What Is Real Influencer Marketing? - | Jon Wexler | - The Sole Supplier Podcast #11
Рет қаралды 26,182
5 жыл бұрынGeorge Sullivan (CEO of The Sole Supplier) and Alex Vas are joined by Jon Wexler, VP of entertainment and influencer marketing for adidas. This very special edition of The Sole Supplier podcast was filmed at the house of classics event in Paris. They discuss:
- A day in the life of Jon Wexler
- Kanye West and adidas
- What is influencer marketing?
- How has influencer marketing changed?
- How do you get into the industry?
- What defines a classic?
- Jon's top adidas sneakers
- Sustainability in fashion
About The Sole Supplier:
A daily news website for the latest UK footwear releases and culture. We cover the biggest upcoming launches alongside breaking European / UK news from the scene.
If you want exclusive early access unboxing videos, guides on how to get limited pairs or even just solid reviews of the latest releases then this channel is for you.
If you are a Football fan then you will find a range of boot reviews, play tests and event coverage from Nike to adidas to New Balance.
Hit up our website for the hottest sneaker news, release dates and more www.thesolesupplier.co.uk
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@elliottwade8770 5 жыл бұрын
It amazes me that people will dismiss just how influential Kanye is. I get that’s it’s currently the “trend” to hate him because everyone else does, but this mans impact on firstly music, secondly lifestyle and fashion is unquestionable. Whether viewed as positive or negative, whatever he does, you will know about it.
@thesolesupplier 5 жыл бұрын
100% man, anything that Kanye puts his name to is an instant success.
@Kokkewiet10 5 жыл бұрын
Wex gets it. His comments about people, culture and what drives REAL long term success is bang on. More of the same please!
@StrangeClothes 5 жыл бұрын
Great podcast! Shout out to Big Wexy for applying to Adidas for over 3 years before getting the job, must’ve been tough most people definitely would’ve given up. I’ve heard nothing but good things from inside Adidas, with 4D and Futurecraft coming out they’ve been extremely proactive and innovative of late.
@thesolesupplier 5 жыл бұрын
Shows being persistent pays off. Honestly, adidas have got a lot of good releases coming up very soon
@AlexVasconcellos1 5 жыл бұрын
Very big year for Adidas this one!
@thesolesupplier 5 жыл бұрын
Who wants to win a £50 voucher? Best comment about the podcast wins! Enjoy! 😵
@jordancarter3335 5 жыл бұрын
The Sole Supplier what about the Gosha Rubchinskiy collab ?
@vincefree 5 жыл бұрын
this podcast is banging to listen to with shorts!
@thesolesupplier 5 жыл бұрын
Glad you enjoyed man
@johnismyname5260 5 жыл бұрын
In my 27yrs of existence, I swear this is the first interview that I really finished watching. Probably the reason is that I am now into sneakers but truly a very informative video. 💯
@AlexVasconcellos1 5 жыл бұрын
Glad you like the video mate!
@amann24 5 жыл бұрын
This is so so big. Even more established shows like Full Size Run haven't had wex. Well done guys, what a great show.
@thesolesupplier 5 жыл бұрын
Your not wrong - onwards and upwards
@jordancarter3335 5 жыл бұрын
They did on Complexcon last year
@amann24 5 жыл бұрын
@@jordancarter3335 oh snap, my bad
@jakobbourne6381 5 жыл бұрын
Great video explaining influencer marketing!, i've started recently and have already found prospected influencers (i made sure i audited them via *influencer auditor* to check for legitimacy) to work with
@Xander102 3 жыл бұрын
What a refreshing guest.
@AdrianaDoesYoga 3 жыл бұрын
Guy in the white shirt with the Fannie pack around your neck - just love how u say adidas 🌟
@Sam-rr4xf 5 жыл бұрын
vas- "nike do the best marketing" in front of:"Jon Wexler is the Vice-president of Global Director, Entertainment and Influence Marketing at adidas." oof great pod love this guy
@thesolesupplier 5 жыл бұрын
He went for it there didnt he
@Sam-rr4xf 5 жыл бұрын
@@thesolesupplier carried away, sure he didnt take too much offence :/
@AlexVasconcellos1 5 жыл бұрын
@@Sam-rr4xf Haha that's just my honest opinion though man, can't change it just because I'm in front of him. I doubt he cares much about what I have to say anyways haha
@cardiffsupreme 5 жыл бұрын
Very excited to get to the part about Kanye, going to be so interesting seeing people's views on him as an influencer. I think you can't argue against him being the biggest influence in the world ATM but people forget influence works both positively and negatively - if you diss Yeezys he's still influenced you! Would be great to have a discussion thread to see everyone's opinions! Reply and let me know what you think
@elliottwade8770 5 жыл бұрын
Tom Watts basically just posted the same comment then read yours 🤦🏻♂️ People will dismiss Ye just because it’s Ye and it’s the in thing to do. He’s gone from a kid trying to get his records heard, to a man sitting in front of the president of the United States in a one to one meeting. To dismiss his influence is pure nativity.
@henoksamuel4106 5 жыл бұрын
When did they talk about kanye
@jackrichards5194 5 жыл бұрын
The biggest one so far! massive adidas fan and this is great!!!
@thesolesupplier 5 жыл бұрын
Thanks for tuning in Jack
@Caalllummm 5 жыл бұрын
Humble , class guy , good knowledge and also Jon Wexler great podcast mate best one yet
@thesolesupplier 5 жыл бұрын
haha see what you did there!
@KarinMaisel 5 жыл бұрын
What a cool dude. I love that live right around the corner from Adidas Headquaters in Herzogenaurach. It´s amazing to drive through the little city cause Puma is right there too. Love it - everybody who is close should visit!
@thesolesupplier 5 жыл бұрын
Yeah that must be interesting - do you work there ?
@ProdigalGil 5 жыл бұрын
what an amazing insight with the pod cast. Looks like the Sole is going places!
@thesolesupplier 5 жыл бұрын
Thanks man, it is really appreciated
@ukjs235 5 жыл бұрын
Quality interview, expecting Tinker on at some point in the future now!
@bavithrarajah1076 5 жыл бұрын
Great podcast with amazing information and loved learning more about Adidas and their future ambitions to help our world. Great podcast keep it up, hope to see more content soon 🎉😊
@thesolesupplier 5 жыл бұрын
Thanks Bavithra, what other guests would you like to see on the show?
@rsneil81 5 жыл бұрын
best interviews right here
@thesolesupplier 5 жыл бұрын
Thanks man, appreciate it.
@d.f.g7135 5 жыл бұрын
don't need that voucher i want to come and visit! big ups to the sole for this podcast, quality talk about sneakrs with the goat wex. keep it up boys!
@thesolesupplier 5 жыл бұрын
Thanks man, really appreciate it. Maybe we should have a fan on one week?
@cardiffsupreme 5 жыл бұрын
My wifi is being too shit to watch the premier so will have to come back later and watch properly 😑 Can't risk missing anything in this one gonna be awesome!!
@thesolesupplier 5 жыл бұрын
Yeah its very interesting this one
@jordancarter3335 5 жыл бұрын
Adidas deal, shoutout Kanye !
@thesolesupplier 5 жыл бұрын
haha did you watch all yet?
@NWalks20 5 жыл бұрын
Rise up this mornin', smiled with the risin' sun, Three little birds, Pitch on Jon Wexler
@samuelplank7277 5 жыл бұрын
Finally got a chance to listen. This was sick, worth waiting a couple weeks for this fix 🤣
@thesolesupplier 5 жыл бұрын
Hahaha glad you enjoyed man, Podcast should be weekly again now :)
@AlexVasconcellos1 5 жыл бұрын
We was away for a bit but we back bebehh
@lewdicrouss 5 жыл бұрын
best podcast you've done 👍
@thesolesupplier 5 жыл бұрын
Thanks man - who else would you like to see on the show?
@lewdicrouss 5 жыл бұрын
The Sole Supplier difficult to say... but I’d like to see an influencer from either Nike or adidas 👍🏻
@brendancampbell5281 5 жыл бұрын
If you guys could both ask him one more question what would it be- also this guy must love his life really knows everything to do with all things pop culture and really loves to chat about it brilliant podcast guys ❤️
@brendancampbell5281 5 жыл бұрын
Also what was on wexlers feet 👀
@AdrianaDoesYoga 3 жыл бұрын
Nice
@adamplowman8076 5 жыл бұрын
Can hear how excited Alex is in this #fangirl Great episode though, Wex is a legend. It was almost as enjoyable as watching him fall off the scooter.
@AlexVasconcellos1 5 жыл бұрын
Looool Im glad you enjoyed the scooter fall. Plus its always good to meet the people who play such a big part of what you love
@adamplowman8076 5 жыл бұрын
@@AlexVasconcellos1 I bet, very lucky, Wex is almost as big in the scene as you and George.
@elliottwade8770 5 жыл бұрын
Imagine being alive when you can scan any pair of sneaks and print them there and then 😳 sweet Jesus 😂🙋🏻♂️
@thesolesupplier 5 жыл бұрын
Gonna be a crazy day right! Imagine
@elliottwade8770 5 жыл бұрын
The Sole Supplier thinking about it, that’s genuinely an industry changing idea. The impact on the environment would be unparalleled. All shipping and packaging factors eliminated. The global reach through apps if you just need to download schematics. Go patent that shit 😂🤯
@Gradders12 5 жыл бұрын
He did say London George 😂😂😂
@elliottwade8770 5 жыл бұрын
Every time I see Alex’s grazed elbow I see a slow mo scooter fall, get man a long sleeved tee 😂
@thesolesupplier 5 жыл бұрын
LOOOOL best video we've ever shot is him falling
@AlexVasconcellos1 5 жыл бұрын
Loooooool im never gonna live it down
@tydikmen9614 5 жыл бұрын
Wex is the fucking man
@jordancarter3335 5 жыл бұрын
No cap
@thesolesupplier 5 жыл бұрын
He is definitely wearing a cap!
@thesolesupplier 5 жыл бұрын
He is definitely wearing a cap!
@inaan3494 5 жыл бұрын
adidas + wexler + sole supplier sneakerpedia
@jamiemurphy9063 5 жыл бұрын
Jon looks like Jeff Goldblum we need to remake the movie the fly and have Jon play the fly
@thesolesupplier 5 жыл бұрын
Hahaha we can slyly see it
@sittingbull637 5 жыл бұрын
Wex pronounces Adidas both ways .... weird. The right way and the wrong way 😂
@wegotlove602 5 жыл бұрын
Sitting Bull lmao
@coordinator3039 Жыл бұрын
Don’t Pull The Rope Wex
@bigaluk1980 5 жыл бұрын
Amazing but you guys love to talk over your guests a bit too much. Hold this like anyway...
@sm6908 5 жыл бұрын
Ask him why they ran Yeezy into the ground
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