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In a workplace ruled by efficiency and competency, where do personal strengths fit in? Using his nearly two decades of experience as a Senior Researcher at Gallup Organization, Marcus Buckingham challenges entrenched preconceptions about achievement to get to the core of what drives success. Addressing more than 250,000 people around the world each year, he touts personals strengths as the key to finding the most effective route to personal achievement and the missing link to the efficiency, competence, and high performance for which companies constantly strive, showing the correlation between engaged employees and business fundamentals such as turnover rates, customer satisfaction, profits and productivity.