Nissan's biggest mistake is that they don't seem to advertise the Titan. After all the truck commercials that I have seen, I struggle to remember the last time that I saw a Titan commercial.

Titan may have sold better, but they rarely advertised the 5 yr/100,000 mi basic, 5 yr/100,000 mi powertrain warranty which crushed other manufacturers.

I just picked up a very well equipped 2023 Platinum Reserve. I like the column shifter, no cylinder deactivation, no auto stop/start, leaf springs and a V8. Plus their 5yr/100K warranty is great. Nissan came off $12k from sticker and they offered 0% for 60 through the end on July. Hopefully it will be a good truck.

I have a 2004 Titan. 225,00 miles on it, very little rust on rear wheel wells and still running like a beast with no issues. I love this truck.

I think one of Nissan's biggest mistakes was not putting the Titan Warrior into production. That would have been a fantastic marketing exercise to generate more interest in their truck brand, and they should have done it when the current gen was introduced back in 2015. The Raptor was the only one of its kind then. But instead, they decided to go with the identity crisis called the XD. Now compare that with the hype the next competitor to the Raptor, the TRX generated. And by the time the refresh came in 2020, it was a foregone conclusion. Maybe they'll take the lessons learned and apply that to the Frontier, of which Nissan seriously needs to bring back the X-terra on the same platform.

Marketing sells trucks, and the Titan failed because Nissan gave it basically zero marketing. I’ve had 3 Titans. All of my truck friends have always been super impressed with them and always said the same thing: “I didn’t even know these things existed”.

Well i really hate to hear that they want to axe the titan. What i hate even more is to hear them talking about that electric trash. It’s saddening to hear of all these manufacturers that use to craft well made machines conform to the absurd government standards and cut the once were “flagship” vehicles out of their lineup.

As a Titan owner that’s pretty sad😢. I had high hopes that they would have a next gen model but I guess not😢😢

Looks like ill be holding on to my 2023 Titan pro4x for a long while!

That sucks. I have a 2022 Pro-4X and it's great. The value is so much better than anything else you can get. I had a 19 F150 (after owning Ford trucks for almost my whole adult life) that had nothing but problems. Oil consumption, cam phasers (same problem they have had since at least 2003), and the transmission was horrible. I shopped around with every brand and could not come anywhere close to the Titan. The technology and options are vastly superior to what you can get anywhere else. I have everything except the sunroof and cooled seats and my truck cost $47,000 brand new on the lot. Push button start, electronic folding mirrors, memory drivers seat, heated seats everywhere except the middle of the back seat, etc. Try to get that in any of the competitors and see what your price comes out as. And the only other mostly bulletproof motor out there is the Tundra (and that's gone now I believe) but the Tundra at anywhere close to the same price didn't even have power passenger seat. The Titan even came with a medical kit and adventure kit and I thought they would be gimmicky but man they are no joke good stuff. I hope to keep this truck for a long, long time. I am 52 so it may not be my last truck but my next one will probably fly. LOL! Oh yeah, and NO auto start/stop with the Titan. Man I hate that nonsense!!! I think Nissan just needed to really do a better job of advertising this but the truck has never been Nissan's premier vehicle. I really wanted a diesel for my long trips and towing the boat and RV but that was gone before I could get one and the used ones (during the beer flu) were outrageously priced.

Such an underrated truck. I hope they bring it back at some point.

I bought a Titan new in 2010. Kept it till 2021. Was the best vehicle I ever had. When i sold it, it was still in excellent condition and running like the day I bought it.

Great truck, but the dealers are also to blame. Tried to buy one a year ago and the dealers, yes dealers, jerked me around soo much I gave up.

We have a 2021 Nissan Titan XD and it is an awesome truck. Truck buys are very loyal and the truck market is very challenging to break into. Nissan decision not to have a larger advertising budget doomed the truck. Ram, Ford, GMC, and Chevrolet have TV commercials 24/7. I firmly believe the cost value was in favor for Titan XD over the competition. By the way, my prior trucks were a 1988 Ford Ranger XLT and 2006 Ford F150 XLT.

I’m so sick of electric being shoved down our throats.

My dad had a 2004 Titan that he bought brand new and it was a great truck. No major problems with it until he was forced to get rid of it in 2020 because it rusted out and couldn't pass inspection.

I’ve always been a Japanese car manufacturer enthusiast, and I must say our Titan has been an amazing vehicle for us, very capable, powerful motor, and good leg room, it’s been a solid vehicle. Yes, there are a few things I wish they would’ve changed up suspension-wise, interior wise but those are just all wants I was able to pick and choose all of my touches on the truck. Sad to see it go.

This is no surprise. No marketing, no promotion, no dealers in rural areas where most pickups are sold. How did they expect to sell a full-sized pickup? I've never understood Nissan's lack of commitment to this truck. They're great trucks that didn't stand a chance. Too sad.

It’s sad to see the Titan go, but it didn’t seem like a very popular truck despite being very capable. I’m happy the folks working in that factory aren’t losing jobs though! I’ve always liked the design of the Titan and love my Frontier!

The Titan has been gone from Canada for two years now! It just couldn’t sell enough to keep it in the lineup. It was pretty hard on fuel as well. Drove really nice though!

I'm in my third Titan. I traded in my first one when it had 304k miles and didn't cost me anything to maintain except for one set of front catalytic converters. Otherwise, it just needed basic maintenance like oil changes and tires. My second Titan was damaged in a collision, when the other driver was too busy on her phone to stop at a stop sign. It had 100k miles without any problems. This one is running great, and I'd like to get 300k miles out of it. This is a 2019 Platinum Reserve with everything but a sunroof. It was bought used in 2022 with 36k miles on it. I guess Nissan made too good a truck - it lasted forever.

Owned a 2017. Damn good truck. I always hate to see competition get eliminated. Nissan has always been a great value for what you get.

I have owned 4 Titan trucks and have had 0 problems with them !! I have owned Ford . Chevy and Dodge trucks and the Titan is the best by far !! It has tremendous power from it V8 power plant its more spacious interior and includes little things that are options on other trucks . And yet its price is modest compared to other brands.

This whole pro-electric/anti-combustion movement is probably one of the stupidest trends I've seen in the auto industry. All backed by some phony climate nonsense and the general public is falling for it en masse. This was the most pure pickup truck on the market and now it's gone.

I had a 2014 Frontier P4X. Gave it to my son when he returned from overseas (Navy). I purchased a '21 Pro4x. I now have over 52000K miles on it, and have been all over the country on vacations and its my DD. I have not had 1 issue. When shopping for my P4X, I drove everything else in the class and I felt it was the best bang for the buck. I have been 100% satisfied w/it. I hate to here this.

This is extremely sad and disappointing news 😢 I've loved Titans ever since my parents bought their first one. They are a great truck and will be missed very much. The main problem is that nobody would give them a chance. Those who did immediately loved them and switched brands. My dad knew a guy who bought Chevy Silverados all his life until he was given a Titan as a rental while his truck was in the shop. He loved it so much that traded in his Chevy for a brand new Titan. I always wished to own one of my own one day but sadly I don't I'll get the chance too. RIP to one of the best and most underrated full-size pickup trucks in the US 😢❤️

I have 175,000 miles on my Titan. It’s never been to the dealership for repairs or had a check engine light. I perform all the maintenance at home.

People say they want a truck with a V8 with no hybrid tech, Start Stop junk. Yet here we are. Nobody buys them. “Well it’s Nissan it will break down in 2 weeks” Yet its backed by a warranty of 5yr Powertrain AND 5 yr bumper to bumper. People say they want something but they don’t really want it . Long live those Start Stop Turbos I guess??...

I got my first pickup in 2020. A “used” 2019 Titan PR with 1800 miles on it. Saved a boat load of money and the truck is perfect in every way for me. Love the engine, only had one issue (rear power sliding window had to be replaced) and is a great road trip vehicle.

I just picked up a well equipped Platinum Reserve. I fell in love with the engine note and am glad to not have to worry about the reliability like I would with a Ford product. I keep my cars for 6-8 years so looking forward to giving this to my son when he heads out for college after that. ANd I know it will last that long too!

Now Nissan can build and sell an actual compact truck like the old days.

Always liked the Titan and it’s reliability (at least from 08-12) wasn’t too horrible when I was a Nissan tech. Just a shame they let it languish on the vine for so long. First there was the rumored plan to rebadge the 09 Ram 1500. Then they took forever to get a new gen out and never really did much powertrain wise. No v6 option and not putting turbos on the new 3.8l to slap in there is a huge miss.

I've never owned a Titan, but they're decent trucks from what I've heard. If nothing else, they provided some level of competition. It'll be interesting to see how the other manufacturers respond.

Loved the Titan ever since my brother bought one of the previous generation. Nissan kicked it out of Canada before I could buy one. Just a darn shame. Great truck it just seemed Nissan never had any interest in really promoting it. EDIT: I just wanted to add that I did buy a previous gen Frontier instead but if I go full size next time, it will be a RAM.

I’d even go to say the Titan is on par with Toyota in reliability if not better. It was such an underrated vehicle. RIP! I have hope Nissan will resurrect this icon when they breakthrough their management crisis.

I can only speak for the Canadian market. No models of Titan are available for 2023. And, during the last years, only the 4x4 Crew Cab was available. SO, if a tradesman simply wanted a S/C long box 4x2,...nope, Not in Canada. Companies need to offer some more affordable and less complicated trim levels.

I love my 21 PRO-4X! Great truck! I knew this was coming. Sad day for us Titan fans! Bring back the XTerra!! Put that V8 in the Frontier!

I loved the Titan so much that I named our family cat Titan in 2004/2005. I hope they build something that competes with Ford Maverick and Rivian. My first truck was a 1996 hardbody.

Makes you wonder what will become of the next gen Armada/Patrol.

Stupid move Nissan...as usual, they never really even advertised this truck.. incredible. As a owner of a 2021 Titan Pro4x and a one time owner of a 2006 Titan way back, these trucks are rock solid and will still be driving after 2 or 3 hundred thousand miles while the big 3 trucks will be dust. Hey never said people where smart shoppers 😂 they are still buying completely garbage Chevy and Ram.. Ford' pickups.

I owned a 2005 and now a 21 xd. This makes me said. Hands down the best full sized trucks on the market. Naturally aspirated v8. Don’t have to worry about turbos and the problems that go with them. My Xd is way more capable than any other half ton. Those others can say their trucks are more capable but I would not want to tow anything close to what they advertise. The Titan feels safe and stable all the way to their max.

That stinks. More EV junk and less simplified, somewhat affordable, practical transportation.

I have a 2021 SV 4x4 and it is the most loaded it can be for that trim level. It is a great tow vehicle for our RV, and I will keep it still it stops running. Great truck. I had a Frontier back in 2016 an it performed well also. If true, sorry to see it go.

I purchased A 2017 Titan S 4x4 king cab new in 2017 as a working truck, towing my 22 ft. nash travel trailer, cutting fire wood, hauling cement and lumber, ect. it,s been a great truck and I will work it till it dies or I die. love the V8. best truck I have ever owned.

Ugh... sucks. Feel like they blew this opportunity. Bad management.

The real news here is that the Nissan Titan is still being made.

Had a 2008 titan for about 3 years. Very nice truck. Good powertrain for towing. Nice sound system for long days of driving. I’ve had all major brands. This was much better than the ram hemi that I had previously. However, with the lack of updates, I’d probably stick with ford and the 3.5 lately. Power like a diesel. As a used truck, I think the titan is a solid choice if it was maintained, though.

Sad day. I remember when TFL was doing a send off video for the previous model.

My friend had to sell his Nissan truck back to Nissan because the whole electrical system went out and it would be 6 months without a vehicle until they got it done. He sold it back and bought a v8 tundra. They probably couldn't handle working on them.

I considered a titan when I bought my ram last December. I had an 06 titan it was a good truck. I had heard the rumors it was going away so I ruled it out

Original owner of 2004 Titan CC SE. 159k mi. I love it. No oil leaks, runs and looks great. It’s been a great work truck. I’d buy another one but short beds will never work in construction world. I believe that is why sales always slumped. Contractors need longer beds with more towing capability. Bummed to hear it’s being discontinued.

They don't offer enough option. When I got mine there was only two Titan at the dealer. One was single cab long bed which I ended up because I just wanted a truck for towing without spending too much money and the other was a fully loaded pro4x over 65k.

It’s sad to see the Titan go, since it’s one of the few modern Nissans I would actually consider buying. Its only real problems were that it wasn’t really significantly better than its competitors, it didn’t stand out & wasn’t advertised, and that truck buyers generally remain very brand loyal.

Well, this model might be going away but, they might be designing a whole new full size truck with new name and badges that can compete with the other big 3. Nissan is great value. But often the advertisements/marketing or lack there of is not on par with the hype others whom put in considerable amounts of $ do. Thus, often folks are not swayed by value, but the glamour other companies hype up for themselves. It is sad on 1 hand. But they are not out of business. Times like right now where prices are rocketing out of control for vehicles, Nissan should be capitalizing on their established value for the $.

I thought about buying one but I was never in love with the front end look. Shame but glad I held off especially for the price they were asking.

4:58 if they put everything this truck has in a smaller footprint. It would outsell everything

Why are so many Brands fixated with lithium battery vehicles, motor vehicles only make up for 8% of the total world pollution. I was fixated with thinking that EV’s were great, and even drove on for a month but I’ve since realised the batteries are extremely dangerous if exposed to heat and it would not like to be anywhere near. Any parking building with EV cars parked in them. Was just extremely dangerous and I cannot believe they’re being allowed on the market . Down under in New Zealand we are building a network of hydrogen fuel stations and we’ve got the worlds first hydrogen production plant powered geothermal energy .

My big issue w the titan is that they never update it (or rarely do)… it’s like the Frontier

My18 titan had a knock at 51k. Took it to Nissan and they put a new engine in it in less than a week. No other company would have done that.

Nissan just doesn’t advertise. I can’t think of a single Titan or even Frontier ad. Maybe at launch with Brie Larson? It’s been mostly Nissan Ariya.

How long does Nissan have to produce parts for the Titan ?? 10 years from 2024? If so I will buy an XD.

I had an 04 that was a great truck. It got wrecked when someone turned in front of me in 2021. Because of how Covid affected the market (maybe you've heard about that? lol) I only got 8 grand for it and have only just now been able to replace it with a 2023 Colorado. It's kind of a shame Nissan just make it a generic clone of all the American trucks for the second gen. The first gen was different, like it or not. The 5.6 is a monster of a V8. Loved everything about it.

They are pretty pricy in my area. I want to get one so I’m wondering if this is going to affect getting one in a negative way or in a positive way.

Thanks for info ! I love my 2018 Midnight Edition up here in Canada! I would have bought a new one ,but they don't sell them here anymore!

Such a shame. The big 3 lap riders don’t get it, this truck was more American than all 3 of them. The tundra was before it followed Fords path. The titan probably would’ve followed the same path if it stayed in production but we won’t know now. No auto start stop, no cylinder deactivation, no turbos, no green emissions crap. A true v8 old school but modern truck. Still had buttons and knobs but still gave you a large touch screen.

I love my 2021 Titan Crew Cab 4x4. I also love that I paid $32,800 brand spankin new! Can’t beat that with a stick I’ll tell ya!

Nissan had an absolute gem in the Titan. They failed miserably on two points: First, they made NO effort to advertise or provide aftermarket support for off-roaders (try to find a winch mount for a Titan!!!). Second, they kept a LOUSY entertainment system in the lower-tier trucks with no way to upgrade. Seriously, I bought an SV 4x4 so I could get the cloth seats, and the entertainment system was a JOKE with 2-ohm speakers and a complete lack of volume. The Titan is probably the best-driving full-size truck on the market, looks good, and is incredibly reliable. I bought a '21, and I now feel abandoned by Nissan.

As a previous titan owner. I had a 18 titan that I traded in the beginning of 22 for a 21 tundra. And when Canada discontinued sales, I figured it was only a matter of time. For just over 2 yrs of ownership of the titan, it never gave me any problems. but the talk of #7 cylinder issues never left my mind. It's sad to see the titan will be gone, I was hoping to see a warrior with 6cyl and turbos.

Some of us have been waiting on the Warrior concept offroader to arrive. I guess that will never happen now.

Sad to hear the titans going to be replaced with rechargeable golf carts that most people don’t want and can’t afford.

I live literally 8 minutes from the nissan plant in canton Mississippi..so heartbreaking.. titan literally is the most American truck on the market..smh

Now put the v8 in the frontier

Man, sorry to hear it. I drove an ‘04 Titan 4WD Pro-4X crew cab for 15 years and 275K miles. It was a great truck. I replaced it with an F150, but only because I couldn’t find a Titan Pro-4X equipped the way I wanted. And to discontinue it to build EVs? Nissan, you’ve lost the plot.

I almost bought a '23 XD last month. I was still thinking it over when this announcement came out. What are the risks of purchasing a '23 or '24 vis-a-vis product support through the out years of ownership? Will some parts become scarce? Will a fender-bender skyrocket the price of replacement parts? Will the insurance bucketheads jack up the premiums?

They didn’t market Titan enough. Absolutely love my 2023 SV 4x4. Bought new, fully loaded for $44K. It rides great, averages 20mpg, and has more horsepower and torque than a Hemi. What’s not to love?

If Nissan actually cared about making a good product, they would: scrap their EV line, heavily invest that money in to a nicer Titan exterior, replace the interior completely since it looks 15 years old, overhaul their V8 and make a turbo v6 option. Also, replacing the P.O.S. key fob. My sister had the same thing on her 2007 sentra.

I'm going to reiterate my sentiments from an earlier post: Nissan should have, or should do what Toyota did not do. Multiple engine choices. I'm hearing they will turbo charge the Armada in place of the V8. Why not do the same with the Titan? I also heard rumors of improvements to the Titan XD with max towing of 15k lbs. The Warrior never came to fruition...there's literally so much they left on the table. Automakers use the same engine in sedans and sports cars as they do in trucks and SUVs. Why not fine tune the Z or GTR engine for the Titan and Titan Warrior. Add bigger breaks to the XD and up the towing capacity as rumored. Why not this lineup: Titan engine choices: 5.6L V8, 3.0L or 3.5L TT V6 Titan XD: 5.6L V8, 5.0L V8 diesel Titan Warrior: 3.8L TT V6 Mind you, the Titan XD diesel transmission was produced by Toyota. Couple that with the possibly the best warranty on the planet and you have a recipe for success. They dropped the ball. Maybe it will come back in the future like the Bronco, Land Cruiser, and Toyota Crown, refreshed. Only time will tell

I always felt the styling held it back

Nissan should be very dissapointed. They way of "americanizing" the Titan was to make it look like an F-150. Nissan should have gone in their own direction and took more risk in its design much like it does its other products.

Wasn't a bad truck, Nissan just didn't put in enough effort. The XD should've been more powerful and it needed a nicer interior.

Nissan was my go to brand but I have found they do not hold up for the long run. I buy vehicles new and drive them till the wheels fall off. Unfortunately, other things besides the wheels are falling off and they cannot be repaired.

I have 2021, love it! I have to put this squarely on the marketing department. Made entirely in the US- watch the videos, Chevy- Canada, Ford- some sh*t from Mexico, ETC. What is going to hurt the owners is a lack of after market products. I contacted a vendor Who would not make a bed rack system for Nissan, they make it for every other truck including Rivian- talk about a niche market.😣

I see a potential opportunity to buy up old titans and keep them going. Im a technician that works on trucks and equipment. The amount of chevy, ford and dodge trucks coming through the shop compared to Nissan and Toyota blows my mind. Of course there is more of them out there so its to be expected. Regardless Titan's are severely underrated and people hate on them yet don't know anything about them. Part of me wonders if Nissan is slowly dying off in the American market. If they focused on competing in the truck market maybe they wouldn't have to get rid of the Titan. Weird thing is I have never seen any newer titans at the local Nissan dealer because they always sell. It's really a sad thing seeing these trucks come to an end.

The part I didnt undsrtand was how high they could price this.

I think it's a good old school style truck, but looked at a Platinum Reserve a few months ago and it was just very dated. Small screen, outdated tec, ride was rough, cabin was noisy. The new 1/2's are as quite and smooth as an S class, the Titan felt like a 2010 Ford. Now if I was looking for a bare bones 4x4 work truck I think the Titan is still a great option. Seemed well put together and reliable.

Such a bummer. I’ve owned an 07 Titan, an 07 Armada, and purchased my 2020 Pro4x new off the lot. I’ve owned several other vehicles in between but have always gone back to the Titan/Armada. This truck offers so much compared to the other manufacturers.

I have a 2023 pro 4X XD, very happy with it. This is too bad, because it's basically the end of an old-school pick up truck with a V-8. Ford and Chevy both have cylinder deactivation and auto start stop, my titan XD does not. That's the main reason why I bought it, and after three F150's I was tired of them falling apart.

The full size truck segment has always been a tough market for Japanese brand 1/2 tons. They own the midsize segment but they struggle with full size trucks.

I was about to buy a Titan XD this makes me worried about purchasing one now.

You don't need a degree in marketing to see why Titan sales kept falling. Only one engine option and it's a thirsty V8. A V8 may have been cool 20 years ago, but in these times with expensive gas prices and smaller V6 options like those offered on the Tundra and F-150, it was plain idiotic thinking by Nissan. It's a damn shame considering how good looking the Titan has become.

Just bought a 2023 titan pro-4X a month ago and love it and dollar for dollar it blows the tundra away … it’s the last real pick up truck and it’s sad that they’re discontinuing it because it’s an awesome vehicle .. 🤷🏻‍♂️

i'm surprised it lasted as long as it did. i never see titans on the road anymore. back when they first came out i saw them everywhere.

Bring on the Mitsubishi PU trucks.

Loved my 19 Pro4X Can’t bear the value AND a 100k bumper to bumper warranty!!!! No other truck has that.

The Titan sounds like it was a good truck (good owner reviews) although it’s not surprising to me that the full-size truck sales will be declining in the future, due to the interest and high demand for compact and midsize trucks, the Frontier seems to be a good truck selling rather well!

remember the titans! RIP 🪦

Man! I hate an 05 and just test drove a 2022 xd platinum today. Still deciding if I want the XD Platinum or XD Pro-4x. Had a Silverado 1500 LT with Z71. It didn't compare to the Titan.

I think some of the reasons that the Titan not doing so well was really stiff competition especially against Ford, GM, Ram in the Full-Size Pickup segment. Towing capacity compared to others wasn't helpful either, and lack of a more efficent engine option probably as well. I guess the reason the Toyota Tundra stuck around was I think it was a more reliable vehicle overall, not to say that the Titan was a bad Truck, it just had some shortcomings. but it will be sad to see it go

Do not get excited over this rumor! after hearing this for over a year I asked the Nissan factory rep at the local auto show, she informed me that the Titan is NOT going to be discontinued but in fact they are working on bringing it back with a Cummins in it for 2024. After watching this I called Nissan USA direct and was informed that this was a rumor started by the other mfg., in fact they told me the Titan is the highest selling full size w/ a standard large block V8 and it would be suicidal for them to drop them!

To be honest, if their prices were just a little lower, they'd probably have substantially better sales. They are asking premium prices for a truck that is just simply not as good as the other premium trucks. they are great trucks, but in the end, money talks.