The Story of the Polaroid SX-70 Knockoff [Instant Breakdown]

  Рет қаралды 19,045

In An Instant

In An Instant

4 жыл бұрын

While Polaroid has protected its brand for 70 years, one company boldly tried to steal some of the thunder with an ill-fated third party release: the Berkey Keystone Wizard Everflash. In this video, I dig into the sequence of events that led to this rare gem somehow hitting the market in the 70s.
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Пікірлер: 99
@shinto29
@shinto29 4 жыл бұрын
Putting a party hat on a nearly 50 year old camera is the kind of stuff that really separates this channel from the rest
@InAnInstant
@InAnInstant 4 жыл бұрын
I wish I could award this comment reddit gold 🥇
@ivanpetrovsky.
@ivanpetrovsky. 4 жыл бұрын
Dude seriously, you deserve more than that amount of subs
@InAnInstant
@InAnInstant 4 жыл бұрын
Big ups Wa lly! Appreciate it!!
@vekofoto
@vekofoto 4 жыл бұрын
You’re on fire in this video 🤣 MiNT wanted to make a Polaroid camera, but Impossible did not approve at all. I wish they had approved! A MiNT i-Type camera would be on another level! It would not be a competitor to the new Polaroid cameras at all, and would still benefit the film sales
@Ibibiogal
@Ibibiogal 4 жыл бұрын
Totally agree, just started shooting Mint (RF70), great company and ethos, but they are not a mass consumer brand, and I think collobration like that would have increase film sales for polaraid. Polariod clearly need the cash from film sales so that they can finally make consistencely good film again. Because Polariod film allows you to be more experimental, that's why people still gamble their money on it, so a collaboration with Mint feels like a win-win for both parties!
@DeeSnow97
@DeeSnow97 4 жыл бұрын
That's interesting, would love to read up on that story
@InAnInstant
@InAnInstant 4 жыл бұрын
100% agreed, I think at this point it might be nice to loosen the reins and let Mint have a go. From a tradition standpoint I understand why Impossible/Polaroid would resist that sort of third-party release, but ironically with everything that’s changed in the industry one thing remains true today: the film is where the money’s at for them! So if Mint made a really attractive camera that encouraged people to burn through film, so be it, more sales for Polaroid 💰
@vekofoto
@vekofoto 4 жыл бұрын
Ben Snow there isn’t much detail, only that the attitude was “hostile” 🤷‍♂️
@evacreswell7687
@evacreswell7687 4 жыл бұрын
The pop and smell when you powered the camera on was most likely a capacitor exploding (they do that sometimes). If you can open the camera up and figure out what blew, most likely you can order a new capacitor and replace it! It may help the camera work better, but idk for sure.
@InAnInstant
@InAnInstant 4 жыл бұрын
I prefer the notion that the popping sound released toxic chemicals that will now either make me very dead or give me super powers but your explanation makes more sense. I could probably look further into this and try to fix the thang!
@carlosinchile
@carlosinchile 3 жыл бұрын
@@InAnInstant I have that camera. Friend from work dug it out of his garage. Bought some film & managed to get two photos until it jammed.
@InAnInstant
@InAnInstant 3 жыл бұрын
That’s life with the Wizard!
@christopherrasmussen8718
@christopherrasmussen8718 4 жыл бұрын
Got my original fist year SX70 rebuilt by a guy in Australia. The new film is awesome. They are still among us.
@InAnInstant
@InAnInstant 4 жыл бұрын
I love that guy and I love that you took the trouble to get an Everflash serviced by him, so cool 🦾
@handwriting8804
@handwriting8804 4 жыл бұрын
Never heard of the berkey. Wish kodak would make a kodak branded packfilm (with them charging 8 bucks a roll for portra 400 I'm sure it wouldn't put to much strain on them)
@InAnInstant
@InAnInstant 4 жыл бұрын
That would be so cool, I’ve actually never heard anyone suggest that before. For the all the headaches Kodak dealt with after making their integral film products, they really wouldn’t have faced any opposition if they’d just stuck to the pack film plan. I think it’s too late now because pack film does not have much pop culture/consumer draw in the same way iconic square Polaroids do, but still an interesting thing to consider.
@akin4536
@akin4536 4 жыл бұрын
Kodak, if you're reading this, i will buy packfilm from you if you make it.
@handwriting8804
@handwriting8804 4 жыл бұрын
@@InAnInstant it is an insanely superior format to integ. I love my sx-70 but I enjoy my 440 so much more.
@travis_sivart
@travis_sivart 4 жыл бұрын
hi, watched your video from mainland china. I got to say love your youtube channel so much, definitely my favorite instant camera channel. Keep spreading your love and skill throughout the world man!
@InAnInstant
@InAnInstant 4 жыл бұрын
I love to hear where folks are watching from! KZfaq is amazing, thank you for your support!
@3Gee
@3Gee 4 жыл бұрын
I’m so grateful to have come across your channel. The content and the editing of these videos are amazing. Keep em coming!
@InAnInstant
@InAnInstant 4 жыл бұрын
Thank you George, really appreciate the support!!
@jamesbrockett786
@jamesbrockett786 4 жыл бұрын
Maybe my favorite video from you yet! Wow, better and better. Keep it up!!
@InAnInstant
@InAnInstant 4 жыл бұрын
My man, thanks James! Gave it my all for the king of the doinkers.
@zluzhy5108
@zluzhy5108 4 жыл бұрын
Great video bro! Perfect timing.
@awalden
@awalden 4 жыл бұрын
This was very interesting. You continually impress and entertain me, Ben. (And your expression after your "long-time-to-develop/unlike-the-photos" pun was priceless.) Thanks for your outstanding work. I wish you continued success. PS: To follow-up... I just didn't have the heart *or budget* to invest in a 20+ year old Instax 500-AF. So I settled for a sweet eBay "best-offer" deal on an Instax 300... mint-ish condition, with close-up lens (often missing) for a mere $40. (My husband tells me that I need to stop watching your channel. HA! As-if!) PPS: It's very difficult to search eBay sometimes, because everyone refers to their instant-camera and instant-film as a "Polaroid" no matter what the brand is. ARrrrrgh! I was tempted to use the minus sign to exclude the word "Polaroid" from my searches... but I was fearful that I'd miss out on a good deal on someone's "Instax Polaroid 300". So I just slogged through until I found the one I wanted.
@InAnInstant
@InAnInstant 4 жыл бұрын
Thank you Allen!! And don’t listen to your husband 😂, you’re a valued viewer of the videos! The Instax 300 is a good middle ground, especially for that extremely good price. And I hear ya on eBay listings, can be a real challenge to catch deals with all the weird titles.
@mistermars1479
@mistermars1479 4 жыл бұрын
Never heard about that before :) sadly no more storys about that kinda strange cameras :(
@maisa9351
@maisa9351 3 жыл бұрын
You look like taron egerton! And your channel is amazing.
@InAnInstant
@InAnInstant 3 жыл бұрын
Honored by the comparison, thank you!
@josephking7015
@josephking7015 3 жыл бұрын
The "pop" and smell is more than likely an electrolyte capacitor blowing. They dry up with age. If you get all the capacitors replaced it will work for you. Had to do this many times on vintage equipment. BTW. Love the Videos, keep up the great work...
@InAnInstant
@InAnInstant 3 жыл бұрын
Thanks Joe! Since I posted this a few people have brought that up haha (the capacitor thing), probably won’t die then!
@willmccleland2383
@willmccleland2383 4 жыл бұрын
Another awesome video fun and educational
@InAnInstant
@InAnInstant 4 жыл бұрын
Thank you Will!
@FinnDarius
@FinnDarius 11 ай бұрын
I really wished the current Polaroid company would allow 3rd parties to make cameras. One of Instax’s major advantages comes from having a huge selection of cameras with many combinations of features, affordability, and availability. Whereas Polaroid film either requires cameras from the past, or their small selection of new cameras, neither of which are really all that easy to get especially where I live
@mockermartin8725
@mockermartin8725 4 жыл бұрын
Hilarious ending Ben 👌🏻👍🏻👍🏻😂
@InAnInstant
@InAnInstant 4 жыл бұрын
🎉😂😂 thanks bruddah!
@anthonydemesa2406
@anthonydemesa2406 4 жыл бұрын
You are the best. Period 🙏🏽
@InAnInstant
@InAnInstant 4 жыл бұрын
You are!! Thank you bruddah! 🔥
@anthonybrunotheodd
@anthonybrunotheodd 3 жыл бұрын
Awwww the camera looks cute with its little party hat. It likes it saying “I’m special!”
@InAnInstant
@InAnInstant 3 жыл бұрын
That’s because it is!! 🎉 😍
@josephschwartz1883
@josephschwartz1883 3 жыл бұрын
Your late grandmother’s late husband, my late stepfather, who was as you know a (late) photographer, was a loyal customer of Berkey Photo. Berkey was a part of my youth. Not necessarily the best part, but a part nonetheless!
@InAnInstant
@InAnInstant 3 жыл бұрын
Wow whomst knew!!!
@davidbirkam4413
@davidbirkam4413 7 ай бұрын
I've for one of these and it works... Or it did six years ago when I shot a pack of impossible SX-70 film through it. I think if I revisited it now I would save it for maximum sunny days to get the most out of that zone focusing. Maybe next summer I'll try it again and hope it doesnt pop.
@natewikman
@natewikman 4 жыл бұрын
"Film not hardware was the real money maker". It'd be sweet if polaroid could refigure out how to make the film slim enough for 10 packs, but 8 exposures being $20 a pack is a price I'm willing to pay to keep the instant film industry growing
@InAnInstant
@InAnInstant 4 жыл бұрын
Yeah I’m definitely in that camp. Happy to support the key figure of the industry monetarily but at the same time 10/pack and lower prices is always the dream.
@andrewcutts3197
@andrewcutts3197 8 ай бұрын
A great video. I’ve never heard of that camera before. Is that a vintage Broncos cardigan?
@InAnInstant
@InAnInstant 8 ай бұрын
It is indeed!!
@brianstuartsnider
@brianstuartsnider 4 жыл бұрын
I love your videos! Your emergence during this pandemic has been a real bright spot. About a year ago I was helping a friend test a bunch of cameras they'd thrifted and one of them was a Berkey Keystone Wizard Everflash, it was still in the box, and I was able to get it to work with dummy film and an old pack. But one interesting thing is that it came with two packs of film sealed in an unbranded wrapper. It likely said Polaroid on the cartridge if you opened it up. But at the time I wondered if there might be off brand Polaroid SX-70 film in there. That obviously wasn't the case, and I didn't want to open the package just to find out.
@InAnInstant
@InAnInstant 4 жыл бұрын
Hugely appreciate that Brian! And so sick that you got to handle one of this things coming right out of its box! Wish I could have fired some shots off just to say I did on this camera.
@pgknippel
@pgknippel Жыл бұрын
Subscribed on the strength of your potty mouth alone. Good piece, sir!
@InAnInstant
@InAnInstant Жыл бұрын
In An Instant is rated NC-17 ♥️
@DannyBlocher
@DannyBlocher 4 жыл бұрын
My KZfaq video speed is always set to at least 1.5x.. except for your videos. 👍
@InAnInstant
@InAnInstant 4 жыл бұрын
This is a true honor and I will wield is responsibly
@Kevon420
@Kevon420 4 жыл бұрын
the cost is a tad ridiculous, but I hope one day you can do a video on the Mamiya RB67’s attachable Instax back module. the depth of field, clarity, and look in general are so dang cool with instant film on medium format cameras!
@InAnInstant
@InAnInstant 4 жыл бұрын
For sure mate, would love to eventually do that!
@btrdangerdan2010
@btrdangerdan2010 4 жыл бұрын
F$#@ yeah! Honorable mention is the Minolta Instant Pro baby!
@matthewchow1901
@matthewchow1901 11 ай бұрын
There were other 3rd party Instant cameras too like the Konica instant press, the mamiya universal press, and the npc 195.
@InAnInstant
@InAnInstant 11 ай бұрын
Hi there! Those were not integral film cameras. Those were packfilm cameras, of which there are numerous 3rd party varieties.
@aaronblair9583
@aaronblair9583 3 жыл бұрын
Want your wizard fixed? I had to get into mine. That poo you heard was the main bypass cap in the flash circuit.
@purelifephotos
@purelifephotos 10 ай бұрын
I wish they would bring back peel apart. I have way too many land cameras that are fancy bricks
@DavidAragon13
@DavidAragon13 3 жыл бұрын
I never could get the Everflash 800 or my non-flash Wizard to work correctly... Talk about QUALITY
@gravedigr12
@gravedigr12 2 жыл бұрын
wait a second I have that model of everflash in mint shape LOL
@akin4536
@akin4536 4 жыл бұрын
When you said it took 3 double a batteries, I was like YES! A VINTAGE I-TYPE CAMERA! And I was then dissapointed. Still a cool camera and a cool story though. Edit: i just noticed the flash was slighty off center and it's mildly infuriating.
@InAnInstant
@InAnInstant 4 жыл бұрын
Haha as you can see I had the exact same reaction, bummer that it only lowers the flash! But yeah this 👑 King of the Doinkers is still an awesome tank (off-center flash notwithstanding).
@akin4536
@akin4536 4 жыл бұрын
@@InAnInstant All hail the king of the doinkers, off-centered crown and all.
@franzrogar
@franzrogar Жыл бұрын
6:33 The most probable reason is because modern (Impossible) film is thicker than old (hence 8 shots per cartridge instead of 10 as it was). You might try using an NOS of (real) Polaroid film...
@Karwan89PL
@Karwan89PL 3 жыл бұрын
I saw same camera, but branded as Revue :)
@InAnInstant
@InAnInstant 3 жыл бұрын
Yes! That’s the Berkey camera with a diff label on it 🙌
@franklarosa740
@franklarosa740 17 күн бұрын
I've got one that works. It's at least as good if not better than an equivalent Polaroid camera.
@ralphhoskins2115
@ralphhoskins2115 4 жыл бұрын
The burky,,,,, I love it!!! Lol... defs king of the doinkers....
@InAnInstant
@InAnInstant 4 жыл бұрын
Hell yes! Crown jewel of the doinker kingdom!
@maxdoes_
@maxdoes_ 4 жыл бұрын
Berkey Wizard Everflash, the "F*CK IT" of instant cameras
@InAnInstant
@InAnInstant 4 жыл бұрын
LMAO no better description than this right here
@heisandres
@heisandres 4 жыл бұрын
Genial
@suzannelopez9896
@suzannelopez9896 4 жыл бұрын
wow that's an interesting camera, but what I am DYING to know, is where did you get that Denver Broncos sweater???
@InAnInstant
@InAnInstant 4 жыл бұрын
Haha Suz I’ve been rocking this bad boy for years, I think it was an eBay find, crazy enough though the NFL has since made a clone version of which they sell today. Mine’s authentically from the 70s but there’s some new copies out there now!
@suzannelopez9896
@suzannelopez9896 4 жыл бұрын
In An Instant lol my fiancé is a HUGE Broncos fan!! I may have to search for one!!!! I love it!!!
@InAnInstant
@InAnInstant 4 жыл бұрын
Omg! Get him that ish!! Everyone true Broncos fan needs to rock one of these
@butlaoctu4464
@butlaoctu4464 3 жыл бұрын
And what about the Gomz Moment?
@justinsievers2756
@justinsievers2756 2 жыл бұрын
1:36 I’M SCREAMING
@sinanaltinova4201
@sinanaltinova4201 4 жыл бұрын
I actually have one of these keystone cameras in good working condition! No problems with ejecting the film whatsoever
@InAnInstant
@InAnInstant 4 жыл бұрын
Wow that’s so sick!
@comeradecoyote
@comeradecoyote 4 жыл бұрын
Keystone was a pretty well respected camera builder out of Massachusetts. Originally their main market was in regular 8mm, 16mm, and later super 8 cameras and projectors, which were about on par in quality with Bell and Howell. However, they branched out into making clones of the Kodak Instamatic 126 cameras and eventually even made the above mentioned polaroid compatible. Surprisingly they were still in operation until the 90's, though by that time their prestige had eroded, and their product lines were pretty much noncompetitive with Japanese and Chinese built equipment. Prolly their most loved cameras are their regular 8, K series movie cameras, notable for being one of three cameras available to shoot Kodachrome at the 1939 worlds fair. (and is thus responsible for some our earliest color amateur cinematography of that era.) They also produced military aerial cameras for awhile.
@InAnInstant
@InAnInstant 4 жыл бұрын
Yes there is definitely more to say historically about Keystone & Berkey as camera producers, this video could have been twice as long probably but I wanted to keep it focused on the Wizard Everflash. They definitely weren't nobodies and their motion picture systems are still awesome relics!
@AeromaticXD
@AeromaticXD 4 жыл бұрын
Berkey should become iconic
@InAnInstant
@InAnInstant 4 жыл бұрын
Fully agreed!
@polomat14
@polomat14 2 жыл бұрын
Berkey also made a version of that camera without the flash (just with a slot to mount external one). It was called Berkey Keystone Wizard XF1000.
@drparham
@drparham 3 жыл бұрын
Hey I have a great idea for a video! 😁
@tomjanowski8584
@tomjanowski8584 3 жыл бұрын
you slightly resemble Keith Haring
@InAnInstant
@InAnInstant 3 жыл бұрын
Someone else beat you to the first Haring mention of 2021, but that’s gotten spread around a bit 😂 there’s even a side by side comparison in one of the Instant Lounge episodes
@edwinland3377
@edwinland3377 4 жыл бұрын
What a disgusting camera.
@InAnInstant
@InAnInstant 4 жыл бұрын
This is an incredibly comment, maybe top 5 ever. Thank you Mr. Land for your service.
@therestorationofdrwho1865
@therestorationofdrwho1865 2 жыл бұрын
666th like.
@InAnInstant
@InAnInstant 2 жыл бұрын
This is huge
@monodistortion
@monodistortion 3 жыл бұрын
If you go back further there were some other companies that made Polaroid cameras, but they used pack film or roll film. There's the Konica Instant Press and Fuji FP-1 plus a lot of different companies made more specialized pack film cameras like the ID/passport cameras, scientific cameras, etc. There were even some oddball Soviet cameras that used roll film. You've probably seen them before, but these pages have some good info: www.landlist.ch/landlist/nonland.htm www.polamad.com/polaroidshop-special-clone.html
@InAnInstant
@InAnInstant 3 жыл бұрын
Nick Marshall yes Nick! That’s a major point I’m talking about in the video, the sequence that lead to Polaroid relaxing their patent enforcement on pack film cameras as they secretly prepared to release the SX-70.
@monodistortion
@monodistortion 3 жыл бұрын
@@InAnInstant Oh yeah, I agree with that part of the history. I was commenting on when you said, "The only true third party Polaroid camera of all time." By the 80s pack film patents would have expired. Later they were promoting their film in other cameras by selling modular backs for pack film (CB-103), AutoFilm (CB-33), and square integral film (CB-72).
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