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Cold email is one of the best tools in your sales rep toolbox. But there’s just one problem-if your emails aren’t getting opened in the first place, then all of your efforts (the clever copy, the personalization, the research) will all be for nothing. THAT’S the importance of a great subject line
So, what’s the absolute BEST cold email subject line you could ever use? That’s what we’re talking about in this video.
The Ultimate Subject Line
What does the best-performing subject line look like?
Let’s not beat around the bush, huh?
It looks a little something like this…
“[NAME] - [REFERRAL NAME] said I should get in touch”
Bam. That’s it. That’s the absolute best subject line you could ever, ever use for your cold email.
It works so well because you’re leveraging someone else’s trust rather than putting in all the effort to build your own. Which is basically impossible to do in a subject line alone anyway.
It’s simple. It’s effective. And you could go out and use it for yourself right now and watch your response rates skyrocket.
BUT…
If this was the magic bullet of cold email, wouldn’t everyone be doing it?
See, there’s just one little problem here… referrals are notoriously hard to get. Most buyers don’t give them out freely. And asking for one is a tricky situation that most sales reps just don’t know how to navigate.
So rather than spend this video talking about the subject line, breaking it down into why it works, and turning a simple thing into something more complex than it needs to be, we’re going to look at the hardest part of this cold email secret weapon…
0:00 INTRO
1:23 The Ultimate Subject Line
2:56 How to Get a Referral
3:29 1. Confirming Value
4:42 2. Asking “Who Else?”
6:02 3. Making a Specific Ask
7:24 4. The “1-1-1” Rule
8:15 Summary
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