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I love how 3 of the 4 original fijits have names like willa, sage and serafina and then the fourth one is just called logan

I remember getting sage for a Christmas gift because my parents were tired of me wanting a furby, so they thought this would be a better option. They were right. I LOVED Sage! She was way less creepy than the furby’s my friends had at the time. I wish I knew what happened to her 😭

Oh my gosh. I had the purple one! I don’t know where mine went.

I remember when these first came out. I was an 11-year-old boy at the time, so naturally my first instinct was to wrench in disgust at the mere sight of a "girls toy." But deep down, I was actually kinda liked these colorful, robotic globs of goop, the way they moved and sounded. As such, even though I wouldn't dare to ask for one of them as a kid, they've been stuck in the back of my head for a whole decade now, and now I've put the whole "ew girls toy" mentality behind me, I'm really interested in owning one of these!

I remember my aunt got me the pink one for Christmas but I told my mom I wanted to chew on it like a dog and I never saw her again. Truly tragic 💔

I remember DESTROYING the Pink one after we grew up bc we wanted to see what was in it. TERRIFYING i tell you. Also thank you for finding out their lore so we wouldnt forget❤

This video brought back a surprising amount of memories for me. Getting overly attached to one of the McDonalds toys and being devastated when I left it at my friend's house... buying the pink Yippit from Goodwill and being not so great at "training" it but having fun anyway... exploring another friend's crawlspace at their house and using Willa as a flashlight despite her constant electronic singing and talking. Good times

I was OBSESSED with Fijits when I was younger and made SO many good memories with them. I had: Willa (Purple friend) Serafina (Pink friend) Mila (Blue newbie) Scootch (Blue yippit) Skippa (Green yippit) Pink Rolling Shimmy McDonald's toy

heads up, just cause Fandom appears first doesn’t make it the most trustworthy. Fandom does a lot of SEO (search engine optimization), so even abandoned and vandalized wikis will appear above official, maintained non fandom wikis

they were so chewy looking

the ouchie mama thing is hilarious and they actually did say that in the final version!! my sibling and i had them and hearing that unlocked a memory haha

I had the purple one! Unfortunately as we aged… me and my friend ripped the antennas off her and sliced her open

I remember there being a fijit friends cameo in an episode in the Disney channel show Ant Farm, that I thought was worth mentioning

I seriously get so mad that kids entertainment is just left to die off like it's chop liver LOL! But in all seriousness, it does really anger me. A doll line that I adore and that's a little more niche, The Beatrix Girls, is a very good example. I thankfully have managed to get all four of them with all their accessories, but the information about them online, and the fact they're incredibly hard to find now, is very sad. I'm a huge toy collector and lover of kids entertainment, and documenting and archiving it needs to be taken way more seriously! And also, I'd love it if you could do a Beatrix video! I'd be glad to help you! Edit: Fijits also had these accessory packs with removable ears and ear decorations, and a friendship bracelet. There were also versions of the four original Fijits with.... patterns on their skin? Because they had squishy skin, there were some that had embossed patterns on it. I only know because I saw these in stores when I was young, I was quite the fan of Fijits and had one or two from each line!

my sister had willa and i had seraphina, and idk which one it was but one of them actually did say that "ouchie mama, dont be so rough" but she said it like "ouchie mama, take it easy!" instead

Oh gosh, I remember having the pink one and making it have dance battles with my Furby ;7; Great video overall! If it strikes your curiosity, I think a timeline about the Tamagotchi brand would be super interesting

i LOOOVVVEEE fijit friends ! i had sage, willa, and serafina. i was telling my coworkers about them and they had NO idea what i was talking about. it’s so upsetting that there’s so little documented about them because i loved mine so much. peak little kid robot friend design, imo

i went on a deep dive of my own about these things about half a year ago (update just checked and it was an entire year ago. jesus times goes fast) when i found them again trying to google for fidgie friends and couldnt remember what they were called, even ended up buying serafina on ebay for like $20 because wikipedia (actual wikipedia, not fandom) said she was voiced by cassandra lee morris and after looking up videos of her she absolutely was, and i immediately needed to buy her and show my friend the strange pink morgana robot (also i desperately wanted one of these as a kid and collect 2000s-early 2010s girl toys in general mostly dolls but i do love weirder yet incredibly nostalgic lines like this) i became weirdly endeared to her tbh... i will say though she is LOUD. Even on the lowest volume i barely use her because i dont want to disturb my family lol. And yes she also does that awful rap, although with different lyrics. I also barely use her because theres like... very little to do with these things especially compared to something like a furby I'm kinda surprised there was no mention of the weird willa mascot costume that was in a few of those promo videos... also theres quite a few videos of the fijit friends internal parts from furby modders lol i also adore the newbies faces. something about their expressions is just so. indescribable to me. theyre like the tbh creature but not quite. they look like they are constantly plagued by horrible thoughts and although they have no capability or desire to commit any immoral action these thoughts dont distress them. theyve just accepted it

The McDonald's commercial with the Shimmy made me sick laughing, what a funny little freak. Loved this video. I vaguely remember these from my childhood and really liked your overview of these funny creatures. They look pretty fun to play with. The Newbies/animal blob shaped ones are definitely my favorite, they're very cute. Thanks for sharing

this unlocked a hidden memory,i feel like i remember having Serafina but don’t know what happened to her. 🎀🎀

I remember the commercials for these and the Poptropica collab, never had one though

i used to have the black cat and red reindeer newbies!! i remember the black cat one got possesed or something and wouldnt stop making the same loud repetitive sound for literal days, so i had to cover it in a mountain of blankets because little me couldnt figure out how to remove the batteries. my friend and i dubbed it the "annoying bomb" which we would place in the vicinity of our worst enemies, leaving them to wonder where in the world that wretched sound was emerging from...good times. i honestly wish i still had my newbies and figits so i could display them with my other 2000s robotic toys :(

wow this was a total blast form the past !! i remember i had 3 of the newbies when i was a kid but never nay of the normal ones (the newbies were melodee, winter cheer zia & treat or treat tia)

I've never owned a Fijit Friend or any of the other lines but I'm absolutely fascinated by the Shimmies. They're such a bizzare concept all throughout and they're definitely a toy I'd consider fever-dream worthy, especially Polka. Also, the huge eyes on all of them make them look like kittens that are about to go feral and start biting my ankles. (The McDonald's toys are incredibly cute though. Huge fan of Peyla and Peera.)

i only had one yippit growing up so i genuinely thought i came up with these toys in my head until this video😭

I had Serafina, and I think it DID have an app! I remember the sonic chirp thing- it was the most annoying sound ever and I feel so bad for anyone who had these with dogs. I feel like it also didn’t work very well? I just have a very vivid memory of the rubbery feel of it, I loved the thing. She was friends with my Furby boom :) (maybe I’m confusing the two, did furby do the chirpy thing too? Because I KNOW that one had an app) For some reason I thought the pink one was Willa haha

I begged my mom for one of these because I had a fear of furbys, I played with her for a minute and put her in the back of my wardrobe because I was scared of Willa. I don’t think the app happened, there wasn’t alot you could do with the fijit friend so I’m presuming you could’ve done more with the app- even though fijit friends felt like a competitive to the hasbro furby booms at the time.

Your brief mention of Hatchimals unlocked a memory in my brain. I worked at a small (33 stores) hardware/retail chain when they came out and we would only get like 5 in at a time. People went crazy for them

Logan is actually a girl! The website used she/her pronouns for her, according to the wiki (which has a sourced link). They just gave her a unisex name. I guess to evoke gender roles, which is still Not Great but at least marginally better than saying "well the boy one likes sports"

I saw these things and was freaked out by them, looking back, THESE THINGS ARE ADORABLE WHY WAS I SCARED OF THESE THINGS????

completely missed these, knew of them, but never saw them irl! also, the "ouchie mama! don't be so rough!" line sounds like a bit from icarly, voice editing and all.

I remember seeing the commercials for these and even though I'm a guy I rly wanted one. I remember begging my parents for one for Christmas (I never got one)

My sister and I had Willa and Logan and I was obsessed! Who knows why because really all you can do is dance with them! They’re kinda tough to use as a doll cause they’re bulky but the weird rubber their body was made of was so fun haha.

I'm so glad someone else understands Halloweenie-Beanie supremacy. The Halloween Boos are the only new gen beanie babies I like, although I have found some outliers. My OG beanie hoard is vast.

I had Seraphina when I was younger. Unfortunately, mine was defective. No matter how many times I changed the batteries, she would glitch out and get stuck in a reset loop. Poor thing….

I remember my evil foster grandmother having the purple one and the texture of the goo on it made it to wear it stuck to everything. And my evil foster grandma had cats. That thing was so nasty to touch that I just never played with it as a kid.

Loved this video, Fijit Friends were my childhood! Can you do a video on Baby Alive? I would love to see that. 🫶🫶🫶

I HAD TWO NEWBIES AND SERAFINA AND I USED TO PRETEND THEY WERE ALL A FAMILY 😭😭 seriously love this video and the memories it brought back

i remember getting the “Logan” Fijit Friend for Christmas one year when i was a kid. i’m 20 now, and it’s good to reflect on memories like this when times were much simpler. just subbed! 🌼

I had Logan :) honestly I didn’t even know they had names before now. I remember the soft plastic getting kinda gnarly and ripping at one point lol

I remember these made a high pitched noise (kinda like an old CRT TV) that I could hear and I hated it. My furby also did it, but I wasn't as bothered because the furby wasn't as loud if that makes sense. I did like that they had rubbery bodies because I liked the texture for some reason

i still have all of my fijit friends toys in my closet, actually. my parents loved them and were absolutely obsessed with buying them for me. the only ones i've lost over the years were a few of the newbies which i think are buried deep in our storage unit somewhere, but who knows, maybe i'll go looking for them

i think i had serafina but she was malfunctioning right out of the box, went back to the shop and got sage instead. they were dust magnets and they got so sticky😭

10:26 my Willa said "owchie mama, take it eeeeeaaasy" as a punchline to a joke about porcupines kissing all the time. It's one of the few lines I remember the most.

Oh my god you just unearthed something I forgot completely

I had Willa as a kid and that thing was a DIRT MAGNET! She had such squishy sticky skin that attracted so much lint, but I loved her🥹

I had the purple one, Wila I loved playing with it and how soft it was, tbh I don't know what happened to mine but now I miss playing with it. Today I remembered the name of the toys and I felt so happy to see vids of these funny robot's again and omg thank u so much for this video, it makes my nostalgic self so happy

I AM SO HAPPY YOU MADE A VIDEO ABOUT THIS

It's your local Fijit Friends fanatic here! Another thing you should know is recently-ish, there have been pictures and videos surfacing of some Fijit newbies called "Fijit Amigas", Seemingly only released in Mexico, or perhaps prototypes. Some of the first pictures surfaced around 2020? And I'm pretty sure there is couple videos of them here on KZfaq. They look just like the first wave of Newbies, but have different expressions and new names, and some variations in colours and ear shapes. Anywho, thought I'd mention this slightly less known piece of recent lore, because I don't see people talking about it a lot. I wish I had more info, given these toys were a huge part of my childhood too ( I recently finished my collection of them, excluding the special editions as they are extremely rare and priceyyyy ) But yeah that's all the info I have :)

Fijit Friends is way better than Furby! I remember having some, but they were later sold during a yard sale.

I had one of these! I had Willa and one of the little 'pets' they came out with I think.

i miss the fijit friends so much. i liked em a whole lot more than furbies when i was younger (when my furby's batteries started to die it acted weird and baby me was NOT having it lmao. nowadays i have a soft spot for them, though). i had logan and kenzie, and they were my babies. i think they're packed up in a box somewhere now, but they used to sit on my windowsill in my old house. it was super interesting to hear more of the story about fijits! i didn't know a lot about their production and stuff since the last time i thought about these little guys in depth was when i was 5-6 haha. sucks that the line ended, but they were super fun and adorable while they lasted

I have Willa sitting on top of my bookshelf still! I got her when they first came out and I really loved watching her dance and do her little rap. She won't turn on anymore, but I just can't bring myself to get rid of her because I loved her so much as a kid, so she's sort of been a decoration for a while. It's been so long that I couldn't remember her name or even what the toy line was called, so I'm really glad I came across this video : )

i had the purple one and the blue one, i also had the pink shimmie that spoke jibberish and spun in a circle. i also had a few of the newbies, but i got rid of everything. the only one i kept was the black cat fijit newbie bc he’s cute :3 I ALSO HAD A YIPPIT man i loved those toys as a kid

This is so nostalgic, I swear my childhood Willa is in a cupboard somewhere still...

I had a Fijit Friend, I had Sage and I COMPLETELY forgot all about it until I saw the thumbnail of this video. Btw, "ouchie mama don't be so rough" made it past the prototype stage bc I remember shaking Sage and me and my family laughing when she said that

ive been searching for this toy for honestly my whole life. when I was maybe 6 I lost my blue happy meal fijit down the vent and I never stopped thinking about it. this video literally saved me!

I THOUGHT THEY WERE A DREAM

Oh I was obsessed with these when I was younger/when they came out. I had Logan along with the Mila newbie (I still have them; they're in the basement somewhere. I would imagine they still work hopefully). I can't recall if there was ever an app or not. I remember placing my Furby with it and they would kinda talk to each other in a way which was very amusing to me back then. Also coming from someone that's very interested in lost media, hearing that there's little to no info about a toy that had a big presence in my childhood is genuinely sad. You're absolutely right; it's incredibly important to document these things no matter how small or insignificant they seem. It's an important part in toy history in general and people's own histories with them.

this reminds me of the NICI ayumi plushes. My friend and i went on a deep dive about them, and we managed to find old amazon listings from plushes with no official art, art for characters that had no plushes, but hardly ANY actual discussion about them. It was REALLY hard to get the plushes in the USA because i couldn't find any sellers that weren't in germany for like, a year before one randomly popped up. Lost toy lines are SO fascinating.

omg I forgot these existed but now I definitely remember the ads always being on TV. I had a furby in the early 2010s and honestly... mistake. those things are super creepy and i couldn't keep it in my room because it would wake up in the middle of the night and yell at me and i'd be TERRIFIED.

My friend had the green one and i was so jealous of him, i never got one :((

I had the blue one!! I also remember them doing a spoof of figitfriends on A.N.T farm

I got the Melody newbie from my step grandma’s friend back when the newbies came out. I remember being so excited about having her because I had wanted a Fijit friend for so long but my step grandparents couldn’t afford a normal one, so when their friend showed up with Melody randomly and gave her to me it was a huge surprise for me. I non stop played with her for hours and constantly carried her around with me , but I thought you could change their ears like on the normal ones so little me thought it would be a good idea to rip her ears off, but luckily she still worked until I eventually got bored of her. I ended up losing her before I moved out and I forgot about Fijit friends in general until I saw this video and the newbies were mentioned and I was like “oh shit I had one of those”. I actually had a couple of the McDonald’s toys too, and ironically when I ended up working at the one where I got the toys years later, I found quite a few of the toys stashed away in the corner of the stock room whole I was grabbing fry boxes, and my boss let me keep them all. There weren’t very many, maybe like 12 all together and I wasn’t sure why they were still there considering they had fallen into obscurity years earlier but I was happy to take them home with me none the less

seeing this video unlocked a memory

I had one of the newbies. I don’t know which one she was, but she had a green body and aqua eyes. She started making the same noise over and over again and I got scared. I got rid of her. I also had one of the shimmies. She’s still alive and she lives on my dresser. Her name is Spinrose. She was a staple part of my childhood.

Oh my gosh, this takes me back. I wanted one of these so bad when I was little as soon as I saw them on the commercials. And eventually, Christmas came around and I finally got one! I got sarafina and I was so thankful to Santa. Then like, 7 hours later… she stopped working. Her face would freeze up and stay like that. I was so sad that Santa gave me a defective friend and my parents said “uhh um she FROZE because the SLEIGH Santa was in was SUPER COLD!!!” And we never got it replaced (I think they bought it off of eBay instead of in stores)

you just unleashed a memory....

When I was a kid I wanted these so bad, I begged my mom for one every christmas (never got it 😔)

I used to have a ton of them when I was little. They were actually supposed to be robot bunnies. I like Logan because she’s like the most masculine like one.

Thank you for mentioning me in your video! I used to love these things and still do! I even have a Sage and one of McDonald's toys. Keep making these awesome nostalgia videos!

OMG YOU ARE SO NOSTALGIC WHEN I WAS LITTLE I HAD SO MUCH FIJIT FRIENDS AND I LOVED WATCHING FISH HOOKS

me and the boys are grateful for your extended knowledge on fijit friends

I can tell by the total drama island and clone high posters that your cool as hell

omg i had sage as a kid! shes one of the only toys that survived the great pre-teen toy purge

I remember wanting Serefina as a kid and begged my mom to get her for me. I even went into different stores just to find her, but we didn't. On the day i was just about to give up, we walked into a store and since there wasn't any, i told her i was ok with getting a Fijit Newbie instead, but she still didn't get it. However, when we got back in the car that day, i was in my car seat and my mom was putting all the things we bought in the trunk and i heard the words "Hi! My name is Willa!" And after that day i was very very happy with her! It may not have been Serefina, but i still got my fijit! My mom said that this happened in December, before Christmas, but i remember it being in January Also, Willa being a trendsetter might mean she's a bit of a diva while also being the leader of the group!

IVE BEEN TRYING TO REMEMBER THE NAME OF THIS TOY! I remember having the purple one I got it for Christmas one year oh my god AND I still have it but it went weird after i brought it outside in the snow just me (had it covered in my coat I wasn't a smart kid)

I didn't even know the toy line had lore!

i swear to got either i had a swirly pink one or the prototype bc i remembered it so vividly, googled it and then found your video😭

Omg I had polka!! It’s head would snap if you tried to turn it yourself💀Clicked so fast to watch this, love ur work xx

I love how you made your makeup match the fijit friends!

I remember getting logan for my birthday one year, but what I completely forgot about was that I also had the purple bat newbie and the pink mcdonald’s toy! thank you for putting this video together so so many of us can remember the good times we had as kids!!

FINALLY i thought only i remembered thesr and was waiting for someone to bring em up

I had one or a few of the McDonald's toys of these years ago. Never really knew what they were until now, though.

I think the app didn't happen, but the furby boom app had a similar function, where they had the same high pitched chirps to interact with the furby. I didn't have any of the main fijit toys as a kid but I had a few of the McDonald's ones which I really loved

OMG Ive been trying to remember what these were called and this just so happened to pop up on my fyp 😭 I had the purple spinning shimmie from mcdonalds and I loved her so much,, not sure what I did with her sadly but I remember how obsessed I became with the brand and how much I wanted a full sized fijit after that- kinda sad to see how faded into obscurity only a bit later,, theyre rlly cute :[

I won the same pink one in the box in your thumbnail! They had a raffle at school on the last day before summer, I and one other kid got called and we each got one. I think it broke eventually and my mom threw it out, but I LOVED that thing holy shit

Honestly your entire aesthetic is basically “if you don’t want to do anything, do it for your younger self” and I LIVE by that

I remember getting the purple one for Christmas one year. I hated it 😂Never showed any interest in wanting one, and I was terrified of any electronic toys because my uncle had a skinned Furby he kept on the shelf in his room. Horribly traumatic for small me. Cool to see there's more to these guys than Furby knockoffs though!

I’ve never been happier to discover a KZfaq channel😮

I got sage for Christmas one year and hadn’t thought abt it until literally yesterday so crazy!

Man..I used to have a complete collection of the McDonald's toys as a kid and never even knew what Fijit Friends were entirely until the 2021 nostalgiacore craze sparking my curiosity and urge to research. I ended up finding SOME parts of my old collection but it was only a Twango and 2 Poppyseeds (all were doubles I remember getting 😭)

THAT DANCE in the Happy Meals ad looks like a straight up shitpost I LOVE IT

The smell of the material of Fijit was wonderful, I had Willa until my brother cut into it and destroyed lol

I remembered the commercial and how I instantly was glued to Wila. I got her for Christmas and she was so adorable! I loved how she was the fashion/artsy girly out of the group!

I just remembered these existed yesterday, but I couldn't think of what they were called. I had the purple one, Willa. I think she's still around here somewhere, probably in a moving box. I loved her so much as a child.

I remember shoving one of the purple ones in a container. When my family moved, it glitched out and wouldn't stop talking and moving. I'm pretty sure I started punching it. Good memories

omg someone else remembers these! i had serafina as a kid and i remember HATING the texture of the body so much i rarely played with her

Dude...the level of sticky the plastic skin would get. I wasn't sure if it was me or if it was just super sticky sometimes