How to Build a Luxury Brand (and Make People LOVE It!)

Рет қаралды 42,309

Күн бұрын

This video is part of the “Marketing & Branding” series that focuses on marketing strategies and tips to help you grow your creative business.
These are things I've learned from Business School and most importantly, my experience in building The Floral Guru. In just a few years, I've built a successful business that's become a globally recognized leader in the wedding industry.
In this video I cover 4 tips to building a successful luxury brand
1. Find Your Niche
2. Create An Experience
3. Be The Brand
4. Be Exclusive
Bonus - 3 Steps to Find Your Niche - www.thefloralguru.com/freebies
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Website: www.thefloralguru.com/academy
Instagram: @thefloralguru
/ thefloralguru

Пікірлер: 64

@Tyreselynn 2 жыл бұрын

Thank you for this lovely video! I feel more prepared to give exclusive products than before. I also downloaded your guide for finding your niche! 👏🏾super inspired this morning.

@chizumukuka154 Жыл бұрын

I just love what am getting from you! I just started events and decor business but it feels like you are just unpacking my vision and aspirations

@blasphemousbelle1378 3 жыл бұрын

Thank you for sharing of your knowledge. These have been very useful as Im trying to turn my handmade crafts toward luxury high end. You look fabulous btw.

@GET0V3RHERE 3 жыл бұрын

Great advice. In-depth, yet strait-forward.

@Yasminalyons 2 жыл бұрын

Love this! I’m currently 2 months into building a modest fashion clothing brand and I’m stuck at a folk in the road... first option to sell quality clothes at a medium /high price or sell at a lower/cheaper price but the quality won’t be as nice (ofcourse higher quality comes at a higher cost to me). Personal I value quality and would love to go with that but I’m just weary that my perspective customers just won’t buy into it because there are other cheaper options of the same thing I am selling (obviously at a poorer quality) I’m driving myself crazy at this point! Lol Any advice would be sooooo appreciated. Thank you!!

@PrettyChocolateTrina 2 жыл бұрын

You answered your own question. Quality speaks to you and you want to sell quality clothing to clients that are looking for quality clothing. Those clients know that they have to pay good money for quality items. The ones looking for the cheapest prices are not looking for high quality. Those are not your target clients. Keep putting out quality items and explain what makes yours high quality vs the cheap low quality items. 👌 You got this sis! 👍 be blessed in Jesus name. 🙏

@jordanndwayneofficial200 3 жыл бұрын

Go on queen good tips !

@shateshiaoduori9343 3 жыл бұрын

I so needed this!

@Comedyvibes 3 жыл бұрын

May God wonderfully bless you and your family

@Ladyvertueux 3 жыл бұрын

Wow this is so insightful 👏🏾 thank you

@TheKandiqurl 3 жыл бұрын

This was spot on!

@lkevent1283 4 жыл бұрын

Great information! Thanks for sharing.

@tofunmi85 4 жыл бұрын

I loveeeeee loveee your work!!! Thanks for sharing!!

@TheFloralGuru 4 жыл бұрын

Thank you so much! 💕

@milliciabethea3648 3 жыл бұрын

Thank you for this. I know looks absolutely plays a part because I had a client tell me that they would have hired me again and also referred me to others if only I looked the part. She loved my work but I looked tired from the event and didn’t dress well. Did it hurt my feelings? Sure. But I learned a valuable lesson. One I will never forget. You will always represent your brand. You are your business billboard. I am thoroughly enjoying your channel. ❤️❤️❤️❤️

@adamstheamazing 3 жыл бұрын

Oh, no! That's terrible!

@PrettyChocolateTrina 2 жыл бұрын

Yes that's the reality that we live in now. People are so used to seeing people looking flawless from social media overdrive. It's so sad but it's true. Those high end clients want high end looking people to be associated with them. Their name and reputation as well as yours is on the line.

@daniellebreckenridge3123 4 жыл бұрын

Thank you for sharing!

@ruthsmotivationalandinspir9814 3 жыл бұрын

You're such an inspirational person

@hugomartinez536 Жыл бұрын

I love the end message

@dorisokoroma6377 3 жыл бұрын

Thank you for this lecture I gained a lot

@cynthiahoyi3925 4 жыл бұрын

Love this! Thank you

@TheFloralGuru 4 жыл бұрын

Thank you I'm happy it was helpful

@lifeupgradewithishitaishit9932 3 жыл бұрын

Love your work ❤️

@mbricette 4 жыл бұрын

I want to take this opportunity to once again commend for your work, as well as to say thank you for your commitment also for using youtube where everyone has the oppertunity to see your videos . I am learning things that i was completely unaware of ,

@TheFloralGuru 4 жыл бұрын

Mama Bricette thanks so much for the support ❤️❤️

@dexterishaan2093 3 жыл бұрын

I guess im asking randomly but does any of you know a method to get back into an instagram account?? I somehow lost the account password. I love any tips you can give me!

@michellekopangoye272 11 ай бұрын

@@TheFloralGuru😮 I just want to get a coaching , further information please

@renellmohammed1974 3 жыл бұрын

Thank you for that information it was most helpful

@stacielatrelle 4 жыл бұрын

Great information. Thank you for sharing

@TheFloralGuru 4 жыл бұрын

Stacie Latrelle thanks so much! I’m happy it was helpful

@masterplanevents8413 4 жыл бұрын

Great information! This is very helpful!

@TheFloralGuru 4 жыл бұрын

Thank you!! 😘❤️

@katherinebass995 Жыл бұрын

Great information. Thank you.

@PotionYarns 3 жыл бұрын

Thank you! This was a great video with excellent tips. I especially appreciated what you said about being exclusive.

@kiaralewis30 3 жыл бұрын

Great Tips

@essencebydesign4094 4 жыл бұрын

Great tips! Thank you Halima :-)

@TheFloralGuru 4 жыл бұрын

Thank you!!

@cynthiahoyi3925 4 жыл бұрын

You are so pretty 😍

@TheFloralGuru 4 жыл бұрын

Thank you so much!!

@onyxconcepts2704 3 жыл бұрын

Hello , Thank you for These lovely tips...please can I get the link to learn what niche that best suits my brand. Thank you

@rosemond6190 3 жыл бұрын

Thanks

@queennzeh 3 жыл бұрын

Thank u for this video. I like I want to hire for my event biz what are the search word to use to search to workers

@obinnakweluevajoy4130 2 жыл бұрын

This my first tym on ur page , I had to subscribe after watching the first video where u talk about becoming an event decorator. God bless u , pls ma can I get the link to one

@melisasegura4054 3 жыл бұрын

You look like Beyoncé! :) thank you for the tips.

@adamsfamilyvlog 3 жыл бұрын

Hello. Love your video. How can I find out what my Niche will be?

@geridine1 2 жыл бұрын

How do I get your guide for finding your niche? This is a very I formative video. Thank you!

@ChessEventDecoranddesign 3 жыл бұрын

Hello thank you for the info!! How to find my niche?

@Prestigeeventdesign 4 жыл бұрын

Thank you for sharing your knowledge :).

@TheFloralGuru 4 жыл бұрын

Prestige Event Design thank you for watching! ❤️

@monimenicolas2753 2 жыл бұрын

Hi! Beautiful I subscribed because you're beautiful and love the way you explain everything behind a nice or magical smile. Stay who you are... And at my first time watching you I feel you deserve my money...by subscribing to your channel. I'll pray for you...be blessed.

@iloriolaoluwa4128 8 ай бұрын

❤

@denisapele 3 жыл бұрын

How much should we invest in our business when we first start?

@adaperez6508 3 жыл бұрын

😊

@rosemond6190 3 жыл бұрын

Where did you get your clothes

@mireilledalmeida200 4 жыл бұрын

Thank you dear from MIMI

@TheFloralGuru 4 жыл бұрын

Thanks so much Mimi!

@Comedyvibes 3 жыл бұрын

Jesus loves you and he wants you to accept him as your lord and saviour

@shc166 Жыл бұрын

❤

@InventaChris 3 жыл бұрын

am I the only one who thought she was Beyonce on the thumbnail..?? 🙊🙊

@adaperez6508 3 жыл бұрын

Hi, I'm new to your channel ☺, so far love it so much i will love to continue to get more information. I like everything about your video,all the details and information you are giving is really precisely and unique.

@Comedyvibes 3 жыл бұрын

Jesus loves you and he wants you to accept him as your lord and saviour