July is a key moment for Boucheron to celebrate innovation and creativity. This year, Claire Choisne, Creative Director of Maison Boucheron, was drawn to take her quest further, deeper into the theme of light and its power to change one’s surroundings.
“Light has always intrigued me. We live alongside it, in it, without knowing exactly what it is. Does it move? Is it white? Is it multi-colored?
While her search to define the significance of color for Boucheron has lasted many years, she found the solution in a radical and euphoric release, which goes against the particular discipline which defines French High Jewelry, except of course, it matches the very spirit advocated by Frédéric Boucheron. The freedom to create above all else.
With this Holographic collection, I wanted to bring a new meaning to light. One defined by Boucheron. To capture its very essence, which is color.
Every piece is like a prism, catching the complexity of light by representing every single color that is held within it. Every piece reveals the colors of the world on a different day.”
#Boucheron #Andrewpidor