The Time Is Now - reinventing the English IPA (a documentary)

Рет қаралды 112,244

Жыл бұрын

No one drinks English IPA.
In our third feature-length documentary we team up with Meantime Brewing Company to brew a Modern British IPA - one that gets people excited about British hops again against the backdrop of a declining industry; one that reminds British people of their great but complicated past; and one that offers a vision of where IPA - and indeed British brewing - should be headed. To do that, we head on an epic road trip to discover the true notion of what English IPA should be.
Huge thanks to our sponsors, Meantime Brewing Company. Check out their website and shop here: www.meantimebrewing.com/
You can buy cans of NOW IPA here: shop.meantimebrewing.com/
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Remember to drink responsibly(ish) and not be that guy...

Пікірлер: 368

@TheCraftBeerChannel Жыл бұрын

Hey everyone! Thanks SO MUCH for all the kinds words about our third documentary! It's been a wonderful, wild ride to see the response. So we have finally finished finessing the homebrew recipe for NOW IPA! Check it our here: community.grainfather.com/recipes/886090

@oscarosullivan4513 Жыл бұрын

Avtar Singh Jouhl just died this month

@TheCraftBeerChannel Жыл бұрын

@@oscarosullivan4513 yes David said. A real shame and loss. We were hoping to interview him for a video too.

@britishpint Жыл бұрын

Yes! Will be sure to link this once my video is finished! Still need to taste my version.

@oscarosullivan4513 Жыл бұрын

@@TheCraftBeerChannel It’s a shame as well. Is there an Ireland trip planned?

@benwithers1909 Жыл бұрын

I loved that you took the similar format from your cask ale series and put it into one bumper buster mini film. At each section I was like "ah this is where in ends and I'm gunna have to wait till next week" and it didn't. This was genuine quality content, something far and few between on youtube. I will attempt to get my hands on some of those cans! Thank you as always.

@TheCraftBeerChannel Жыл бұрын

Thanks so much for the kind words Ben!

@oscarosullivan4513 Жыл бұрын

@@TheCraftBeerChannel Do you have an Ireland trip planned? And will you ever do a feature on Irish red ale?

@oscarosullivan4513 Жыл бұрын

@@TheCraftBeerChannel Great documentry, English hops tend to be seen as boring which is true to a certain extent. They are however reliable and go well with with more malt focused beer.

@oscarosullivan4513 Жыл бұрын

@@TheCraftBeerChannel Rye River brewing co make an EIPA that is 5.6 percent ABV

@oscarosullivan4513 Жыл бұрын

@@TheCraftBeerChannel The packaging for highly hopped pale ales here in Ireland don’t use the kitschy branding.

@franciscouch8378 Жыл бұрын

The loss of our native hop farming at the rate its happened is absolutely frightening... After watching this I'd like to see a refocusing from our British craft breweries in terms of using native hops to fend off a complete collapse.

@jimifielduk Жыл бұрын

Unbelievable you guys basically started as beer lovers with a home brew kit, now knocking out professional TV quality documentaries with major brewers coming to you. Fair play! The other docco about US hop history was so good too. Kudos!!!

@jimifielduk Жыл бұрын

PS - is the Glad still serving it on keg? Any idea where else it’s being poured? Meantime Brewery tap room maybe?

@TheCraftBeerChannel Жыл бұрын

Thanks so much James - it's been a wild ride! And the taproom should still have it on keg. I think the Glad got through all theirs but I'll find out where else it's on tap.

@TheWenlock 10 ай бұрын

Hi guys, I’m an ex Brewer from 30 years ago. I will try are in five months and plan to start my own microbrewery 30 years ago. It wasn’t any fancy boiling equipment and I used to do all my mash in a Burco boiler and a plastic bucket, so I’ve been doing some research on what beer to make and this video has just hit it right on the head. Thank you so much guys for giving me a great idea. I look forward to sharing my trials and tribulations with you in the near future.

@malkocy Жыл бұрын

I thought it would be like the cask ale documentary, several episodes. So when I saw the show started broadcasting, I thought, this is a Friday night watch.. Great work on the show, and appreciation to all the people behind the beer and farming industry, also service industry.. Inspiring.. Thanks for your efforts on making this film..

@DudesBrews Жыл бұрын

Great video, really appreciate the amount of work going into content like this and a very worthy objective to revive the OG IPA!

@danmill72 Жыл бұрын

Unreal boys. This channel is simply one of the most important things to happen to beer drinking

@rcollingridge1 Жыл бұрын

The first shot of Brad wearing the lab coat next to the scientist is absolute gold

@nicksymons635 Жыл бұрын

and wearing sandals. Piss funny. Great doc guys!

@olishadyxx Жыл бұрын

You can hear Jonny chuckle as he narrates it. Pure gold

@oscarosullivan4513 Жыл бұрын

He has got the CAMRA look

@spanosspanos Жыл бұрын

This is great all around…I particularly enjoyed and appreciate the amount of history woven throughout the film… I hope you get some screenings at film festivals and beer festivals, this film definitely has all it needs to make an impact if enough people see it!

@AceTeale Жыл бұрын

This was so good, I'm hunting the beer, I'm hunting the hops,I'm hunting the grain , reignited my love of brewing , well done and thank you.

@jham2015 Жыл бұрын

Great job guys! Loving your long form documentaries as always, and looking forward to brewing my own British IPAs both new and old!

@TheBum732 Жыл бұрын

Can't imagine the work you guys went through for this documentary, but well done. I love that you focused on such an underated style, I'm very motivated to brew something similar, cheers!

@WWCLife Жыл бұрын

A fantastic and well made doc. Everything covered with such passion and dedication. Congrats.

@Jackplexico Жыл бұрын

Killer idea, refocusing on locality and blending tradition with modernity. Much respect and keep up the great work!

@philclifton6813 Жыл бұрын

Fantastic video. Great to promote new British hops and malts. But let's not call older English hops dull, or consign them to history. We don't call German noble hops dull and Germans are proud of them and they are used in vast quantities. I'd love to see examples of English IPA with Goldings etc on the pumps cos it's an amazing style.

@JohnL9013 11 ай бұрын

Banger of a documentary. Loved the whole thing start to finish. Thanks guys!

@Steamytrainlee Жыл бұрын

Well done CBC, superb content and a great watch. Really enjoyed it 👍

@jamesyork48 Жыл бұрын

Well done guys! Can tell you how exciting it is to see people championing local British ingredients and hops, love the thought of this being more sustainable for the planet and that it will help to sustain our brewing infrastructure and heritage. 👍 Plus it looks like a lovely pint!

@Pingwinho Жыл бұрын

Absolutely fantastic documentary! Subscribed and going through your backlog. Keep it up!

@Nedondo11 Жыл бұрын

Great job lads, really enjoyable and educational watch. Hope meantime hooked you up with decent stash of your brew to enjoy 👍🏻

@Jango1989 Жыл бұрын

Brilliant film lads! I'm looking forward to trying your beer and I really hope this sparks a resurgence in British IPAs made with British malts and hops! Cheers🍻

@ip3948 Жыл бұрын

Really great feature. A worthy concept and wonderfully put together. Fancy a beer now...so just bought myself a six pack of these!

@benmanning6631 Жыл бұрын

That was an awesome documentary, made with such passion for the traditions and history.

@harryn5891 Жыл бұрын

Fantastic work both of you! Thoroughly enjoyed the film and have ordered some tinnies from Meantime. The channel just keeps on getting better :)

@Stevechilds1 8 ай бұрын

I just had a case of this delivered. I think it's superb. All the flavours and aromas are there as described and so drinkable! Nice work.

@TheCraftBeerChannel 8 ай бұрын

Thanks so much! Glad you enjoyed it.

@tanke1818 Жыл бұрын

Finally got to watch it. Thanks fellas for crafting this type of beer documentaries. As a beer lover, I appreciate it

@joelkidson Жыл бұрын

So glad I watched that! Very educational from start to finish. Thanks.

@scottraynsford1295 Жыл бұрын

Brilliant guys, loved this documentary ❤

@persephonelipuma9691 Жыл бұрын

your channel is a gem. not just amazing beer information and history, but beautifully made videos.

@TheCraftBeerChannel Жыл бұрын

Thanks so much!

@danclarke6277 Жыл бұрын

Guys this is great and was a great afternoon filming !

@chalkywhite660 Жыл бұрын

Well done fellas. A bloody good, educational and entertaining watch. I really enjoyed that - Thankyou!

@93mimis Жыл бұрын

Well done guys! Great doc and great history behind it all as well!

@davidh2323 Жыл бұрын

I can't be the only one looking forward to this but thinking 'on a Wednesday?' Followed by a guilty look at the fridge

@andrewsteer8860 Жыл бұрын

I managed to resist temptation…barely

@havarfjerdingen1695 Жыл бұрын

Absolutely fantastic. This is really high quality, and a very informative and lovely documentary about British IPA. You guys...

@daterraacerveja2323 4 ай бұрын

This was a very enjoyable program! Thank you.❤

@tomstepp6945 Жыл бұрын

Love your channel. I learn something with every posting. Thank you.

@jimlewis7938 Жыл бұрын

Awesome job and looking forward to brewing an English style IPA next!

@Stevesulsh Жыл бұрын

Class, English homebrewer here living in Ireland but the talk about the East Kent hops took me back to fishing in the Medway in the hop fields of Yalding Kent. Really enjoyed that great stuff

@briancoleman1913 Жыл бұрын

Brilliant doumentry! You can feel the love and pasion behind it and really interesting about the hisrtory behind IPAs...Gutted I can't taste it (live aborad), but got me excited about brewing again ! thanks Lads

@JonPalmqvist Жыл бұрын

Amazing work lads!!!

@Doupyourflies Жыл бұрын

Excellent film. Better than professional TV. Look fwd to the next one.

@Housechild1990 Жыл бұрын

I was not expecting to watch this the whole way through, and indeed most of the time I use KZfaq as an opportunity to have a short break for fifteen minutes or so. But I was hooked on this guys. Well done. Your pride and passion came together to make something special (in the video, and I'm sure in the beer too. If I can import some to Australia let me know!). Thank you.

@TheCraftBeerChannel Жыл бұрын

Thanks so much Nick!

@jacknohe Жыл бұрын

Top job guys! Love your work and passion!

@supaxr Жыл бұрын

Such a great documentary makes me want to brew a english ipa now ...please make more docos you both do a great job...👍

@chase3112 Жыл бұрын

Absolutely loved the video! You guys keep putting out bangers. I’m an assistant brewer here in Michigan. I can’t wait to give this style a go. You guys gotta come through sometime. They don’t call it the great beer state for no reason. We have a few brewpubs here in Ann Arbor not only keeping cask alive but brewing up traditional British styles. I just brewed a mild using chevallier malt actually. And the brewery down the street’s flagship beer is a English style ipa on cask. Cheers guys! I love the content!

@TheCraftBeerChannel Жыл бұрын

All being well I'll be in Chicago next year so maybe I can find an excuse to hop next door!

@chase3112 Жыл бұрын

@@TheCraftBeerChannel That would be awesome! Michigan would be a quick trip from Chicago. I’d love to buy you guys a pint, or several!

@nicetheproject Жыл бұрын

Can't wait to try it! Great documentary.

@schweigsamerdan Жыл бұрын

awesome job, lads! great great documentary!

@luukgx Жыл бұрын

Brewing in the Caribbean here, been using Godiva in my Hibiscus Saison and together with Nelson Sauvin in my Blonde for some really nice grape & berry flavors. I added Jester & Harlequin to my last order. These new British hops are showing tons of promise!

@oscarosullivan4513 Жыл бұрын

Interesting can’t knock Goldings in Irish ales and porters/stouts

@luukgx Жыл бұрын

@@oscarosullivan4513 my house Porter is Goldings & Northern Brewer and it's easily my favorite beer I brew

@oscarosullivan4513 Жыл бұрын

@@luukgx Interesting, I suppose it depends on beer style

@pamellahakala5018 Жыл бұрын

I'm fixing to use Godiva in an English IPA, with bittering provided by Fuggle, Nobility and Challenger hops.

@oscarosullivan4513 Жыл бұрын

@@pamellahakala5018 What is Godiva

@Royphex Жыл бұрын

Excellent doc guys. Educational, thought provoking, and entertaining. I loved the honest look at the origins of the style - something that all brewers and drinkers of IPA should be aware of. Keep up the great content. I just ordered a six-pack of the beer and can’t wait to try it ❤ 🍺

@TheCraftBeerChannel Жыл бұрын

Thanks so much!

@januszkszczotek8587 Жыл бұрын

Very interesting video! Thanks!

@hardyardsbrewers1225 Жыл бұрын

Well done Lads this is quite a long video and I intended to watch it over a couple of sessions but... it was so good I watched it all at once! Watching the research into the malt, hops, yeast and water makes me think of just how much beer has impacted history... and let's not forget the 5th and most important ingredient.. people 😁 cheers Fellas another great doco 😎, Mike in NZ

@TheCraftBeerChannel Жыл бұрын

Great to hear! And 100% people are the fifth ingredient - we had such a wonderful time once people were drinking the beer with us!

@zacharys8594 Жыл бұрын

Amazing video guys!! I can't remember the last time I had an English IPA. This will be next up on the Grain father. Thank you!!

@santiagokaderian544 Жыл бұрын

Great Martyn!!. Nice work and production. Cheers from Argentina.

@jacksonkeeler Жыл бұрын

What a well done and interesting video! Loved it

@jesshumphries3745 Жыл бұрын

I love everything about this!!!!

@myballsneedscratchin Жыл бұрын

Great video, really inspiring stuff.

@danielgrant1725 Жыл бұрын

Great film, very interested to have a taste and enjoyed the part on British hops- looking forward to buying/trying some in my homebrew escapades

@philcole2131 Жыл бұрын

You've outdone yourselves again...you're only making it more difficult for the next one

@Teejrocks83 Жыл бұрын

Awesome video guys!!!

@jimmyf9152 Жыл бұрын

Really interesting and well made documentary. I wish I could have been drinking a pint of your IPA whilst watching it.

@Adam-ng4vt Жыл бұрын

Excellent work guys, cheers

@paullambrix1715 Жыл бұрын

Watching from Kalamazoo Michigan. Really enjoyed this and all your work🍺. Wish I could try this! Sounds lovely!

@kevinlawrence9709 Жыл бұрын

Another excellent production! I love that you guys continue to champion big, audacious causes. It would be easy to say, ‘nah, too hard, no one cares, let’s focus on the next sexy beer trend.’

@thepwnr100 Жыл бұрын

Incredible job guys! I am going to make this for our next homebrewers meet here in South Africa. Going to use Jester and Ernest with Lallemand's London and hoping our LHBS still has Chevalier. Cheers 🍻

@kevinw7044 Жыл бұрын

Just placed an order with Meantime. I need to try this IPA. What an excellent documentary.

@araucari101 Жыл бұрын

Great documentary and looking forward to tasting that beer.

@j.burton5220 Жыл бұрын

Bravo Jonny and Brad! And Meantime and... every person involved in the Now! IPA brew. I'll buy a six-pack or two next time I'm in Britain. Can't wait.

@jakejulian99 Жыл бұрын

Great documentary guys, great to see you enjoyed yourselves visiting Charles Faram!

@ashleym2878 Жыл бұрын

I remember watching you guys a while ago now you come so far. Definitely could imagine a professional tv series on a major network with the quality you produce

@TheCraftBeerChannel Жыл бұрын

Thanks so much! We have had many conversations with TV networks and production companies but nothing yet. Maybe one day, but we're very happy making our own stuff here!

@AndrewBenham Ай бұрын

Really good stuff. Just made my first brew using chevalier and have been very impressed with the flavour. Now keen to try some of these modern British hop varieties

@hardrinker1989 Жыл бұрын

outstanding as always gentlemen

@zensbikeshop Жыл бұрын

Great film chaps! Can't wait to try the beer and the Gladstone.

@timwood8733 Жыл бұрын

what a wonderful creation -well done

@andrewsteer8860 Жыл бұрын

Well done guys…I’m going to have to place an online order now!

@briancaldwell8514 Жыл бұрын

Gentlemen, what a great film! Well done.

@RecipeswithBen Жыл бұрын

It was pretty cool that I got a can of the Now IPA at gladstone with a glass. Great video and story telling. Cheers!

@theculturebrewingchannel5619 Жыл бұрын

Great documentary, inspired me to try jester (only one i can get in switzerland) in my next english brew. Really appreciated the Desi part of the doc.

@MrPAWorthington Жыл бұрын

Congrats y'all. This is great :) I love that flavor ideal of fuggle and Golding's terroir crossed with mango/citrus, along with that maris otter base. Absolutely delicious.

@bobbinsgaming3028 3 ай бұрын

What a great achievement, really fantastic work.

@TheCraftBeerChannel 3 ай бұрын

Thanks so much! Glad you enjoyed it.

@BenMacKerras Жыл бұрын

Thank you for an amazing short film. I'd love to see this land in Australia to try this twist on the modern IPA, though sadly I doubt we will see it. Keep fighting the good fight!

@Jamie-kg2lr Жыл бұрын

Can't wait!!

@TheCraftBeerChannel Жыл бұрын

We can't either!

@erikochmyself Жыл бұрын

quality content, bravo

@BrowarGdynia Жыл бұрын

wow! Great video!

@dunvert Жыл бұрын

Nice work Will!

@Drod0272 Жыл бұрын

Well done!

@andrewcook6923 Жыл бұрын

Fantastic thanks

@edmundwhite9864 Жыл бұрын

Outstanding work - clearly a labour of love! I hope this starts something positive.

@Sinatrashit21 Жыл бұрын

Amazing!

@Disco-Terry Жыл бұрын

Top quality content as always, ngl there's no chance I'm buying a 6 pack but I do hope my bottle shop gets some in so I can have a go.

@dannyganelin9777 Жыл бұрын

Simply wow! Fantastic doc lads. I love the theme of saving/preserving British styles as you did with the Keep Cask Alive series. Would love a taste of Now IPA, but I don't think that we'll be getting it in Israel anytime.

@lulen29 Жыл бұрын

Excellent content as always. Greetings from Panamá 🇵🇦

@Murrauder585 6 ай бұрын

Thank you for introducing some interesting "new" British hops!

@vrog5456 Жыл бұрын

Great one.

@kennyr2744 Жыл бұрын

Awesome video

@jimmysando99 Жыл бұрын

Wow. Great doco lads! You have inspired me to cook up my own take on an English IPA! I'm an aussie, so will naturally have to call it Ole' Blighty IPA.