COS is also made in Portugal, for the most part, if you needed that extra bit of info for certification of the quality.

Been watching for a while now and just wanna say your videos have gotten better and better over the years , cutting the fluff with still being personable. Keep it up man! By the way nice Goros pieces👍🏾

I'm interested in hearing about Champion's reinvention and how companies with a similar, previously lesser image in society have risen to become more than their origins.

thanks for the recommendations! an episode on champion would be interesting

I’m looking forward to seeing your list on Champion!

The Casual: You can't go past COS! My Bloodborne brainrot: Or some say, Cosm...

Love your videos! When I first saw them as one half a cool collab, I was shocked. When I was growing up, Champion was a trash label (kinda like Hyundai and Kia, both of which have successfully rehabilitated their images as well, particularly for younger buyers). I'd love to see a deeper dive on how Champion was able to reinvent themselves.

Thx a lot for this video

inspiring, thank you

Abercrombie used to be a trashy brand but now has some good quality items.

I love my journal standard pieces I got in JP last year 🙏

Thank you 🙏

Levi’s for the win. And not just jeans; hoodies, cardigans, Shirts, shorts, Varsities, wool crewnecks, you NAME IT. Real value for money.

What is that jacket (or brand) for the trenchcoat on the cover? That is hard

What is your take on the brand Taion for lightweight puffer/down pieces? I got a few of their items and they are pretty cheap, with a price comparable to Montbell

Still love this channel.

2 more brands to add Market in a similar vein to Cos and US brand Everlane, responsibly sourced high quality well styled and good price point.

In London Champion was cool about 5 years ago but is now mainly worn by school children (along with North Face). It went down hill when it went on a cash grab with cheaply made and cheaply sold sweatshirt splattered with oversized repeating logos cheaply printed in to cheap material. Ironic as their high quality reverse weave sweats are what made them desirable in the first place. At that stage it was promoted heavily in outlets such as JD sports which cater to what some people unkindly label 'ch_vs' but don't only often if see them wearing it so much now or anyone over the age of 16. The place I see it mainly now is on the rails of TK Maxx.

Uniqlo quality is absolute trash now. I still have clothes I bought 10/15 such as a Uniqlo U hoodie but everything I have bought in the last couple of years has been complete trash. Badly cut jumpers that had extreme bobbling and shrinkage after washing (yes I did follow instructions!). Socks that a bought 2 years ago are already are already having to thrown away due to holes developing. Underwear so uncomfortable I had t throw it out. I use to buy a Uniqlo down jacket every couple of years - I loved them. But I noticed how the quality was falling year on year. My most recent one for instance has no storm flap backing up the front zip, but worse is a lack of inner collar which means it's often drafty around the neck area. This year's edition of their 'down jacket' is not even down - the fill is 100% synthetic. I used to also buy quite a few Oxford shirts from them too but every time I have tried them on in the last couple of years the cut has been really bad and the material really thing and cheap feeling.

COS is the only 'fast fashion' label I buy from currently, very much agreed. I only buy women's tho, the mens offerings are sad

Cant believe you left out Loro Piana 🤦‍♂️

COS menswear selection has been abysmal of late and they kept repeating the same silhouette with different fabrics/colours. They do offer value for money good quality stuff like workwear suits but they're severely lacking in their casual wear. They need to start embracing the fact that times have changed with how men dress these days and it need not be just dull funereal clothes.

I like champion but hate when they want to do big designer type logos Super cheap and childish looking No I don’t want a huge logo the size of my chest on my hoodie 2:58 example (lol didn’t even watch this part when commenting and I knew people instantly would see what I meant)

I’d like to add Aritzia is also a really nice brand that’s affordable.

I still don't get the Champion thing. It was Walmart clothes that got you made fun of. It was about as cool as Payless. Then I see them making $100 sneakers and kiss going ape over it.

When I visited Japan in March I kinda fell in love with GU. It has the same vibe as Uniqlo, since it's basically a part of the Uniqlo brand, but with more trendy and daring pieces. Also is it even a bit cheaper than uniqlo?

Laughed out loud at FOG Essentials after seeing all the peeling graphics and terrible QC lately

"Yearly Uniqlo +J line"?

If you like COS, you should like ARKET, which is an other brand of the H&M group

The sizing of COS is awkward for Asians. Hard to find the perfect fit for me. But I like to go there and shop and find some gems.

How is super Dry?

I still can't wear champion

bruh isnt fog essentials terrible for quality for price

Unexpected threeway 😂

lol are we really putting essentials on this list? 👀

For me COS has too many clothes made in China so I don’t shop there… or at least that was the case few years ago. Last year during my trip to Japan I bought one shirt at a very small boutique and brand called Time Is On and I am very happy with the quality… as I understood they make everything in Japan. I just spotted their boutique while walking. I have also bought a shirt at Takeo Kikuchi from their 40ct collection with a beautiful pattern on it and also made in Japan. I will check some of these 3 Japanese brands you put together and perhaps will buy something during my next visit there :)

I need to pump my prices if this stuff is considered "affordable" LOL

Seeing the word ESSENTIAL plastered over a clothing piece makes me cringe so badly. It's as bad as the brand REPRESENT. It gives off ratchet vibes no matter how u style them.

Well affordable IS NOT in the same category for each person, what's affordable by Bill Gates obviously ain't the same affordable by my standard.

Been waiting for you to mention Journal Standard, Urban Research and Nano Universe. Love those brands. Glad they're getting the love from your channel :) Relume. Sonny Label. Homestead. Sense of Place. Edefice. All really interesting stuff. Would be also interesting to know why big brands like these have so much sub labels. I mean why is this a thing in Japan? Keep up the good work Reggie !

Whats the best all black hoodie I can get for an affordable price???