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Ever heard of lead generation and demand generation and wondered if they’re the same concept? In this video from Jotform, we’ll take a look at the definition of a lead generation and a demand generation and explore the differences between the two.
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00:00 Introduction
00:36 Lead Generation vs Demand Generation
01:42 Lead Generation
03:15 Offer Incentive Bonuses and Discounts
05:13 Demand Generation: Goal of creating awareness
05:36 Lead Generation: Seeks to Find People
06:30 Recap