Atomic clocks are the first and most prevalent examples of how quantum atomics can affect, and in fact improve, everyday life. They serve as the hidden backbone that support nearly all modern communications, navigation, and time-keeping systems; yet their inner workings are generally hidden to most of us. In this webinar ColdQuanta physicist Evan Salim will teach you the basic operational principles of atomic clocks, discuss the challenges associated with the current generations of industrial clocks, and provide some insight into what we can expect from future generations of clock systems.