Personal Branding-Most Important Thing You Do. Full Video AdobeMAX 2023
Рет қаралды 344,953
Күн бұрынAre you ready to discover the untold power of personal branding?
Join Chris Do at Adobe Max 2023 as he delves into the art of building a personal brand that resonates and stands out.
In this engaging talk, Chris delves into the art of creating a brand that truly resonates.
🤓 Here's what you'll learn:
🧠 The psychological appeal behind personalities vs. corporations.
💡 How to identify and harness your unique superpowers.
🌟 The importance of vulnerability in a strong personal connection.
🚀 Leveraging life experiences and community for cultural impact.
🛡️ Utilizing 'enemies' in your narrative to define what you stand against.
🎨 Developing a distinctive style and identity.
🔄 Transforming weaknesses into strengths for a compelling brand story.
Whether you're an entrepreneur, marketer, or simply curious about personal branding, this talk will equip you with the tools to craft a brand that's uniquely you. 🌈
#personalbranding #adobemax #branding #brandidentity #brandstorytelling
00:00 - Introduction to Personal Branding
01:58 - Discovering Personal Branding Through Influencers
05:27 - Framework for Personal Branding Development
07:12 - Building a Powerful Personal Brand: Key Goals
11:24 - Irony in Human and Corporate Branding Approaches
14:11 - Branding as Public Perception
17:11 - Concept of Karmic Equity in Brand Building
20:26 - Leveraging Personal Brand
23:32 - Personal Branding as Self-Discovery
27:44 - Shadow Work in Personal Branding
33:26 - Learning from Criticism in Branding
36:10 - Simplifying Your Personal Brand
42:04 - Storytelling in Branding: Superhero Analogy
51:39 - Role of Style in Personal Branding
57:10 - Conclusion: Essence of Personal Branding
🔎 Get access to more for FREE here: thefutur.com/free-resources
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✍️ Other Courses, Templates, and Tools:
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Recommended books, tools, music, resources, typefaces & more:
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Music by Epidemic Sound:
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Shorts Playlist:
www.youtube.com/@thefutur/shorts
We love getting your letters. Send them here:
The Futur c/o Chris Do
556 S. Fair Oaks Ave. #34
Pasadena CA 91105
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
--
Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media
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@fred_beard 7 ай бұрын
Please, for love of Christ, guys... If you're ever considering dropping KZfaq because you're not getting the engagement you want (and deserve), just don't. Don't ever stop. The amount of value you give to those of us who watch is immeasurable.
@Mimi_Sim 4 ай бұрын
I have spent my first 40 years not being authentic, trying to hide my autism and adhd. I diluted all the things that make me great but in order to please a 1/3 of people who might not connect with the real me. Now, pivoting into a design career midlife (although I swear to god my brain thinks it’s 30) I have made a commitment to spend more energy on growth and less on masking. Thank you for laying down the foundation for discovering who is truly there and finding a balance in the duality.
@thefutur 4 ай бұрын
Good luck on your journey.
@dominiquenealond6577 2 ай бұрын
This is beautiful
@mannya_realtor 4 ай бұрын
The best brands tell the most compelling stories. You want to be a great brand, tell a great story.
@soypablobernardo 7 ай бұрын
Hey! You NON Designer watching this! I see you, I see you. I am not a designer, probably never will . I am a Chief of Staff to the CTO in a tech department and still Chris keeps inspiring and teaching me after years. This the most comprehensive presentation on personal branding I have been ever able to find. Chris has this gift of taking all the BS out of concepts and processes and making them relatable, easy to understand and highly actionable. Thank you Chris Do!
@iamthekaverik 7 ай бұрын
Dear Futur Team… I did it. I did this exercise as honestly as I could, and it was beautiful. I thought Chris was tripping when he said people usually get to tears, but 2 hours later, discussing everything I wrote, and getting genuine feedback from my closest friend, I was forcing tears back, and evening my voice out so the shaky breath wasn't audible. Laugh - out - loud . . . I feel equipped. I'm glad I put in the work. Can't wait to see what I'll do next. Thank you.
@thefutur 7 ай бұрын
Let it out. It can be cathartic
@YungRamo 7 ай бұрын
Did you come to a [Shadow word + Transformer]?
@DanteS-119 7 ай бұрын
@@thefutur what a beautiful and kind thing to help people with :)
@DivyanshShek1 7 ай бұрын
Personal branding is the cornerstone of compelling content. It's all about showcasing your unique identity and values. Great tips to follow for growth!
@f4llenstarr 7 ай бұрын
How would you recommend an artist/producer growing a personal brand from 0 in 2024?
@thevisualmode 7 ай бұрын
I can see now why you wanted to hold on speaking in personal brand at our strategy workshop. This is a golden follow up, thank you!
@JZBZACK 7 ай бұрын
Exactly what I thought. 😂
@neeramahajan8040 4 ай бұрын
@@JZBZACK😊❤❤
@efficientapp 4 ай бұрын
Thank you KZfaq for starting to recommend Chris Do/The Futur content again. Watched chris religiously for 6+ years (back in the Jose days, he even did a website desing critique for me back in the Skool days). I took my learnings from that era and went deep into my own journey, moving more away from the branding/design space. But here I'm back as a content creator/KZfaqr, and building our site up, and here Chris and The Futur is again at the time in my career that I'm ready for it again! Chris, you are one of my mentors from afar. The same way that Jose got you infront of the camera as an introvert, you helped me do that as a fellow introvert. Seeing the evolution you went through to be now who you are completely owning the stage in one of the most engaging presentstions I've ever seen, gave me permission to also create, talk, and become that extroverted introvert. Going to go binge more content on your channel to catch up, it has been too long
@abass_ 4 ай бұрын
This was Alex (me) by the way, not Andra. That said, Andra and I connected early on with your content, one of your talks on Ikigai, we did all of the workbooks together. So Chris Do was a mutual mentor for both of us literally the first 2-3 weeks of our relationship (we're now married).
@kushalachhami5759 2 ай бұрын
"Personal Branding is a process of Self-Discovery." This is my second video about Personal Branding from Chris Do and I have already learned so much. It is really amazing to how much complex it can be and how much easier it could be if you discover yourself; on my path to Self Discovery to build my personal brand. Thank you very much for the video. 👏
@havingmyperiod 7 ай бұрын
It's all fun and games until you come to confronting your shadow word. Insightful, yet deeply unsettling, but you can see why it would be so powerful. Thank you for making this available for free.
@RagTagg 5 ай бұрын
This channel is an absolute gold mine. Thanks so much for the value you've put on KZfaq!
@Macintosh82 2 ай бұрын
This is the best video. 1. I learned some useful/helpful information. 2. It was calm, which is a more conducive environment for learning. I wasn't riled up and stressed out by background noise and hype forcing me to work harder to pay attention, but then I get so ill I give up and get out.
@chrismiller3619 Ай бұрын
You got this.
@chubikeroy 7 ай бұрын
Chris Do is fast becoming my favourite guy to be inspired by. It's almost like he's me in Asian skin! Check this: We started our careers almost in the same way, we have the same design skills and type of creativity, the same desire to lead people creatively, seemingly wanting to influence society in exactly the same way, and... get this... we were born in the same year! It's surreal. I have followed Chris and TheFutur for a few years, but it just hit me now that he is moving in the same direction as me, just many miles ahead.
@thefutur 7 ай бұрын
Wow. What a coincidence
@YariBeatsMedia 6 күн бұрын
Transparency always results in growth. What you're talking about here is derived from the tree of knowledge of good & evil. You'll be patching it up for the rest of your life. May work for a granted period. Nothing lasts forever so kudos to you but this isn't a mess that everybody has the knack to sustain.
@TheNormallyOpen 4 күн бұрын
Some excellent points, real nuggets of wisdom. Thank you
@lisahwang983 11 күн бұрын
Sooooo good thank you so much for your work and your coursge
@charliecrenshaw4 7 ай бұрын
Amazing that I found Chris a few days prior to 2024 while I am in the process of tapping into my personal brand and turning up how I add value to the world as a “Creative Chaotic”- my two world brand 😁 Thank you brother and I look forward to tapping into more of your content!
@thefutur 7 ай бұрын
Welcome to the Futur
@unschooling4creators 4 ай бұрын
I think I am realizing the gap that is closed for me as an Asian solopreneur with Chris Do's approach. He understands the struggle of perception, image, inner drive and heart in a way thar white, male Creators don't.
@davontaej 7 ай бұрын
This video is gold. I've been working on a self evaluation to develop my personal brand, but I've still found it difficult when diving into my vulnerabilities. This video really helped me understand how to frame that process and leverage it for my branding. Even though it gives me more work to do, I know the payoff will be worth it. Thank you for sharing this value Chris, cheers to the long game. God Bless
@thefutur 7 ай бұрын
Thank you. Cheers. Happy holidays.
@f4llenstarr 7 ай бұрын
How would you recommend an artist/producer growing a personal brand from 0 in 2024?
@felixsoza 5 ай бұрын
“Karmic Equity” is a genius, fun and adaptable way to describe the magic of the compound effect! Bravo 👏
@magnificentmyangel 5 ай бұрын
Thank for this video I had a lot of breakthroughs. My transformation name is ACCEPTionally Different. I’ve struggled with always being different and the lack of acceptance from my peers. I’ve always struggled with understanding how it was going to empower me after watching this video I learned all these years were preparation for my entrepreneurial endeavors. In entrepreneurship you can experience a lot of rejection when you are creating something new.
@thefutur 5 ай бұрын
Wonderful!
@vivibool7418 3 ай бұрын
What a Masterclass !!!! Si much value !!!!
@mikekaufmann7086 7 ай бұрын
Set the intention and DO it.
@ebipbop 7 ай бұрын
I am so greatful to see, understand, feel and experience this! Thank you so much Chris! I hope life keeps on blessing you! You are a pro, teaching by example! Chris the Doer! Thanks man!
@mrsbpottsdesigns 2 ай бұрын
This was outstanding! Thank you, Chris. I learned a lot from this video.
@glowcreator 4 ай бұрын
The best almost one hour I’ve spent on KZfaq! Chris Do, you are genius. I have been struggling to understand who am I until I watch this and found your framework! Will have to rewatch it a few times to learn it, just like you..
@carlangelotardecilla8675 3 ай бұрын
So inspiring, wonderful presentation! thank you so much for uploading this!
@user-kk7oh6iu7p 4 ай бұрын
Amazing that I found Chris a few days prior to 2024 while I am in the process of tapping into my personal brand and turning up how I add value to the world as a “Creative Chaotic”- my two world brand Thank you brother and I look forward to tapping into more of your content!
@jamieknapp 4 ай бұрын
Chris, words fail to describe the incredible value you are bringing to peoples lives and the world! Don’t ever stop!
@meowmads 7 ай бұрын
So insightful. I'm going to have to rewatch and make notes
@texasRoofDoctor 6 ай бұрын
Love it. That was a real session. We are all born as who we are. The geniuses meet that person and share that talent. Thank you for opening your heart and sharing your experiences.
@thefutur 6 ай бұрын
Glad you enjoyed it!
@Najobajo 7 ай бұрын
<a href="#" class="seekto" data-time="156">2:36</a> Ive loved Field Notes for more than a decade now. Only into my later years as a designer did I find out who Aaron Draplin was as an individual. But knowing he's behind field notes makes him a legend in my book (literally 🤓)
@MarkAlanEffinger 7 ай бұрын
Chris, you've become my wannabe Aaron Draplin. Not quite as unhinged. But totally committed to being and sharing awesome. Thanks for your badass content and insights. You make design worth obsessing about.
@thefutur 7 ай бұрын
Love that! Thank you.
@aungkhant6293 6 ай бұрын
Ohhh.I have to thanks KZfaq for popping this up.This is GOLD.Thanks The Futur team,Chris Do and etc.Extremely helpful and inspiring. Again...., thank you!
@thefutur 6 ай бұрын
Thank you 🙏
@olenievart 5 ай бұрын
That’s gold, Chris. Karmic equity.
@HilalCuma Ай бұрын
Sahi kaha bro 4rabet pe bets lagana bohot easy hai, interface clear aur simple hai 📱💯
@magaiverebonato4926 4 ай бұрын
If i watch one video a day with the same amount of value of this one, i will be rich in a year. The question is... where are the others 364 videos ?
@diegopisante 7 ай бұрын
I will have to re-watch this. I just watched a video from 3 years ago, and this completely matched and complemented what you said. mind-blowing!
@thefutur 7 ай бұрын
Glad it was helpful!
@the.katherine.jasmin 6 ай бұрын
so many great take-aways! Thank you for the gift you bring to the world!
@thefutur 6 ай бұрын
You are so welcome!
@brianslavin6313 6 ай бұрын
Lots of value. Thank you
@Amanda_J 6 ай бұрын
Thank you thank you this is GOLD! I got so much clarity. Blessed to have listened and learned 💛🙌🏽
@jaycreatives 7 ай бұрын
Such a great and creative speach. Knowledge for your own worth. Thank you.
@dillonreedofficial 2 ай бұрын
I just found your content this morning. It is so very very binge worthy and powerful. Thank you!
@juliejabs_ 2 ай бұрын
So glad I’m not the only one on the planet that just recently discovered him 😆
@dillonreedofficial 2 ай бұрын
@@juliejabs_ his perspective is so incredible. I would love to have lunch with him someday.
@juliejabs_ 2 ай бұрын
@@dillonreedofficial for sure!!! That would be something 🤩🤩🤩
@podcastmariapopa1 Ай бұрын
Thank you!!! print screen to old rules/ new rules of brand awareness. Gold info! As always...💯💯💯
@katrinathatsit 5 ай бұрын
This was so good. Saving it to watch again and again.
@themoonlitalchemist 4 ай бұрын
I really enjoyed this video - awesome presentation and thank you so much for the exercise prompts and examples.
@raiysanafiys 5 ай бұрын
Such an exceptional workshop! Chris, thank you for continuing to bless us with priceless tangible tools that really produce results.
@thefutur 5 ай бұрын
My pleasure!
@lwazihlophe8955 6 ай бұрын
I saved this to watch later, on my quite time. Really amazing .Thank you. I though I had found my personal brand , grove and story but this!? Means I have to change it again. So I am changing again?🔥🔥🔥
@pasom2651 7 ай бұрын
A new opportunity to learn and increase your knowledge. Thank you 🙏🏻✨💙
@thefutur 7 ай бұрын
You are so welcome!
@once_upon_GS_time 2 ай бұрын
I have discovered your channel recently. Currently I am stuck and was looking for personal branding videos. This video is great, as it asks the questions which usually don't come to the mind for clear picture and puzzle solving. Thanks again.🌸
@jamiesimko 6 ай бұрын
This might be one of the most valuable videos I've come across in a long while. As always, thank you, Chris!
@jamiesimko 6 ай бұрын
Honestly. This is a free masterclass on branding. I will have this on repeat. So much to absorb.
@thefutur 6 ай бұрын
Thank you. What did you find most helpful?
@fluffnpaw2156 7 ай бұрын
This video is my favourite Christmas gift in 2023. Thank you! Sending regards from Malaysia
@thefutur 7 ай бұрын
Happy holidays!
@BluFinanceTV Ай бұрын
Chris Do, thanks for sharing your insights on branding yourself. I came across your guiding videos during Covid. I got hooked until today. Curiosity killed the cat, i always wonder what's hidden behind the tape.
@swantonbomber20 7 ай бұрын
Best one so far at the MAX! Killed it
@thefutur 7 ай бұрын
Thank you
@sedacelen2899 3 ай бұрын
Loved it !! Thank You so much & always the best to You & Everyone. So take care Everyone 🍃
@lucasalamo3448 4 ай бұрын
Excellent presentation, and might I add- excellent fit, I’ve been digging Acronyms approach towards clothing design since I first discovered Errolsons work in the early 2010’s🔥 you know, I’d PAY to see you, Errolson Hugh, and David Rudnick on a panel together-
@thefutur 4 ай бұрын
I did host Errolson at an event
@futuregootecks 6 ай бұрын
This is so helpful! The framework is genius!
@victorferawm 7 ай бұрын
Thank you for the content. Has helped to keep me focused on the important aspects of digital marketing ❤
@thefutur 7 ай бұрын
Glad it was helpful!
@mugabo-art 7 ай бұрын
awesome! Chris, thank you very much.
@alamalonzo 3 ай бұрын
Me encanto! excelente masterclass! thank you!
@laurushkawhite791 3 ай бұрын
You are my hero! Thank you so much for all your content, it saved my life!
@Carmendubai 5 ай бұрын
Great brand schooling thank you
@davepoltorak 3 ай бұрын
Really enjoyed this, thanks for sharing!
@giorgiasipione 5 ай бұрын
wow! that's so good Chris! Thank you
@Veggiefueledwellness 2 ай бұрын
Thank you for the great videos. I still have a lot of learning and discovering to do. So will subscribe and watch more of your videos. 😊
@juliejabs_ 2 ай бұрын
This is absolutely BRILLIANT 🙌🤩 I’ve been binge watching all your branding videos and hands down the most helpful ones I’ve ever seen!!! Anyone know of a resource or other videos, ways to learn more about this process?? I’ve been trying to write all my many shadow words and none of them are really usable like “introvert, people pleaser” type 😬 Most were health related, feeling like I don’t belong or relate to anyone, etc. no idea how to come up with a word or 2….. it’s always a lot more 😆
@annalalou1 7 ай бұрын
The best way to understand personal branding. Thank you So much! So much eye opening. So much value in simple applicable way. God bless you! ❤
@thefutur 7 ай бұрын
Glad it was helpful!
@f4llenstarr 7 ай бұрын
How would you recommend an artist/producer growing a personal brand from 0 in 2024?
@gabor.balla6 7 ай бұрын
Chris is dropping value bombs after value bombs (as always)… Thank you for sharing this! 🙌🏻
@thefutur 7 ай бұрын
Thank you 🙏
@zuutube6072 5 ай бұрын
Lots to unpack but will enjoy the process. Cheers mate
@MariadeLourdesAniesSanch-ze7hf 5 ай бұрын
for me is value in the job please
@MrHuizy 3 ай бұрын
Dope content!! 🔥 Thank you for sharing this! 🙏 I have my homework…
@viliamp2884 Ай бұрын
Thank you
@AhmetIsil-in3cy Ай бұрын
Yaar yeh 4RA pe customer support bhi bahuth helpful hai bro, kabhi bhi problem solve ho jati hai 👍🏼😃
@yayitseugene 6 ай бұрын
can't believe we get this info for freeeeeee, thanks so much!
@thefutur 6 ай бұрын
Our pleasure!
@kromaveil Ай бұрын
"not everybody here obviously, not judging" was absolutely brutal XD
@thefutur Ай бұрын
Hehe
@mimbarwisnu1195 7 ай бұрын
Thank you agaun Mr. Chris Do
@karstenhede 3 ай бұрын
Once again thanks for the inspiration!
@TamTam-In-Life 6 ай бұрын
thank you so much for this. this is gold. Love from Vietnam
@thefutur 6 ай бұрын
❤️
@annikahirvonen 7 ай бұрын
Love this!!!
@josiah9153 6 ай бұрын
So good!
@sean.butterworth 3 ай бұрын
Such an interesting talk!
@atharrys 5 ай бұрын
Excellent video! Took so many notes watching this!
@thefutur 5 ай бұрын
Glad it was helpful!
@lisadiaz3228 6 ай бұрын
Helpful and appreciate it👍👍😃🙏🏻🍎❣️
@inforemix 7 ай бұрын
Another banger, thx for the gift
@micahsmithmedia 7 ай бұрын
thumbnail looks clean!
@AhrenSteisBCP 6 ай бұрын
I’ve struggled with identity my entire life and now I’m sinking from a lack of knowing myself and having direction. I’m beginning to understand your concept of reframing here, I’m just trying to figure out how this would play into my life as a cinematographer who wants to do more than just light and shoot videos. I want to bring value to peoples lives but have too many limiting thoughts. Absolutely in love with this talk. I’m bookmarking this so I can watch it multiple times again. Thanks so much for this.
@mollipruitt6078 6 ай бұрын
Limitless Light Creative Studio...transform what limits you into the power of cinematic masterpiece masterpiece masterpiece
@saunderjohnson8600 3 ай бұрын
Do Fu! 😂 My man priceless 🚀 Always giving so much value, thanks you! 🙏
@thefutur 3 ай бұрын
I appreciate that!
@IceMontgomery 7 ай бұрын
Almost like personification, personified!
@artofjiro 4 ай бұрын
Jose Caballer? I attended a UX workshop he hosted almost 12 years ago. That sent me to a path that I never thought I'd walk down to. I'm Ux now. Learned a lot from that Skool workshop.
@theetravelhippie 3 ай бұрын
this was an awesome presentation
@thecultofdangerousgentlemen 7 ай бұрын
Extremely helpful and inspiring. Thank you.
@thefutur 7 ай бұрын
Glad it was helpful!
@MakingitinHolland 7 ай бұрын
Excited to watch this one!
@thefutur 7 ай бұрын
We're here for it :-)
@kolorkonexion 7 ай бұрын
Great video , I had to put my phone away to pay more attention💯💯💯💯💰
@thefutur 7 ай бұрын
I appreciate that!
@Adrita-ms1go 2 ай бұрын
Thanks
@weideworks 7 ай бұрын
High-value video bro. Dr.Squatch might be referencing the old school slang “dish” meaning someone’s hot/attractive but from what I’ve seen was used more frequently referring to women than men. Prior to Dr. Squatch I haven’t seen the term dish since Donatello said it in a Ninja Turtles cartoon in the 90’s (“look at that tremendous dish!” and a girl thanked him because she thought he was talking about her. He was actually referring to a huge satellite dish behind her.
@thefutur 7 ай бұрын
Thanks for stopping by! The Dr. Squatch commercial refers to real dishes, making fun of the chemicals in dish detergent.
@apurvbarla1558 4 ай бұрын
so good!!
@doranne3d 4 ай бұрын
When I was 7 years old, I needed to have a signature for school. So I tried copying all the signatures of famous presidents from my dad's paper money bills collection. I made my own signature and I haven't changed it since. [and now I have OCD when it comes to which pen I use for signing :D :D]
@viktorbezic 6 ай бұрын
Nice acronym gear dude! Great Talk!
@breppbrepp 7 ай бұрын
Amazing talk. Thanks Chris!
@thefutur 7 ай бұрын
My pleasure!
@Hendricana 3 ай бұрын
Thank you!
@fabricenoubissie6136 4 ай бұрын
I really loved this... There was so much truth in your message and it openned up my mind alot. Thanks very much. Here's my question, the ideas you brought up seems to give mostly with those who have already establish themselve financially to certain level, and wish to grow their personal brand, and even for those that have enough experience in their domain. But am abit confused on how to apply it in my case. I am a Graphic designer with less than 3 years experience (started late). I have learned everything i could in order to survive here home, but in truth, i don't know how i can go further with either only one domain or area of expertise. Also can you help me with other related videos i can use to grow? My head got mixed even trying to think about how to develop a 2 word brandm but since am still starting in this milieu, i don't know what step to take next. Can you help me with some advice please?
@thefutur 4 ай бұрын
I have many other videos that you can watch. Maybe it’s not time for you to start your personal brand.
Stanford Graduate School of Business
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awwwards.
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