Remember how Michael Wandelmeier told us Metalab hired a storytelling coach ( • Envisioning the art of... Well that coach is Ian Wharton. He’s an Apple Design Award winner, CEO of Aide Health, and he teaches storytelling techniques to teams like Dyson, BBC, Huge, etc.
So this episode breaks down the key storytelling concepts that he shares in his course [Sell the Idea](www.ianwharton.com/sell-the-i.... We talk about the importance of the inciting incident, how to empower others to share your ideas, and a lot more…
But he also presents some compelling ideas about why designers are the most suited people to start companies that solve societal level challenges. All you need is a bias toward action. So if you’ve been considering starting your own thing, there’s a lot we can learn from Ian’s journey as a design founder.
- Ian’s course (Sell the Idea) - www.ianwharton.com/sell-the-idea) (use the code `RIDD` at checkout for 30% off)
- Ian’s personal website - www.ianwharton.com/
- Ian’s business (Aide Health) - www.aide.health/
- Mackinnon and Saunders - www.mackinnonandsaunders.com/ (the stop motion company Ian worked with)
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Chapters
0:00 Maven
0:40 Intro
1:49 Why Ian started a healthcare company
6:26 How Ian got ramped up on the healthcare space
9:11 Going from designer to entrepreneur
15:27 How Ian built a team and raised funding
20:14 The importance of the inciting incident
30:13 How to empower other people to share your ideas effectively
32:05 Thinking about all the reasons someone won't buy your idea
37:14 Why we should care less about our ideas
39:19 Ian's wild story of pitching will.i.am
44:58 The importance of side quests
49:34 Ian's course: "Sell the idea"
#productdesign #podcast #uiux