Mamaearth Founders REVEAL How They Built Multiple Brands & A Personal Care Empire

Mamaearth Founders REVEAL How They Built Multiple Brands & A Personal Care Empire | TBWS

Рет қаралды 50,575

Күн бұрын

In this episode of the BarberShop, Shantanu Deshpande engages in a candid conversation with Varun and Ghazal Alagh, the visionary co-founders of Mamaearth. Prepare to be inspired as they unravel the fascinating narrative behind the inception of their personal care brand, sharing the original insights that propelled Mamaearth to meteoric heights. Varun and Ghazal delve into the intricate details of their multi-year odyssey, marked by relentless perseverance and unwavering determination. From humble beginnings to a staggering valuation of 10,000 crores, their story is a testament to the power of passion and innovation in the world of entrepreneurship. They offer invaluable insights gleaned from their own experiences. Discover the strategies, challenges, and triumphs that have shaped Mamaearth into a household name, resonating with consumers across the country.
Navigate your way through the conversation!
0:00:00 - 0:01:11 Sneak Peek : Coming up!
0:01:12 - 0:05:35 Introducing our guests : Varun Alagh(CEO & Co-founder, Mamaearth)& Ghazal Alagh(CIO & Co-founder, Mamaearth)
0:05:36 - 0:29:13 Early days of building Mamaearth : 0 to 1 Journey, Brand Building, Product Formation & Marketing Strategies
0:29:14 - 0:33:59 Varun & Ghazal’s journey of Parenting
0:34:00 - 0:47:54 “Entrepreneurs are like ELITE ATHLETES” : Importance of Frugality, Acquisitions
0:47:55 - 0:56:00 Product Business V/S Service Business V/S Content Business
0:56:01 - 1:16:32 How COVID affected Mamaearth?
1:16:31 - 1:18:45 “The Ladies Washroom” strategy
1:18:46 - 1:47:37 Mamaearth’s strategy for disrupting the offline market! : Identifying consumer behaviours & creating multiple categories
1:47:38 - 2:02:55 Varun & Ghazal on discovering insights and creating “Hero Products” - Ubtan Facewash & Onion Oil
2:02:56 - 2:17:08 “Young kids are Influencers in today’s age!” & Mamaearth’s Plantation Program
2:17:09 - 2:19:33 Razors’ for Men v/s Women
2:19:34 - 2:42:45 Varun & Ghazal’s relationship as Co-founders and their Social Media presence
2:42:46 - 2:56:00 Varun & Ghazal’s advice for budding entrepreneurs
2:56:01 - 2:58:00 Thanking our guests!
Subscribe to Barbershop Clips : / @barbershopwithshantan...

Пікірлер: 70

@shubham-yj2iw 4 ай бұрын

Left latest movie watching for this 3 hour podcast ❤

@Rahulvalecha-s2m 12 күн бұрын

bus bhai aur kya chahiye ban gya tu entrepreneur, congrats

@niranjan6725 4 ай бұрын

Would love to see Shantanu talk with Nikhil Kamath

@RohanSharma-xk4fr 4 ай бұрын

Sahi mei

@thinkwithsourav 4 ай бұрын

Nikhil Aya toh nikhil will question and Shantanu has to answer. Nikhil asks tough questions 😂

@RohanSharma-xk4fr 4 ай бұрын

@06ananyashaw69 3 ай бұрын

Yes!! Definitely

@praveenkakra987 4 ай бұрын

Sale big, burn money and ultimately eat small investors money through IPO. Insane business making process and these founders talks a lot about social making. What a fun

@ritikdeshmukh7552 4 ай бұрын

In 6 months, it's on 27%+, small investors put their money to earn, which eventually is 27% profit. Companies raise money to invest in expansion.

@vanshajmittal5767 4 ай бұрын

A genuine feedback - I liked the earlier setup more which was more cool , laidback and free with a painting in back and food in front. This setup seems very commercial and unable to connect to your conversations now.

@neerajnandan3351 4 ай бұрын

I felt the same! Please pay attention to this

@cinema_quotes 4 ай бұрын

True I also feel the same

@poorvaahuja9343 4 ай бұрын

yes

@bharatbansal5711 4 ай бұрын

I agree

@dharinis8654 4 ай бұрын

When honasa consumer profitability is around 80 crore per year Varun and ghazal both are drawing salary of 1.5 crore+1crore, then how would you pay dividend and reward shareholders😂?

@manharnagpal6274 4 ай бұрын

When did it reach 80crore

@dharinis8654 4 ай бұрын

@@manharnagpal6274 each quarter around 20 crore profit, so 80 crores approx for FY23-24, Check annual results may 1st week

@dharinis8654 4 ай бұрын

@@manharnagpal6274 check screener 20 crores profit each quater

@dharinis8654 4 ай бұрын

Check screener, 20 crores is quarterly profit

@omkarsawant7933 4 ай бұрын

This is the best fmcg episode! Thankyou Gazhal, Varun & Shantanu 🥂🥂

@desigypsy 4 ай бұрын

I have used Mamaearth onion didn’t liked it at all. Heard the conversation for 1:30 hrs really couldn’t figure out what they really did for such scale up 😀😀. Start of journey what they did, what challenges they faced. Everything they are saying is upar upar ka Gyan 😀😀..

@vjubin1 4 ай бұрын

Hi Shantanu I am from Stock Market background and the perception I had for Mama earth was not very good becoz of their high valuation initial IPO. Obv they course corrected but this interview has given a good depth of understanding of the promoters and a sense of their pedigree. Thanks a lot for this one. Also I have been watching all your episodes so thanks for the lovely show.

@akshatagl1 3 ай бұрын

Varun speaks with substance, insights. Can be seen clearly he is the one running the show Gazal talks all fluff and generic statements. Not sure how much she is actually in running the business

@adityakashyap5733 4 ай бұрын

That's a really interesting conversation about modern day D2C Brand building.... kudos to Mamaeaeth 🎉

@atulshivnani 3 күн бұрын

Success makes everything in hindsight look like an insight.

@kns6132 4 ай бұрын

great discussion, and insights.

@heetshahhh 4 ай бұрын

what is the full form of terminologies like gt , mt , nsis ,ebo etc used @1:31:28 secs?? btw appreciating the podcast & team

@ShivamGuptahere 4 ай бұрын

general trade (local shops), modern trade (super markets), exclusive brand outlets (mamaearth store)

@sahibabajaj 4 ай бұрын

Extremely insightful 👍🏻

@rishabharya7795 4 ай бұрын

They were complementing each other so well!!

@sahilsagar4817 4 ай бұрын

Loved it

@vasumanchanda6979 4 ай бұрын

Insightful!

@Aditya_Prabhune 4 ай бұрын

Please have a WTF and Barbershop colab!❤❤❤

@omkarsawant7933 4 ай бұрын

Ghazal's energy 🔥🔥🔥

@Pbaruah1991 4 ай бұрын

now we know the mind behind MamaEarth as rightly pointed out in the Nikhil Kamath Podcast. Tired of listening "figuring it out"

@diwakarsingh969 4 ай бұрын

Half way through video realised that this 3 hour video. These 2 are so passionate about their business that time flies listening to them.

@thecuriositypodcast 4 ай бұрын

The Yeti Mics are dummy. You won't see any cables attached to it.

@venkyswhanika7599 4 ай бұрын

Bluetooth, maybe?

@lalitshekhawat02 3 ай бұрын

Mamaearth onion oil shampoo not able to save Varun Alag's hair

@harshhapaliya6182 4 ай бұрын

MAKE PODCAST TO THE POINT, DO NOT TALK ROUND ROUND ABOUT ANY TOPIC AND MAKING PODCAST TIME CONSUMING

@sumanchaurasia5533 3 ай бұрын

Mamaearth all products are very good it suitable for all skin types and its always giving you a good result without any side effects its really work very well must try

@fcaatir 4 ай бұрын

They are here only because of VC funds. I liked the episode with the founders of Joy and kesh king more. This was the least engaging episode. Bring better guests Shantanu.

@monisaha2771 3 ай бұрын

I used their shampoo, it makes the scalp too dry , didn’t like it at all I don’t feel it’s authentic! Or fully natural

@brajeshpatel126 4 ай бұрын

🔥

@designsolution6830 4 ай бұрын

Sir, your new studio is so intense and dark, looks so empty. Older was better.

@ridhimakhera4692 4 ай бұрын

Shantanu atleast you should get deserving founders not like them ..just see the kind of comments you are getting and ruing your repo

@chachasingh4864 4 ай бұрын

53:07 Sun Pharma?

@amoghchap 4 ай бұрын

I don't know why: but these two just don't feel authentic to me. It feels like they are reading from a script.

@daksharora2468 4 ай бұрын

count the number of times he said "shkkk"

@omkarsawant7933 4 ай бұрын

❤️

@surajshenai3780 4 ай бұрын

I had heard somewhere that Varun Alagh stole the idea, formulations & even their brandname from Moms Co... that he had joined Moms co as sales head before doing a Eknath Shinde on them days before the launch! P.S I think their products & valuations are crap and common investors will lose money

@abhinav5847 4 ай бұрын

me batata hun kese bannane ka, bull market me 500 ke pe par ipo lane ka aur, croro ka renumeration lene ka. Their so called brand, won't stand on it's leg if it wasn't for amazon. Mene use kiya hai inka shampoo aur usse wahiyaad koi cheez nahi hai.

@niteshsingh8971 4 ай бұрын

I have tried all there brands----Mama Earth products are not that great and effective ---I have tried Moisturizer and Facewash Derma Co products are good I have tried Derma Co's serum Dr. Sheth Sunscreen is really good

@user-pe8nl6jm1s 4 ай бұрын

1:21:18: Caught on camera Haha

@hitesh11111 4 ай бұрын

But are the products really good for health????

@spartantroy3920 4 ай бұрын

Health doesn't come from factories

@sumanchaurasia5533 3 ай бұрын

Mamaearth all products are very good for your skin its suitable for all types skin and it's totally giving you good result it's very well for your skin