Holding influencers accountable is important, essential even. But is anyone holding the BRANDS accountable for it? 'Cause they're as guilty as the influencers, if not more

I like that they list the influencers. Feels like public shaming

Let’s make 2024 the year of holding people accountable. 🎉

These "influencers" need to also be verbally saying "this video is sponsored" because visually impaired viewers don't always see or know there are banners or hashtags.

This is getting crazy. Influencers are being paid off by lobbyists? What a backhanded way to spread lies about your product, without being directly liable.

It makes sense to start with the dieticians since it's something being ingested, but I hope they continue with fines and make their way to the beauty influencers who refuse to disclose things soon. A lot of people need to be called out on this

I’m just surprised the FTC let this go on for a while when we’ve been seeing this since earlier this year

The dietitian one is terrifying. Imagine someone with diabetes or another health condition and you want to try to find alternatives, but end up eating something bad, I hope no body got hurt from their "advice". This is really gross

If the FTC went after brands for allowing their advertisers, the influencers, to break FTC laws, I feel like brands would come down harder on their influencers to do it right before they sign off on it for publication. Hold the money hostage and the whole group will fall in line.

Finally the FTC does something but will it last tho?

Waiting for a chef pii style video from mikayla "I don't know what FTC means? I don't do sponsored videos 🥺". 🤣

Oh I love this. Foodie Beauty’s out here selling a supplement drink that she claims “cures asthma” amount various other things.

this is great but i wish they would (also) target people recklessly promoting fad diet products and COVID misinformation.

Finally i cant tell you how much i hate to bloom sponsorship influences.

Maybe It’s only me but I would never take medical advice from a doctor/ health influencer it seems like a huge conflict of interest if a doctor can make money of a paid promotion for a post it starts to muddy the waters

They should've starred fining larger creators first.

Tiktok should delete videos when it’s clear influencers aren’t disclosing that they’re being paid in them. There should also be a rule that if they post 3 videos violating the FTC then they will be banned

Now do the beauty influencers next FTC! Get them all!

“You could drink 12-14 diet drinks a day without risking your health” yeah she deserves the strictest response from the ftc

They can keep doing what they’re doing. However I’m going to AVOID anything they claim to “love.”

Mikayla needs a legal scare. Thats scared that living shit outta her, so we will learn snd finally do the right thing

I’m glad they are finally putting their foot down with these health “experts” some of the stuff they put out there is downright dangerous and it’s pushing them away from actual professionals who know what they are talking about

Okay how did we fail so much that we were more concerned with beauty influencers lying than DIETICIANS???! Like- Lying about sugar in stuff or what’s good for you is sooo much worse from a professional who apparently was paid off to lie

I feel like the ftc has know about this from the start and has been letting them dig their own graves while building cases.

Here For The Tea would have had a field day with these TikTok influencers

Shame on American Beverage Assoc. for offering these greedy influencers money to do their dirty work

That's karma honestly.

Hopefully next year people will stop lying about things like this because not only does it ruin their reputation but also the company that made the product

I would watch How To Cook That and her video about Aspartame since she really went into detail about how "dangerous" aspartame really is. It's actually really interesting.

The FTC and the IRS needs to work together. 💀🤣 thank god their doing something or somewhat about lie……💀 lauralee and Makayla are probably the biggest KZfaqrs that just lie. I hate everyone’s on social media and thinks it all free money like no you have to get taxed for your business being online.

I remember how NikkieTutorials would put a little graphic guide that showed what she was sent in PR, what was a sponsor, what she spent her own money on, etc..People should maybe adopt that?!

She was showing off her blue eyeshadow but I couldn't stop staring at her nose hairs caked in foundation.

Don't tell them the ftc is coming for them, they'll change their videos 😂 let them get fined!

If the FTC is working hard can the FDA work harder and get ‘chef’ Pi 😂

But but no one told Mikayla she had to disclose 😢…😂😂😂

The tea is exceptionally HOT today ☕️

[sic] is used to denote/signify that the words being written are not of the party who are writing it down, and that any gramatical or syntax mistakes are not their own but that of the original creator

To be fair, that WHO article was misleading. Aspartame is safe. But don't trust tiktok influencers! Even if they are doctors! They will say whatever they are paid to say!!

10:07 welcome to reality. You learn this back in elementary school. When one person messes up, everyone gets held accountable. It sucks to be grouped into other peoples bad choices, but people would rather throw the whole egg carton away than try to find the individual eggs that are rotten. 💀

So was Alix Earle's clip sponsored? I don't watch her but what she said in it confused me as to whether she was promoting it in exchange for them sending her the product and she wanted to share it without taking a fee or if they paid her to post that video after she told them "yes, I like the product and would feel comfortable sharing with my audience for my fee". See the difference? I appreciate her saying that she wanted to try the product out for a period of time first, because skin care can take a while to take full effect.

TikTok/YT Dietitian opinion here! I have never been paid jack and literally care about nothing other than the truth. There are a couple things I'd like to clarify about this situation: 1) The WHO and IARC do not have recommendations OR guidelines regarding aspartame. Therefore, there are no guidelines for dietitians to go against. 2) What is being mentioned in this video comes from a joint (The WHO and IARC) REPORT sharing results from their analysis of aspartame research. They reported, based on their findings, that aspartame may be "possibly carcinogenic to humans" based on limited evidence of low certainty. Usually when there is "limited evidence" or "low-certainty evidence" researchers state that more research is required, rather than making recommendations. This is because there isn't enough evidence for them to form a solid conclusion. This is exactly what the WHO and IARC researchers did. No guidelines...they just shared their findings and said, "more research needed." 2) The WHO still stated that aspartame is considered safe when consuming less than ~14 diet sodas/day. Ms. Grasso was quoting The WHO, so she was not incorrect with that statement. 3) The FDA, the WHO, Health Canada, and the European Food Safety Authority all state that aspartame is safe below the mentioned amounts. In fact, no health agency I know of says the opposite (though maybe I'm just not aware). So, Ms. Grasso was not wrong in that statement either. The only thing Ms. Grasso seems to be guilty of is not properly disclosing her sponsorships. To be clear, I'm not defending any dietitian, or anyone for that matter, who doesn't disclose paid partnerships. But I will defend people who are accurately reporting on the science being attacked by people who clearly do not understand science or nutrition (The FTC).

The smile that I got when I read the title of this video

Honestly glad to see the FTC is going after them. Both parties need to be held accountable. It is likely easier to stop influencers from engaging in this behavior than the brands but the brands need to be held to the same standard as everyone else. Would not be surprised if this becomes a class action and would welcome it. These guys deserve what is coming to them.

transparency is crucial for trust..

05:13 When you have [sic] written like this, it is used when they are writing something exactly as written or stated but it is often grammatically incorrect or might not make total sense. It's a symbol to indicate that it is verbatim what was written/said and is just being repeated as-is without being corrected.

Makayla just doesn't seem to understand that the money and fame come from people watching her content. If people stop trusting if people stop watching her it all goes away. She needs to be careful and treasure her viewers and not constantly lie about products.

The way I zoomed over here when I got the notification 😅

It’s sad but at this point I just assume every influencer is just being paid lol they’re not trustworthy and i just swipe whenever I see one pop up on my fyp

I just saw someone on tiktok try bloom and said it was disgusting 🤣 they said it tastes like how hamster food smells

I can’t wait for this to catch up with these influencers tbh lol. Love to see people held accountable.

I cant wait for some of these liars to be caught out 🎉

Thanks for scaring the living crap out of me at the end when Gollum's face popped up on the screen.

finally. Get'em FTC!

I’VE BEEN WAITING FOR THIS!!!!!!!!!

I just assume that EVERYTHING an influencer talks about or wears now a days is sponsored. So I don't believe any of their reviews are genuine. I'll only buy something I see off one if I've already seen/heard good things about it from someone in my real life. Influencers are fun to watch BUT you CANNOT trust anythimg they "Recommend" now a days.

Nah they need to get those fines right away! If not it’s just a slap on the hand!

Yes transparency is very important with brands and brand promotion

Im so thankful nutrition by kylie is not on this list, I would cry

Oh, I’ve been WAITING FOR THIS ONE

No way I wouldn’t hold up my end of the bargain with brand deals… isnt NOT disclosing against contracts?

I always ask myself, if I see any celebrity or influencer recommendations for any product is that person getting paid to say that and do they use that product.

Mikayla should be FIRST.. NOT NEXT!

Imagine putting your whole degree or two and reputation up for A CHECK

They need to hold both the brands and influencers accountable for it.

This lady in the thumbnail stays in drama 😂 i would retire at this point

the makeup industry is one thing, but being paid off by lobbyist is WILD

Something is majorly amiss here. Why would "promoting the safety of aspartame" be a problem? It's a FDA approved sweetener in every bottle of diet soda. The FDA has already deemed it safe to consume and sell.

About time!

BABE WAKE UP TEA SPILL UPLOADED

The Abbey Sharp video you played, made me laugh, as she's been accused of being a shill in the past.

The influencers need to be held accountable for their actions and behavior when it comes to sponsorships. and the company as well because they are just as guilty as the influencers who get paid to promote the brand.

I think targeting the health and fitness influencers is the best place to start as information shared on there can be deadly. Makeup is makeup so it’s common sense to know that if it works for one person it may not work for you, if someone is paid to say something good about a product I know to avoid it.

This is helping business practices honestly.

KZfaq needs to make sure people are declaring paid sponsors too. I see no one posting on screen that their video is sponsored.

Great news! Accountability is key!

I swear every time I check on this channel, and I am equally terrified and relieved that there’s another video upload. 😭😭😭

I told them about this a year ago and they said I didn’t know what I was talking about. I mentioned I saw this before with the KZfaq girlies and it was only a matter of time. Now with TikTok shop getting big the FTC no doubt is gonna be more focused on the app now

Why do I feel like nothing is going to come out of this? Like these influencers have been being called out about issues left and right and nothing has changed.

Another day another dollar 🤑🙌🏽😀

They are finally in the find out stage 😂

This is why you should NEVER take anything you see on social media at face value. I watch influencers but I never take their reviews or opinions seriously. I feel like people don’t take the time to do research and talk to actual professionals..

The Christmas gift we all wanted

Wow they have gotten tired of these people playing in their face if they go to jail im saving some king cake popcorn just for the occasion.

All I can say, is Fricken FINALLY

I researched this sweetener 25 years ago, out of 10 rats tested with normal daily use 9 developed brain tumours.

I cannot WAIT to see how this affects all the rampant mlms out there with their false health claims 😇

When i was like 6-7 i ate like 15 pieces of cheap “lucky gold coin” sugar-free chewing gum on St. Patrick’s Day throughout the duration of an average school day, i ended up having a stroke later in the night and i think it was due to the excessive amounts of aspartame. Turns out i am allergic to aspartame and it causes me to have strokes. I’m just saying.

I'll believe that people will be held accountable when it actually happens.

It's like referencing if you are writing an essay. Companys want credit when credit is due. Which is fair.

i'm so geeked at the name dropping LMFAO

It was about time 😃

Peter Monn be warning themmmmm

As a kid, my mom banned me from chewing gum since literally 95% of gum available in US at the time had aspartame. I am grateful for her doing that ❤

I KEEP a link to the FTC and TINA in my bio to report.

The time has come!

People should just stop looking to influencers to know what to buy.. we as consumers give them way too much power.

The sugar thing is wild. That smells like a class action lawsuit waiting to happen

I've never been so excited for sanctions. Light them up FTC 😂👏🏼

Literally, that powder health juice thing called ''bloom'' is the definition of not properly disclosing. I've never seen even one person mention them in the tags or even in a floating letter on the screen, they just show the product in the background or in one specific shot.

The [sic] is used when you’re directly quoting someone who used improper grammar or spelled something wrong. So if someone typed “their my favorite food” and I wanted to directly quote that, I would quote “their [sic] my favorite food.” It doesn’t actually need to be read out loud. Just so you know :)