Marketing Vs. Advertising- Email Marketing Strategy (2023)

Рет қаралды 69,709

Жыл бұрын

Email Marketing Strategy
Learn the fundamentals of email marketing and the right strategy to build an email list. In this quick 7-minute video Chris goes over email marketing strategy during Adobe Max.
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Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Rodrigo Tasca, Richy Fims, Tasca Studios
Futur Theme Music: Adam Sanborne www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic
00:00 Introduction
00:10 Understanding Marketing
01:11 What is Marketing
02:25 Permission Marketing
02:52 Email Marketing Examples
05:10 Purchasing Hack
06:28 Email Masterclass

Пікірлер: 81

@mukondeleliratshilavhi5634 Жыл бұрын

The most valuable currency in business is trust. It takes time to build and can be converted to anything you need. The more you give great value away the more you make your client feel important but they unconsciously give you trust credits. This is what the Futur had helped me released. If I want to grow and keep on I need to build trust with my client by helping them as much as possible.

@thefutur Жыл бұрын

Trust. Hard to build. Easy to lose.

@kdmsa_family123 19 күн бұрын

Killer video! Cold emailing has been crucial for my marketing strategy, and Mystrika has been a fantastic tool for this. The AI writing and personalization features have seriously boosted my open and reply rates. The A/B testing capabilities allow for fine-tuning campaigns with ease. Give them a shot, everyone.

@soroushm9820 Жыл бұрын

Love the set, love the audience and, of course, love the presentation! great as always.

@thefutur Жыл бұрын

Thank you

@MasterpisopArtZ Жыл бұрын

Man, this video is really great and perfect to look at. The value is here, and this is exactly what I wanted!

@mukondeleliratshilavhi5634 Жыл бұрын

Of everything you got what will you apply 1st?

@MasterpisopArtZ Жыл бұрын

@@mukondeleliratshilavhi5634 Everything

@GemstoneHeist Жыл бұрын

One of my pet hates is marketers saying 'You can never send out too many emails...' Oh yes you can. It's one of my top reasons for unsubscribing to newsletters, it the avalanche of emails/spam you get from companies when you sign-up. Even if it seems like a decent enough newsletter at the beginning. It's like they can't help themselves, they abuse the trust of having your email address.

@estonian44 Жыл бұрын

dang, this guy spitting gold

@NOTZTIZZ1 3 ай бұрын

Thanks Chris! I will never look at emails the same again. You have got to be the dopest man onYT!

@thefutur 3 ай бұрын

Thank you

@winnipau 3 ай бұрын

Another insightful video from one of my favorite channels! On the topic of email strategies, Mystrika outperforms all the rest. Its auto bounce detection and unified inbox have totally streamlined my email campaigns.

@matthawksworth Жыл бұрын

Thanks Chris!

@fidgetykoala Жыл бұрын

Gmail is becoming extremely good at filtering out email marketing by pushing them in the promo folder. Usually it happens to emails that provide little inbound value.

@mukondeleliratshilavhi5634 Жыл бұрын

Interesting do you have an example of this

@thankdrew1173 Жыл бұрын

Very true. I do occasionally browse that section, especially if anticipating something of value. Sometimes the right ad grabs my attention and I engage. I feel like with my experience in sales I can see intention behind each attempt at my attention, but, I appreciate a well constructed, and thought out, tailored to what might be of value to me AD.

@thankdrew1173 Жыл бұрын

So not to worry, as technology adapts, so will your approach.

@fidgetykoala Жыл бұрын

@@mukondeleliratshilavhi5634 I filled in my contact details to the lead magnet provided by the Futur website and it went straight to the promo folder, the same happened with HubSpot newsletter, and other outlets I'm genuinely interested in. As we speak, strategy is still relevant, but the current marketing landscape is all about a trial and error approach as those tech giants are not transparent in the way the operate. Really, if an industry leader such as Hubspot is filtered out by Gmail, I don't know how other small marketers can benchmark against i.e. HS.

@hedibensaad1735 Жыл бұрын

That’s why I help businesses get out of promotab, sometimes they get double the revenue when that is fixed

@ufarmvideo 8 ай бұрын

Thank you

@collinzfranciz Жыл бұрын

New life hack learnt 😁. Thanks Sir Chris

@MullicanDesigns Жыл бұрын

Great content as usual

@SofoniBeats Жыл бұрын

You explained this so well....yes give freebies one can use

@NickWisda Жыл бұрын

Loving the fishing vest

@thefutur Жыл бұрын

Haha. It’s not a fishing vest. Buy Thank you

@hustlefromhomedad Жыл бұрын

Thanks. I liked this video.

@yemiiolagunju Жыл бұрын

Awesome

@exceedsales Жыл бұрын

Fantastic short and to then point. Loved the cart hack! 😂

@thefutur Жыл бұрын

Have you done this before Carlos?

@exceedsales Жыл бұрын

@@thefutur I actually did it accidentally and I started receiving those email sequences of “are you ready to buy item X?” Followed up with an incentive to get X% off if I purchase within a deadline. So it does work.

@jameslay6505 Жыл бұрын

yeah man that is pure genius. This is the type of insight from someone who has been doing this a while.

@raphaelaloku6980 Жыл бұрын

Please how can we get the full video? This is value🔑

@AdUpUp 10 ай бұрын

congrats babe!!!

@jackieadams673 Жыл бұрын

I get super long emails from different products. And there is only one time that I've received 3 short paragraphs. And that's all I needed.

@mukondeleliratshilavhi5634 Жыл бұрын

The art of been helpful is magical.

@SlothMtg Жыл бұрын

Hm, I think that I have received great value, somehow I feel like staying subscribed;) I generally avoid any kind of coaching content, as it usually is a lot of empty buzzwords, which are at best "debatable" and most of the time opposite could be said as well (and defended easily). However, your takes on every topic are extremely intelligent and purely logic based - I can't express how great it is to find person that does well this fact-based, dried out of personal bias, approach. You are a real role-model for anyone trying to learn actual business techniques/mindset, instead of the usual internet-guru coaching with mass of empty buzzwords. Amazing approach - respect.

@xperta1986 Жыл бұрын

Love the content as always. Marketing depends on business strategy, there are strategies depending on product, positioning where paid media and martech can do wonders, better than the tough resilient organic path. Would love to hear your thoughts on your prioritization on organic vs paid media. Do you guys do any paid advertising to achieve your marketing goals?

@KevinMDowney Жыл бұрын

Advertising is a part of marketing.

@davidiousdesign Жыл бұрын

re: the part about buying on YOUR terms... Even if you get your goods at cost, I think some companies might allow that knowing, they made a connection with you, and you may be more likely to come back and pay normal price after you already have a connection to that company.

@digimuz01 Жыл бұрын

Loved it, you gotta observe. I'm going to try that hack on Amazon next 🤣🤣

@eladbari Жыл бұрын

Don't think it works on Amazon. Only in like smaller brand's websites

@mukondeleliratshilavhi5634 Жыл бұрын

Did the hack work ?

@marsvai2410 Жыл бұрын

I don´t know about advertising, but haven´t (online) advertising become really sophisticated now with all the machine learning and data, that altho one might not watch them, there will be enough people who are so direct demographic, that it´ll work on them?

@markjackson4273 Жыл бұрын

Hi Chris! Where can I purchase your hat?

@thefutur Жыл бұрын

Godisadesigner.Com

@INAVACL Жыл бұрын

I like educational emails. If i need it i would buy from them first. I wouldnt buy otherwise anywhere

@craftpaint1644 Жыл бұрын

I haven't checked my email inbox for years.

@thefutur Жыл бұрын

Maybe you should

@tobedone6701 Жыл бұрын

Hello, Chris sir please create a video on how to be in a creative field or how to learn design for the future in 2023

@mukondeleliratshilavhi5634 Жыл бұрын

They just released a poll maybe check it out ... But there are a few videos the channel has covered in this topic maybe it might be of help to start there . What kind of designer are you or want to become?

@thefutur Жыл бұрын

That’s a big open topic.

@homebusinessdad Жыл бұрын

@5:40 I do this ALL the time!!! And see how far the company with go to give me discount...LOL!!! Hey it works. You can get 20-30% coupon off because you didn't buy immediately!!!😅

@itsjonathanwade Жыл бұрын

What're ya doing with all them pockets? Whatcha got in there?

@thefutur Жыл бұрын

Pocket full of Do.

@n3v1h5 Жыл бұрын

Most “I should call her” intro ever

@TheCupfulBoy Жыл бұрын

Can someone help me out on why does Futur channel has so low views for the past few years but still running it? It had quite amount of views before. What happened?

@thefutur Жыл бұрын

I look at the metrics all the time. Are you seeing something I’m not. With a few notable exceptions our videos don’t get big numbers out of the gate but do more of a slow build.

@TheCupfulBoy Жыл бұрын

@@thefutur a 2 million subscribers followers with only 40k views from a year old video? Is it even sustainable?

@masonkowalski2576 Жыл бұрын

"Look in the box, destroy it" 🗿

@cruztube23 Жыл бұрын

Could NOT SELLING AT ALL be the future of marketing? Sounds ridiculous at first, but think about it for a second. We are not only bombarded with ads and selling, we are nuked on a daily basis. Even people's subconsciences have built an automated resistance to ads and selling... Regarding emails, I've come to a stage where I swiftly block the sender and his domain as soon as I notice him trying to sell me stuff. Like, don't sell me anything, give me real value, a free sample or I'm out. If I want/need something, I always do my own research anyway. Ok, brands need to show their target audience what they offer, I get that; but it's become so generic and cringey that even brutally expensive, creative, fancy ads aren't interesting to many people.