything to his fellow scarecrow. Even in the factory, the crowbots constantly keep watch, acting as a shroud of darkness over the despair-filled machinery and the scarecrows working them. It's only when the crow bot is gone can the scarecrow finally take action against the things he's seen. He grows his own crops without the need for artificial growing techniques and opens his own store to the public. This time, when the crow bot comes cawing and tries to intervene, the scarecrow has had enough and shoos it away like a pesky fly, a stark contrast to the menacing influence the crowbots had earlier and proving that the scarecrow merely sees Crow Food Inc. as a fellow competitor rather than a powerful force that could crush him at any moment.

WAT THIS IS MADE BY CHIPOTLE

NOOOOO THE COWSSSSS😭😭😭

The scene with the cow, is the strongest emotional I have ever felt

That animated Cow stared into my soul.

I learned about factory farming about 10 years ago, I've been a vegetarian ever since.

Is saw the cow.....TEARS

I cry every time i watch this but i love the great message this sends to everyone

Fun fact: Chipotle doesn’t even support Agriculture so all this information that they tell isn’t really what Chipotle does.. Please search up your info before you jump to conclusions

Chipotle: *shows picture of scared cow for emotional appeal* 10 minutes later Chipotle: “Cut. That’s a wrap! TIME TO DIE, MR. COW!!!”

I REMEBER WATCHING THIS AS A CHILD!!! I WAS LOOKING FOR THIS AFTER ALONG TIME!!

I got chills when I saw the cows😥

Way back then, I was 11 in 6th grade social studies class. We watched this animation and me and some of the class legit started crying. Many kids became vegan that day.

But can we talk about how Fiona Apple sounds amazing here?!

Saw this in my anthrozoo class- it's interesting to see the misrepresentation both in factory farming and in small-scale agriculture. Also, it's just a really well put together and heartbreaking short film.

McDonald’s probably took down the original video

Here from 2024. The music still holds a special place in my heart

This was THE mystery I had to solve as a 9 year old. I loved this. I don't even know why I thought this was a mystery.

that cow part made me so sad as a kid

Watched this as a 6 year old and cried and now I’m 12 and I still cry to that sad friggin cow 😢

I can’t believe this video is the way I discovered Fiona apple

this literally deserves an Oscar, and it’s just a commercial. this is truly beautiful

I saw this ad when I was 6 and i legit began to cry

Thia is the best most memorable ad I have ever seen. I remember the song, every scene, how sad I was the first time I saw it. MAN, Cipotle has an amazing marketing system

i still comeback to this video even tho it’s been years

I watch this at school

Very well animated, it brought me to tears seeing that cow. 😢

When the cow looked right into my eye, it was the saddest thing in my entire life 😢😭Someone needs to stop this animal cruelty!😠😡

This give me nostalgia

I had to watch this for English . Did not know this was an ad, I should’ve seen the signs

1:03 😧 That broke my heart. 1:28

I watched this in 2013 when I was playing a game and this ad popped up and I was dumb and was a child so I thought it was a mini video and watched the whole thing and it made me cry and I can’t believe I found it again and the cow gets me every time...

This short movie has a very powerful message of the truth behind the meat trade. Excellent!

I watched this same video years ago in primary and it has always stayed with me, I thought it was the saddest video ever. I love the animation and music choice :)

Chipotle trying to trick us into thinking they’re not crow foods lmao

This should get more views more people need to see this. This shows how the world really is plus this is nostalgia fore me when I was young I’ve searched for this and found nothing but now I have found it, I tried to download it on my iPod when I was young but it didn’t work idk i don’t remember all that much but this❤️ even if this is just an ad for a game

My old favourite animation that I forgot the name of.. I have finally found you again my dear. Totally didn’t cry-

Oh gosh, who remembers these ads from 2013? I remember being a nine year old and actually getting scared of this trailer.

I suddenly had the urge to watch this again, so I searched “come with me and you'll be in a world of pure imagination food add” and this was the first thing that popped up 😂😆😂 that was lucky

The cow eyes make me cry so much :'

The cow scene is just.😭

I remember watching this like a decade ago as a kid when it was first dropped, and I thought it was really beautiful. I've seen it a few times since then, and now I can see it for what it is - a talented director and animator painting over a cynical corporation's greed with an emotional short film.

The 1:32 part with the sad cow made me become a vegetarian ❤️

I seen the cow and my emotions exploded

Jesus, Fiona makes this song so beautifully creepy as hell!

dang im looking at this years after playing the game, and this makes so much more sense now. Also thank you so much for getting this vid.

The song from Willy Wonka (1971). Such a nice touch. It looks like a chocolate factory but in alternate dark universe.

After so many years....I remember when I was 5....I saw this ad while I was playing a game... I always loved watching it when it popped up because it’s such a great message and the cow made me cry..and I forgot what it was called I always wanted to find this again and I finally did this is such a great game and ad

For an ad, this is just too well done

This is the first cover of this song that I like as much as the original. Thank you Fiona, thank you so much.

It's genuinely hilarious that Chipotle disowned this animation for whatever reason, and now it's been reclaimed by some rando guy asking for dono's lmaooooo. Respect.

remember watching this in primary school, gives me nostalgia watching this again years later

The factory is basically that restaurant with the clown. In my opinion.

Among my favorite ads/animations ever.

A video by a big corporate representing themselves as being different and making people believe that they are with all of us. And doing all these same things, to get their profits going. The most effective way of fooling people.

This should be a goddamn movie! Who agrees?

It's been so long and seeing my old comment man was I such a child back then, still remember asking my sister so many questions to understand what was going on and showing this video to my classmates. Such fond memories

I watched this when it came out and I honestly think that little cow was a huge reason I became vegan!

the scariest thing about this was realizing this is a fucking ADVERTISEMENT for CHIPOTLE

There are precious few adverts as profoundly hitting or capable of staying in your mind so firmly for such a long time, as this add here.

such nostalgia, that food always looked so immaculate

They deleted the game off of the App Store wth

I remember I played this when I was 5 😕😭 I been trying to find this

Finally found this video again after almost 8 years!!!!

Anthony Green of Circa survive needs to cover this

I screamed when I found out it was an ad

I remeber seeing this at school........and pretty much my eyes had tears in them through the whole time 😥😥😥😥😭😭😭😭

1:33 holy cow this is the video that pops into my head every now and then, I’ve been trying to find it for years!

That damn cow hurts me in ways I can't even explain.

the cow. omg i have no words. that hurt my soul

Ahhh childhood :(( I watched this when I was gr. 1 with my classmates

This ad still hunts me till this day. No matter how deep you bury the truth it will always reach the surface

This program won 2 Emmy Awards for Outstanding New Approaches - Original Daytime Program or Series and Outstanding Directing in an Animated Program.

Is it called scarecrow, because the guy is a scarecrow who rebelled against the Company of crows, Hence he scares crows? (I just thought of this randomly cuz I’m re watching this over and over again)

As a farmer myself this isn’t how anything in the agriculture industry works. Chipotle is misinforming you trying to make you spend more on your dumbass burritos

This made me feel sad, but it made me feel more creeped out honestly XD The brown and gray colors D:

I remember crying watching this years ago

The music of this Short film is also used in a famous Hollywood movie "Thor Ragnarok".

Why is this so sad

I watched this when I was younger. Been searching for it ever seince

i cant help but everytime i see that little cow being closed off....it hurts my heart just too see that...

I cried at the cow