What Behind The Video do you want next - Nowadays or Armed & Dangerous?

or the people asking about rhino, he just happened to be at the video shoot. jack asked if we could squeeze him in somewhere in the video so we made him the guy who couldn't stare at reflections. boom. that's the story.

Wow, this just shows how truly involved a videographer/director can be in an artists project. I can't imagine a videographer that would suggest any adjustments to a song!! Truly one of a kind.

Coles voice is very relaxing

Its like everything he touches turns to gold bruh

Crazy that Cole telling him to add the hook made the song so famous

Do a behind the scenes for All girls are the same

Man I love these types of videos so much. Keep these coming

Ya'll do realize Cole is an absolute legend in the making right? Within 10-20 years Cole's going to be labeled as one of the biggest and best of all time. Not that he's not already huge and definitely goat status but just wait hes going to be a number 1 name in the industry there's not a doubt in my mind. Props Cole i absolutely love your work ethic and creativity ect seriously man you are an absolute big time legend in the making i mean biggest in the game I can see it. Much love bro from Baltimore.

damn, cole more than a cinematographer. takes his craft seriously and wasn't gonna just let any song be the music video just to keep peace between him and jack. Big respect.

Cole is so inspiring. I been watching his videos, interviews and listening to his podcasts for about a week now, and suddenly I feel like I can also be impactful.

Jack’s music is very “visual” - well said Cole, I agree

Cole Bennett da GOAT don’t @ me

TBH Cole Bennett looks exactly like someone named "Cole Bennett." It just fits. Legend in the making 💯

Songs I’d love to see you do for this series: Nowadays - Lil Skies, Landon Cube Mixed Personalities - YNW Melly, Kanye West Shotta Flow Remix - NLE Choppa, Blueface Bandit - Juice Wrld, NBA Youngboy Death Note - Gnar, Lil Skies, Craig Xen

crazy to see how much cole is doing, especially when you think about what exactly it is. he’s planning these videos (writing them), filming them, editing them, and even making other videos like this one. plus he’s literally selling lemonade, which is just cool in itself. mad respect to him, keep up the great work!

legendary that you told him to add that hook!!!

Loved the video per usual! Can’t wait for anotherrrr

Whats Poppin is one of my favorite videos you have made to date. Also loving these second channel vids, as a young filmmaker it's really neat to hear how it all comes together from your point of view

Such a real dude. I love it. Been watching your stuff since the beginning man. Been amazing watching you blow up!

Behind the scenes of armed and dangerous

Protect jack at all costs, dont want cole to lose another close friend

Yooo Cole!!!!!! ty for making this page. People gonna catch on soon!!! but we appreciate this dialogue man.

This man really has a vision for his videos. His passion and dedication is amazing

I really appreciate this Cole, you're a goat, and it is amazing that you're sharing your experience! Keep going you inspire us! 🔥🧠

this mv was my intro to both of you. now im obsessed with jack harlow and i look forward to seeing more of cole's work!

I've been noticing a trend recently - most of the fresh music vids have a Cole Bennet/Lyrical Lemonade tag. It blows my mind that you're just 22 and you don't have any big money backing, bet you've been approached by investors a ton. Keep it fresh man! Look forward to seeing more Lyrical Lemonade around!

How’d they get rhino from lls on the set is my question

Wow this type of insight from Cole is dope. Definitely hoping 2 see more of these

I love those videos! Please release more if you have some!

In a way it’s like Cole is a director. Jack’s song is like a script and Cole is bringing it to life. Shit is beautiful.

Awesome video man. I love the behind the scenes stuff. I love the spur of the moment stuff you described. It sounds like you have fun and don't feel the need to stick to a finite script. Awesome work Cole.

love these videos!!! theyve really inspired me with my own channel

Love these Behind the Video videos

You’re so talented dude, a real artist

Absolutely love this type of content

Great video Cole. Creative geniuses at work.

Thanks for being such a huge inspiration to me and I’m sure many others Cole. I’ve seen you grow over the last few years, and I can honestly say you’ve become a huge inspiration of mine; up there with Mac Miller, X, Peep. Hope to meet you one day 💯

One of my favorite music videos from Cole Bennett

LEGEND IN THE MAKING!!

MAKE MORE LENNY CARTOONNSSSS!!!!

As a fan of the music this is incredibly insightful and awesome to hear the detailed scoop of how these projects come together 💪

Always a great video by: Cole Bennett

This is my favorite song and video of 2020 so far

I love these videos !!!! When I shoot I like to improvise a lot ! Which works for me but not so well for others Because they don’t have the same vision as me . These videos kinda me want to start writing down what I’m shooting before I shoot it !!! Keep these up🔥

You're an inspiration cole.

Your creativity is impressive. Straight from another world

Super impressed by Cole's ear for good music on top of his video skills...What's Poppin IS A HIT especially cuz of that chorus

As Cole said, interviews are one of the best ways to understand people. You get to listen to their thoughts and mindset. The way they think and talk. All sorts of ways to learn new things about people and also learning more about yourself

Cole Bennett, You're right on the money, This is creativity at it's finest with a sleeper of a rapper. I can't get this song out of my head when I first heard it on the Chicago Bears Schedule for 2020. Then hear it on the radio, sharing it to my friends and co-workers. This is by far the Covid-19 Aftermath Summer Song in 2020. You need to find a song that will take it a mile high of a home run and you sail this to the upper deck. Way to go Cole Bennett by directing this cool video and alllowing Jack Harlow to be the unique rapper he is. Big future is waiting in store for this Kentucky Rapper. He do rapping right. Rapping Looking Good!!!!

I love this series, is it possible to do behind the technical and on shoot setups so more people who are aspiring to be where you are like me can see how you work and what being on set looks like. I love what you do and what everyone on the lyrical lemonade team does.

Love yo vids vro keep it up

I was listening to jack when his music had 16k views everybody blows up when cole bennett hits the scene

You’re very creative man, well done and keep working hard.

cole killin it on videos lately

Love u Cole!!

Very inspirational much love

This fire cole is always a inspiration

Straight killed it 🔥🔥🔥🔥🔥💯

when he said "whats up guys" at the start he should have said "What's Poppin"

Nice that they didn’t give up on each other.

nice i wasn't expecting this story but it's dope

inspiration, Cole.

So inspirational

Love this

I expected him to open up the video with; “What’s poppin”

U just can't speak bad about Cole, HE'S JUST 2 G00D!

TEDx TALK 2.0 ⚡️

This is history in the making. When we are 50-60 years old, Coles name will be talked about as one of the greatest directors ever. I truly believe that.

Cole Bennett is truly amazing

Man is just a genius

Amazing

Love the perfectionist mentality 🔥

Wow so happy he waited to make a video for the right song one of the best vids I’ve ever seen was what’s poopin

Make more of these!

Spur of the moment artistic decisions are a common theme in this video. Thanks for the info Cole.

What’s poppin I like your channel so I subscribed it

cole a livin legend

Cole just chooses the best song out the artist 🤷🏻‍♂️

Legend

Everything you freaking said man is crazy

Cole is the 🐐 !

make more vids with jack, he’s a hometown hero 🤟🏼

10 years from now this will be some super retro shit

This is so damn cool

Video is 🔥

Everything cole touches turn to gold! Jack killed the track

That's crazy because now that first 8 for the hook on the end is like the go to for a freestyle being produced these days

he should've started saying "whats poppin guys"

dang bro this channel is really underground

This is my favorite music video from lyrical lemonade

🔥🔥

BEST SONG OF 2020

me being from Kentucky myself and finding jack and falling in love with his style while also being an editor myself I also have been a huge fan of cole. so back in 2018, I commented on one of either coles or jacks insta saying that they would be the best collab I would see. and what do ya know?

Dope video

Yeah ok I'm likin this new series

we need more merch my dude

whats poppin :13 after eminem godzilla end screen: 33 mil nice

Bruhhh if cole would have done the cody banks music video that shit would have been🔥🔥🔥

love these stories n cole seems like such a cool dude i had this vivid dream that me n him work one day n i hope its true i have this song called In the end n i know cole would love it if he heard it