We’ve run hundreds of A/B tests in the past 3 years of being in business. These were some of the most impactful ones. I hope you got value from my sharing these results. Would you like a video where I cover how to set up A/B testing using No Code? Next up ➝ Learn how to validate your SaaS idea Watch it here: kzfaq.info/get/bejne/l7l9q8dzu7rHfJs.html Be sure to hit the like button on the video if you got value from it! Talk to you in the comments 👇

Simon this video was absolute our gold. Thea insights are huge and it has definitely got me motivated to run my own AB tests. We are currently stuck around $11k MRR and I think this is what we are missing. Thanks 👊🏻

Your video editor needs a raise! It has to be the most amazing video on AB testing. 🔥

This is outstanding!! I'm a full time writer with a history of failed SAAS, this is exactly why I'm here learning, I love this! Well done man!

This is MASSIVE! Crazy to see these results. The onboarding ARPU was interesting! Data doesn't care about your feelings... 😂 and great work on the editing in this video 👏

As always you make an astonishing content Simon 🔥🔥🔥 🚀

Can you do a video on the failed tests that didnt bring any meaningful results ? Otherwise many entrepreneurs might get survivor-bias and think that A/B is a perfect tool that should always always be used. I've had to explain in the past that A/B is really good once you get a certain scale, but if you haven't even had some product market fit it might actually hurt your team speed to iterate and add value

Wow Simon, what a gem !! Thank you for this video.

Another golded video from Simon!! 👏

I think its a simple situation. People who don't understand your product fully (the ones left to their own devices) are not going to appreciate what it is that makes your product critical for their use case. When you onboard someone, you expose them to many possibilities and features of your product that may or may not be assumed to exist before the user signed up. Having said this, onboarding is usually done in a very hamfisted way by most companies. Its very important you dont piss off your users while they are forming an opinion.

This is great Simon!! I built a script where I’m able to choose how much traffic is routed to each feature flag of my application. I think I’m going to use it to run some a/b tests. Thank you very much for sharing this! 😊

Awesome video Simon!

This is crazy!! You saved our tons of money with these AB tests

I check the Feedhive page every couple of weeks and look what has changed, what works and where I can find inspiration. But I mean, for newcomers definitely a great inside. Between: 1.) It would be cool if you could share your KZfaq setup / I know vou want to stick with vour topic brother, but maybe like „my setup for a personal brand in the SaaS space" e and how you do the effects. 2.) where do you learn all that stuff, which Podcasts, communities or topics are you looking at a weekly basis.

The 8:40 experiment seemed obvious and was quite obvious. It’s just the endowment effect, where option b it seems like you’re losing something. And in option a it feels like your getting a discount. Because of the anchors.

This is so much fun, thank you!

Another awesome video! Thank you @simon

Really amazing video!!

Jumped on the video faster than the light 😂

Great video!

Can you create a video on the tools you used for ab testings?

great video

For Test #1: Could it be that scenario B did better because some of those users forgot to un-sub from the plan that they were forced to enter credit card info for? If so, then does scenario B have a high number users churning than scenario A on the 2nd month?

A/B Tests: Avoid Assumptions! Test!

Well B option was not my bet 😅 Interesting

You are a Boss....Pls help Young SaaS entrepreneurs like me, I have no laptop Brother 😢

Hi Simon, thank you for sharing this. There are great insights here. One clarification: In test #4, is the scroll stopping measurement needed? Could it be said that, since the comparison is with lack of content, any content could have caused the scroll stop and not necessarily the G2 badges? CTR measurement alone would be fine to come to the same conclusion, right? (say, CTR of 3% of total visitors etc.)

Hi Simon, Love your videos! 2 more A/B experiment requests! Can you: - Simply add the "add your CC to start your free trial" step to the first version? (Without the extra onboarding questions?) - If you believe the conversion is higher due to an increase of perceived value due to increased friction and thereby creating a Loss Aversion effect, can you add the onboarding steps to the *No CC* user journey? Very curious :) Also, question: the ARPU per MONTH was higher, but what about the Average Cutstomer Lifetime Value (ACLV)? Hypothesis: - More people may upgrade when CC is forced - However, on average, people stay a customer *longer* if they upgraded from intrinsic motivation, after genuinly experiencing the product's value and make a conscious decision that it's worth paying for. If true, at first glance it may seem like you increase your revenue with 52% in the short term, while it may well be that you're actually decreasing revenue with 52% in the long term. Lastly, to me it just seems like *usage and success-based pricing* will always have the least friction to make a sale. Therefore they will always convert the highest. If not, whatever the CX is in between the Awareness and Revenue step in the customer journey is needs to be improved. AKA: how well are you guiding their experience and decrease Time to Value? What story do people build up in their mind as they use your product?

@simonhoiberg why you don't make a course on how to make a saas from start to finish and take a real case study like replicating some of the most known saas or websites for exemple : starting with something simple ass like Socialblade and newsletters to something complex

Whenever you don't upload, as an Indian, am I allowed to say 'Simon come back'?

Thank you

Btw @SimonHoiberg, any updates on the building in public video? Still in the making?

Amazing video Simon I didn't fully understand the ARPU difference, was that because less people churn / will continue after trial who did the onboarding flow? Thanks!

Hey Simon, Have been following your videos since the last 1 year. Could you make an updated video on SAAS tech stack. I'm building an Applicant Tracking System SAAS and my tech stack is highly inspired by your serverless stack. I'm curious to learn more specially about DynamoDB since I'm using it looking at its advantages but considering the relational nature of my product, I'm quite nervous as well.

Simon what tool do you recommend for the actual A/B logic and testing?

Take this with a grain of salt. Industry SaaS metrics on Product Led Growth are the opposite of what he says. Onboarding should be frictionless and easy. Show free value fast to get the user “hooked”, then upsells follow.

what app do you use or software to know how many people clicked ?plz help

What is the retention i.e. when people fill in the credit card they might forget they did so? Have you considered an option (C) and just doing better onboarding for A and not forcing the credit card part?

KZfaq channel selling

Simon I was wondering what kind of no code saas builder would you suggest when building ai saas?

Make more videos

Are you Austrian? Because sometimes you sound like Arnold 😅

First

Priceless

I watch every video you upload and this one was on another level. Well done Simon!