Tim Brown urges designers to think big

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14 жыл бұрын

www.ted.com Tim Brown says the design profession is preoccupied with creating nifty, fashionable objects -- even as pressing questions like clean water access show it has a bigger role to play. He calls for a shift to local, collaborative, participatory "design thinking."
TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the "Sixth Sense" wearable tech, and "Lost" producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at www.ted.com/translate. Watch a highlight reel of the Top 10 TEDTalks at www.ted.com/index.php/talks/top10

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@crudhousefull 12 жыл бұрын

Completely agree. Next step...eradication of advertising. It's a real sin to create a desire where there wasn't one before.

@misatec657 7 жыл бұрын

excelente presentación sobre el Design Thinking, gracias Tim Brown....!!

@dheena12 9 жыл бұрын

This is one of the BEST, thought provoking ideas - Design Thinking. Participation instead self centered priesthood thinking is a point focussed on community development and participation. In a fast paced world, innovation is based on competition to get more cash, marketability. Instead of giving people what they want, the system wants them to believe this is what they need. That is success. His idea is an anti-thesis to what is going on now. Apple's designer will hate Tim Brown, for socializing an individualistic designers' domain of priesthood. Who cares about people, they need to like what designers think is right.

@tatianaperez9114 9 жыл бұрын

@austinortega3870 8 жыл бұрын

+Thinakar Samy Community development? If you want to see how well that goes go visit Quirky. I believe anybody can design but not everybody is a great designer. Tim Brown's speech is inspiring because of the possibility of more open and collaborative design. However, you are confusing community based design and the work of a professional designer hired by a private company. I hope to see community design play a bigger role in the world; but how it stands now companies and people will look down on it because it doesn't produce enough money (if any) :(

@dheena12 8 жыл бұрын

Community design is an internet paradigm, quirky May not succeed, but it is at infant stage, more distributed add it castes too many infections creating a framework for many incubating ideas to progress. This us a framework. sure it will take time., as it lacks : A. money power and b. fast thinking c. Passion. However, Community can generate money if it needs a product badly. When Microsoft was releasing operating system that kept crashing 20 years back, the community passionately wanted alternatives. Though small, it pursued a fledgling small operating system called Linux, the operating system that powers many small devices, and big servers in cloud today - is a success story of community effort and design and contribution. This community was small 20 years before. So many contributors to one project Linux, everyone uses it now. Android phones use it. Of course community design is slow but steady, needs good leadership that listens to community. quirky is a framework. I think it won't go well. Agree.

@katmilicevic 6 жыл бұрын

Thinakar Samy t

@venugopalakrishna1237 5 жыл бұрын

Wonderful talk. Thank Tim

@eduardomoura8039 3 жыл бұрын

Sensacional palestra. Estou muito emocionado

@nims60 14 жыл бұрын

The way I see it, the main key thought is for everyone to engage their minds in the process of producing ideas instead of leaving it to the "market". This is not socialism, it is about participation: developing a passion for ideas, of being creative, of not being bored and TV channel surfing to cover it up. When I lived in New Town, in Sydney, Australia in the late 70s, there was a piece of graffiti on the wall down our street: "Consume, be silent, and die". Do we want this as our epitaph?

@rodolfocastillo9653 9 жыл бұрын

Excelente presentación sobre la importancia del design thinking como una metodologia que permite resolver los problemas atacándolos desde otra perspectiva, la perspectiva del diseño.

@AlexanderPrasetya 8 жыл бұрын

I feel so lucky, that i found this speech. Awesome!

@wolffenhaus 14 жыл бұрын

we now know what we do not want. we now have to remember how to remember what we do, what feels right, where is passion, compassion fun. feelings must be honored . can we access our feelings ?

@islandgirl5762 2 жыл бұрын

Awesome talk, thanks Tim!

@gmyogaclaudia6369 2 жыл бұрын

Homens fabulosos e sua simplicidade ,admiro homens magníficos e simples. Conheço e conheci muitos gentleman.

@virtuallife6027 Жыл бұрын

Gay

@SexChatClub 11 жыл бұрын

Great TED talk, thank you.

@thegeffc 12 жыл бұрын

Very enjoyable thank you

@1966human 14 жыл бұрын

Rounded simplistic design is always the best

@aryavijaykumar4700 24 күн бұрын

Thank you all very much

@perdaboy 6 жыл бұрын

This talk cured my cancer. It also made me rich and filled me with zen. I feel whole now. Thank you Tim.

@Dilsah7 4 жыл бұрын

how?

@germangzz9632 3 жыл бұрын

Dilsah The Solution same, how?

@chadibenalioulhaj5998 3 жыл бұрын

why?

@chadibenalioulhaj5998 3 жыл бұрын

I'm genuinely curious. Why this comment?

@stanimirnikolov159 3 жыл бұрын

@@chadibenalioulhaj5998 I'm curious as well

@KiranVarri 3 жыл бұрын

Amazing session. Thank you for the "Elaborate Detail" & examples...am excited to learn more & contribute more 🤩🙏🙏

@AkramRobbie Жыл бұрын

Thank you.

@jayejayeee 12 жыл бұрын

great video thanks

@C0NS01 12 жыл бұрын

As an active designer and degreed engineer, I found this very stimulating and not at all blah-blah-blah. I believe this is an important movement--perhaps as important as the movement towards user experience designing. I hope those who watch this realize these aren't buzz words, but specific thought process methodologies as important and defined as "the scientific method".

@elaminhajkhalid2267 8 жыл бұрын

Very useful

@PabloTesoriere Ай бұрын

Impecable presentación!

@anatoledo8010 Жыл бұрын

Excelente explicação 👏🏿👏🏿👏🏿👏🏿👏🏿

@Aaaron92131 10 жыл бұрын

why my videos are turned to private?

@P00P0STER0US 14 жыл бұрын

Must start with asking the right questions to the right ears in the right climate.

@nims60 12 жыл бұрын

@crudhousefull I can change the consume part as well...at the moment I am on a mission to reskill myself in some old style skills. Current interests: bread making, building lime and sand walls, cooking almost everything I eat, and growing a lot of it as well. Oh, and investigating the health aspects of food we eat. I find myself very critical of food nowadays when I eat out, which annoys my husband no end!

@user-gy7qg2ik5r 8 ай бұрын

The TED talk on design thinking by IDEO CEO Tim Brown and discuss. How does this approach apply to business startups?

@anchalsharma2741 3 жыл бұрын

Great session 👍🏻

@funnyguise 14 жыл бұрын

I've been to their site and you can request or suggest speakers. I asked for Bill Mollison / Sepp Holtzer / Geoff LAwton and so on... know who they are?

@crudhousefull 12 жыл бұрын

@nims60 Great move. Became a vegetarian a couple of months ago myself. Less consumption is a LOT of work and a LOT of self control. Better if less consumption was there from the beginning

@peterbriers 14 жыл бұрын

Nah. It's the last step BIG step up in resolution. The future innovations will be better color management, better contrast and offcourse, 3D.

@loveyourselves3877 6 жыл бұрын

Thank you for your contribution to india....

@crudhousefull 12 жыл бұрын

@nims60 All you can change is the 'be silent' part. SHOUT! If it makes you happy

@mela28xcom 8 жыл бұрын

Thank you Tim Brown, you changed my life for the better!

@ErichoTTA 14 жыл бұрын

Interesting stuff as always from The Onion.

@POORNATEJVALLURU 13 жыл бұрын

Design Thinking is truly phenomenal.

@Juggernaughty824 14 жыл бұрын

You know sometimes I think way too big, and too hard to me to accomplish my goal...

@eLurkr 14 жыл бұрын

YES, weve traded quality for marketability people are getting what they want and not what they need

@natyfrances Жыл бұрын

Congrats on your actions! People like you is what this world needs.

@Dharshxn2001 4 жыл бұрын

2019 me kon kon ye vedio dek Raha hai

@HENN3H 14 жыл бұрын

damn, that sounds familiar...

@funnyguise 14 жыл бұрын

actually, yeah, saw that one too but forgot. better title, too, eh?

@diegobeltran9072 4 жыл бұрын

Buenísimo

@marthaalejandra10 2 жыл бұрын

Excelent

@gessicademorais4298 3 жыл бұрын

fantástico

@AtheistSid 14 жыл бұрын

Some of us is watching this on a 52inch LCD tv with full HD resolution. In that case this video is just a small ractangle on the screen. And choosing fullscreen gives really bad picture.

@harlowsolid 14 жыл бұрын

I not trying to rag on this guy but all the stuff he talked about that was successful sounded like engineering, invention, and management. Is that what this guy is saying design is because it looked like what he did was take existing technology and make it more user friendly, and apparently, he didn't do very well.

@Aremai21 Жыл бұрын

POV homework

@LeMixtapeRomance 14 жыл бұрын

when it comes to the water-problem: SEVERAL designers have already designed SEVERAL objects that allow people to drink straightly from the filthy water and it filters everything and there is clean water coming out of it IMMEDIATELY. The big question is not: how do we do this? The big question is: WHY HASNT ANYONE INTRODUCED THESE OBJECTS TO THE PEOPLE AND HELP ORGANISATIONS?!

@nimbuk1 3 жыл бұрын

In some parts of the world the issue is the distance from water, or a lack of enough water.

@user-gk9np7pr7s 3 жыл бұрын

Wow

@D3mi4n 14 жыл бұрын

science is art. engineering is design.

@Waranoa 14 жыл бұрын

He's not talking about 'design', he's talking about 'pragmatism'.

@int3rl0per 14 жыл бұрын

About the bird? Everybody knows that the bird is the word!

@grraadd 14 жыл бұрын

from CH4 - i thought it's BBC... maybe not ;-)

@caseygtr 14 жыл бұрын

isn't it the word

@audadvnc 14 жыл бұрын

Mr. Brown - the first question for you is: how do you expect to maintain your rich, high-profile lifestyle designing water systems for the world's poor?

@snake_gd 3 жыл бұрын

Aaah no se ingles :"v

@punkposer 14 жыл бұрын

I think he's talking more so about engineering, because design is exactly what it is, design, style, which is why designers always come up with more than one variations of certain products. Engineering is where revolutionary things happen. Though a designer can be an engineer and vice-versa

@ILykToDoDuhDrifting 12 жыл бұрын

this guy knows the secret to talking about absolutely nothing but fooling everyone hearing to thinking that it's something.

@Bruno4 Жыл бұрын

So good.

@anngrasshopperracing3474 4 ай бұрын

What odd way to say you don't understand what he's talking about.

@Snowflake70 14 жыл бұрын

Many talks will continue to remind man kind to get of his but and think outside the box - leap over the bounds of what has been and seek out something new... this is simply another one - - we will hear these from time to time until we start TO DO IT... hmmmmm?

@growlingmetal 14 жыл бұрын

Maybe because it's our main environmental priority :b

@Atoyota 14 жыл бұрын

I posted my CBDQ "How can we meet world energy requirements while also maintaining an equilibrium in climate? That I feel is the real challenge, although I should include ecosystems in the balance. That being the thought for centuries to come. (if we have that much time to think... that is)

@princeofexcess 14 жыл бұрын

yea not the best one. Some of the talks are amazing thou

@HaxxBlaster 14 жыл бұрын

If you don't like this TED talk, you don't know what usability is.

@dlouise64 14 жыл бұрын

me too lol

@zebrumera 14 жыл бұрын

not quite a smart idea comparing electric water boiler and a railway. not all design can be shoved into the same sack, especially not in this way.. maybe i misunderstood, though.

@mebude 6 ай бұрын

design thinking bring participation of cognitive and strategic contribution of breaking down problems but does NOT do the actual work, it's outcome is prescriptive but not decriptive.

@ussamabinnaveed 7 жыл бұрын

lol twitter's website back in 2009! And I am glad people are calling out so called turtle neck designer glasses DESIGNERS out!

@walidb123 10 жыл бұрын

I don't feel like he said anything new or compelling :/

@odojodecriatividade 6 жыл бұрын

In 2009 was new

@graysoncornelison5135 5 жыл бұрын

ill show u virgin somthin new

@1derShorts 14 жыл бұрын

good topic. important topic. but damn. this guy has issues communicating his ideas. that was one boring and messy talk

@Keylimedelight 14 жыл бұрын

Dont you know about the bird!?

@stanimirnikolov159 3 жыл бұрын

the bird is the word

@canadianmaple09 14 жыл бұрын

To sum up this presentation: If you own a company, do not hire Tim Brown. He will drive your company into the ground by designing products for it that will be defunct in a matter of months.

@windsweptguy 2 жыл бұрын

why is nobody laughing

@tarohoa 14 жыл бұрын

Isn't there anyone interesting TED can invite to do a speech next? or does the world only have such a small handful of people

@maiaraestefanisantos8962 2 жыл бұрын

Olá alicerces haha

@PHlophe 14 жыл бұрын

you've learnt your lesson then.. Just use that vaselin.

@themindminder 14 жыл бұрын

4:55 Is a crumpled up suit that looks like it has been slept in part of the image and fashion that he is a fully paid up member of?

@mm1979dk 14 жыл бұрын

yeah!!! save the world!!! can it be bigger than that? :P

@alessandramoura01 9 жыл бұрын

design is human centered.

@armando.vanravn 8 жыл бұрын

+Alessandra Moura What is the point of that statement m'lady?

@princeofexcess 14 жыл бұрын

yea this one is not that interesting. Some of them are amazing

@zebrumera 14 жыл бұрын

comparing big objects with thinking big is a bit too naive. maybe it meant those objects that we see/use/buy daily, but even those that are "a tool of consumerism" are still needed, quite desirable and important. there was e.g. a pen and sunglasses on the slide - not important? maybe not the matter of life and death, but certainly very important, when it comes to human centered design. could be just a bad choice for the slide..

@ShaunYoung 14 жыл бұрын

haha

@megatronaeb1129 4 жыл бұрын

He turned something small to huge matter ! And we fools watch it till the end! Way of conveying can be made better and honestly this was too boring

@migueldasso_peru 4 жыл бұрын

Hashcode

@zebrumera 14 жыл бұрын

yes, he is comparing things that cant be compared in that way.

@howyoulikethatsoty643 3 жыл бұрын

this is somewhat not interesthing. lol

@Cyllid 14 жыл бұрын

Better than that sappy chick I got tricked into watching.

@libanlibanliban 14 жыл бұрын

He didn't say anything that's new. Same old, same old. weak talk.

@Slyvr18 14 жыл бұрын

There's Tim Brown! I guess he got bored of being an old lady

@blurglide 14 жыл бұрын

This didn't make much sense. Did he expect his first employer to hire him to solve world thirst, rather than designing the housing for a table saw? Did he think Brunel's first design job was the Great Western?

@mehurpatsa 5 жыл бұрын

It is funny how much IDEO talks about consumer/humand centered theories but in practice, IDEO just put consumers aside and don´t care about how they treat them all. Once I used to believe in IDEO practices until one day, in which, I was completely ignored by IDEO customer service. Blah blah blah

@martinsaguida Жыл бұрын

Too slow, good for school kids to listen.

@velit6 5 жыл бұрын

Reached minute 10 and still didn't know what as the talk about. Thumbs down.

@grraadd 14 жыл бұрын

he's also praising social state........ no wonder why companies he worked for went out of business. Don't deny the enlightened word of Al Gore! If you aren't a believer keep quiet and be ashamed!