Welcome to The Laundry Room! In this episode, we dive into the nitty-gritty of B2B marketing with a focus on lead nurturing. We'll talk about the struggles agencies face, how marketing and sales can work better together, and share some practical tips for keeping your leads warm and engaged. Tune in for some real talk and actionable advice to boost your marketing game. Don’t forget to like, comment, and subscribe for more insights and fun discussions!
Timestamps:
00:00 - Introduction and Context
01:52 - The Importance of Lead Nurturing
02:53 - The Shift in Marketing and Sales Roles
04:22 - Traditional Lead Handling
06:04 - Lead Nurturing in B2B Transactions
08:23 - Meeting Customers Where They Are
10:08 - Building Authentic Relationships
12:57 - Staying Top of Mind
14:53 - Common Mistakes in Lead Nurturing
17:10 - Advantages of Lead Nurturing
21:12 - Sales and Marketing Collaboration
26:22 - Final Thoughts
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