In Miami walked into a Jacob and Co. store with a friend of mine, wearing workout clothes. quite obvious the 3 of us probably weren’t gonna purchase anything. The sales staff could not have been more welcoming, offering for myself and friends to try on watches, and even offer us a drink. Two years later, one of my friends hit it big with work and went into the same store, wearing the same type of clothes and purchased a watch. You just never know!!!

You know what Jacob is. Its not everyone's taste, but you have to respect the sheer madness and attention to detail.

Whilst very much not to my taste, Jacob and Co are really damn amazing at what they do and make works of art. Theyre rediculously impressive

J&Co employees are so down to earth. If I could afford their watches I’d definitely buy them.

I love Nico's ability to admit when he "was wrong" he used "hate" Jacob & Co. for various reasons and instead of pretending he still hates them, he was honestly moved by their team. Massive props to you Nico

Going by this pace, we can soon get a video of Nico visiting and checking out some Hublot watches in their boutique with the CEO😂😂😂

first jacob, then hublot ?

Jacob is making art more than it is a watch, no other watch company in MY opinion will have the courage Jacob has to make some crazy designs, again…it’s art 🔥you gotta see it as more than just a “watch” , it’s an art statement

Nico actually liking Jacob & Co is a plot twist that I did not expect

Credit where it's due fellas Jacob & Co's customer service and Benjamin's vision to see the market capture that Nico has is great business and finding a part of their business they can collaborate with is very smart. Look forward to more of this lads

What I like about that diamond watch was that you couldn't or hardly could see the metal holding the diamonds in which is where so many watches and chains fail for me, all you see here is pure diamond. Great craftsmanship.

Jacob and Co are the most amazing workers and designers when it comes to watches. That bugatti watch alone is a timeless piece. I won't ever be able to afford their high quality watches but I respect their hard work and dedicaton 👏🏿👏🏿🔥🔥💯

That watch was something made for the Queen. I agree, Jacob & Co. going in the complete right direction with these watches, modern takes on the vintage sophistication.

Invicta: poor man’s Hublot Hublot: no comments needed Richard Mille: rich man’s Hublot Jacob: very rich man’s Hublot

Nico's character development is insane 😂

I actually really can relate to the feeling Nico had. I used to think Richard Mille were ugly, bulky and just ridiculous. But only until I went to their boutique in Geneva and tried 65-01 on. It was absolutely gorgeous, and fit so nicely on my wrist. Absolutely love them since that day. So never judge anything before you try it. P.S. Hublot is dogshit anyway

I actually love the Jacob & co astro watches. they are fascinating pieces of machinery

Nico talked shit about Jacob for years and immediately started D riding when he met Jacob & co team hahaahaa

I'm happy to see more brand interactions. I hope to see discussions with moser and chopard among others in the future. Love you all, ya animals!

“Finally found someone stupid enough to pay money for that shit” Now here we are

I've always loved Jacob and Co. I'm not a watch collector (yet) but I've always found their watches to be incredibly cool. Sure, I'm not a millionaire...I'm not going to be buying one anytime soon. But I can appreciate you finally coming around to them haha. What was it about Jacob and Co that you didn't like to begin with? You use to really rag on them...

I'm totally addicted to this guy's videos! Found his channel this morning and been watching a video after a video the whole day! Keep it up man, you earned yourself one subscriber more!🙌 Best greetings from Finland!🇫🇮

jacob is more than a watch its art the attention to detail is second to none i love the designs of almost all jacob watches you could just look at them for hours

Wow. That one of one watch was stunning and your response was priceless cause you knew that it was breathtaking and magical….Ty for the video and allowing simple guy to see that. 😮

That's great stuff! I'm glad you two were getting on so well and having a laugh. Even tho you're not the biggest fan of his fancy watches, it's cool that he made the time for you and you were able to appreciate the workmanship. Great content

You don't have to like the watches, but you have to respect the sheer quality and ingenuity of what Jacob does. 😎

Jacob is the goat due to continued evolution and unrivalled creativity. Prices are crazy but I'm not buying one so by the by. Saw a video of him couple of years ago he has a genuine motivation to push the limits of all aspects of watch making. Was disappointed when Nico was negative about them but it really shows that the brand is not Just the brand it's the people involved, the passion, the creativity which drive the infectious experimental culture. How many large brands can you put antics to the name? Btw Jacob is so calm and collected and intriguingly intelligent I honestly think Nico would have a serious discussion and be humbled. At last Jacob has appreciation.. any other brands that people think are great or underappreciated that Nico has overlooked?

Much respect Nico for puttin personal feelings aside n just giving props where props are due. Those were some immaculate watches. N being a iced out watch fan (i love the look of diamonds leave me alone) the insane attention to detail that went into creating that yellow gold yellow diamond 200carat watch is insanity

Everyone has a price, the important thing is to find out what it is. And Mr Jacob certainly has

“[Connor] was always moving…you could tell, he was born to be a fighter” Little does he know Connor just finished powdering his nose. 😂

Jacob and co is doing this right. Benjamin taking over and doing some insane things. His pops is more the vision and the name. Benjamin has the balls to go out there and make some of these watches competing with the top brands and making them available !

She was so flustered lmaooooo

Fuck the watch, I'll take the gemologist. She's just right!

Nico in few months : i just bought the most Beautiful Hublot !

6:33 that's why we love Nico ❤

Jacob and Co are amazing not for everyone but the attention to detail and craftsmanship is peerless

I absolutely love Nico dude. I’ve been a fan since 2021 and it was so obvious he was gonna be huge. He somehow manages to drop watch knowledge, watch porn, comedy, and do it all while being his genuine self. I bought a Casio off Amazon a few days ago and now that I think about it, I think I did it for Nico. Full-blown God-Tier watch at the recommendation of a God-Tier man.

Nico always caves as soon as he actually talks to the brands. back up the talk big fella

Nico’s new identity: Producer Michael Jr

Jacob & Co. is going off the rails with their timepieces. Very nice.

damn Nico you folded quick, these watches are the definition of kitsch

HOLY COW! I almost thought the guy entertaining Nico with the Casino watch was... TraxNYC! ...... I wonder if they're related 🤔

"that sounded so dirty, i love it" lmao, best part of the video

Jacob has some incredible themed pieces. The Opera Godfather watch has to be one of my favorites of theirs.

Waiting for Nico to Start wearing Invictas..... next vid.." I'm judgemental, but the shaq, joker, Venom invicas really speak to me , I always wanted to be a pro basketball villain "

I'll remind you of what you said about Floyd Mayweather Jr.'s Billionaire Watch: "I can produce a watch and put a £20,000,000 price on it. It doesn't mean it's worth £20M. Only stupid people will buy it." It's true. It's overvalued, it will never auction for the same price, i.e., it won't translate to market value. Have some dignity Nico 🙄 don't SELL OUT

Excellent video, nice that the bracelets are interchangeable, smart that you checked this! 👍🏼

5:47 stand up when you shake hand Nico haha

finally !!!!!!!! You say something good about this amazing watch maker . What a relief !

Nico sold his soul to the devil 😂

I'm not a Jacob fan but man that roulette watch was cool. I wants it.

Respect to them!! That watch was insane!! 4 years!!🤯🤯

All the money in the world cannot buy good taste. If I had 20 million to blow on a watch, I'd rather buy a Swatch or Casio and donate the remaining ~19,999,900 dollars to charity.

That gold bracelet is gaudy.

Jacob nd co is making his own ideas of a watch his own identity. Making beautiful ideas come to life, might not be for the regular watch blueprints but has its people.

Jacob and Co make 60% jewelry: 40% watch watches and i honestly find them a better way to look flamboyant than any iced out pateks or AP's

I wonder what a watch like that costs to make. I know you have to factor in R and D and what not but its just so mindblowing the costs of some watches.

Still looks like 4$$ to me, but the casino watch, was closest yet. The sports watch bracelet was cool but too chunky for me. Benjamin's making some great moves though! Excited to see!

Benjamin seems like a legit cool cat

gotta admit, the design and those yellow diamonds work incredibly well together. It's a stunner.

A limited edition pf 101 units, they only managed to sell 15 so far lmfao.

Remember when Nico said that Jacob is an overpriced bs? Oh , yes...

WHAAAAAAT! Nico got a Jacob!!! His watches aren't bad. They are highly complicated and crafted. Jacobs are truly for people who enjoy unique art pieces and buy their watches for the love of the watch and not the reputation.

That watch was made for a KING! 🔥🔥🔥

appreciate the effort but the roulette watch is gimmicky af

You was always saying Jacob&Co is shit what happened since ? Did you got kicked or something ? Are you on Antidepressants ?

6:10 is actual time when Nico understand the "ice out" watches are f***ing awesome!

Conor was always moving because he a line before walking in lmao, he was charging 😂😂😂

Nico butt kissing to get that Jacob & Co AD link 😂😂

Nico: "Jacob & Co belong in shite category"

even though I'm not the biggest fan of the brand and I don't like most of the models, very nice content, Nico!

GOD TIER VLOGS!!!!

Jacob & Co, still making crap after all this time.

If you show sympathy for jacob you can’t hate on Hublot 😂

This is a master class in customer service. Customer service can earn opinion change. I don’t believe Nico really likes these watches, but he LOVES the VIP service accompanying the brand.

6:24 this is what Thanos felt when he got all the infinity stones

Great, now I'm questioning whether a watch even needs to tell time for it to be called a watch.

Them all sitting around having a laugh at Kevin O'Leary crying was hilarious.

I like how you paid some respect to Jacob. It’s the artistry worth respecting

6:25 was the best part

The Rick Ross nice I'm a gambler though that casino watch has been a dream of mine since I've seen it. I'm waiting for someone to make a cheaper version 😅

his flirting skills is top notch🤣

I feel like the guy in the background, bald, beard, suit, must be the security guard. He seems to get more anxious with every piece. Lol.

I love Jacob and co watches no other brands come close

Perfect formula to make it big in this industry, start bullying watchmakers and get clout, reach 1m subs, make sh!the ton of money selling watches. Then start to make deals with the watchmakers you bullied when you started the bullying career. Congrats your grandsons kids life is setup

Jacob makes some of the most beautiful watches in the world, and they are not afraid to try something new. They do a lot more than change a bezel.

I think just meeting the team that makes these watch moves you to want to buy one ❤

I told you a long time ago Nico that once you feel the quality of Jacob and co's watches you would change your mind about the company. Lots of love from Australia. Abs.

What a video...Benjamin is absolutely cool guy.

Bedankt Nico is was ff bang dat ik de enige Nederlandse Jacob&Co fan was met een collectie van Jacob watches. Proost man.

benjamin putting the spot light on the makers is cool!

The guy has good energy

This is why Nico is best in the game. His level ain’t the same as all the other watch KZfaqrs. He is class business and cras. Haha

I'm glad that girl didn't go nuts. If you research those Faberge eggs you'll find interesting story about going crazy from diamonds. I cannot believe how good that looks on your wrist

6:23 6:40 😂🤣😂 That sounded dirty! She was like…😳🫣

That watch / bracelet is SICK ! Definitely you need that,, looked good on you !

Fist bump for the lady and “MY GUY” 🤝 for Ben. Made me giggle.

Nico is so funny, naughty naughty 😂😂😂 😅😅😅

im 14. went into a Jacob and co store in nyc, and the employees were so great and welcoming. over the time I was there I finally built up the courage to ask to see one. the lady asked which one and I said I wanted to see the rose gold Bugatti Chiron watch with baguettes. she said that was too much but she let me choose between two other ones that weren’t gem set. I chose a beautiful white gold one and let me tell you, just HOLDING it was CRAZY. activating the w16 engine replica mechanism was unbelievable, and then I tried it on and WORDS CANNOT DESCRIBE how AMAZING it was. I texted pictures to the president of my local Rolex ad who I had interviewed for a school project(documentary), and I remember him texting back, “holy shit” “what an experience”. you don’t hear him swear often. TLDR: im 14 and tried on a Jacob and co peak luck

They deffo talk shit behind ur back when you left 🤣🤣🤣