Are you an aspiring UX designer feeling lost in a sea of processes and frameworks? In this video, we debunk the myth that following a standard UX process is the key to success. Instead, we emphasize the importance of understanding the underlying principles of UX design and applying them creatively to solve real-world problems.
We use relatable analogies, like hiring a maid and making coffee, to illustrate how value creation is the ultimate goal of UX design. We also discuss the importance of embracing ambiguity and using your own judgment to tailor your approach to each unique situation.
This video is a must-watch for anyone who wants to break free from the constraints of rigid processes and become a truly valuable UX designer. We'll challenge you to think critically, embrace your creativity, and develop your own unique design stories that will set you apart in the competitive UX job market.
Timestamps:
00:00:00 - Intro: The Misconception About UX Processes
00:02:10 - Value Creation: The Key to Earning Money as a UX Designer
00:03:58 - The Maid Analogy: Understanding Value Creation in Everyday Tasks
00:07:01 - The Coffee Analogy: It's Not Just About the Process, It's About the User
00:10:45 - Why Following Processes Blindly Makes You Replaceable
00:11:54 - What Interviewers Really Want When They Ask About Your Process
00:14:27 - Embracing Ambiguity: The Key to Becoming a Valuable Designer
00:17:19 - How to Use Design Frameworks as Inspiration, Not Rules
00:19:18 - Building Your UX Portfolio: Tell Your Story, Not Just the Process
00:21:41 - You're Already a Good Designer! Now Tell Your Story