Are these fragrances even sustainable? How are they even made? How should a conscious consumer shop for fragrances? In this episode of Rewind Explainer, we are aiming to find the answers.
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The luxury fragrance market has been booming all over the world. The higher the price tag, the more coveted it is. Insert, Le Labo, Byredo, Tom Ford, Diptyque, and so much more. Despite its popularity, the perfume world is the least transparent as the formulation is protected as “trade secrets”. So unlike skincare products which are mandated to list all individual ingredients, with fragrance, you do not need to list the ingredients individually on the label. Instead, it may be listed simply as “Fragrance (Parfum)”. So even if it used 50 different fragrance ingredients or 1 fragrance ingredient, it will be listed as the same on the ingredient list, FRAGRANCE.
As the price tag rises, and so with the consciousness of consumers, there's an obvious question we can't help asking: is it worth it? How do we know what ingredients they’re using if it’s hiding behind the “Fragrance” bucket? Are these fragrances even sustainable? How are they even made? How should a conscious consumer shop for fragrances? In this episode of Rewind Explainer, we are aiming to find the answers.
#sustainability
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» C O N N E C T «
KraveBeauty → kravebeauty.com
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Twitter → / aboutliahyoo
Email → hey@liahyoo.com
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» A B O U T R E W I N D I N G _____ «
Our new KZfaq show “Rewinding” is a show that educates, entertains, and strives to provide the audience with full traceability of our everyday products. We want to expand how things are made, and retrace all the steps that the product took to reach the customer’s shopping bag. Allllll the way to the raw materials!
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» C R E D I T «
Interview with Nick Gilbert (Co-founder of Olfiction)
Interview with Maggie Spicer (Founder of Source Beauty ESG)
Directed and Scripted by Azra Sudetic
Hosted and Produced by Liah Yoo
Research by Abigail Dateo, Liah Yoo
B-roll, Edit and Motion Design by Chase Madsen
Graphic design by Kathyrine Le
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» D I S C L A I M E R «
My background: Please note that I'm not a healthcare professional or qualified cosmetic chemist. I do my best to quote credible sources, and bring perspectives from various expertise, and sometimes with the help of our research assistant team. But medical research is complex and I can't guarantee the information on this channel is error-free. So feel free to do your own research according to your skin & health concerns. I always welcome feedback to correct any misleading information. So please take this as entertainment and not as medical information.
Thank you for your support! Love, Liah x 🌴