Icl I disagree, hypebeast culture in 2016 was so mainstream it was insane. This new style is literally niche to only people that like fashion, and even everyone that knows it doesn't buy into it. Social media is making it seem like everyone is dressing a certain but literally go outside and you'll see it's not true.

kinda lost my love for fashion compared to a few years ago. I feel like if everyone is trying to outdo each other and one-up each other, it creates an echo-chamber where everyone ends up representing the same thing.

I think Supreme is going full circle. It was an insider label, then blew up to ridiculous levels and now is coming back down after being burned by the Sun. This is precisely the point that I'm now interested in Supreme again. I want a label I can vibe with. ALD is sitting #1 for me but that's because I'm 37 and the aesthetic of the 90's is so nostalgic.

The look now is to mix a hype piece, with some completely unhyped item, and use your influence and you denial of truth, to sell the entire outfit off as a fashion look. Fortunately, it worked in the fashion world, and literally all you have to do is portray an heir of intentionality and people will bite, and at the very least they’ll buy into your ability to influence them, even if they don’t as much agree with liking your outfit.

Fashion pioneers in 2023: **pushing intentionality to influence the masses** Fashion in 2023: big red Mschf boots

There's this balance of conformity/non-comformity, that we do in everything, a way to balance what is hip or cool, with what works for our own style and what we can afford. Like anything can get out of hand, but to each their own. The only that you need approval is yourself.

The issue is copying due to social media and not having personal style anymore

I’ll never forget being in Browns in London hearing this loud group of young boys (around 11-12 y/o) they were super clued up on hype brands and fashion trends. They loved off-white, heron Preston and givenchy . I looked at one of the boys parents as if to say, “wow so this is what it’s like to raise hypebeast?”, I said her son had expensive taste and she laughed with exhaustion!😩 When I was 12, nobody talked about fashion and nobody knew designer brands. If you liked fashion, you were weird and sus. Times change. Somewhat for the better, in terms guys not seeing fashion as a purely female domain, somewhat for the worse in terms of 12 y/os being obsessed with hype, designer brands and consumerism. Where’s the time to just be a child gone? As soon as kids get on social media, their childhood is pretty much over. 😅

I will forever stick to my 2000's swag : baggy jeans tall tees and af1 mid white, that was hip hop

The style now, is to dress as people who had absolutely zero style a decade ago, except add a piece or two of fashion in the mix and all of a sudden you’re a tik tok fashion expert. A decade ago you’d look at baggy clothes and say “meh”-now you see it, mixed with a pair of dunks, and now it’s a whole fashion look. Make it make sense

As a carpenter aka freshest Landscaper I’ve been struggling to find Carthart jeans and they are good for my work place . These people don’t understand how they themselves affect the market

Thanks to thrifting, and streetwear brands on social media, Everybody’s individualistic style stands out. However if a lot of people like a specific look it becomes a trend after a while

Mannn as a racing fan before getting into fashion I'm still hoping the nascar shirts stay around for a bit considering I went hard on some vintage tees recently

I find sooo funny that in every video over the years ppl always say “these pieces are timeless” then a year or two go by never to be seen or heard of again! Lmao

As someone who went to live under a rock for idk almost a decade, I feel it’s safe to say this is the evolution of “swag” and that’s not surprising

Nah we should all just consume less, if you feel me man, it doesn’t matter if you’re flexing or not if you’re still buying into fast-fashion and filling your wardrobe every 6 months. That’s what the worst trend is imo if you all understand what I’m saying.

Hypebeast era was the most fire era in street wear besides early 2000s

I think that, unfortunately, the American streetwear consumers/market is banking on their logos on their garments and trendiness to fuel a sense of approval from the rest. Streetwear is more than that, just take a look at the Japanese street fashion scene. Yes, although many, many brands have come from Japan such as Bape, Neighborhood, and Human Made for example, the street looks there are not solely focused branding and trends. Instead, they place emphasis on prints, patterns, color, and silhouettes. American streetwear cannot grow as long as influencers continue to promote the same brands and garments. On the contrary, I think ALD is doing good in establishing a more 'mature' streetwear look, and in turn, expanding the American streetwear look with classic and timeless garments.

Younger gen thinks it’s cool to look like they got their fit from the lost and found. To the point where Jordan even made some dingy Aj1’s for y’all to complete the homeless look

Thank you for making a video on this it was much needed

dude, i still rock supreme and bape. not because its hype. because i grew up in the scene. prob since 2006. i just rock it a lot less now. lol

Calling some one a hypebeast back in 2010 was fighting words

Having an interest in fashion has always been cool 🤣👍

Just wear what looks good. That's it. I have no idea if I'm a Hypebeast, and I'm good being ignorant like that.

Bro that cheetah vest got me rolling 🤣🤣🤣

The one that is weird to me at the moment is everyone is wearing gazelles, no one was rocking them when I was lol

The hypebeast flexing money ain’t really rich. Talking about how much their outfit costs, I have never seen anyone in a video flex a jacket from Loro Piana. Jackets go from 5k to 30k with no logo.

I love this channel!

whats the sweater you are wearing in this video called plsssssss i need it

I think that hype beast era like you said was all about wearing branding from head to toe which became to much in a fit. I feel like fashion in recent years has gone to a more minimalistic approach which I like. Makes for more clean outfits while you can still rock a supreme tee for example not everything from head to toe needs to be hype beast. I think fashion for men is in a good place cause of vintage clothing n baggier fits with the 90 aesthetics have made it well rounded. There will always be trends but overall it’s in a good place.

💯 outro was dope asf

In Korea, the hypebeast culture is still reigning as high as ever, but I also see a ton of personal style, which is pretty cool.

Arcteryx jacket parachute pants Adidas samba (god I hate em so much) and Salomon shoes have just swapped places with Off white Chicagos LV belt and TNF nuptse jackets with ripped jeans. (but startete kits are quite expensive if you ask me) Personal style with in the social media bubble is an illusion to cover up the fact that the todays fashionists have just gotten a hardware update ever year. I don't miss the hype beast times and am quit happy with the current styles - but I just hate how f fast everything has become. Micro trends etc.But hey I don't see 75 of trends in the real world and when I see them the Cool Girls and boys are rocking "something even better". Great Video !

LoL Dickies and Carhartt were hot in the late 90s. I had a lot of Dickies trousers. Especially popular with skaters back then, everyone was a skater.

tnf x supreme always be so drip and quality control on old collection wass always perfect

We've been matching our hats to our fits/sneakers for years, probably before you were born my guy. This is nothing new and we still rock like that and will continue to do so. Tho I agree the HypeBeast culture vulture ish is in full overboard mode thanks to social media.

I saw the sweater vest and thought it was awesome. That’s all. Actually, now I want one

So short sets are back in?

Great vid

Hypebeast era was a great time

Workwear went from dime-a-dozen at a bargain bin to $150 for a "distressed, vintage, good fade Carhartt zip-up hoodie"

I usually like your videos but this lost me. You can’t complain without giving a solution. I need to see your personal style.

From what Supreme video is the clip @ 2:48 from? Shout out 2 Bonehunter.

stayfocusedfrank has on parachute EVERYTHING ALWAYS and is really really trying to bring it back 😂😂😂😂

I only don't like hypebeast because it's not about being unique or expressing your personality, it's about expressing how much money you have and showcasing brands.

Guy talking about trends sitting in snapback and leopard jacket 😂

If you know you know workwear was there before hypebeast streetwear

I’m at a point now where I’m just gonna wear what I like. Being 31 and trying to keep up with trends is what keeps a lot of people broke and Unhappy. I enjoyed double Knee Pants pants with Stussy Sweatshirts and a Clean pair of Dunks or Air Max 95’s long before the trend and I’ll probably will wear it long after it has died out.

“YES, YES!” - Asspizza

1:45 haha I misheard “boot cut shorts” and thought I lost my mind 😅

Still a 2016 hypebeast and I love it

Man my style is a baseball hat simple t shirt some jeans with those elastic at the bottoms and basic sneaker that’s all I have to worry about and I’m sure I can live with that style for like next 50-69 years

Fire conclusion and video overall

Are those track spikes hanging up behind you?

You have no idea how bad workwear in fashion has affected blue collar workers. You'd assume more people buying would mean better business in total, but a lot of tride and true workwear brands have lowered drastically in quality because of the growing popularity, and are forced to be made overseas instead of in the USA. It happened to dickies, Levi's, and is now happening to carhartt. There are thousands of testimonies that the build quality is just not on par as it was even just a few years ago before they blew up.

Yo im sick of everyone copying my styles my entire life. I had "justin bieber" hair before he was famous and yet he took the hair style name. I also rocked "work wear" before it was trendy. Man this shit crazy

Can we start the hypebeast era back in the 2000’s ? Please

What’s your thoughts on archive hypebeast?

I knew preme before the hype and still wear it (not the “Hypebeast” 2017 vibe though). I really hated the times when the brand was super mainstream with people rocking it that had zero knowledge about the brand. I love the culture, backstories etc. Of the brand, it is so much more than the Hype If you really know something about it. Unfortunately many people just know it for the hype, but I really dont care, supreme was never there to be liked by everyone. Edit: since I’m here in Germany, preme was never too mainstream mainstream because it was harder to get. Here it is nowadays mostly about “German Streetwear brands” which are mostly trend based, everything is looking (more or less) the same but its “hyped” because its limited. (Some were started by KZfaqrs and the only story is “from KZfaqr to designer”, but no actual culture behind it)

this is really sad it's started 5yrs ago all wanna be cool kids spike up all of them are gen-z stereo type. being hype now a days is so cliche uncomfortably common.

Hard to take dude seriously wearing that vest.

It's so funny that this generation sees my generation of trends, new and cool now lol

I tried the hypebeast life. It got boring, now I’m more into football casual styles with more stone Island and cp company. Mixing with adidas gazelles

I’ve always loved stussy, nike, Jordan’s and all that good stuff but always felt like i couldn’t attain those things because i felt like it was exclusive to a certain crowd of people. Now it’s even harder to get those things i always wanted !! Fuck them kids tbh lmao

YES YES

That's vest is ROUGH

I'ma stick with my anime shirts lol

I still love my box logos

new balance 550 sneakers are still fire man

Some people just can't dress money can't buy style

Best fashion KZfaqr

It’s called growing up. What will you do when your grow up & $ slow up - J Cole

🔥🔥🔥🔥🔥🔥🔥🔥🔥

people cant be themselves nowadays its disgusting

What are you wearing 😂

i just wear anything that fits.

Blazendary is a name I havent heard in a while!

Not first but third,just busted

Youre wearing a leopard vest. Not taking your advice lmao

I just found out I’m a hypebeast

It's a t-shirt and shorts wtf are you talking about 😂😂😂

Leopard print sweater though?

young and broke evolution

Says the guy with the awful cheetah print and white inner shirt plus the cap. Looks like hilly billy hip hop😂

Dunks , AJ’s , Streetwear, carharrtt, this culture all started in the 1980’s with the drug dealer.. you saying 2016/2017 is crazy.. technically all of y’all are HYPEBEAST.. y’all wear nothing original in this era

Work wear to me is dum I worked as a welder and in construction and I wouldn't want to wear that stuff when I'm not working.

what is my guy wearing

Dam.Just wear what you like.

Who’s the hell is this guy talking about fashion , wearing his granny’s leopard sweatervest

These outfits perform well on TikTok’’, wtf

Being “into fashion” is the opposite of originality.

So m ore or less hypebeast fashion is ever changing because the people who get in late Aka the masses are in it but also don’t know how to dress and never really did so everyone thinks streetwear & hype stuff looks stupid simply because the people they see wearing it most couldn’t style Walmart clothes let alone supreme or even higher fashion

not sure you should judge how people dress considering whatever the hell that vest is youre wearing lol.

Supreme = man to man sxx "on the downlow"

I remember being made fun of for wearing dickies n like 2 years later all the sheeps started wearing em

You are always on point. Please talk about how black on black or all black fits is overdone. I know I will laugh so hard.

Imagine wanting to wear what everyone else is wearing yuck

Imma just wear nothing then

These are all hip hop derivative looks, and you should look to history for guidance. Supreme been played out. Stick to variations on classic styles. There is a way to do this all the time. I keep seeing styles I keep in my closet on the rise. predict the look and bring a variety of personal flavors.

Gonna rub many the wrong way, but I am so tired of seeing Stussy and Samba fits. We’re gonna see many bag holders when Stussy phases out. I learned from buying too much Kith way back in the day and have not bought any Stussy as a result. No logo designer pieces are the move