Ambani is WINNING this Industry SECRETLY!

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Ambani is WINNING this Industry SECRETLY!

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VIDEO INTRODUCTION:
With a rising number of startups and the presence of many existing players in the industry, customer acceptance of home delivery services is growing by leaps and bounds. Living in the current era, we are surrounded by an increasing number of eCommerce platforms that offer almost everything and deliver all of these things right to our doorsteps.
It is true that most of our daily needs are satisfied by the old and the newer players that are dominating the home delivery services, but for some of our daily needs, which are always in demand, like fresh milk, and groceries, we often find a crunch, even if it is for a specific product. This is why many startups have solely dedicated their businesses to meet the growing requirements, thereby aiming to achieve a demand-supply equilibrium. One such startup that aims to take care of the fresh supply of milk and more is Milkbasket.
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✅Study Materials:
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Пікірлер: 1 100

@Akhil1808 Жыл бұрын

I'm currently pursuing PGDM and your case studies are a boon to me. I've watched them all and keep on sharing with my colleagues in case of any assignment reference. Keep on doing the good work 👍

@vedantchapale1262 Жыл бұрын

What is your current specialization in PGDM?

@ThangaThalapathy75 Жыл бұрын

Don't lie for likes brother.

@vishalgadge4338 Жыл бұрын

Soon u will regret for Ur degree when u realise that think school have better cases studies than degree

@ThangaThalapathy75 Жыл бұрын

@@vishalgadge4338 wtf !? lol 😂 this guy makes poor content 🤦

@007_Sun_Tzu Жыл бұрын

@@ThangaThalapathy75then why don't you make better and teach him a lesson...lode?m

@vinutha8 Жыл бұрын

Country delight is also operating on the similar model as milk basket The quick commerce companies are mostly used in metros, where traffic is also a biggest issue since the delivery slots are early morning the traffic issues are also taken care off

@shekzdj Жыл бұрын

Why is no one talking about Big basket.. it did same things even before these stratups existed

@manojnilazkar4926 Жыл бұрын

Cost of last mile delivery is same as the cost of reaching from Delhi to blore via train and then spending same amount to reach your house via cab from the station.😅

@upsctolbsnaa2780 Жыл бұрын

@@akashnv7403why so?

@akashnv7403 Жыл бұрын

@@upsctolbsnaa2780 Bcs it's Disrespectful

@Hakuri69 Жыл бұрын

@@akashnv7403blore

@MrSirBoastAlot Жыл бұрын

@@akashnv7403 well I take offence in BANGlore.. very disrespectful

@ThinkSchool Жыл бұрын

Exactly!

@prathameshjoshi1660 Жыл бұрын

I was recently an intern in Reliance Retail and was given the project based on increasing cost efficiency. The numbers, approach, heads of costs and conclusion was very apt and accurate. Hats off to your research 👏

@cricketlover..... Жыл бұрын

As a delivery executive in Delhi I would like to share my experience with this it's not 3 hrs part time job it's more than 5 hrs job Point no. 1 it's not easy to deliver 60 packets Point no. 2 it's not easy to carry the weight of around 60* average 2 kg It's just one side story Earning 5k is nothing in metro cities with this kind of hardwork so to say this is a kind of an abuse to the unemployed youth of our country sorry to say the truth but that is a reality hope u understand. You will witness the fall of this company very soon 🙏

@chetank7326 Жыл бұрын

@d.dcosta8771 Жыл бұрын

What you said is true.... This is exploitation... This is what is creating what I call povertification of our country. All these platforms are slowly but surely squeezing labour. Look around n see the state of these delivery staff. It's now heading to contactors. To reduce cost even more. When more n more people are pushed to lower income .... Don't expect economy to boom. I don't feel this is a great model. But a damning one for our people n economy

@BruceWayne-qe7bs Жыл бұрын

With reliance funding?

@abhijitmaityeee Жыл бұрын

nothing but exploitation , here nobody is benefiting, neither the local kirana store owner nor the poor delivery guy, what is winning is " bloody capitalism" .

@amiteshanand313 Жыл бұрын

@cricketlover..... Bro thanks for sharing your experience. For these companies it's all about their profits no matter how much they abuse the work force

@digitalbaba5284 Жыл бұрын

Sir, In back 2021 during lockdown me and my friends started e-commerce in my town . We don't had to many people to work for delivery . So we decided to do delivery work also at between 4-5:30 pm and rest of day we took orders because we don't have time to do for whole day because we are students preparing for JEE exam at that time . The idea limited only on paper and meeting only , at the time of execution families refused it because fear of corona at that time. But sir sun k acha lagta h ki at that age we able to think like that . Before that I saw your some videos and know I used to .❤

@SuhasNaikOfficial Жыл бұрын

❤️❤️

@indrakanthmanda3314 Жыл бұрын

Try and see in a small area efficiently with a proper end to end strategy, blueprint... If it works good show results to ur parents then all will support u can scale up , if you are sucessful let me know will take ur franchise ❤

@vignesh8999 Жыл бұрын

I live in a gated society where bb daily and mb are the two competitors for supplying milk. My dad used to convey me to order milk through milk basket than bb daily because they used to supply milk through a blue plastic pouch which can be used as a dustbin cover later😂 I started to see more other people doing the same and this lead to closure of bb daily service in my gated society due to less daily order as people preferred to reduce the cost of buying dustbin cover also mb sold each milk packets 3 to 4 Rs less than bb daily

@sudhirchandra9790 Жыл бұрын

Ur Father destroyed bb in that society 🤣

@vijayrangarajanramakrishna318 Жыл бұрын

Wow...that's amazing...efficient way of repurpose and reuse of things around us❤..a bit less recycling of plastic waste generated!!👌👍

@gopabose4042 Жыл бұрын

@@sudhirchandra9790I had been using Milkbasket earlier but switched to Bb daily because Milkbasket uses thick blue plastic packets for deliveries which is not at all environment friendly

@purveshgandhi7122 Жыл бұрын

lmaoo

@anuragbaldawa7242 Жыл бұрын

@@gopabose4042o

@Cristian_M_ 11 ай бұрын

Starting early is simple. The best way of getting ahead to build wealth, investing remains a priority. I learnt from my last year’s experience, I was able to build a suitable life because I invested early ahead this time.

@zoeyswaniawski7306 11 ай бұрын

I’m celebrating a $30k stock portfolio today. I started this journey with 6k. I have invested on time and also with the right terms now I have time for my family and the life ahead of me

@vickia.weaver7488 11 ай бұрын

Wow, really. I was able to make my $25k on investment

@kelseyeadelmarr6109 11 ай бұрын

@@zoeyswaniawski7306 I’m looking for something I can venture into on a short term basis, I have $15k sitting in my savings

@Brookeinda 11 ай бұрын

Assets that can make you rich *FX *Btcoin *Stocks *Gold *Real estate

@thylda7877 11 ай бұрын

You’re right but a lot of people remain poor due to ignorance

@sabarish47 Жыл бұрын

Now as on 29th Jul, 3 key executives resigned and RIL is planning to layoff 600 employees and shut down the brand.

@krishnamaurya4898 Жыл бұрын

Personal opinion : Sometimes, in order to make your case, you just make up numbers. Even while comparing there is bias towards the case. E.g. for this video, salaries for dark store full time employee and milkbasket full time employee. Also to add to that, in order to achieve the order numbers, the radius of the delivery addresses from the house will increase which will decrease the number of orders per delivery employee. Which I think is also a factor to consider

@infomativefactsinhindi5624 Жыл бұрын

I also feel that about number like these apps are gonna work on metro cities and I don't think that anyone is gonna work for 4-5 deliver 60 package for just 4-5 k it's too low and the imaginary salary of 30 k for dark store is too high

@ThinkSchool Жыл бұрын

We did. But numbers are exactly what we found. Cant make them up so easily. Source say what they say. This is the closest we can get to the comparison of different philosophies.

@rohithkumarsp Жыл бұрын

Yes you didn't but you can also find sources where they do make it up, it isn't exactly trust worthy is it? Can you please provide the sources of your information?

@KevalDC Жыл бұрын

@@ThinkSchool and the 35000 house holds catered by single warehouse. Have you really got this data from field? I doubt about such userbase of MilkBasket. I am from Delhi NCR.

@rohanthakur9369 Жыл бұрын

I apologize for any confusion caused. Please note that the cost of fuel is typically not factored directly into the delivery charges. Instead, it is considered as part of the operational expenses incurred by the delivery service provider. The delivery charges you pay usually cover other expenses such as labor, vehicle maintenance, insurance, and administrative costs.

@ThangaThalapathy75 Жыл бұрын

Stop lickíng their bálls for Rs 200, lol.

@akshaymaloo8212 Жыл бұрын

Fair point!

@darasachinwala2911 Жыл бұрын

JUST SET UP A NUMBER OF BRANDED MILK BOOTHS WHERE MILK AND MILK PRODUCTS ARE AVAILABLE 24×7 AT REASONABLE RATES. 7O% OF CUSTOMERS DONT NEED HOME DELIVERY SERVIC

@TamilSelvan Жыл бұрын

Wow.. One more awesome Video and the Best Business case Study

@rajpativaishya5284 Жыл бұрын

I am a daily costumer of Milk basket. App is very easy to use and price is also reasonable as compared to open market 😊😊. This channel provide Superb content with lots of knowledge 👏👏👏.

@piyushshrivastava7738 Жыл бұрын

Guys the video is good and knowledgefull.... But I noticed... I guess the sync between video and audio is having difference in timing 😅... Idk , I just felt it .. u can check once ... The content is awesome as always.... being a student of Bcom ....I loved it❤

@Ram-wj8vj Жыл бұрын

yes

@ErenYeager-xk3cy Жыл бұрын

Thanks, I was about to throw my neck band.

@TRADINGlife087 Жыл бұрын

@@ErenYeager-xk3cy😂

@rustinreacts Жыл бұрын

If you heard creator name "Johnny harris" his content is similar in style.

@vivekskumar21 Жыл бұрын

Am I the only one with audio video sync issue? 👀

@krishnapalpanwar8280 Жыл бұрын

I am just stunned by the cost cutting strategy of milk basket.

@vaibhav8594 Жыл бұрын

Great content.This is real education .

@RahulPatil-jl1zy Жыл бұрын

Seriously with watching your videos B world people like wow 🤩😲

@arvchamp Жыл бұрын

In theory, this looks great. But there are some practical problems here. Eg. Stickinesss is a big issue. Majority of the days, customers just order milk. And associate the app with only milk delivery. It is very hard to cross sell other products.

@Kathakathan11 4 ай бұрын

Not true

@SudheerKumar-zh3ii Жыл бұрын

One point which i dont think is mentioned here is that milk basket supplies to societies/aparment complexes/gated communities only. they do not deliver to individual houses. so the way this helps many people in the society place orders together, and the delivery is further optimized as the delivery location is the same for a large batch of orders.

@krishnakishore87 Жыл бұрын

I wish these management folks and start up founders go through the hassle of side gigs while they were students or initial days of career and then come up with these kind of optimization ideas.

@srtist040 Жыл бұрын

This is a wonderful explanation, thanks. I feel that BGM in this video is too loud.

@whitephoenix2900 Жыл бұрын

I'm still confused. Why can the Milk Basket delivery guy make 60 orders/trip while others can only make only 25 orders/trip? There's no change in the storage capacity of the vehicle, or the number of customer orders to be satisfied.

@orianoinfo5062 Жыл бұрын

Right

@riyasingh9280 Жыл бұрын

Same question

@Dontknowyaar Жыл бұрын

This video gave me a comprehensive overview of ELAN - The Mark, and I'm impressed! The range of retail shops, food court, and restaurant options is fantastic. The attention to detail, from the stunning front-facing views to the flexible payment plan, shows how much thought has been put into this project. Definitely considering investing in this remarkable development. Great job on the video, it was informative and engaging

@vyomgupta2527 Жыл бұрын

Great Great video with incredible research on unit economic along with amazing animation.Bfw The transition of writing lessons in the end was a good change

@redhandle1 Жыл бұрын

There is a similar startup called otipy, which uses similar strategy of overnight delivery . I always thought why other startup’s are not using this and then I saw this. Great insight and good video as always

@ThanosOVERsuperheroes Жыл бұрын

did anyone notice that ""the audio is not matching the video, some of the audio was kinda AI cloning ''

@tejeshjptejesh5288 Жыл бұрын

I don't know how for other companies the warehouse cost and delivery cost goes up from 30k to 35k but why 17k for full-timers in milk basket. of course, 5k for part-timers is understandable. One more thing, the Milk delivery system in India is already stable as there is no delivery cost for milk delivery, and especially in a state like Tamilnadu we are getting additional subsidies for monthly milk subscriptions. The delivery of monthly subscribed milk is 3 rupees less than the same milk we buy in stores. So penetrating through this market is tough for milk-basket. Additionally, a customer will not order some products with milk daily, even if so on average they might order 30 rupees product daily. Why because in price sensitive market like india, people order only once a month for their groceries.

@narsaiahsheelam7489 Жыл бұрын

Country delight also uses this same strategy sir. Love your case studies ❤

@ThangaThalapathy75 Жыл бұрын

Piad comment by Country delight !

@geek_for_life Жыл бұрын

Country Delight has very Dark Strategy in App..App Developers have use Dark Patterns to Force People to Spend More on Milk. + They are Selling Milk at Premium and Locking People's Money unnessarily.

@shekzdj Жыл бұрын

Big basket did it before this concept was cool

@VisitMyChannel2 Жыл бұрын

Scam delight 😂 2 boond pani wala nariyal bheja hume 😂😂

@DineshKumar-kn2ri Жыл бұрын

Bbdaily uses this strategy before country delight exists

@Sareesensations Жыл бұрын

👍 Awesome one completely making sense... I wonder how come other businesses failed to crack this. I don't know now but when they started there was a big issue that I saw in my society faced by them, many neighbors face the issue that their packages were stolen by someone else or Dogs damaged their parcels, because of this many faces trust issues with the company and also no one knows if they actually delivered the parcel or someone stolen from outside their flat. I never tried their services but many stops their service when they stops 1+1 milk sale all because of this issue and also in tier 2&3 cities they have huge competition with local vendors..

@rohit6747 Жыл бұрын

I live in Pune. None of my friends have even heard of it would even want to install it and try. i do know it but am too lazy to actually Amazon and even the speed of delivery considering it is right near my house(less than 500mtrs) and this hold true for most of my Genz friends.

@esures Жыл бұрын

Mb first targeting selected Gated communities only to keep their last mile delivery price to bare minimum. In chennai, they are not taking orders from individual houses. Only Bulk orders like 200 homes inside 1 Gated Community can be covered easily in just 2 hours.

@sourabhjain388 Жыл бұрын

Please make a video on Japan's negative interest rates

@nikunjmakwana664 Жыл бұрын

As a constant learner and your subscriber, i have a counter. Super Daily started their business with the same approach & as you said they must achieve a minimum order value every month in order to meet their margins & it does happens when targeted areas are numbered to nearing cities or a particular zone. But i have seen these businesses fall when they try to acquire PAN India. it somehow does not scale and then they stop service. One of the positive side of these milk delivering platform is. It is a direct delivery from Dairy to Doorstep with no middleman or adulteration.

@ThinkSchool Жыл бұрын

Absolutely true

@sameermotiwala4197 Жыл бұрын

Rightly said, Super Daily too followed the same model yet Swiggy stopped after few months of acquisition Will like to know what went wrong

@user-vh4mf4ux2m Жыл бұрын

@@sameermotiwala4197 why

@newgamesaga Жыл бұрын

@@user-vh4mf4ux2m In cities like gurugram (mostly working class like 9-5 PM job), it can happen 30-40k deliveries per day. But in tier 2/3 cities this is a huge number, its like acquiring almost 70-80% customers in tier 2/3 cities which already have local kirana stores within walking distance from their home. It will never work out in these cities. Also they prefer their daily milk from nearby daries/farms (90% in tier 3) and (60% in tier 2). Packaged milk is only for emergency/special day purpose.

@spoofmy284 Жыл бұрын

We have two Indias..one in cities and one in towns and villages. What works in cities doesn't work in towns. 😂😂

@datoneotaku Жыл бұрын

Interesting topic about milkbasket killing anything, considering the app is awful to use. Looking forward to the video!

@madnessforstudy9221 Жыл бұрын

I think making app good is not a big deal after time they can easily do it 😅

@datoneotaku Жыл бұрын

@@madnessforstudy9221 the only issue is they haven't done anything to it since over a year I use it only in case of emergency needs for the next day as the app UX is a patience testing experience

@nickblue11 Жыл бұрын

Video Brought to you by Ambani, feel good video for the shareholders 😅

@arunjos8982 Жыл бұрын

I use bbdaily and country delight and had stopped using milk basket recently. Don't think milk basket is worth to the consumer compared to bbdaily. Just my opinion

@nycto0 Жыл бұрын

I think 5,000rs/month is very low for delivery person, specially in cities.

@knaveen17 Жыл бұрын

Yeah but it’s a part time job. A lot students do milk delivery locally for probably far less

@nycto0 Жыл бұрын

@@knaveen17 Yeh, There will be people working for that because our population and unemployment is high.

@kuldeepthakur4139 Жыл бұрын

Audio and video not in sync after 8 minute!!! @ThinkSchool

@sutanupsantra Жыл бұрын

I have never heard of milk basket. I thought it was something of a similar case like zepto, blinkit, etc. But it turned out to be similar to Country Delight. And country delight is something i have heard over the past few years

@Priyaykanth_P Жыл бұрын

🙏 In Haryana (Karnal) Amul, Mother Dairy Milk Packet Gives Less than 1 ₹ Margin + Sometimes packet gets Punctured & we didn't get refund most time However company says for refund but most of the time Distributor doesn't do it Some Local Brands gives 2 - 4 ₹ Margin Most Customers doesn't bring carry bags & We have to give it from ourside If someone purchasing other item then it doesn't hurt much But for Milk Packet it hurts the Buisness Thank you

@thecommontalks5895 Жыл бұрын

Otipy also follows the same last mile delivery method, you have to place order before 12am, and next day in morning by 6am, the products are delivered

@animeprozz1960 Жыл бұрын

Can you make a video on flood about which section or company is going to be effective by it

@AkashGupta-no5ju Жыл бұрын

Haan i know 😂 this message is not going to be seen by anyone but try karne me kya ja raha

@aazim_khaki Жыл бұрын

Well it is seen, lol

@shivanitiwari8623 Жыл бұрын

Budget of chandrayan 3 is 615 cr, 1/3 of bridge that collapse in bihar

@heerthirajah1661 Жыл бұрын

@@shivanitiwari8623compare but don't com pare

@Mohan12-3 Жыл бұрын

@@shivanitiwari8623 500 crore for lvm3 launch vehicle and 115 crore the lander and rover

@legendx8939 Жыл бұрын

Andhe thodi hai hum लौड़े

@lavishjain0605 Жыл бұрын

17:57 They should start owning warehouses like dmart rather than renting and not since reliance have acquired milk basket this world be possible Great work keep it up ❤ Worth subscribing you

@Kathakathan11 4 ай бұрын

Yes they are threatening local warehouse owners to Sell. Happening to my neighbour

@neprammalemnganba2565 Жыл бұрын

This same model with Country delight, my monthly bill is above of 2000. Thank you for teaching the business model behind it.

@Kathakathan11 4 ай бұрын

Is it a better milk?

@neprammalemnganba2565 4 ай бұрын

Idk

@parthlimbani8415 Жыл бұрын

Hi Ganesh,according to me in the long run startups with scheduled delivery will prevail over "Quick Commerce" startups as I think, Indian consumers are more of cost conservative than being time conservative . Sir, I would love to hear your opinion on this.

@adityarai8963 Жыл бұрын

Correct, we Indians will choose lower prices over quicker deliveries any day.

@beingindian1335 Жыл бұрын

It's all game of per capita income . If India grows from low income group to the high income one people will start affording to choose convenience over costs. That's already happening where many people have started choosing subscription models of ott or KZfaq over free but advertising heavy model of free consumption. Even premium subscription of KZfaq is on rise. Only those will survive who have deep pockets enough to keep experimenting thru such process of constant evolution of new technologies, innovative business models as per changing technologies and changing public perception due to changing economic environment of the economy. Deep pockets is the only saviour in this unending long drawn corporate battle of survival. Your ability to raise capital continuously thru all thick and thins is the only big differentiating factor in all this corporate battle. Jio's success story over that of Vodafone idea or anil Amani group teaches you this costly lesson. Bansals of Flipkart had to surrender to Walmart's to take ahead their battle against Amazon. Only innovations and talent aren't enough. Ur financial ability to remain committed to your business venture is the only differential. Even milk basket takeover by reliance retail is the testimony of what I'm trying to convey you. After two decades to be able to serve your high paying customers choosing convenience over costs in higher per capita economic scenario you need to be able to survive that long at first place which is not the game of shallow pockets.

@bowxfire5275 Жыл бұрын

We currently value money over time. So everything is cheap but slow. In countries like usa, they prefer time over money so they try to do everything as fast as possible and burn through money because they sell products with larger margins. We cannot do that because we sell stuff with low margins. Thus during inflation, their prices increase making demand low whereas during inflation in India, we keep prices same or don't increase it by much while we make the product using cheaper items. Ex: To keep mentos price to ₹1, they made mentos smaller. To keep kitkat price lower, they started using less chocolate cream. Just see the difference between a kitkat chocolate from UAE, USA and India. UAE one is expensive but has a LOT of cream, usa one is a bit cheaper while Indian one is very cheap but we have like almost no chocolate around the wafer.

@sahilkumarsingh3093 Жыл бұрын

@@bowxfire5275kitkat is 3 dollars in USA and is much chocolatier than Indian Kitkat

@utubefreak7167 Жыл бұрын

@@sahilkumarsingh3093that’s 60-70rs according to ppp

@satadru_debnath Жыл бұрын

We used supr daily back in 2021 which is what I studied on, milk basket is doing same thing. Supr daily was acquired by swiggy, if they weren’t they could give competition to MB

@joshuajohn14 Жыл бұрын

I was thinking about the same.

@siddharthgoyal4008 Жыл бұрын

No, you need to have a cash rich co like Reliance backing you, SuprDaily had a distress sale to Swiggy.

@darasachinwala2911 Жыл бұрын

HOW ARE YOU GOING TO GIVE ANNUAL INCREMENTS TO THE DELIVERY BOYS? WONT THAT INCREASE THE COST? YOU CANT KEEP THEIR REMUNERATION STATIC. IF YOU DO SO, YOU WILL FACE A LOT OF ATTRITION.

@yasht_7 Жыл бұрын

A win-win for every stakeholder👏

@ThangaThalapathy75 Жыл бұрын

Nope, this is what happens when you fail your economy classes !

@user-vh4mf4ux2m Жыл бұрын

@@ThangaThalapathy75 why

@abhijitmaityeee Жыл бұрын

nothing but exploitation , here nobody is benefiting, neither the local kirana store owner nor the poor delivery guy, what is winning is " bloody capitalism" .

@vivekpmc1992 Жыл бұрын

I asked yr back “ blinkit delivers goods in 10 mins ,why don’t you usually order from them?” She answered “but anyway I have to order milk /curd/ buttermilk from my general store everyday, so why not all at a time before going to office and also delivery boys is trusted since long /my general store also is sensitive/aware of my locality rules & customs”. Blinket/big basket boys have been penalized/ instructed multiple times for not filling RWA rules / throwing garbage including spitting in lift/ stairs . Anyway no one want strangers entering into your home. We have very bad experience with AC technicians hired from once welknown company. ( from calls from multiple technicians to coming without appropriate gadgets , damaged glass parts of windows while working on window AC , threatening to give positive feedback etc) . Once you call these outsiders who gave you worse services,you have to surrender to own locality technicians with big lessons learned . My good experience is with Croma attached technicians ( all ,Samsung, voltas etc).

@lidabhai Жыл бұрын

Great analysis, I think Country delight also follows a similar model but milkbasket really used the market insight of daily milk purchase to its advantage

@JaxGrover Жыл бұрын

We still support TATA over Reliance

@Kathakathan11 4 ай бұрын

Why

@jugalmehra17 Жыл бұрын

You forgot to give timestamp

@BusinessWith-Mohin Жыл бұрын

I want to add that Now companies not giving Salaries to delivery boys! Instead they give 15 to 20 rs per delivery. Which is around 15000 per month in Gujrat.

@swaps9046 Жыл бұрын

This delivery model is not always convenient for customers as other apps provide a convience of 15-30 mins delivery which is very imp to be shifted to that app in case of urgent requirements (which can be the case in most scenarios) And so they can provide milk as well. As a consumer if I only have to order milk daily instead of paying 149₹/m I'll pay 30₹ extra to a nearby dairy who can provide me same milk that too at the same time. But competition in this space is a good for customers afterall so I'm happy to see one more option

@abhaynaik6429 Жыл бұрын

If a delivery executive works only 3-4 hrs and delivers 60 orders on average - he has to deliver one order every 3-4 minutes - seems unrealistic.

@bibinvmohan Жыл бұрын

exactly

@Ducktility Жыл бұрын

Its possible. Given the large volume of orders, the density of deliveries would increase for an area. Like delivering to multiple apartments in a building.

@harisonstuart6241 Жыл бұрын

@abhayanaik6429 each delivery boy delivers 60 orders doesn't mean that he'll travel to 60 points. Each order consists of 4 to 5 products so he'll hardly have to travel to 15 points

@abhaynaik6429 Жыл бұрын

@@Ducktility makes sense

@abhaynaik6429 Жыл бұрын

@@harisonstuart6241 that's not how orders are considered. One order can have multiple products in the basket. One order is usually one transaction or a basket of products. 60 orders would typically mean 60 different customer addresses given the nature of business mentioned.

@amitse Жыл бұрын

I just wanted to share some more reasons why I love using Milk Basket for my daily needs. Milk Basket is awesome because it doesn't have a checkout button. You heard me right, no checkout button. You just add the items you want to your cart and that's it. You can keep adding or removing items until midnight, when the cart freezes and you get your order the next day. It's so convenient, trust me. For example, if I use Big Basket daily and I add some onions to my cart for tomorrow morning, I have to pay for them right away. But what if I change my mind and buy some onions from the market in the evening? Then I have to cancel my Big Basket order and go through all that hassle. But with Milk Basket, I just remove the onions from my cart, and I'm done. Or what if I need to buy something at 11:58 pm at night? I don't have to wait for OTP or anything like that. I just add them to my cart, and they'll be delivered to me between 5 to 6 am. Imagine if Amazon did the same thing. Just by adding items to your cart, they would ship them to you the next day. No hassle of checkout or cancelling at all. This also gives Milk Basket another superpower: the Milk Basket wallet. I always top up my Milk Basket wallet so that I can enjoy this checkout-free experience. Also, the monthly 149rs fee is deducted from my Milk Basket wallet, which gives Milk Basket a stable income and the money in the wallet is an interest-free loan for them.

@mani-qk6kg Жыл бұрын

This is very informative as always, thank you! I'm curious to know though - isn't the customer stickiness an advantage but also a challenge? Why would existing customers want to switch from their regular suppliers if they're still getting the same scheduled delivery unless its heavily discounted or has some other advantage

@VipulShukla2708 Жыл бұрын

BHAI AAPKO ITNI ACCHI KNOWLEDGE HAI, AAP BUSINESS KARKE SABKI BAJA KYO NAHI DETE , AAP BUSINESS KAROGE TO 200% SUCCESSFULL HOGE BHUT ACCHI KNOWLWDGE HAI AAPKI

@neerajwa Жыл бұрын

One more advantage is that most people prefer delivery in the morning so that missed deliveries during afternoon or evening is avoided.

@spoofmy284 Жыл бұрын

I was actually thinking if we can use already existing age old systems in logistics like newspaperwala, post offices , and milk boys to make deliveries cheap and affordable on a large scale. Milk basket is actually working on same lines. Trust me other startups will also copy this.

@shekzdj Жыл бұрын

Bigbasket did first that too without subscription fee

@digvijaylifestyle Жыл бұрын

The only channel that gives information like no one else. The research is top notch and the way it’s explained is next level.

@nakiyfresfg Жыл бұрын

Bro Supr Daily is closed in many cities in India. No one is going to pay Rs 12 or 149 month subscription since local vendors are charging only Rs 80 as delivery charges per month

@barathwajgsd9043 Жыл бұрын

Initially, Grofers used to deliver like this - fixed delivery time morning and evening

@finance752 Жыл бұрын

Salary of normal delivery app rider = 30k Salary of milkbasket rider = 5k Just to justify the numbers😂 7:22 16:08

@chetank7326 Жыл бұрын

Exactly what I thought... 5K is not sustainable I feel... The fuel charges alone might eat up most of it... Even for the full time workers the video mentioned 17K which is far lesser compared to other delivery apps' riders.

@krishkandoi4033 Жыл бұрын

its a part time job

@finance752 Жыл бұрын

@@krishkandoi4033but then how the rider is completing 60 deliveries of 200 rs average orders in few hours (part time jobs)

@private808 Жыл бұрын

Bruh this is a part time job. Milk in my area is delivered in the morning. He completes 10 societies in like an hour and his job for the day is done. He probably earns way more than 5k. These guys are expected to do far less than him so it's very very justifiable.

@finance752 Жыл бұрын

But it's fine for delivering only milk right If they are also delivering other items like fruits then they won't be able to carry everything in one go

@Zest2231 Жыл бұрын

Incredible insights.. however still wondering why are Country Delight and BB Daily not able to replicate Milk Basket's success ?

@ThinkSchool Жыл бұрын

They did.

@Zest2231 Жыл бұрын

@@ThinkSchool excited to hear from you..maybe this calls for a comparative analysis video down the line..

@apc6575 Жыл бұрын

Its like the old bigbasket model with just Milk as the "Pull"

@nitinponkshe2166 Жыл бұрын

I found this interesting even our Door Delivery Newspaper wala operates in this fashion a bicycle and a part-timer does the job quite efficiently

@amanshukla1167 Жыл бұрын

I believe comparing Dunzo/Blinkit with Milk Basket is not right comparison. Both of them have different business model. So the comparison itself is flawed.

@ThinkSchool Жыл бұрын

Its 2 different philosophies.

@chintu1161 Жыл бұрын

U should have compared with business models of bbdaily, country delight etc.which are on the similar lines And milbasket is not first one to use this strategy 😂

@manojnilazkar4926 Жыл бұрын

Absolutely amazing case study Bro.. milkbasket has cracked QSR!!

@anthonyfernandes7050 10 ай бұрын

Youre content is quite interesting! I stumbled upon your channel a month ago and you've managed to become a creator whos content I don't miss! Great work! Looking forward to more of your work!

@TegraZero Жыл бұрын

all start up are limited to 'metro' cities or big cities. in india there is a huge need to close this gap

@oliviaralston1 Жыл бұрын

Investing in cypto now should be in every individual, in some months time you'll be ecstatic with the decision that you have made today...

@tracyholian2944 Жыл бұрын

You are right, to be a successful person in life require him or her of hard work and time

@alinamikelle8688 Жыл бұрын

The thing about been successful is working toward it and not going the other way round

@clydeorlan2615 Жыл бұрын

It's obvious everyone is doing this online Investment

@dustireller3953 Жыл бұрын

@@clydeorlan2615I totally agree with you it has been an eye-opening experience for a lot of people.

@geralyncainglet2626 Жыл бұрын

Investment is the key to achieving success with the current pandemic slowing down so many businesses aww

@ashutoshsureka7651 Жыл бұрын

Such unique and groundbreaking video idea. None of the creators got the idea to make a video on this

@sreerajnair Жыл бұрын

If the dark store is 15 KM away and each delivery boy carries 60 orders of milk, wouldn't the milk get spoiled for at least the last 10-20 orders by the time its delivered? If the delivery happens using cold boxes to prevent this from happening then that would increase the delivery cost further and needs to be accounted for. Moreover the cuatomers would still be forced to use other quick commerce platforms if they need something delivered which they thought of in the middle of the day or evening and need it delivered immediately. This does not cause any issues to milk basket as such but its still a point since it means that a person cannot depend solely on milk basket for his/her quick delivery needs.

@xetayeta Жыл бұрын

simple transfer loss to poor delivery boy salary. Happen in every luxury looking online service.

@souraba Жыл бұрын

Execution eats strategy for lunch. Many of these companies try but a few manage to execute well. Milk basket is reliable. Country delight is not even though the model is exactly the same. Build trust by delivering on commitment. Customers overlook small problems. One point to add: Milk basket does not deliver to all buildings. It only does to buildings with a large enough customer base. Plus early morning deliveries means less traffic. But harder to get people to work at that point of time.

@rmadhiwalla Жыл бұрын

Great vodeo with the business economics expllained nicely. I share many of your video in my facebook business group.

@rohit_884 Жыл бұрын

All sounds good for milkbasket but I think it will be profitable if they could change the habbit of the people. People usually go to the grocery store in the morning or whenever they want milk and along with that buy other things. That's why the quick commerce are trending because people want the products at anytime. Placing the order on previous day is okay but not habitual.

@thebaniyaa Жыл бұрын

Reliance decided to shut down Milkbasket after watching this 😂

@vishnukausthub8808 Жыл бұрын

I work in Amazon's Middle mile supply chain operations for entire Europe region. We know how costly the supply chain market is, and we daily brainstorm to get the costs lower and cheaper to get profits. But, this case study today looks like a loop hole for me. You said that the delivery agent's salary is 5000/month. Does this include Petrol/Diesel costs? If so, it will be a flop story in the coming months. Let me tell you how. For bike 1800 orders per month. Let's take Average distance per order is 4km. 1800*4 (A)= 7200 kms per month. Average mileage for bike per 1 liter of petrol (B)= 35-40kms (A/B) = 7200/40= 180 Liters of Petrol will be needed for whole month (C) (D) Cost of Petrol= 109.69~ 110 (C*D)= 180*110= 19800 The cash burn for the delivery guy on Bike per month is= 19800-5000= 14800/month. For Auto 1800 orders per month. Let's take Average distance per order is 4km. 1800*4 (A)= 7200 kms per month. Average mileage for auto per 1 liter of diesel (B)= 16.5kms (A/B) = 7200/40= 180 Liters of Petrol will be needed for whole month (C) (D) Cost of Diesel= 97.69~ 98 (C*D)= 180*98= 17640 The cash burn for the delivery guy on auto per month is= 17640-5000 = 12640/month. Something is fishy in the case study. I hope you recheck correct it or correct me if I'm wrong. Thank you :)

@ribusgr8 Жыл бұрын

Even if we are optimistic and consider a delivery distance of less than a KM per order it doesn’t make much economic sense for a delivery partner to do this, assuming he bears the fuel costs (we haven’t considered cost of vehicle maintenance either). He would end up making less than the avg daily labourer in India.

@nanthakumarrr Жыл бұрын

They deliver in clusters mostly 10-15 houses in an apartment.And they give their customers good cashbacks to earn their trust. And Reliance don't rent warehouses.The materials are supplied from their permanent Reliance Fresh/Market.

@Atdtlrs Жыл бұрын

Milk carries margin of not more than 5% as Brands like amul nandini which enjoy 90% market share doesn't offer more than 5 to 6%. Also Shrinkage cost is not taken into account as in real life many packets of milk gets damaged during delivery. Avg margin including milk would be 12%. No person on earth will work for 5000 for 4 hours in a metro city that in early morning hours. Reliance is known for fooling public by showing inflated profits inoreder to increase market cap. One example is they operate 1000s of smartpoint stores in india and 70% of them run in losses however they don't mention it during their earnings call as they club appral, footware, digital business with this and declare profits

@shubhamsagdeo7122 Жыл бұрын

Can you do a case study on Swiggy One. I have been using it from past 2 years. Its a really good subscription for people who order daily. But i am not very sure how swiggy’s exonomics change by people taking subscription and not paying any delivery fee (also no surge during peak hours). It would be a great case study i think.

@girishpv8825 Жыл бұрын

One important point missed out was that this milk basket part time employee doesnt have to go thro the horrible traffic that the other companies go though bcos of their early morning deliveries. Otherwise its impossible to deliver so many numbers during the day

@saurabhdhingraa Жыл бұрын

I don't know why you guys don't get it. But just because no one is complaining about your dramatic sound design it doesn't mean it is pleasing to our ears.

@urjanarayan806 Жыл бұрын

I live in Gurgaon and have been using Milkbasket since 2019. Its growth has been phenomenal to watch as a customer. My fave delivery service got covered on my fave KZfaq channel! Thank you for this video, the numbers are mindblowing.

@virupakshawalla5734 Жыл бұрын

Take a min to think of the folk in dark warehouse and boys in that traffic and pollution rushing about stressed to do 60 orders in 3 hours.😮. This is creating a sick society.

@saurabhkesharwani6143 Жыл бұрын

A very good case study! 👌🏼 Enjoyed It! 👍🏼

@arpitporwal3548 Жыл бұрын

Amazing content, I have my peace

@anantgarg06 Жыл бұрын

Hi Ganesh. First of all, thank you so much for all the efforts you and your team put into making such detailed and informative video case studies. I have been a viewer and follower of Think School for more than two years now! I have a concern with respect to the case study this time - while it mentions Milk Basket/Reliance cracking "Quick Commerce", the business model of MB (and similarly of BigBasket and Country Delight) isn't quick-commerce but scheduled delivery. This is vastly different from what the likes of Zepto, Dunzo and Blinkit are doing. Quick Commerce is basically addressing the impulse purchase needs of consumers through e-commerce via dark stores. The concept of dark stores is having regular 1000 sft warehouses within local catchments to supply deliveries within 15-20 minutes. Any warehouse that's 15 km away (as mentioned in the case study) and is as large as 60,000 sft is a regular warehouse and not a dark store. And thus, MB doesn't fit into the definition of a quick-commerce company (at least for now, with their current BM). So actually, MB's acquisition by Reliance is its competitive play on Tata's acquisition of BB (much like how Tata acquired 1Mg and Reliance acquired NetMeds). Saying that I completely agree with your insight of MB's successful strategy of building stickiness with the user through a daily consumable product like milk. Pardon me for pointing this out! You are doing an amazing job, and I look forward to more such in-depth case studies from the house of Think School 🙏🏼

@parthlimbani8415 Жыл бұрын

Sir, according to me in the long run startups with scheduled delivery will prevail over "Quick Commerce" startups as I think, Indian consumers are more of cost conservative than being time conservative . Sir, I would love to hear your opinion on this.

@Shashankhr_ Жыл бұрын

Very true

@anantgarg06 Жыл бұрын

@@parthlimbani8415 You're quite correct! India has a deep penetration of mom-and-pop retailers that are reachable within 10 minutes by foot, if we consider basic groceries. While Metros (and a few Tier 1 cities) have the disposable income to pay for convenience to offset their impulse needs, the majority of the country doesn't but on the contrary, have more time at hand. Thus, QC would largely remain an ultra-urban phenomenon unless there are innovations in the last mile delivery that could drastically reduce the costs (drone delivery, etc.). However, SD businesses can be made viable even in the deeper parts of the country as they are based on the fundamentals of driving repeat purchases.

@RajatVallabh Жыл бұрын

Country delight also does that.

@nntta29 Жыл бұрын

Their operational efficiency is much better than others. When COVID lock downs were announced. Most milk delivery companies could not deliver. They took about two weeks to recover, and adopt to lock down rules and protocols. Where as Milkbasket continue to deliver without interruption. Some other companies were charging Rs 20 for delivery if order value was less than 300. If you are not ordering Rs. 300 a day, Rs 20 a day charge was too much. Like its mentioned in this video for higher order value people prefer to go to discount stores. I typically observed daily morning milk delivery companies have much less discounts.

@rams5544 Жыл бұрын

Great video. Very insightful. Keep making more🎉

@balajivankayala Жыл бұрын

Not sure bout other cities but in Hyderabad interestingly Milkbasket customer base is shrinking and people are shifting back to big basket owing to higher monthly subscription charges

@sureshramakrishnan9959 Жыл бұрын

Irony, you spoke eloquently about Milkbasket and today Reliance decides to shut the brand...besides the key executives resigned too. You didn't see this coming?

@a.k.830 Жыл бұрын

I would suggest that you make it easy for international audience as well. When you quote figures, put millions or billions in brackets as well.

@risingsun9064 Жыл бұрын

Great video, it's amazing to see how those mini optimizations in setup and supply chain end up making/breaking a business.

@tanayaphale8489 Жыл бұрын

Best as always. Can't wait for tomorrow. See you at CA conference 😊

@atirah14 Жыл бұрын

Very interesting to note that by have a single delivery time milk basket tamed the last mile delivery cost.

@user-it5il8hy5v 5 ай бұрын

The number that Milk Basket store fulfills 35k orders per day seems dicey as a Zepto dark store fulfills only 600 orders per day despite offering a bigger catalouge