Tips for a successful farmstand with Lennie Larkin of Flower Farming for Profit (Part 1)

Рет қаралды 10,569

Күн бұрын

I interviewed Lennie of B-Side Farm & Flower Farming for Profit to talk about how we can set flower farms up for long term success and we got down the rabbit hole of farm stands! We let the conversation go DEEP and I know this conversation will help you- whether you're looking to sell through a farmstand or a different outlet.
We cover the following topics:
*Leasing a farmstand if you cannot have one on your property
*Little things you can do to optimize your farmstand for success
*Pricing/mark ups
Lennie also has a free resource on farmstand tips for anyone interested!
bit.ly/3UfWdQe
Follow Lennie at
*Flower Farming for Profit: www.flowerfarmingforprofit.com/ - there are a ton of free resources for profitable flower farming
*Instagram for Flower Farming for Profit: @flowerfarming.forprofit
*B-Side Flowers Instagram: @b.side.farm.flowers
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📖 Want more content like this? Consider joining my Patreon where for $5 a month, you not only support me in making more free content like this, but you also get access to gated content! We talk about all things related to marketing, consumer psychology, setting up Facebook ads, calculating profitability and so much more! bit.ly/3y2TuCl
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Пікірлер: 39

@torimarie7659 3 ай бұрын

I haven’t even watched this yet and needed to share in so excited to watch this interview on farmstands!!!!!!

@bareflowerfarm 3 ай бұрын

🤣🤣🤣 It was also great info overall on marking up retail bouquets, being deliberate and setting lofty but realistic goals!

@Fabdanc 3 ай бұрын

It's a very common thread that the successful flower farms all have very sound business acumen. In this example, rather than having a multitude of decently performing revenue streams that required a lot of labor to maintain, the goal was to stick to one revenue stream and optimize it. I really liked the discussion on buyer psychology all the way down to the road signs. It was also interesting that she clearly had some internal struggles regarding optimizing that buyer psychology. It's a business, not a charity. If you want to do charitable things, don't do it in your pricing strategy... Because you aren't going to be able to be charitable in the future if you go bust.

@bareflowerfarm 3 ай бұрын

I think you hit the nail on the head - successful farms know how to run businesses and apply business principles relevant to any business. Buyer psychology is really interesting to me too, especially around pricing and marketing. You can expect to see more content on this in the near future 😉

@patriciabunk8114 3 ай бұрын

This interview made me think I could consider a farm stand in a rural area. What great ideas! Love this and looking forward to the second video.

@bareflowerfarm 3 ай бұрын

I’m glad you’re giving this a consideration! There are some very successful rural stands that do a great job of marketing to drive traffic to the stand versus relying on traffic that would naturally go to the stand 😌

@carolleimbach6407 3 ай бұрын

Great information as usual. I love that Lennie is now in Oregon, like me.😊

@bareflowerfarm 3 ай бұрын

Thank you! Def a different market in Oregon and we talk about how she’s potentially approaching her sales outlets differently

@jordonsflowerfarm 3 ай бұрын

Such a fantastic interview packed full of great info!!

@bareflowerfarm 3 ай бұрын

Thank you friend 🙏

@LINativePlantConservation 3 ай бұрын

Love your videos. Hope fam is doing great! ❤

@bareflowerfarm 3 ай бұрын

Thank you. I appreciate it 😌

@aimeesgardens 3 ай бұрын

Loved this! I don't have a farmstand but it still had a lot of great takeaways!

@bareflowerfarm 3 ай бұрын

Agreed! Especially on how she is able to mark up 3x her retail bouquet from wholesale. I need to get better at that this year

@michellebeatty7899 3 ай бұрын

Just opened my stand for your first time last weekend so this video was perfect timing for me. Such a wealth of information! Thank you!

@bareflowerfarm 3 ай бұрын

That’s awesome! How did you do??

@thecakepopsistars 3 ай бұрын

Loved hearing about the pricing psychology, farm stand experience and how everybody can be happy 😊

@bareflowerfarm 3 ай бұрын

Agreed! I think pricing psychology is so cool and glad you got a lot out of this interview!

@Riti_Roots 3 ай бұрын

Wow great interview! Can’t wait to see the next one!

@bareflowerfarm 3 ай бұрын

Thank you! 😊

@rachelle3445 2 ай бұрын

Thank you

@mhubertcfi 3 ай бұрын

Love this interview. I need to order that book❤

@bareflowerfarm 3 ай бұрын

That is definitely a book I highly recommend. There are some really helpful numbers in there 😊

@countryluxeco. 3 ай бұрын

Thank you for this encouraging video. We are opening our first Farm Stand in June.

@bareflowerfarm 3 ай бұрын

Yay! Im glad you feel encouraged! Good luck, I hope you have a successful season!

@countryluxeco. 3 ай бұрын

@@bareflowerfarm thank you so much!

@PetulaGuimaraes Ай бұрын

This is so interesting for business even if you are not in the flower industry (I'm not)

@bareflowerfarm Ай бұрын

For sure! I love studying businesses of all type- so many parallels!

@SeedandSpokeFarms 3 ай бұрын

Thank you for this. I bought Lennie's book and am just diving in. I am wondering, What hours and days her farmstand was open? How do you keep it stocked everyday? I am considering being open Wed-Sun as opposed to every day to give me time to harvest and prep as I am just one person. Any advice is welcome and appreciated. Thank you!

@bareflowerfarm 2 ай бұрын

Hi! I believe it was open most days if not all days. She would run back multiple times in the beginning to make sure it was stocked properly and looked at its best. I think opening just a few days a week would be a great idea! The key is to spend time to market your farmstand and try to drive people there intentionally!

@owensworld4627 2 ай бұрын

Excellent interview! Thanks for sharing!! I do have a question....for the farmstand, did you have people vandalize your signs or your stand? This is what is stopping me from trying the stand. How do you work through this? Thanks

@bareflowerfarm 2 ай бұрын

Hi! Glad this was helpful. Lennie never talked about this but I don't think it was an issue. She was also out in Sonoma which I feel would reduce this probability (versus like being in SF proper). Rather than vandalism, theft is often an issue I hear more of. People put in cameras as a deterrence but it can be an issue for sure.

@DanikaBasista 3 ай бұрын

I would love to see pictures of her old farm stand in Sonoma, any place where we can see those?

@bareflowerfarm 3 ай бұрын

If you look at Lennie's @b.side.farm.flowers, there are some images of the farmstand!

@kit2130 Ай бұрын

How many stems of filler flowers with the 10 stems for $30?

@colleensickels3997 3 ай бұрын

I just moved Ed from California to Oregon last December

@bareflowerfarm 3 ай бұрын

Nice! where in CA were you from? My husband is from Southern CA

@karendavidson394 3 ай бұрын

ooooh, I have an honesty farm stand

@bareflowerfarm 3 ай бұрын

I’d love to hear if the advice Lennie gives resonates with you since she had an honesty farm stand too! (There’s also a link in the description for more info from Lennie)