This might not get 100k, 200k views, because it doesn't please the KZfaq Gods, but let me tell you: this is the best fragrance video about this interest, this community and this business that i've ever seen. Thank you for that.

Today my fragrance addiction died. Replaced by an addiction to cinematic, funny, entertaining, and deeply moving hour long video essays on the fragrance community. I need more.

Read between the lines. He is not talking only about the fragrance industry in this movie. It's the fake world we live in, where showing off the journey became more important than the personal journey itself. Thank you for you frankness George, be aware that you made a good influence that will multiply.

That last 10 minutes - it can change people’s worldviews on this hobby we love. George’s work frequently inspires me.

This video has top notes of shattered delusions, mids of salty rube tears, and base notes of the ashes of every Fragcomm trope ever created. It was a journey of denial, anger, grief, and regret. You gave us a short documentary here that dissected and examined every aspect of Fragcomm. And the ending was profoundly human in a way that I think resonates with everyone here. So well done, George! In my opinion, you and Chris continue to set the bar here!

A true masterpiece created by a real master. A master of... perfumery?.. film?... psychology?... It doesn't matter, George, this is a magnificent piece. Congratulations.

I am so glad I came across this video. I had to force myself to pause on buying more fragrances and use what I have. I realized that the best compliments I received about what fragrance I wore wasn't what perfume I was wearing. It was "You smell good" or I could hear someone close by say "something smells good over here" and refer to me. I do appreciate people asking what I'm wearing because that's nice too and made the purchase worth it. But when a scent is one with you and your body chemistry and translates to simply YOU smelling good, that's the real magic of fragrance and how personal it is. I get kinda turned off by the lists because I would try samples of them and learned really fast unless I try it on my skin first, don't blind buy on a recommendation from someone you don't know. Period.

Fantastic video George, really enjoyed it if not a little teary for me. My mum passed away 3 years ago this week and the night before she passed we sprayed her with her favourite perfume. The memory of her smell will live with me forever. Thanks for this video.

This deserves to be on Netflix

I live in a small Finnish town and I'm probably the only one here who's into fragrances. I've had this "hobby" only a couple of years but I've already spent a little fortune on it. Way too much to be honest. But at the same time I've found all these Top 10 videos and all the talk about compliments just stupid. I wear fragrances only for myself and only in my own privacy. I thought I'm just weird but after watching this video I realized I'm not. Thank you George for the best fragrance related video on KZfaq and thank you for helping me to realize that I'm doing this just right. Fragrances shouldn't be worn to fish compliments or to get laid. Instead, they are journeys and adventures into your own personality and history. If someone else likes how you smell, that's just a bonus.

Whatever, top 99 aventus batch clones pls

goosebumps at the "I'm not ready to tell this story just yet"-Millie moment

The single best fragrance related video on all of youtube. But it is about so much more. Angst. The feeling of not belonging in the world. Insecurity. This is a masterpiece.

The best fragrance video i have seen in my 18 months of watching fragrance content . It makes you smile , it entertains, it makes you think , it shines a light on who we are where we are going where we have been for the good and the bad

"A fragrance is a song that you can wear". Beautiful! Thanks George.

MASTERPIECE piece by an elite filmmaker in the making. This film should be Academy Award nominated. It certainly goes way beyond fragrances.

I can't describe how hard this video hits home. What a cinematic masterpiece. Thank you for being the only fragrance KZfaqr with a scrap of integrity George. I can't lie, it's not what it once was. Every video is "this is sexy", "this makes you a man", "panty dropper" and the wallet just gets emptier and the collection gets bigger. KZfaqrs like Monika Cioch, Curly fragrances, Jeremy fragrance etc are so guilty of misleading so many people into poor purchasing decisions out of a place of insecurity. It's criminal. I stopped buying fragrances earlier this year. And stopped watching fragrance videos around January too. They're all the same, an endless cycle of mind-numbing, click baity, self serving drivel... KZfaqrs are essentially an extension of the ridiculous marketing techniques used by these companies. Which explains why so many of them are in the pockets of big brand's, recieving sponsorships, freebies etc. Once you see how false the fragrance KZfaq game is you can't unsee it. Even long loved reviewers who were previously 'against the grain' and devisive like Aaron Terrance Hughes aren't the same. He once slated CDNIM. Upon his channel exploding he deleted his honest review and replaced it with a "this is a masterpiece" styled video. It's such a shame to see and he wasn't happy when I called him out for removing his honest review for one that would be popular and bring in more subscribers.

Didn't expect the rollercoaster of emotions I just went through. I laughed, I almost cried, amazing work George!

This is the quintessential Fragrance Apprentice video - production, visuals, animation, locations, introspection, praise and criticism, honesty and humor. Making this type of video, and telling hard truths, is not an easy thing to do, but it's much easier if you genuinely care - which it's undeniable that you do. I'm certainly glad this was not the end, but if this was to have been, it would have been a fitting one. Fantastic work, George.

Oh snap this was EPIC! Going to be on repeat for a while, the amount of time and logistics that went into this production must have been insane! Well done to you George sir, you have raised the bar again!

That opening scared me as soon as I saw Millesime Imperial. My heart was in my mouth. Glad that you are "not ready to tell this story just yet". We ain't going to let you go so soon, George! What an amazing amazing documentary! This kind of story telling is why you are my favourite KZfaqr in the community. Go on, then!

Netflix worthy - refreshing contribution for the community. Severance theme is very appropriate! I too deliberately use fragrances as tool to store and recall memories. Smelling good is just a bonus! Look forward to what comes next!

The entire video was a cinematic masterpiece, but that last section was something else man. Thank you , George !

The Fragrance Apprentice is back with a Bang!!

Very well done George. I started this journey when my therapist encouraged me to start "taking better care of myself". My attitude was "smell good, feel good." I soon found myself buying fragrances I didnt need and that I had never smelled. I recently started dating a woman and she asked if Id be willing to wear 1 main fragrance that she could get familiar with. (A signature scent). She was very fond of Mont Blanc Legend EDP, so thats what I wear most of the time we are together.

Ive never seen your channel before but i felt compelled to watch this video in its entirety as it speaks to where I’m at to an extent. It’s gonna be a long comment but your story made me want to share mine. Im a 33 yr old Brit ad growing up i was never really into fragrances that much and until last year i wore the same 3 fragrances that my mum introduced to me as a teen, Calvin Klein obsession, JPG Le male and issey miyake por homme. Last October i was at work at a friend who i knew was a serious fragrance collector walked past me and its the first time my head was on a swivel and i lost my mind , this scent was amazing and I couldn’t stop talking about it ,in fact it got me so much that I immediately spent 135 pounds on 35ml of none other than tobacco vanille by Tom ford and this is what began my journey into the rabbit hole of fragrance. Before that tom ford i had never spent more than 70 on a fragrance so this was monumental for me. But after wearing this fragrance i then started going on KZfaq to watch reviews of others and proceed to by more and more based on these recommendations and although my buying fragrances was mainly because i loved to smell them and not for others i found myself subconsciously buying into the supposed magical powers that these scents had . And as i bought more i got into clones and then i got into niche as i wanted the the best of the best and the addictive powers of advertising affected me every KZfaq video i watched. Last month my attitude started changing as i bought 8 fragrances in 3 weeks and i felt like a problem was developing. I had a wedding to go to last month and i ordered xerjoffs Naxos after smelling it at selfridges and i thought this would be the perfect head turner but unfortunately it didn’t get delivered till 2 days after the wedding but because i wanted a nice new fragrance i proceeded to buy angels share by killian meaning i spent 360 quid that i wouldve never dreamt of ever doing so before . I spoke with my mum who likes nice perfumes too and she could see i was getting addicted so i decided to take action. I blocked websites such as fragrantica and perfume off my phone and made a promise to my self that i will really cut down on reviews i watch and only buy fragrances a couple times a year and definitely not from watching reviewers. Sorry for the long message but after watching your amazing video it summed up perfectly where I’m at and i too am jumping out of the fragrance rabbit and just enjoying the ones i have and being content . Thanks again for all your effort as i think video is something that all your enjoy fragrances should watch and ill be sharing it many people i know

A glorious production. Thoughtful, intelligent and provocative. Well done.

Im lost for words. I relate to this as my fragrance journey started during the pandemic and i wanted to fill that void as well as take my mind off the fear and uncertainty of life at that moment. Thank you George for bring me that much needed perspective. This is your video that isnt really about the fragrance i love that i will watch again and again when i need to be reminded of the truth behind my fragrance journey. God bless you, mate!

This was actually pretty damn entertaining lol. Never wouldve imagined I would watch an hour long documentary type movie about fragrances lol

Whatever “spark” that commenter was referring to was here in spades. What an emotional rollercoaster this was. The fear of seeing Millie in the intro, the introspection, the laughs, the bittersweet memories. There are feature films that can’t access this level of emotion. You are truly an inspiration George and this channel is so much more than a fragrance review channel. I look forward to becoming a patron so you may continue the great work that you do. Cheers, mate.

I've always felt that KZfaq created an echo chamber. I came across this video by pure accident and I absolutely love it. 1 of the best videos I've seen in a while. Thank you.

Damn this was really a documentary about myself for the past couple of years.... I remember going to harrods and buying Naxos, it really played out just as stupid as you describe getting Aventus in chapter two. The finale is brilliant, and how I'm going to try and think about this going forward. Probably the definitive fragrance youtube video of all time.

This video is a masterpiece, George. This is probably the best fragrance video I have ever seen. The ending, where you correlate different fragrances with different memories, was my favorite part. I totally agree. Fragrances are like music. Different fragrances remind me of some of the best times of my life, just like different songs do. You’re right, George. We ARE the journey. Thank you. 🙏

You’re a good egg, George. The world is a better place b/c of the art you put into it. Thank you.

you raise the bar for establishing the standard for what the fragrance community should be and what kind of content people who can appreciate an artform like fragrances should tune into

WOW! This is what makes George different from other FragWorld creators. Deep, thought-provoking content that is not your basic run of the mill videos. Sure he's made those types of videos but then he makes a banger that sets the bar so high, in quality and feeling, that, in my eyes, no one can touch. Thank you, kind and knowledgeable Sir.

How incredibly insightful a message, and heartfelt a delivery, George. I'm not ashamed to say that I shed a couple of tears towards the end, in response to such a candid, beautiful, captivating, and poetic piece of art. Just, yes!

This was honestly one of the best things ive ever seen. Ive gotten more cynical about fragrances and fragcom as ive gotten older. But you put so much heart and soul into this video it really blew me away. As you said smells will transport you to a time and place. Some good and some not so good, but its an instant time machine. Suddenly im 15 in my bedroom smelling the michael jordan cologne. Or being 11 and putting on my dads Old Spice aftershave. They always take me back and solidify that connection far more than pictures or videos. No matter what I forget fragrances always remember.

What an amazing watch. George, you’re an artist. Keep it alive. Started watching the channel in 2014. Feel the same way about where this community content headed on the whole. It’s not even sophisticated anymore. Really wish that could come back somehow

My 2 favourite moments are the flash back to your "I made it to Edinburgh" video and you clicking the lid back on millisme and the cheeky smile. It's a lovely nod to the people that have come on this journey with you through your videos and only those ones who have would get it. They made me smile. I love the video george, bravo.

Absolute 🔥 George! You brought back the very thing that's lost when a community goes to marketing-- the heart. What we all miss is relationship and to my horror, I see many around me beginning to settle for less, which only dramatically increases the pain. I appreciate you, George! Thank you for this gem of a film; I absolutely love your style.

This is the best thing I’ve ever watched. At first you’ve broken something in me, but then you’ve fixed it.

This is way better than anything on KZfaq should be. The end genuinely had me emotional given some of your past experiences and some things I’m currently going through in life. The way some fragrances being hard to smell for emotional reasons. Just going through it in life. And man this really hit home. Amazing work.. honestly best video on anything I’ve seen in a while genuinely impressed.

I've been figuring out a lot of the same things after 6 months deep in the fragrance world, that nobody cares what I smell like (as long as it's subtle), that a certain fragrance can represent a time and place, that it's for me and my emotions, that's it's, as you put it, a little song. I've already stopped watching the fragrance KZfaqrs but I still love sampling and discovering a new favorite. I hope this is a lifelong hobby of celebrating an art that captures a moment in time and gives people memories of me. And you're right, I don't need fragrance for any of that, but they're beautiful and they make my life better.

The end was cathartic. This was so good. We barely understand ourselves. I usually use for utility, and mood. But i don't think i can wear when I'm in a bad mood. It being a song you can wear spoke to me. Sometimes it's even grounding, like reminding me of where I'm at. Capitalism asks us to turn our loves and passions into cash.

Outstanding. Subverting my expectations at every corner, the Netflix style production looks amazing and it's hilarious / thought provoking throughout. Great stuff

I'm halfway through the video and I have to say, this is one of the best videos I have seen this year. I am going to show it to my friend who is big into marketing and psychologie of selling. I has made me think again about the fragrances I buy and why I buy them. I'm sure the second half of this video will be just as illuminating.

What a sublime video George, truly in awe. The artistic quality and the story told perfectly conveys ,y feelings towards fragrances now I have left my teens/early 20s lost, alone and in search of validation phase. I watched all the top 10s and even bought Aventus as my first niche as you so accurately predicted… however I find most comfort now making memories with the fragrances I own, with my partner, my family, my friends. Only thing I don’t (yet) have is my “Milly”, but I am sure that day will come. Thanks again for such a wonderful video.

The amount of work poured into your films is apparent. Thanks for sharing and creating!

Chapter 3 “Eau No” that is BRILLIANT and I started dying when I read that😂😂 On a serious note though I am thoroughly enjoying this masterpiece of a video. I’ll be back for another comment once I’ve finished watching in its entirety!

“Jeremy fragrance is a very strange guy”😂🤣🤦🏾 I thought I was the only one who felt like this

Wow you are a youtuber that I just found and you are really phenomenal with your content and I feel you are truly genuine. Watched some reviews and I agree with you completely. I dont think you would bluff for money or would endorse shit fragrances. Keep up the good work. Subbed ❤

I want to congratulate you George. This’s Rami. I’ve been waiting for this video since we had our lovely one on one fragrance consultation chat a couple of months ago, we touched on some of the subjects in this video and you told me you’re working on this topic. I’ve been following fragrance content for three years now. Everything I watched is forgettable. Except your work in general, and this video in particular. This video IS a landmark in everything ever made about fragrances. I’m forced to write multiple comments on this video or it’s going to be a long comment no one would read. I’m warming up my fingers. Excellent excellent video. I quote The Dark knight movie:”you’re the fragrance KZfaqr we need but don’t deserve”. Cheers!

Revealing what goes on ‘behind the scenes’ was intriguing. It’s great to see someone going outside the “top ten…..” and “scents to……” videos which other reviewers do so many of.

You keep getting better and better. This was a ride that I didn't want to end. George I've watched you for a couple years now, and I still get an (I can't wait!) feeling to see what you created. It's always such a pleasure to see your passion for fragrances. Simply wonderful. Thank you for all your effort.

Hey man. Just wanted to thank you for creating such unique and innovative content. You clearly put your heart and soul into this and it really shows. There are many of us out here that appreciate you and what you do 🍻.

I was so glad thst at the End, that you still couldn't bring yourself to tell us your Story about Millésime Impérial, which would have meant that your Fragrance Journey is over. It was a blast to watch and an emotional Masterpiece. Thanks George, looking forward to your Future Projects. You are a true enrichment for this whole community and i hope you will stay for a long time. 🙂

This video sums up my exact feelings on fragrance and the whole community. I came in for the compliments and left with the memories. Keep making content like this George!

Thank you George! For this journey that you have taken us. I have been waiting for your next upload. Now that its here, this video just made my day.

George, I’m sorry it took me so long to watch this and felt the need to apologize because this piece of content is absolutely amazing, and I thoroughly enjoyed it. Thank you for what you do

Good job George. Well done with the production and the message. I can honestly say you're the first person to have me watch an hour long fragrance video 😅 cheers 🍻😊

Wow. This is a beautiful video George. So well said and put together. To me you always did stand out above the rest with your passion, cinematography, down to earth reviews, and hell, life advice. You've nailed it here with what fragrances are and should be about. Everyone should see this. You're one of a kind M8.

I love you so much man. This is the single greatest video that I have ever seen on KZfaq, and what I just said will not be a fleeting opinion. You completely affected my outlook not only on fragrance, but for how I view life as a whole. Thank you so much

Holy hell, I didn't know i needed this video. This is an inspiring and thought provoking video George. I'm really new to the whole perfume youtube side of things, but either way this is really really good. Thank you for being so upfront and honest my guy.

eaudejerks is the 4chan of the frag community... you can hate it or love it but it has to exist for people to vent frustration either way

Nice one mate! Lots of time and passion went into the video and I appreciate your effort and voice.

Well done on this production my dude. You have some serious talent and never stop cranking out this timeless content.

This is so epic!!! What an amazing journey this video put me through, the emotions and the way this video made me feel is hard to explain, lovely work George 🧡

I'm honest, seeing the length of this video...I thought it was way too long. But now after seeing it, my opinion has changed. It's brilliant like it is and you've opened my eyes, really. I now have a totally new sight on the fragrance thing. At the end I'm getting emotional...and I'll thank you for that. 🙏🏼

Very well done. Really love your work not just for the fragrance info but they way you really try to tell a story and cinematography.

you deserve so much more love for the quality of videos like that. I know its economically the most logic one but still delights me if you bring soething like that. The only youtuber I know making videos in this style on this level about perfums. So thank you a lot for the work you're putting in!

Hey, I came back specifically to tell you, you produced a damn good video. It's not just what you say, but how you deliver it. I can clearly see the effort and the variety of ideas you have put into this. Defintely a project coming from your heart. Thank you and all the best for your future!

Your videos have developed and matured over the years in both artistic cinematography and content. This video really strikes close to me. Thank you for your effort, George. Brilliant!

This video is an absolute masterpiece! The creativity, and captivating storytelling are truly commendable. Hats off to you for creating such an outstanding video. Well done and please do more of this. I wish I could push the Like button more than once!

An amazing film and massively important treatise on buying addiction George. Not just fragrances, but nearly every luxury and fashion product out there. All the drivers are subconscious. And boredom is a powerful one. The hooks and promises you discuss only get people through the door - habituation is the real key, like keeping people in a casino. But it's interesting that no one seems to mention the attrition rate. In the years I've been watching fragrance related content, I've seen countless people come and go. The newbies are what the algorithm is after. But I think the real die-hards are still out there, jaded to the point of retiring from the hobby, but continuing to cultivate a deeper appreciation for their collections nonetheless. In the end, the mind will prevail.

I can't recall seeing any of your prior videos BUT this one is EPIC!! Well done and thoughtful. I subbed!

Beautiful movie, a lot of poetry ❤ Congratulations for the quality of the content, the editing and the music selection (especially the Severance soundtrack, such an amazing show!). This journey through the fragrance world made my day, thank you for that!

Everyone in the fragrance community needs to see this video and hear the truth you speak. Amazing production! And congratulations on your win at Crown Point with From Here to There! It seems anything you truly put your heart into turns to gold.

Among all the great videos you have uploaded, this is probably the most important of all. My respect and admiration George. Loved the video, but more than that, loved that you dared to deliver this message.

Thank you for making this platform and this community quite a bit lighter to bear. I wish you all the best on your continued journey!

George - every piece you make is functional art, this was truly impressive and thoughtful, thanks for the effort this took to create.

This has to be the greatest YT 'clip' of them all. And you're spot on. I really enjoyed watching, so much work had to be put into making this. Thanks a lot!!!

This video went on a journey of it's own, I almost think that I've probably made this comment on other videos you've posted, but to date this is probably the best fragrance related YT video I've ever watched, and it might be the best YT video I've watched. You really put a lot into this one, and it actually made me stop and think, and I'm still thinking even as I'm typing, relating some of the topics to the thoughts that I've had. PS, the Zaharoff/Goldilocks thing almost acts as like a halftime show, and is so brilliant.

What an amazing documentary, George. You never cease to put out great content. Thank you. Let's get the views up, people.

It's videos like this which show off what you do best: talking earnestly and sentimentally about perfume. Sure, anyone can review a fragrance but not everyone can do it with such heart and earnestness. You understand the importance of getting mood right in your videos and that's a skill in itself. Long story short, the community would be a very boring place without you. Keep it up! PS: You introduced me to the amazing tune Chitty Fix by Pogo and I'm forever grateful for that. As a lover of garage and Grant Nelson-era house, it hits the right spot every time - such a banger!

George, you’re one of a kind. Fantastic video. Great to see you back.

I needed this video! Congratulations. Extremely well done.

This is a masterpiece and truly the best piece of content I’ve ever seen on the subject of fragrance. If someone really wanted to understand why I’m interested in fragrances and would dedicate an hour to understanding I would show them this.

Brilliant video - you offer something unique with real identity and personality - watched your videos and too often consume without commenting to show appreciation for what you do . This engaging, provocative and excellently produced video shows your talent. Thanks for sharing this George, you’re a real artist.

hey. you're the only fragrance enthusiast/review i follow that genuinely has layers and complexity and valuable thought on why we adore the hobby. just saying i respect you for the little bits of philosophy you add to this admittedly frivolous but otherwise captivating luxury.

Bro this is the realest video I’ve seen in a while damn, this summed up my whole fragrance journey accurately

This was so good!!! Made me a bit emotional reflecting on what I was trying to achieve by owning so many fragrances.

Great video. I love these long form documentary form videos you’ve been doing.

Amazing film brother , only just began my fragrance journey and youre the only "real one" on KZfaq/ i appreciate you

This video touched me in a way I did not expect. It made me emotional, and that says it all. Thank you

In a time of saturated content creators - you always FUCKING manage to captivate me man. I’ve taken a break from fragrances for 3 years now, but damn you still manage to make me give a shit. To make me care. You make me feel like I first felt when I watched the Jeremy Fragrance top 10 men’s fragrance video he released in 2017 - you make it feel alive… god man. What a gift. Don’t stop making videos man, such a treat.

I love you for making these videos

Brillant! Simply brillant. You have highlighted the current situation in the fragrance community with class and professionalism. I genuinly enjoyed to know more about your personal experience and fragrances that moved you. This is a beautiful documentary where your expertise in fragrance and cinematography is combined. Well done!

Cant stress enough how much I love this video. You can feel the passion, thought and care about the viewer's well-being that all crafted this video. I found it exciting from the first second till the last. This video is literally the opposite of all the Chaos Fragrances Top 10 videos; Really made me think.....

❤ Amazing and beautifully done. Thank you George for putting it all into perspective. You are a true gentleman and artist. Congratulations on the next part of your journey and hopefully we'll see you further down the road.