How To Become A Successful Fashion Designer

  Рет қаралды 49,048

Fashion Roadman

Fashion Roadman

Күн бұрын

In this video, I discuss tips and tricks from a business and marketing perspective on how to become a successful fashion designer / build a successful fashion brand.
CHECK OUT PART 2: • How To Become A Succes...
My E-Book On Effective Ways To Learn About Fashion: www.thefashionarchivemag.com/...
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Пікірлер: 80
@aazdz4636
@aazdz4636 2 жыл бұрын
I'm gonna do it for ten year old me who sketched and wanted to do it but didn't feel encouraged and gave up. I can do it. Thats what I'm putting out into the universe today
@rizottoxyrusser
@rizottoxyrusser 2 жыл бұрын
Good luck 👍😁
@takyiwah2022
@takyiwah2022 2 жыл бұрын
I felt that. best of luck to you!
@ijyoyo
@ijyoyo Жыл бұрын
Good luck
@xavvyasmr
@xavvyasmr Жыл бұрын
Same girl same
@Cable1Management23
@Cable1Management23 Жыл бұрын
How’s it going?
@ntsakomathebula4840
@ntsakomathebula4840 2 жыл бұрын
I know this is obvious but Trend forecasting is really a huge benefit, not only in creating a trend but also in fighting off one. For example, Dr Martens have been a Staple trend for a years, expanding business highly, but the product quality overall has been utter dog water. Now former Doc enthusiasts are moving over to Solovairs, who originally used to manufacture Docs. The trend has taken a toll on DrM's production quality. Thier enthusiasts no longer have a willingness to participate with the brand, endorsing a competitor that literally used to make the best version of the original products. This can too have a generational effect as enthusiasts tend to pass down to thier kids.
@ledgebound9415
@ledgebound9415 2 жыл бұрын
Something I see that more successful designers have in common is that they're curious and independent. People always ask me where I learned X or where I found a plug for Y, but the successful creators around me search for those things themselves. That doesn't mean you should never ask anyone questions about anything, but researching it yourself is more beneficial than plainly getting it handed to you.
@ijyoyo
@ijyoyo Жыл бұрын
I think there are some questions that are more abstract that should be asked. But if you have done your due diligence and have research and still haven't found it then you can go to someone.
@gretchengeorge5302
@gretchengeorge5302 Жыл бұрын
That part
@namulondosusan5962
@namulondosusan5962 Жыл бұрын
Cool
@giooriani
@giooriani 2 жыл бұрын
SLOW AND STEADY WINS THE RACE. This has been and will always be my motto! Thanks Ayo for this video. Pretty encouraging as someone who's working on his fashion label!
@Roan444
@Roan444 2 жыл бұрын
How is it going? ✌️
@ijyoyo
@ijyoyo Жыл бұрын
Slow and Steady
@newyanka
@newyanka 2 жыл бұрын
The privilege thing is so real, growing up back in west Africa , gives one a perspective and an overall crazy work ethic. Excited for the brands that are coming out of Africa especially Nigeria.
@elyan4458
@elyan4458 2 жыл бұрын
Where can I go to find more brands out of Nigeria
@meezanlmt
@meezanlmt 2 жыл бұрын
It would be good if he had said in English speaking countries because all of it has to do with colonialism so there is this belief that that's the only place things are happening.
@newyanka
@newyanka 2 жыл бұрын
@@meezanlmt you're absolutely right.
@newyanka
@newyanka 2 жыл бұрын
@@elyan4458usually instagram but i also will check out sites like ssense that carry a wide range of designers.
@ijyoyo
@ijyoyo Жыл бұрын
Interesting thank you for sharing your perspective.
@danielagada6253
@danielagada6253 2 жыл бұрын
starting an IG page for your brand, even just getting your friends to repost it is a lot of exposure
@ijyoyo
@ijyoyo Жыл бұрын
Yes! Friends are great for exposure. I would also recommend having a story or a reason for them to talk about it, create some buzz!
@gabrielduarte8670
@gabrielduarte8670 2 жыл бұрын
The innovation aspect also comes from making the same simple stuff over and over util something clicks, or even something happens by mistake and you end up with something a little different. Don't waste you time thinking that you need to change the world in a day
@pablomacias7393
@pablomacias7393 6 ай бұрын
Slow and steady really does win the race.
@Sessi_K
@Sessi_K 2 жыл бұрын
Physical networking/word-of-mouth is an amazing and authentic way of getting your brand known.
@alvinanis3006
@alvinanis3006 2 жыл бұрын
Networking is so important in the industry, can't stress that enough.
@allofshope
@allofshope 2 жыл бұрын
Spot on man! A great strategy to audience building is collaboration. Collaborate horizontally and you will by default keep moving up vertically.
@ijyoyo
@ijyoyo Жыл бұрын
Yes Exactly!
@OntaviaRoulette
@OntaviaRoulette 2 жыл бұрын
Thank you for this video I think it was honest and informative. I agree 100% working on building an audience is just as important as your studies, craftsmanship and show skills.
@shubhankar6861
@shubhankar6861 2 жыл бұрын
this channel is so underrated. Great work g🔥
@Thebeitbrand
@Thebeitbrand 10 ай бұрын
You don’t understand how much I needed to hear the ending of this vid
@andrecaptures
@andrecaptures Жыл бұрын
I came to this video because I love the content on this channel. I’m going to start my own fashion label and I want to launch it in spring 2024. Wish me luck
@FashionRoadman
@FashionRoadman Жыл бұрын
Goodluck!
@andrecaptures
@andrecaptures Жыл бұрын
@@FashionRoadman thanks. Are you going to do a video on Pharrell becoming the new creative director for LV?
@FashionRoadman
@FashionRoadman Жыл бұрын
@@andrecaptures I’m doing a livestream tomorrow at 6PM UK Time
@TheChrislondoner
@TheChrislondoner 9 күн бұрын
Thanks for the advice... slow and steady is the way
@joycezale5433
@joycezale5433 2 жыл бұрын
An excellent motivational video! Saved it so that I can watch again next time!
@fashiongoddezz3462
@fashiongoddezz3462 2 жыл бұрын
I'm so ready!!!
@blakeshelton7055
@blakeshelton7055 2 жыл бұрын
love this video bro 💪🏽
@pinkeymotsa9152
@pinkeymotsa9152 2 жыл бұрын
yes i am here to learn!!!!!!
@ijyoyo
@ijyoyo Жыл бұрын
Great video! Thanks for sharing this!
@joycezale5433
@joycezale5433 2 жыл бұрын
After looking at the Shein scandal, I think designers need to make clothes that are hard to copy. Like make designs that are too complicated/ avant garde/out of trend/ almost not commercial. Becuase the designs I've seen that are copied can be made by anyone and they can be easily sought after in any fast fashion retail.
@ijyoyo
@ijyoyo Жыл бұрын
How does infringement work on works like that?
@lunatchyortiz3850
@lunatchyortiz3850 5 ай бұрын
this isnt going to work. there is one thing we are actually ignorant about which is Branding. The branding is actually the best thing to focus on. know your audience and master your branding because at the end of the day people are buying a brand. since you mention that anyone can copy the work, it is hard to copy personality and thats what branding can do.
@iamsomeone8266
@iamsomeone8266 Жыл бұрын
i am currently doung Art in school, ive applied to uni in the UK, but i want to learn transferable skills. I enjoy the creative purpose and i value my ability to be creative which drew me in. Also, looking pretty and how clothes is just a large part of that
@ndrew5809
@ndrew5809 Жыл бұрын
Would love to hear you cover those looking to make it thats not anywhere close to a fashion capitol. Slow and steady wins the race but it's slower, steadier and $$ in small cities.
@Whodnl
@Whodnl 2 жыл бұрын
This is a Fashion Archive Classic Video
@JoshuaChidi-jk1oe
@JoshuaChidi-jk1oe 2 ай бұрын
Outta from a Nigeria over here... thanks for the information
@addiet66
@addiet66 2 жыл бұрын
I've always been curious but what would be the best way to build an audience if you're shy, or a private person overall?
@shiylon
@shiylon 2 жыл бұрын
If ur extremely shy or introverted the only way to build an audience is to have amazing pieces of work and let them speak for you.
@addiet66
@addiet66 2 жыл бұрын
@@shiylon thank you for the advice! 🙏🏾 I’m hoping that will be enough
@cybrself
@cybrself 2 жыл бұрын
the private and public versions of yourself don't have to intersect! I do think it's important to sell yourself and your ideas, as customers want to build a sense of trust with a person not a brand. However, that person doesn't have to be a version of you on full display, you can be reserved, retain some anonymity, and build a version of yourself that's communicated the brand and all your other projects 😊
@addiet66
@addiet66 2 жыл бұрын
@@cybrself great advice! thank you!! 🙏🏾😁
@ijyoyo
@ijyoyo Жыл бұрын
I feel like after you get yourself out there enough times it gets easier. But there will be some days where you may feel like being more private, and that is okay. Just be authentic
@consolemadamethirdkill
@consolemadamethirdkill 26 күн бұрын
Great video, Fashion Roadman. I truly think that mascot marketing is really cool. It may not be the most cost efficient way to market but if one has enough savings/capital then they can invest in a fashion mascot.
@JosiahEmmanuel-fz8bt
@JosiahEmmanuel-fz8bt 8 ай бұрын
Great video, thanks for sharing
@Rose-pz8es
@Rose-pz8es 2 жыл бұрын
Love your voice...
@yeahbuddy9251
@yeahbuddy9251 2 жыл бұрын
Solid video
@Devananta-Rafiq
@Devananta-Rafiq 2 жыл бұрын
Yes teach me Prof. Ayo
@egbonaisosaruth2598
@egbonaisosaruth2598 3 ай бұрын
I wish i can talk to you personally 😩🥺...the fact that you mentioned Nigeria too😂
@kylahowo
@kylahowo 2 жыл бұрын
Im a fashion designer from Melbourne and I've been coming back to this video every few months for the past year now
@sundiva7642
@sundiva7642 Жыл бұрын
As a Nigerian living in Nigeria that's too creative for her own good and sees that my country isn't going to help me I get so frustrated with westerners when they don't take the opportunity that's in front of them. You don't know what God has done for you.
@marticusquarles3803
@marticusquarles3803 Жыл бұрын
I have a question. As a person with a intellectual disability, not understanding the ropes of how to become successful and lack knowledge also. Can I just continue to give out my clothes free to celebrities, for showcase and exposure? I really don't understand the business side of knowing what to do. But the skillsets are there.
@youhub835
@youhub835 Ай бұрын
I am gonna do it for that little girl who used to love scissors and loved sketching little princess dress I wanna proove those who wanted me to pursue medicine. I am doing this i am manifesting it 🎉
@mindcntrl
@mindcntrl Жыл бұрын
Inshallah I will be a succeslful designer and I'll be able to make everything I want to happen
@gabrieldominguez4891
@gabrieldominguez4891 2 жыл бұрын
long leg gang
@kaohanfa3591
@kaohanfa3591 2 жыл бұрын
I live in Cambodia 🇰🇭 and I just started college and when I tell everyone I study fashion designer everyone seen to look at it as a mistake when I haven’t started yet but I can also understand why people view it that way
@kalejaiyeoluwatobi2844
@kalejaiyeoluwatobi2844 2 жыл бұрын
Then you ask yourself if you really crazy LOL.
@ciitrus111
@ciitrus111 2 жыл бұрын
I don't really know how to sew i'm really good at drawing my ideas tho do i have to learn how to sew or can i find someone to do it for me?
@jessiccablessngs1536
@jessiccablessngs1536 Жыл бұрын
I would definitely recommend learning how to sew. Designing is great , but useless when to don't have the sewing skills to bring your designs to life. It's better to make the products yourself before hiring someone else to do it for you , so that you can then be able to communicate clearly how you want you products to be made. Your'e putting yourself in hot water if you're clueless about construction techniques, especially if someone's doing the sewing for you. You can simply buy sewing books and pattern books/ magazines. Popular pattern companies include Vogue patterns and Burda. A popular book for making patterns from scratch is the Wilfred Aldrich book. If you want to be taught in a class , it's best to take short courses. Going to uni may teach you the basics of sewing, but you will be bombarded with other assignments so won't have much time to properly learn how to sew.
@taureanbabe8415
@taureanbabe8415 2 жыл бұрын
No one steal my ideas ahahah
@Gebleektesnor
@Gebleektesnor 2 жыл бұрын
“There is no point in putting all your energy in being the best tailor in the world. cuz if people don’t know who you are, it’s really irrelevant” We should NOT base the succes of an artist on other people…. succes had nothing to do with the amount of instagram followers you have. lol
@FashionRoadman
@FashionRoadman 2 жыл бұрын
It’s about having an audience. That doesn’t necessarily have anything to do with followers on any platform. All the “great” designers you know are because they had an audience. There are definitely designers in history that could have been more skilled than the likes of a Dior or a Balenciaga but because no one knew who they were their work will never been seen. So no, there’s no point putting all your energy in being the best tailor in the world. It’s about balance. Learn about tailoring, pattern making, sewing etc as you also learn about marketing, brand development, business etc People like to have this ideological view on life that doesn’t work in reality because every “successful” artist you know has an audience. In art and fashion we need to stop glorifying the archetype of the amazing starving artist because anyone that is great at anything can always find an audience of people that will appreciate their skill.
@emmanuelleroy2915
@emmanuelleroy2915 2 жыл бұрын
If u have money to blow...... contact a marketing agency.... pay for Billboard ads
@Vence.
@Vence. 2 жыл бұрын
Teach me papa
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