TikTok Business Model - What Makes It So Popular

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Business Disruptors

Business Disruptors

4 жыл бұрын

TikTok is in the spotlight as its popularity grows, becoming a real threat to older social media platforms. It is also very divisive and politicians are starting to look into it. So what exactly makes TikTok so insanely popular? The answer is in this video.
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#TikTok #Business #Model

Пікірлер: 130
@BusinessDisruptors
@BusinessDisruptors 3 жыл бұрын
🚀 Learn business strategy to differentiate and grow your company: 👉 disruptors.academy/business 🎞 NEW! Learn How to Succeed with Video Content on TikTok, Instagram and KZfaq: 👉 disruptors.academy/video-strategy
@danielquaranta868
@danielquaranta868 4 жыл бұрын
Not just an amazing breakdown, i actually cleared up my mind about how to write a business model down. Thanks.
@auracaraballov
@auracaraballov 4 жыл бұрын
This business review is so valuable. Thank you for taking the time to create it and share it!
@moviesovermatterproductions
@moviesovermatterproductions Жыл бұрын
You are sensational! Thank you so much for making this video🌹👏🏾 hope all is well with you and you are SO APPRECIATED
@bravo1oh1
@bravo1oh1 4 жыл бұрын
Amazing break down. So detailed. Thank you
@bimsaragunarathna2900
@bimsaragunarathna2900 3 жыл бұрын
Just subscribed. U really did u're research❤️👊 great content
@AA-zv3nf
@AA-zv3nf 4 жыл бұрын
Thank you for the excellent breakdown and analysis. I always think KZfaq has a very different buisness model focusing on longer and deeper content. Tik tok is mostly competing with instagram, Facebook and Snapchat. In Tik tok, you can still have a network of friends with the ability to brows their profile, follow people, comment, and search for videos. So it incorporates all the features of competing social networks. What makes it special is the recommendation algorithm and giving you videos without the need to search for what you think you want to search for. Contrary to popular belief , people actually don’t like choices and options, they unconsciously would rather someone makes the choices for them and Tik Tok is aware of that. There is an excellent book on this topic called “The paradox of choice” that I recommend reading
@arrehman11
@arrehman11 4 жыл бұрын
Very well explained, i really liked this informative video.
@mimounaghraraou3099
@mimounaghraraou3099 4 жыл бұрын
Great content, Glad I found you in the jungle of KZfaq lol. Could you kindly make some videos about how to find disruptor business models in tourism? Thank you.
@MsShorta
@MsShorta 3 жыл бұрын
Amazing video. Have been following you for a while now and yours are the most amazing content I have found so far. And I watch a lot. Just bought your course now
@BusinessDisruptors
@BusinessDisruptors 3 жыл бұрын
Thank you!
@vonmuego1384
@vonmuego1384 3 жыл бұрын
Just Subscribed here. What a Great Content! Very nice and very informative. Thanks for this and keep it up. :)
@Thomas.Makinwa
@Thomas.Makinwa 4 жыл бұрын
Highly insightful. Thank you
@tejasshetty1789
@tejasshetty1789 4 жыл бұрын
Oh after long time , nice 😍
@Danumurti18
@Danumurti18 4 жыл бұрын
Your contents are amazing.. thank you!
@yudhistiraadinugrahahutaba6797
@yudhistiraadinugrahahutaba6797 3 жыл бұрын
just discover your channel Its amazing 👍👍👍
@arthurkearney6193
@arthurkearney6193 2 жыл бұрын
Very good depth, thanks you
@waterbaby3
@waterbaby3 2 жыл бұрын
this was a fabulous video!! thank you very much
@nicoqueijo
@nicoqueijo 4 жыл бұрын
This channel deserves 1M subscribers
@arirahmati3079
@arirahmati3079 4 жыл бұрын
Amazing breakdown. Please do more
@pakomoshaga8278
@pakomoshaga8278 Жыл бұрын
Well articulated. Thank you
@jesusisking33ad
@jesusisking33ad 4 жыл бұрын
Excellent business insight. BTW purchased your course to learn more and further support your contributions!
@BusinessDisruptors
@BusinessDisruptors 4 жыл бұрын
Thank you! 🙂
@wendellkirton3694
@wendellkirton3694 3 жыл бұрын
Thank you brother very interesting video I love it and i just learned a lot
@haroldbradford690
@haroldbradford690 4 жыл бұрын
Great video!
@Knowledge_Nuggies
@Knowledge_Nuggies 4 жыл бұрын
With the "organic discovery" feature TikTok also qualifies for Christensen's definition of a disruptive innovation as the established platforms (KZfaq, Instagram etc.) would destroy their existing market (advertising), if they copied it spot-on. In this context, one must keep in mind that they only damp organic reach in order to sell more ads. That's why they can only half-ass their imitation attempts which is obviously not enough, because size and timing are the ciritical factors in platform business. Right now, the big boys of the video platform business are at the epicenter of the "innovator's dilemma". It will be interesting to observe how that plays out... Will they go all in, keep half-assing or surrender to TikTok? Will they be able to co-exist? I think they can, because I - as a consumer - WANT to choose the videos I watch (mostly educational videos like yours). So there is still a demand for platforms (like KZfaq) where I can browse more freely. On the other side: If their algos become so ridiculously good that they eventually know which Ted talks etc. (if they even show such long videos on TikTok at all) I wanna watch, do I even need a search function like KZfaq's anymore? Difficult question. They will lose A LOT of market share to TikTok though at least in the market for short videos, because TikTok perfectly makes use of the trend of diminishing attention spans and craving for instant stimulation. I'm also wondering how the political or legal factor will play into this. Will Governments intervene for protection of privacy (or other reasons)? Will big corporates try lawsuits, IP protection etc., maybe even team up to stop them? Questions over questions...
@BusinessDisruptors
@BusinessDisruptors 4 жыл бұрын
True, and platforms can co-exist because the format of videos is different so people will keep using them all. But still, they all compete for attention to show more ads. So if new platforms take away some of this attention, it will have an impact on their revenues.
@perths
@perths 4 жыл бұрын
TikTok's designed for the younger audience hence the fast-paced nature. It would be interesting to see how they can transition to older age groups.
@dejrand
@dejrand 3 жыл бұрын
Hit it right on the spot. I'm tryna do this method of organic discovery with photos too. My apps called Gala
@donaldjohnson257
@donaldjohnson257 3 жыл бұрын
.......What will be the new "Holy Grail" when instant gratification becomes too slow?!
@Jonnelss
@Jonnelss Жыл бұрын
And then Boom, 3 years later, Shorts, Reels and TikTok are all on the same level, all equally addictive, but with different types of content.
@skully8767
@skully8767 3 жыл бұрын
business model explanations are valuable.
@KenLS
@KenLS Жыл бұрын
Nice analysis !
@DhavalDhruv
@DhavalDhruv 4 жыл бұрын
I have already taken this course and it is amazing course.
@BusinessDisruptors
@BusinessDisruptors 4 жыл бұрын
Thank you! I'm happy you liked it ;)
@arianna5603
@arianna5603 3 жыл бұрын
I love it thank you so much!!
@Amitsharuma
@Amitsharuma 3 жыл бұрын
Great Content .... Keep It Up
@zuhriyuhyi
@zuhriyuhyi 3 жыл бұрын
Wonderful analysis
@DraPerkinsLegend
@DraPerkinsLegend 4 жыл бұрын
Please do one of doordash/postmates or uber eats. Still can't figure this one out. Great content btw!
@deondrerose6817
@deondrerose6817 2 жыл бұрын
Great vid
@smolcat3029
@smolcat3029 2 жыл бұрын
thank you so much for this insightful video! needed this for my business research paper , thanks a lot!!
@6PinkRabbits
@6PinkRabbits 3 жыл бұрын
this was incredibly insightful, thank you!
@kengichu3882
@kengichu3882 4 жыл бұрын
More content please.Love the channel
@asheru9254
@asheru9254 3 жыл бұрын
Okuyu🙂
@sankofamode6862
@sankofamode6862 2 жыл бұрын
Is the a full business model canvas for tik tok that you can share?
@Kinglos614
@Kinglos614 2 ай бұрын
I hope your still doing videos you are good at it
@didihendradi6127
@didihendradi6127 3 жыл бұрын
So many thanks
@ElijahsThrone
@ElijahsThrone 3 жыл бұрын
Great Video :O
@dopeboy187
@dopeboy187 2 жыл бұрын
Thanks
@ShyamSakhare
@ShyamSakhare 3 жыл бұрын
very informative content
@hemantbhamare3783
@hemantbhamare3783 4 жыл бұрын
Really an informative stuff! Talking about the entry barriers (where Tiktok is nailing it) for KZfaq and Instagram, one of them is efforts required for Discovery and the other one is Audio Copyright restriction. Naive creators can neither afford the cost of discovery at first nor he will have resources to create his own background audio to make video more interesting to hear. This is sort of a deadlock to pull amateur creators. If these two things are sorted, I think they can still compete strongly. Odds in favor of KZfaq / Instagram: 1. No Chinese tag 2. User has control over choosing the content and choice to follow the recommendations rather than being forced to watch (anti-democratic) 3. KZfaq covers all the genres of the video content having Entertainment is one of them which tiktok is targeting 4. Most of the audience is allergic to censorship on web so KZfaq is comparatively liberal and hold them together :)
@BusinessDisruptors
@BusinessDisruptors 4 жыл бұрын
Agree. I'm not going to TikTok for now because of some of these reasons. But I do watch stuff on it casually
@Ericmau41
@Ericmau41 3 жыл бұрын
You did good!
@kwoneunbie_0780
@kwoneunbie_0780 3 жыл бұрын
As an artist, tiktok is very useful. It motivates me and also opens a lot of oppurtunities for me
@moonlightmelodrama
@moonlightmelodrama 10 ай бұрын
A primo analysis of TikTok.
@ivanhilario3302
@ivanhilario3302 3 жыл бұрын
Dope video from:Mozambique
@alinbejinaru1755
@alinbejinaru1755 4 жыл бұрын
I like this type of amazing video because learn a lot about innovative company and I like the song from the end of the video ,what is the name of the song ???
@BusinessDisruptors
@BusinessDisruptors 4 жыл бұрын
Thanks a lot! This song doesn't exist. I created it 15 years ago when I was doing music producing as a teenager. Just reused it here for fun
@bereketmolla7125
@bereketmolla7125 3 жыл бұрын
...has a dark side, which is.... wait for it....." China " laughed my lungs out!
@theprocrastinator2435
@theprocrastinator2435 2 жыл бұрын
Just maintaining tiktoks happy vibes is enough
@nathanracines4831
@nathanracines4831 3 жыл бұрын
Is the course on teachable the same with your Business Model Innovation curse on Udemy? What are the differences?
@BusinessDisruptors
@BusinessDisruptors 3 жыл бұрын
Hi, it's exactly the same course on both platforms and there are no differences.
@momentum6274
@momentum6274 4 жыл бұрын
Que buen contenido, necesitas comentarios en español para aumentar tu comunidad.
@littleh8321
@littleh8321 4 жыл бұрын
Do you think you can flip Tik tok accounts like Instagram and would it work??
@bonitaaustin6627
@bonitaaustin6627 3 жыл бұрын
I enjoyed your video. You did a great job explaining how Tik Tok creates and captures value. It's interesting that roughly 4 months later, Walmart is attempting to purchase Tik Tok.
@simiano
@simiano 4 жыл бұрын
Wish you could make a video about Eventbrite, explains the business model.
@victorgregory8867
@victorgregory8867 2 жыл бұрын
bro i love it
@jumperstartful
@jumperstartful 3 жыл бұрын
Vanity, vanity, all is vanity.
@basiwbasiw4320
@basiwbasiw4320 Жыл бұрын
👍👍 👍 cool
@muhammadfarhan3074
@muhammadfarhan3074 4 жыл бұрын
Tiktok ads showed up while I am watching this video
@kevinleung3889
@kevinleung3889 Жыл бұрын
Overall its' a great breakdown, except for one thing. Virtual currency itself is not a revenue stream, that's like saying US dollars is a revenue stream. The purpose of virtual currency is the tipping mechanics, and what becomes Tik Tok's revenue stream is the revenue sharing.
@omaridavis8088
@omaridavis8088 3 жыл бұрын
If he sneaks a new one, I will destroy it too.. That's hilarious!!
@fujinafiul6044
@fujinafiul6044 4 жыл бұрын
loved it
@wendellkirton3694
@wendellkirton3694 3 жыл бұрын
Yes that what i loves about tiktok people beening selfs
@aungkyawnaing2814
@aungkyawnaing2814 Жыл бұрын
Wait for it ...... "CHINA". That sound LOL ;-)
@thrchannel5250
@thrchannel5250 3 жыл бұрын
I'm definitely one of the 3%
@givenbanda5092
@givenbanda5092 3 жыл бұрын
I have never seen an ad on tiktok 😐
@dr_trader2332
@dr_trader2332 3 жыл бұрын
Plz 🙏🏾do a video about snapchat because it actually seems like it's no dying with a userbase of 500m users
@djano_car
@djano_car 4 ай бұрын
Pas mal
@dr_trader2332
@dr_trader2332 3 жыл бұрын
What is snapchat business model
@pvcvalley
@pvcvalley 3 жыл бұрын
mfw its already too late to ride the tiktok wave. guess ima wait till the next big thing hits the einterwebz lel.
@mac_w
@mac_w Жыл бұрын
Very good but seems incomplete. Thanks anyway.
@user-wr4yl7tx3w
@user-wr4yl7tx3w Жыл бұрын
May be the section on how exactly TikTok makes money could have been longer.
@arminius6506
@arminius6506 3 жыл бұрын
I hate this app but yes, it's already a big thing and great business idea.
@shanebaillargeon756
@shanebaillargeon756 2 жыл бұрын
Shane
@JiweiLi1314
@JiweiLi1314 4 жыл бұрын
Now in China, a lot of celebrities start to live stream while selling goods on Tik Tok's China version every day. There is a small icon like a basket on the bottom of the interface. When you click it, you will see a list of goods the live streamer has talked about. When you click on the good, you will be redirected to a Taobao page where you can buy it. They have made everything convenient, from convincing consumers to finally selling the goods.
@prakashbhapkar4171
@prakashbhapkar4171 Жыл бұрын
Sir is video Hindi mey creta kare plz
@lisa._.the._.lovely
@lisa._.the._.lovely 3 жыл бұрын
My 37 year old boss is absolutely obsessed with tiktok & I'm 22 with not one social media - she always is on it and tries to convince me to download it almost on a daily basis. I'm intrigued at the level of sudden popularity and controversy its captured in the public. I still don't find it alluring nor do I get the hype... most likely never will
@walhdamaskus2408
@walhdamaskus2408 Жыл бұрын
Thats american way to beat their competetors: blackpaint and tackles ur opponents.
@altsider
@altsider 3 жыл бұрын
I know a kid can become famous on TikTok but I dont like the contents (yet)... to me is all the same, what differ is the person
@tubbalcain
@tubbalcain 3 жыл бұрын
Tiktok is the ultimate narcist platform.
@gazza5232
@gazza5232 4 жыл бұрын
Merge??? Not aquition???
@deMontfort1
@deMontfort1 2 жыл бұрын
It will be interesting to see what damage has been done in 100 years. Honestly, this is the worst kind of objectification. Are we reduced to eyeballs? A kid has to have a REALLY strong character to turn away from such trivia or use their time more wisely.
@phoneemail2907
@phoneemail2907 3 жыл бұрын
Tiktok is popular becouse it promotes young content creators
@heros2580
@heros2580 2 жыл бұрын
low barrier for creativity. ouch
@sumizuoomike
@sumizuoomike 2 жыл бұрын
US gov is just jealous haha
@Monstercycleryder
@Monstercycleryder 3 жыл бұрын
Tik Tok is for chidren, will someone come up with something for adults.
@youtubeindian8604
@youtubeindian8604 3 жыл бұрын
banned in India
@lmansur1000
@lmansur1000 2 жыл бұрын
It is addictive and that, to me, is not good...just like a drug!
@schuylermarkusgriseldis1845
@schuylermarkusgriseldis1845 2 жыл бұрын
OMG, EXACTLY WHAT I NEEDED --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- i got free gift cards from 💜 *bestcards.online* 💜 *"**0:15**"* rvJ
@TomeRodrigo
@TomeRodrigo 3 жыл бұрын
Tio Tok is good for people with ADHD...
@zothanidubazane2893
@zothanidubazane2893 3 жыл бұрын
Tik tok is a circus...
@PeaceToUsAll
@PeaceToUsAll 3 жыл бұрын
4:20 The statement that tik-tok celebrities are just "being themselves" while Instagram is full of hypocrites was the most contrived point I've heard in a while. Both platforms have shitty and good creators so unless you provide some kind of data to support your point please refrain from weird statements.
@BusinessDisruptors
@BusinessDisruptors 3 жыл бұрын
It changes fast. Agree that it's not so true anymore. But I still find it that there are more "authentic" videos on TikTok than on Instagram, but TikTok is getting more and more overpolished content
@PeaceToUsAll
@PeaceToUsAll 3 жыл бұрын
@@BusinessDisruptors Thanks for the reply, Other than that great video though
@joisitta
@joisitta Жыл бұрын
"the Dark thing is China"? Ur ton and comment certainly very offensive, not sure how much better your vedio would do to youth than TikTok lol!
@mertcoskun6476
@mertcoskun6476 Жыл бұрын
0:23 Cheguei a conclusão que o AUTORIDADE SOCIAL é o melhor para comprar seguidores e curtidas para todas as redes sociais. Obrigado Autoridade Social
@akmalhossain8211
@akmalhossain8211 Жыл бұрын
Ew4677y
@lummersky3206
@lummersky3206 Жыл бұрын
Great video!
@eyokfla
@eyokfla 3 жыл бұрын
Excellent video!
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