Email Marketing Secrets for Beginners: Here’s What’s Working NOW!

  Рет қаралды 98,229

Wes McDowell

Wes McDowell

Күн бұрын

Want to stay on top of what's working NOW in email marketing for beginners?
Wondering how the new IOS 15 update will affect your email marketing?
In this episode, I’m sharing the best tips for email marketing that’ll surely boost your sales in 2023.
🥳 Use my affiliate link to get an extended 30 day FREE trial (+ 20% off the next month) for Convertkit, my top choice email platform for most small businesses: convertkit.com/partner/wes-mc...
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Пікірлер: 141
@adrianadico
@adrianadico 2 жыл бұрын
Thank you very much Wes. I learned a lot!
@paigeokelley3744
@paigeokelley3744 16 күн бұрын
This is great! I learned a lot in your past two videos. Thank you!
@justinraypounds397
@justinraypounds397 2 жыл бұрын
I am so glad that you shared this video.
@susantower
@susantower 2 жыл бұрын
Your channel is my new favorite for up to date marketing tips! I appreciate how continually relevant your ideas are! Thx so much for putting it out there!
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
Awesome! Thank you! To more relevant videos!
@quentin-tarant
@quentin-tarant 2 жыл бұрын
Thanks for the great video Wes! Happy new year!
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
Happy new year!
@yurii_boiko
@yurii_boiko 2 жыл бұрын
Thanks for your advices! That's really helpful!
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
My pleasure! Glad that my videos are helpfu!
@johnravi3887
@johnravi3887 2 жыл бұрын
Hi Wes, It was an amazing share! I am a marketer and a startup owner, email marketing is one of the important jobs that I do almost daily. I read a lot of guides that can help me refine my process and increase the conversions from email marketing. I am so glad that you shared this video, I learned a lot from it, and gained so many valuable insights that will help in my process. I will be implementing all your tips into my process, and hopefully, I can gain benefits from them.
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
Thanks John, happy to share all this stuff with ya! Cheers :)
@kenryoung
@kenryoung 2 жыл бұрын
Thanks for all the time you spend making these videos Wes! They really help!
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
My pleasure! Thank you for watching Kenny!
@mercurious6699
@mercurious6699 2 жыл бұрын
such great value - immensely appreciated, thanks
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
My pleasure!
@adrianmgarza7371
@adrianmgarza7371 2 жыл бұрын
Excellent content, thank you Wes!
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
Thanks Adrian for watching!
@clarafernandezmezzadra69
@clarafernandezmezzadra69 Жыл бұрын
Thanks so much for all the tips!
@WesMcDowellInc
@WesMcDowellInc Жыл бұрын
You are so welcome Clara! 👍
@DripCampaignSecrets
@DripCampaignSecrets 2 жыл бұрын
Another amazing video right up my CRM and Drip Campaign alley! Thanks Wes! You Rock!
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
You rock too! Thanks! :)
@victoriaburgess700
@victoriaburgess700 10 ай бұрын
This was great! Simple explanation and you were not click crazy that I could not keep up with what you were teaching. Excellent!
@WesMcDowellInc
@WesMcDowellInc 10 ай бұрын
That is wonderful to hear, thank you Victoria! 😊🙌
@SaroDogTraining
@SaroDogTraining 2 жыл бұрын
Happy New Year Wes. So much valuable tips here. Thank you so much for sharing them. I am going to clean up my email list. New Year, new list. New strategy.
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
Happy new year to you Saro! Hope the course is going well for you, and yes, get that email strategy in place... super important for service businesses and course creators alike!
@annamaharaj3614
@annamaharaj3614 2 жыл бұрын
Amazing value
@strongdima9343
@strongdima9343 2 жыл бұрын
Thank you
@Entity9009
@Entity9009 2 жыл бұрын
So much amazing, helpful content!! Thanks!!
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
Thanks a million Natalie!
@yuchanseong1461
@yuchanseong1461 5 ай бұрын
Very instructive video thanks you !
@arturonavarrete8768
@arturonavarrete8768 2 жыл бұрын
Thanks for new tips, very useful!
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
Glad you like them Arturo!
@catemcm
@catemcm 2 жыл бұрын
This was excellent. Thank you!
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
Thanks for watching Catherine!
@simonhuber6859
@simonhuber6859 Жыл бұрын
So much value, just WOW!
@WesMcDowellInc
@WesMcDowellInc Жыл бұрын
That's awesome to hear - thx so much Simon! 👏
@padigar123
@padigar123 Жыл бұрын
Perfect….thank you for this video
@WesMcDowellInc
@WesMcDowellInc Жыл бұрын
Glad you liked it Padigar! 😃
@isfirajensen6591
@isfirajensen6591 2 жыл бұрын
Great video, as always!
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
Thank you Isfira! Cheers!
@iulianbarbulescu7587
@iulianbarbulescu7587 Жыл бұрын
Great video, man! Thanks! You are a great content creator.
@WesMcDowellInc
@WesMcDowellInc Жыл бұрын
I appreciate that so much Iulian 😊👍
@scottmartin01
@scottmartin01 2 жыл бұрын
Lot of valuable details i found. Small details makes the biggest impact.
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
So true! Thank you for watching 😀
@artcerda1211
@artcerda1211 2 жыл бұрын
So much great information!
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
Thanks Arturo!
@appleorchard3838
@appleorchard3838 2 жыл бұрын
I see every email marketer throw that stat around of $1/$42 - So if I spend $1000 on email marketing I can get a return of $42000? Tesla spends $1k and someone buys a Tesla?
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
If you do it right, then yes. Cheers!
@thegrantkennedy
@thegrantkennedy Жыл бұрын
Turning 1k of marketing into 42k of revenue isn’t crazy. If I pay a copywriter 500 to create me a drip campaign and another 500 for some SEO content and that brings in 12 new clients, at $3500/website, that’s $1 turning into $42 right there.
@kevinglennon2370
@kevinglennon2370 2 жыл бұрын
Super content Wes! Thank you very much, very interesting and useful.
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
Glad it was helpful Kevin!
@paulbiznessworld4910
@paulbiznessworld4910 2 жыл бұрын
Kevin Glenn it's indeed superb. You may want to check out my tutorial too👍
@thecontentcoachkim
@thecontentcoachkim 2 жыл бұрын
This was GOLD! I have been ignoring my email list and just cleaned out about 2k subscribers the other day. But I could always improve my open rates and I also coach creative businesses to digital marketing and your tips will help them immensely right out of the gate so that they can be more successful in their email marketing. You are my new favorite channel for email marketing info!
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
Nice work Kim! It always feels good to do an email purge 😎 and thank you for watching!
@DrumTipTuesday
@DrumTipTuesday 2 жыл бұрын
Excellent segue as you transitioned into the convo concerning segues, lol ...and very helpful content, thank you!
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
Glad you enjoyed it! 😆
@magtrimdesigns1240
@magtrimdesigns1240 2 жыл бұрын
Honestly the best channel On you tube !
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
😊 Thanks so much for watching!
@jk-5688
@jk-5688 2 жыл бұрын
Thank you for this
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
My pleasure!
@rstell589
@rstell589 2 жыл бұрын
I keep rewatching your videos as they come up in my algorithm because your insights are just so good.
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
Happy to hear that Riccardo, I really appreciate your watching!
@MichaelWilliams-lo3ix
@MichaelWilliams-lo3ix 2 жыл бұрын
Thanks Wes
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
Any time Michael!
@AliciaDAsher
@AliciaDAsher 2 жыл бұрын
Great job brother
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
Thanks Alicia! 👍
@astravelercom
@astravelercom 2 жыл бұрын
Great video! "I am not gonna lie" - every third email is now starting with this line 😀
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
It really is a great line!
@abiola3307
@abiola3307 Жыл бұрын
I'm a beginner and this is very helpful. The first video I'm seeing from you and I gained a lot. Thank you. I'm subscribing and turning on my notifications. I'm Never missing any of your videos 😹
@WesMcDowellInc
@WesMcDowellInc Жыл бұрын
Awesome! Thank you Abiola! 🙌
@garywilkinson5380
@garywilkinson5380 2 жыл бұрын
Thanks for the video Wes. Great tips with new and updated spins on the traditional email marketing posts. Where do you go for your Gifs to include in your emails? Thanks Wes
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
Thanks Gary! I just go to giphy.com for them!
@garywilkinson5380
@garywilkinson5380 2 жыл бұрын
@@WesMcDowellInc Great. Thank you
@zoekeating2744
@zoekeating2744 2 жыл бұрын
Absolutely value packed content, thank you. I now have a Email To Do list to work through in Jan. Keep em coming Wes.
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
You can do it Zoe! So worth the time :)
@raphii5952
@raphii5952 2 жыл бұрын
Thanks
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
No problem Chideraa!
@jeffb8824
@jeffb8824 2 жыл бұрын
Great video - super informative and succinct! Unrelated to the topic, what do you recommend for adding the text and titles as you do for fcpx? The slide in box from the side, and the text overlay look great and add just the right amount of visual interest. Do you have a plugin that you use? Also, do you do your video editing yourself or do you outsource it? Thanks again for all the great content!
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
Thank you for your kind words Jeff! We outsource our video editing so they would know best about adding titles for fcpx.
@EricRobb
@EricRobb 2 жыл бұрын
Thanks :)
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
No problem Eric!
@cheshahale
@cheshahale 2 жыл бұрын
Thank you for the Great information! I’m not understanding about the emailing them after they opt in. You said, you send a question rather than have them opted in. I thought they already optin for them to receive the email. Please help me understand 😅
@fiffrelin
@fiffrelin 2 жыл бұрын
Very interesting video ! Thank you very much ! I am wondering how people do to be on top of their website, social medias, blog, email list, short term strategy, long term strategy, and of course their actual job... it's a mystery for me ahah.
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
You don't have to do all of it! Just pick what you can commit to and go all in!
@karenabartob9971
@karenabartob9971 2 жыл бұрын
It was a great share
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
Thanks Karen for watching!
@GordanasMusic
@GordanasMusic 2 жыл бұрын
Wes! Ur amazing! Kajabi or convert kid???? Pls say something to this, it’s keeping me up at night.
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
For email marketing, I would suggest using Convertkit. You can watch my latest Convertkit tutorial here: kzfaq.info/get/bejne/q6lonJCD3p6bZWQ.html
@causa04
@causa04 Жыл бұрын
Nice tips, I was going to Pretty up my emails but you are right, it looks like it is trying to sell something.
@WesMcDowellInc
@WesMcDowellInc Жыл бұрын
Glad it was helpful!
@robertrodgers3427
@robertrodgers3427 2 жыл бұрын
good video
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
Thanks for watching Robert!
@garrettahlberg9813
@garrettahlberg9813 2 жыл бұрын
Hey Wes! Thanks for the great content. Quick question: what if your business isn’t a personal brand? In your examples, the email is coming from you so subscribers would expect great and useful content from you in the future. But our brand doesn’t have a “specific person” attached to it. Who should the email come from? The brand name or a specific person? If it’s a specific person, doesn’t that ruin brand recognition as the person isn’t really attached to the face of the brand. Hopefully this question makes sense
@SED22
@SED22 2 жыл бұрын
If you don't have a 'face' for the brand, you'd use the brand name. Within our brand at work, we have a few people that we send emails from with 'personal messages.' This is similar to how you'd get a 'Letter from the CEO' email from different businesses.
@daved5023
@daved5023 Жыл бұрын
I saw a company send out 4 to 5 emails aday. For shoes and cloths start up from zero 5 years later $445million all mainly from email. Frank Kern is teaching to send the 7 day email campaign offers.
@salahaldinwjkheira8751
@salahaldinwjkheira8751 2 жыл бұрын
Thank you Wes, I really appreciate you, this video helped me a lot. What do you think about jab-jab right hook method where you send 2 valuable emails and 1 promotional email? Is it effective? I wanna hear your opinion regarding this method. Again thanks!
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
Love the question Salahaldin... I actually prefer more of a jab-jab-jab-right-hook. 3 or 4 value emails BEFORE promoting. Love where your head's at tho!
@maryannantonelli6031
@maryannantonelli6031 Жыл бұрын
I’m curious your opinion about purchased list with can spam laws - how else can I utilize the list?
@shallommkj9162
@shallommkj9162 Жыл бұрын
You can run an email verification process on all of the mails on the list. Was the list purchased from someone trusted?
@thelastbrobo7826
@thelastbrobo7826 2 жыл бұрын
Right on time! Thanks man.
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
That's awesome, glad the timing worked out! (Always the right time to focus on email marketing in my humble opinion!)
@internetmarketingacademy888
@internetmarketingacademy888 Жыл бұрын
One way to build a mailing list is to do ad swaps with other list owners.
@paarthsingh
@paarthsingh Жыл бұрын
Hey wes Loved your content , i will touch your feet if u answer this ... lol . I am facing this huge problem . I am a music band , and we perform in weddings , What lead magnet can i use to attract customer and eventually convert them . A lead magnet like 5 best live babds for weddings is not powerrful enuf . These people have a next year marriage or 3 month later marriage . How shud i get their email and what sequence shall i them 😟
@WesMcDowellInc
@WesMcDowellInc Жыл бұрын
Hey Paarth, yep, a "hiring guide" like you're describing isn't a good lead magnet. How about a quiz that helps them land on their perfect first dance song, or a pack of complete playlists that will pack the dancefloor?
@creneemugo94
@creneemugo94 11 ай бұрын
If you have online software do you think having a login with facebook button which does have features to get their email will help conversions and info?
@jamieuhrin8159
@jamieuhrin8159 2 жыл бұрын
good
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
Thanks Jamie!
@randallschumacher4944
@randallschumacher4944 2 жыл бұрын
The traditional email marketing posts.
@alfath80
@alfath80 2 жыл бұрын
Thank you Wes. I came to this video from your email marketing. Definitely works! Haha.
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
Nice! Thank you! :)
@PatrickHallScreenwriter
@PatrickHallScreenwriter 2 жыл бұрын
👍
@menhalsheikh3034
@menhalsheikh3034 2 жыл бұрын
hello! So I sell a pretty niche product, and I think the email content you recommend is educational - how do you do that if your customers don’t really look to you to be educated?
@jordanleath131
@jordanleath131 2 жыл бұрын
Can you email market this same way for an engineering and iiot company? Our sales process is more complicated, so I am unsure the best way to email market to gain sales!
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
HEy Jordan, yes it works across the board, especially when the sales process is more complicated. Just educate them on what they need to know, and you'll hit the mark. Cheers!
@Sam_kashyap
@Sam_kashyap 2 жыл бұрын
which email service provider is best according to you? For Ecommerce and For Service businesses.
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
Hey Sam, I personally use Drip. For a more affordable option, ConvertKit is also great. I'd steer clear of Mailchimp. Cheers!
@SED22
@SED22 2 жыл бұрын
@@WesMcDowellInc We use Mailchimp at work. What's your quarrel with them?
@pulltheskymusicgroup4475
@pulltheskymusicgroup4475 2 жыл бұрын
@cincykaplan500
@cincykaplan500 Жыл бұрын
Do you have videos that relate to product base businesses? This seems to be far more geared towards service based businesses
@WesMcDowellInc
@WesMcDowellInc Жыл бұрын
It is Cindy, that’s what I specialize in…Sorry!
@mekhimccarthy9720
@mekhimccarthy9720 2 жыл бұрын
Dude, you just gave me more information than any video that I've watched on youtube. This goes for everyone, the videos with less views are the ones that will put you onto things that high view count youtubers can't. Great Job!!!!!!!!!!!!!!!!!!!!!
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
Awesome, thank you Mekhi for watching! That's always my goal to give the most info in an efficient way 😎
@abdnourbelalia2085
@abdnourbelalia2085 2 жыл бұрын
What do you think about real time 'time count down'? Are they effective?
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
Like timers? They're effective if you have an expiring offer, sure. I use them in my sales emails.
@abdnourbelalia2085
@abdnourbelalia2085 2 жыл бұрын
@@WesMcDowellInc what specefic tools are you using? Countdown monkey?
@shawniquaguillory4588
@shawniquaguillory4588 2 жыл бұрын
I am wondering how people do to be on top of their website.
@Admates
@Admates 2 жыл бұрын
Cold email is 🤑 So is list building
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
I don't know about COLD email, but emailing your list of ppl who opted in is definitely money in the bank.
@ariela_
@ariela_ Жыл бұрын
My biggest worry is that people will only sign up for the lead magnet and then unsubscribe
@perryborritt
@perryborritt Жыл бұрын
hi
@jacquiblue9596
@jacquiblue9596 3 ай бұрын
If I hate marketing emails and quickly unsubscribe as soon as I realize they're trying to sell me anything - no matter what it is - how am I supposed to be able to force myself to do this when I hate when people do it to me????
@WesMcDowellInc
@WesMcDowellInc 3 ай бұрын
Don’t sell stuff. Give them content. Then sell SOMETIMES
@ngreat4390
@ngreat4390 2 жыл бұрын
Is apple trying to start it's own ad platform? They should get on with it instead of silly updates everyday.
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
That's exactly what they're gearing up for... and agreed!
@btntetatainment
@btntetatainment 2 жыл бұрын
My name is Magnet hi!
@ImpossibleTrades-dl9be
@ImpossibleTrades-dl9be Жыл бұрын
Apple's going to open my emails for me ? Hmmm, can't see a problem here ..............
@sebastianshine4262
@sebastianshine4262 2 жыл бұрын
Hey wes, Got a question to the Last Tip: "deleting after 90 days No click on CTA" Wouldnt it make more Sense to Just Put those people in a different Segment and Just Email them every 90 days to Check If they are still interested in that topic? There we're serveral Times in my Life where i wasnt interested for months and months because i Had No Time but then again went full ham on a certain topic I Imagine that If i Segment them differently, they wont get all my Other E-Mails. Meaning that they wont have a negative Impact on my Open Rates and therefore Delivery? Or does it still make a difference for Email Providers? Other than punishment from Email Providers i dont See ANY value in deleting them. Even a Person who isnt responsive, but who Response at least once, is probably more likely to be interested in that topic again than a 100% cold lead, right? Edit: PS: and If i Just react by deleting my Most important Asset because of punishment from Email Providers, isnt it Just counter intuitive to the Most important Advantage that Email Marketing Has? The Independence. And the following Up until they are dead or unsubbed. I would certainly Not react by deleting that Asset Just because a company tries that on me. There has to be workarounds. Like the one mentioned above. Am curious If you dont See it as a Solution to the Problem and If so, then why. Thanks
@beckybrown1698
@beckybrown1698 2 жыл бұрын
Thank you
@WesMcDowellInc
@WesMcDowellInc 2 жыл бұрын
You bet!
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