UX Mantra: 1. Design >> Words >> Declutter-ing-ness >> Clarity 2. Validation >> Testing Designs >> Being Humble >> Delight Our Users Notes: - PEOPLE DON'T READ - User's attention is a precious resource and it should be allocated accordingly. - Perfection is achieved when there is nothing left to take away. - Information put on a screen for any reason other than being absolutely essential adds to the cognitive load. By adding to the cognitive load we loose both valuable space and the patience of our user. >100 clear screens > 1 cluttered one. > Whitespace is good! :) - Clarity refers to the focus on one particular message or goal at a time, rather than attempting to accomplish too much at once (which means -> Less words and less action items on screen - see 15:00) - Be humble. Ego kills design. Ego stops learning. (Become mindful, Be honest) - DELIGHT OUR USERS (PERSONALITY) > Personality is the mysterious force that attracts us to certain applications and repels us from others. > So if we create solutions for them that doesn't delight, and frustrates them - and they have to use that day in day out - imagine the stress that it adds :( > You should anticipate their questions and identify moments of anxiety and use those as opportunities to delight (Idea: Use mouse tracking or iris tracking to identify stress patterns and find which features, or lack thereof, triggered those reactions in the user) > Something that's fun and you can enjoy while you're watching it can make a HUGE EMOTIONAL IMPACT on the user - Sidenote: Amazing presentation at 30:13, the person-goal-obstacle illustration. I think I might reuse this in one of my talks! :) - DELIGHT ISN'T ABOUT YOUR PRODUCT, IT'S ABOUT YOUR USER. It's not about a FEATURE, it's about an EMOTION. > Make your solutions enjoyable to use by connecting feelings with features. - At the end of the day, we just try to brighten our user's day!

I liked the "live" example of a bad UI cleaned up and improved, and walking through that process. Good talk.

Ego kills design, ego stops learning. Be mindful, be honest. I LIKE IT!

This audience did not deserve this presentation, Well done Jordan

"Perfection is achieved when there is nothing left to take away" ... just like your presentation. Thanks for the great insights!

Excellent presentation. The jokes throughout are not unappreciated and it really made the presentation very enjoyable. Please keep up the great work, Jordan!

The best talk that I ever seen regarding on design or UX. Literally spending after several years understanding what is UX now I came to know what actually the UX is and what its responsibility in creating great design or experience to *USERS* A great round of applause for Jordan Lawrence for this wonderful work

I used these tricks in my school presentations, and got a good grade everytime, it was like miles better than everybody else's mess, but its school everybody gets a good grade

'Information put on a screen, for any reason, other than for actually being absolutely essential, adds to the cognitive load. By adding to the cognitive load we lose both valuable space and the patience of our users. We just learnt that users don't read, so we need to make sure that the only thing they have to read is what they need to in order to complete a task' - 11:20

one of the most delightful presentations I've seen

Good presentation. I especially liked the idea of losing one's ego and keeping the user's needs in mind.

That might be the most beautiful and significant presentation on this topic. Thanks!

Great presentation for understanding the fundamental of the UI/UX. The example in the video is easy to understand!

I recently started UX Design course, very excited to start in the field. Thank you for this presentation, it really helps to get a sense of what UX is early on!

Finally found a good ux conference/class! Thank you

One of the best talks on UX design talks I have seen. So nicely presented!! 👏🏾👏🏾

Talk starts at 3:54. Great talk, even worth taking a few notes. I especially enjoyed the last part which was on creating delight.

Thank you so much Jordan. You rock man. I have learned a lot of stuff in 30 minutes. Congratulation and keep going

RE: Speak Human - The talk he referred to by Damian Kiesling can be found at kzfaq.info/get/bejne/f5-ZlJyVxsiraH0.html The Speak Human bit starts at 20:08

I' m new to design and I'm glad to have watched this video, very well done you 😀

"Information put on a screen for any reason other than being absolutely essential adds to the cognitive load."

Trying to better my class webpage and this presentation was so helpful, thank you!

This is such a great talk. I, too love Kendrick Lamar. I also work in a b2b software setting and I definitely heard you say things I've seen, especially ego in design. It is a great battle and sets apart the novice from the master. Loved your concept of decluttering versus clarity. I also thought you explained some very complicated subjects very succinctly and simply. While this presentation was informative, I also enjoyed Jordan's calm and pleasant demeanor. The world needs more Jordan Lawrence presentations.

Amazing presentation and slideshow. I agree with most of what you've shown.

This talk is so educative and informative, I love it. Straight to the point with live example. Anyone know where I can find other speeches of him?

All ux principles were really nice... Learnt a lot by real world example.. Thanks

I was truly hoping that by the 20:00 mark he wouldnt have any more comic book/thanos references. I was wrong, and couldn't stop myself from rolling my eyes. jesus christ.

Very good talk. and very visually pleasing slides!

Just don't oversimplify everything. Modern design of some SW and websites is atrocious and gives 0 information. Many websites are focused on slow animations and high res pictures rather than actual information. Sometimes I just want a phone number or an address of a company, not 20 "material design lite" menus that actually say nothing and only slow down an old device.

This is the best video on ux design i have ever watched.

Users read. Have you ever heard of a blog. It’s about setting the expectation about what they’re committing to. Hence the “5 min read” affordance medium introduced.

I tell people that constantly "People don't read". Exactly my thoughts when approaching UX and copywriting.

Amazing Talk. This guy is really good at what he does.

Great presentation, great tips

Very good way of explaining in just 6 ways, I am grateful to you for sharing this. One thing to add, I think you also a designer like me, sometime reads but not understand like 100 vs 1: 18:52 added information/context adds clarity, if you add also on recap 32:32, it will be memorable and delightful as well :)

That was one of the best presentations I've ever sat through.

pure gold, very good talk. thanks for the valuable insight.

what font was that he used in the powerpoint/presentation? it looks great on screen

This slide alone @11:57 changed my life

Ego the living planet at the Ego Stops Learning slide made me LOL 😂 this was a fantastic talk!

Amazing presentation, awesome presenter. Thanks for the gold!

Wonderful thank u!

Anyone know where to get more speech videos from this speaker? His speech is in another level, very informative and very simple :)

why read tens of books. This one TALK! what brilliance!

this is exactly how i would make a presentation, this guy is the best, thats why i love being a damn ui/ux designer

I as a developer hope that the UI/UX designer on my team watches this, specially the part of "consistency is key". I swear that she never reuses any element on the website, she is so "creative" that is always coming up with new ways of doing the same thing. We have like 3 totally different looking drop-down menus. It's impossible to create reusable components. :-(

The presentation was very insightful. Thank you.

Classic talk, a lot of wisdom.

I think different scenarios require different set of words to Enhance user experience. For ex. A 7 star hotel will use more hard vocabulary for their customer base while a web application would have to make it simpler for people as their is nobody to guide in how to navigate.

This is Cool presentation which get to know about Clarity of UX process

Great talk

Thank you, Jordan!

Nice!

Why this don't have more views..? It's an awesome talk..! Thks a lot for this..!

write with your heart ,Edit with your brain...Ego kills design ,be honest....I like all of these....it was good presentation ! thank you

I understud those references...

Really impressive. Today I learnt something but very important things

Amazing presentation !

are there footnotes in a blog somewhere of this? does Jordan have a public portfolio?

So much to like in this talk!

Best UX talk♥️♥️💯💯

Great Presentation.

Some Windows dialog boxes usually have 2 options: *OK* and *Cancel* . But if I could reprogram the buttons to say something else, they'd say *Yes* and *No* instead

Great insights Jordan! It really helps me alot

Gradient everywhere.

Great talk. 👌 Thanks

great talk. enjoyed it a lot

If you use Google Trends, make sure to compare the right terms. e.g.: "Login" is widely more used than "Log in" etc. (trends.google.com/trends/explore?geo=US&q=login,log%20in,sign%20in,sign%20on)

Great talk! Thank you!

The leader of my group at work REALLY likes giant buttons. By giant I mean it literally takes up 1/6 of the screen. You can have 6 buttons showing on a full desktop computer and on a phone you can see 2 smaller big buttons at a time.

it was very useful and to the point talk

AWESOME! Thanks!

What can you do if you're in a company that doesnt want or doesn't have the resources to do all the "Validation" phase ?

nais presentation

Thanks to providing with examples

I currently work at a healthcare organization that constantly pushes things out to the users without testing and as a user trainer it’s frustrating when the design is terrible and their work around is a workflow. in reality they need to re-evaluate their design. They want to create a better experience for the patients but keep forgetting about the clinical users. If it’s a frustrating experience for the clinical users, then it’s going to be a terrible experience to the patients.

Ego kills deisgn - YES! Egos kills everything!

Really great talk.

Psychology can be added with colours like you can make it red to the button destroy thanos

the dashboard screen spacing even after the updates and tweaking had a spacing that still bothered me, just felt spaced out and not very consistent.

Brilliant presentation. Dry audience

Awesome talk! Thank you for sharing! Shame about the stiff audience lol

That was extremely informative!

Thanks

I learned a lot, thank you.

Awesome, thanks for sharing!

Thank you!

very helpful. thx

This is a really good content. Are there any books or other videos by Jordan Lawrence? I tried to Google it but couldn't find any.

This is gold!

Good presentation - Curious Jordan what font are you using for the presentation?

suggest the best source or website for learn to design the UI & UX of mobile application .

Love this. Learnt something. Thanks

Nice job, but the massive margins on that dashboard bothered me.

Great talk, but kinda hard to enjoy when the video is skewed. I have no clue why anyone would think that could make for a pleasant viewing experience.

narcis finishes at 3:30

cool dude and very helpful presentation!!

So good.

Great points. What font is that in the app and slides?

I'll be the first one in comments section. Great talk, thanks for that! :)