I enjoy your youtube channel posts. I might join your Patreon, in fact should join. Thanks so much! : )

"Fashion is crud. Style is what matters" - that weird woodshop teacher from Ned's Declassified

I like your house

IKR?

wasn't the point of the video that the things worn by everyday people is anti-fashion

@@Username-1939t9 I think Goshi means "anti-fashion" in the way the industry tries to market their stuff and how the public engages with styles and pieces attempting the anti-fashion 'look'

when i was closet trans i was just putting on whatever and got compliments from strangers for the paint drops on my pants. they were not intended at all. i just didnt care they got stained

@@Username-1939t9 i think they meant that clothes that would traditionally be considered anti- fashion are now trending so are they really anti-fashion?

@@genredambiance5912 The real one anti-fashion for me is "amoral" clothes. I have lots of ideas how to make them, like making prints with your blood, shooting you clothes from gun, homeprinting with graffity spray and other things. Its not about just customing your clothes, its a way to put a half of your soul into them. You are like turning clothes into your second skin. Its actually cool to wear preppy clothes but this way is not for me.

Loud and clear

It is pretty trendy to be gay tho???

@@casperiongen4899 we have all the style we need, true

@@casperiongen4899 i mean someone's sexuality isn't a trend, so i'm a little lost by your statement/question

lmao are u realizing how capitalist is pride nowadays. Pride sells, mostly gay pride

We’ll get that thought out of your head. It’s the other way around. Colors, shapes, materials, and so on have cycled from the top, then filtered down to department stores, and then into the hands of cheap/fast fashion.

Interesting point. In the UK people are spending hundreds of pounds on clothes that when I was at school, they would have called someone a 'chav' for wearing. (athletic wear/sweatshirts, sweatpants, caps, trainers, ect) Chav was originally an acronym for council house antisocial vandals and a slur for working class people. Now this style is called "rave" or "vintage."

grunge would be example of this

@door knob I get what your trying to say but it's quite the opposite. Right now Desginers create styles and fast fashion makes cheaper versions of it, that become widely available. Not the other way around. Towards the end of the video he mentions that wsgn looks at what desginers do and sell that ianfo to fast fashion brands.

This was a plot in Bojack Horseman

this!

Yeah this is a better explanation.

I like this definition a lot. This is a way more useful way of thinking about anti-fashion. Thanks so much for sharing, I’m going to heart your comment so we can get more eyes on it 💫💫

Nice take!

If this is the term, then rick owens is anti fashion

i get what you say but i don't think hyperpop is anti anything really, i never saw any of that kids make claims like that, they seem to just enjoy pop music

@@r.y.m7052 I dont think it's anti either , I dont think demna is anti either

@@r.y.m7052 A lot of hyperpop has its roots in PC music, and I think this music isn’t “anti” in the way it rejects the notion of popular music, or that it defines itself by being a reaction existing purely as opposition, but it still exists AS a reaction that throws away the “rules” by playing with what those rules mean and as louis pointed out- hyperfocusing on them. Idk if that is “anti” per se, but still works in a direction that is hard to cooperate into the trend forecasting.

It's called post-irony

@@r.y.m7052 I like HyperPop, I don't really like regular pop. I think HyperPop is anti Pop because it drives my Pop loving friends mad.

But wearing massive clothing is in now, no?

He is not anti fashion black people been doing that 😂

@Alex I bro massive clothes, I was referring to the migle k comment haha

@Alex I an extra oomf in length in that sense not just shorts and t shirt

@Alex I lol true so you’re getting uh yeah billie changed a lot

It's always cringe when I notice a designer is purposely TRYING to make UGLY clothes.

not rly.. but k. just say u cant dress and go

@@chrisgrandee LMAO

Trying to look pleasing for whom ?

@@chrisgrandee lol

100%. One of the best takes I’ve read here so far. That last comment especially resonates with me. If we look at the “anti-fashion” designers/houses of the 80s-90s, they are still creating clothing and furthering their design language today-and much of their design language has arguably remained true to their original identity. But like you said, they are all part of the machine now. With success + brand establishment comes cost, with cost comes cheaper ways of reaching consumers (ie CDG Play. ie TRENDS). Furthermore, the longer their brand identity stays in circulation, the more the silhouettes are “borrowed,” copied, and reproduced. With Demna now deriving inspiration from the average consumer-the one that does not give a flying fuck about high fashion (a group, as Bliss stated, is completely ignored by the high fashion conglomerates) he is thus doing what you mentioned early on in your comment. This makes me question whether or not anti-fashion within capitalism has no choice but to pivot every few years or so. I feel that WGSN will eventually catch on to Demna and we will see nothing but reproductions of his work and his design language. And once high fashion as pivoted enough, “anti-fashion” will have no choice but to eventually repeat its different iterations of itself, thus eventually becoming completely dead.

Couldn't agree more. I think trickle down theory nowadays is working based on the antifashion. People want to be different and the easiest way is antifashion. Then it becomes fashion and people follow new antifashion to be "different".

I agree a lot w you guys. Nice commentss

Antifashion always becomes fashion. That's it

Word, another example of capital's omnipresent ability to subsume anti-institutional energy and regurgitate something saleable.

That means a ton to me 😌 Fashion is extremely different than most people think. You should check out my short video called “A Love Letter to Fashion” 💫💫 Some fascinating pieces by some incredible designers in there 🦾

@@BlissFoster will do!!! Thanks for the recommendation 😆

I know nothing of fashion, but I love this and anti fashion, which to me is like androgyny fashion

Good for you!!!

yes!!! I agree

Completely agree. She’s super creative, talented and definitely cutting edge.

Agreed. Fashion is fashion and inherently dualistic on every conceivable level, so there’s no such thing as anti-fashion.

@@YellowPsych agreed

Yes! This is very true. I think developing a personal style would be good for you.

This

Yes living without Tiktok was and is so good to me! I noticed how my friends would follow the trend and wanted to change next week but would be stressed if she didnt have it

@@micaelaclifford2729 does your friend claim her style is her voice and a expression of personality?......kids these days......

@@micaelaclifford2729 lmao this is ridiculous

Haha idk if anyone there is gonna be cool with speaking to me, but if you want to learn more about them, check out the 99% Invisible episode about WGSN, it’s soooo thorough.

@@BlissFoster Oh wow, thanks for the reply and recommendation, will definitly check it out! Anyways, why wouldn't they want to do an interview with such a passionate fashion nerd and content creator like you? reaching out can't hurt...

@@petermuller3347 jesus, semantics

Heelies are so dope, someone need to arrange a Nike colab

@@karstenbonnaire2706 i still think about the schoolyard myths about these kids that couldnt stop their heelie rolls and ended up in oncoming traffic

@@karstenbonnaire2706 Imagine offwhite heelies

Yeah! My parents have a really cool house 😌

@@BlissFoster hey I love living with my parents

Das a paradox 💀

SAME and it's so funny especially when people notices your clothes and they go "wow you're so cool", and I am, am I that special? Lol just wait till this becomes the trend

You put exactly what I was thinking into words ahaha.

yea what anti fashion used to be has now become commercial. u see the knockoff imitations in h&m and zara now?. but what eactly would be considered going against the trend nowadays. i feel like everyone is tryna be wacky and avant guarde now

@@drek273 @dre k I don't think many designers are trying to avant-garde at all tbh. That would be pushing things forward - which, imo, is exactly what we're not seeing in this era of fashion. The only characteristic I can determine to define "Antifashion" would be what Yohji talks about: being trend-less. Not being the opposite, not criticising but actually not even interacting with them. As far as I can tell, it comes from Zen buddhist mindset of nothing vs no thing. Nothing is the opposite of something (which means there's comparison). No thing means there's literally no thing. Unfortunately with trend forecasting. There's literally no way to not be affected by the parasites that do these studies. Since they'll come to shows, study your designs online, etc, etc. They've ruined fashion for everyone.

@@jcg_001 i agree w you. good points. not interactong woth them is a good point as well

@kutie butterfly I think this might be the downside to the accessibility and democratisation of fashion (and art in general).

Love a Laurie comment 😌 Always good thoughts to share

You should read Wittgenstein's philosophical investigations and Weitz article on the definition of art, in which he apply Wittgenstein's “open concept”. A quote from Weitz article: way: "The problem of the nature of art is like that of the nature of games, at least in these respects: If we actually look and see what it is that we call 'art,' we will also find no common properties-only strands of similarities. Knowing what art is is not apprehending some manifest or latent essence but being able to recognize, describe, and explain those things we call 'art' in virtue of these similarities...But the basic resemblance between these concepts is their open texture. In elucidating them, certain (paradigm) cases can be given, about which there can be no question as to their being correctly described as 'art', but no exhaustive set of cases can be given. I can list some cases and some conditions under which I can apply correctly the concept of art but I cannot list all of them.” A concept is open if its conditions of application are emendable and corrigible, if a situation or case can be imagined or secured which would call for some sort of decision on our part to extend the use of the concept to cover this, or to close the concept and invent a new one to deal with the new case and its new property. I find this way of approaching the definition of art, and maybe fashion (although fascino will be always much more similar to design due to its reproducibility), very persuasive.

😆😆

I’m a freelancer who worked with WGSN before 🤫

I was thinking the same thing🤣🤣🤣

hf twitter when bella hadid wore those jorts

@@karstenbonnaire2706 how much is the service, i swear i saw a free version some years ago

you sew shirts and that's about it

@@i-never-look-at-replies-lol wut

Your work is amazing🥰

Good to hear from you, Franklin 💫💫 This is a great point, Demna still gets referenced a lot by WGSN. There’s no way to have a global audience and also truly operate outside of the system. It’s more that he’s built a little escape pod to experiment in maybe 🤔 Hope you’ve been well, homie 🦾

I think to make normcore work everything but your clothes have to be Alternative - heavy Piercings, crazy coloured hair and/or tattoos are what makes cargo shorts and a checkered button down interesting, because it subverts expectation. Otherwise it really is just a basic outfit with good intent

Normcore happend at the same time as athleisure, and people ended up mixing those two trends and creating (in my opinion) a very lazy and cowardly aesthetic. To me, it read as "I don't want to participate in the trend cycle, but I also don't have anything interesting or personal to express, so my style os just a non style". It looked like lack of commitment. Like a poker face that covers a person's entire body.

I figured that out at around 12 when I started studying this topic & read "forecast" books.

The thing is that this forecast uses a more subtle approach, They're very good at getting their scam to be beneficial for the people they're trying to scam.

Not really... the stats are based on social, political and economic research... so they’re usually spot on and realistic... However, the designers are free to interpret those predictions many different ways

Not a scam. The people don’t have to buy it. Tbh, it’s whatever I will never follow trends as a designer

What about Ann? 🥺

Exactly dude demna's work isnt aestheically pleasing enough to be called antifashion its just camp. CCP is who i'd consider antifashion

It can definitey be a confusing term. We fashion people haven’t always been the best at labeling things 😅 The term is usually used to mean a designer ignores the trend cycle.

@@BlissFoster then they are still a "fashion" designer. They are just counter-cultural

@@grievuspwn4g3 then theres really no such thing as anti fashion, sooner or later the trendsetters adopt something anti fashionic and make it iconic

me living in a country in which they call ppl who make vegan meat substitutes vegan butchers: 😳

Or at home alone for some

or outside for a few

Thanks! There’s a lot more to fashion than just the “6 hot looks for spring” stuff. It’s an art form. That’s my whole thing 😅

I worked in fashion for a couple years and you are dead on. Especially in retail, its stupid.

That’s so kind of you! 😊 thank you!

Thank you so much! It’s one of my favorites 💫💫

His HOUSE is amazing!!!

@@italymullah8272 LMFAOO

For a long time, it was just a category that the industry came up with and used in articles. Just industry lingo 🤷 But I agree with you. Very hard category to fit into now in any meaningful way.

That's really something I haven't ever thought of 👍🏻

Haha 😆 I can assure you I’m way less articulate if I don’t have editing software 😅 Joining the Patreon does give you access to all the livestreams tho!

I'd say that's fashion fashion not anti-fashion. Fashion fashion is next to no wearability while anti-fashion is typically the opposite

Very true. She transcends all of it and is magical.

@@WhatsUpDivv 💡

@@arlinejernigan She is just simply couture. If we looked at only shapes, “not meant to be worn by the average person” then most Regency, Victorian, Edwardian gowns would be anti fashion by this standard.

@@maximilian6829You are correct. The conversation is about everyday fashion, and what she offers is so much more.

I’m so glad you found the video useful! I give IDs for my outfits in the first few seconds of every episode 💫💫

this!

That’s anti-trends I guess... Anti fashion has more to do with design and intentional artistic expression I think

I guess you are right about that

Who said that would be considered "ugly or bad taste" tho? Sounds very Gucci to me.

I appreciate that! Fashion is about so much more than “6 Hot Looks For Spring!” or just shopping a lot. I’m hoping to highlight some of the truly outstanding art in fashion, I’m glad you’re along for the ride 😊