Here's a list video of the Top 10 Untold Truths Of Fast Food Mascots. It seems like every fast food joint has a mascot, these are 10 things you didn't know about fast food mascots!
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Fast food mascots act as bells to Pavlov’s dog with their bright colors and friendly faces, triggering mouth-watering cravings. From those that worked well and are still used today, to those that frankly didn’t make much sense, here are 10 untold truths about fast food mascots.
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TIMESTAMPS:
0:19 Wendy’s Given Name was Melinda
1:50 Colonel Sanders was the Wendy’s Guy’s Boss
3:22 Ronald McDonald Used to Dispense Burgers From his Belt
4:51 Chuck E. Cheese was Almost a Coyote
6:24 The Chick-Fil-A Eat More Chikin Cows are Real
7:49 Hamburglar Used to be Called “Lone Jogger"
9:25 The Short-Lived Quiznos Spongmonkeys Just Wanted Attention
11:01 Grimace Used to Frighten Children
12:03 Jack from Jack in the Box Meditates For 8 Hours Every Morning
13:32 The Burger King’s Creep Factor was a Slow, Intentional Process
SUMMARIES:
- The long-standing mascot for Wendy’s has been a girl named Wendy, the freckle-faced, smiling, 8-year-old girl with braids. She is modeled after the fourth child of the founder, Dave Thomas.
- Colonel Sanders is one of the most recognizable fast food mascots, with his iconic white hair, mustache and beard, crisp white suit and black necktie. He depicts southern charm, traditional cooking, and hospitality.
- The early design of the now iconic fast food mascot, Ronald McDonald, was a tad less charming and certainly less effective than his current day incarnation. Willard Scott was a weatherman, radio host and children’s television performer.
- You know how it goes. In the beginning, there was a coyote. Then, there was a rat. Or something like that. The creator of Chuck E. Cheese was, interestingly, Nolan Bushnell. Bushnell is also the founder of Atari.
- When a video was uploaded to Facebook in March 2019 of a real-life cow crossing traffic and heading straight for a Chick-Fil-A, the cow mascots received some free publicity. The Indiana cow seemed intent on dining at the poultry place, tailed by cops and enthralled passersby.
- In 1971, Hamburglar first emerged as a tricky older man who stole burgers to feed his super-sized appetite for McDonald’s food. He wore a white t-shirt with the words, “Lone Jogger” on the front and occasionally he would be referred to that in the television ads as if that was his name.
- While a lot of fast food mascot ideas are meant to have longevity and become iconic images for customers to remind them of their favorite lunch spots, the Quizno’s Spongmonkeys were really just meant to be weird.
- Grimace, the large, purple, blobby character who resided in McDonaldland with Hamburglar, Mayor McCheese, Birdie and the McNugget Buddies, wasn’t always so huggable and inviting. The original Grimace was created in 1971 and was intended to be a villain, known as Evil Grimace.
- In a Reddit AMA, Jack was questioned by fans on various aspects of his life. One fan was curious about how long it takes a human-bodied man with a ping pong clown head to get ready in the morning. Jack’s answer was that he often meditates for an 8 hour period upon waking, then he quickly takes a two-minute shower and dresses himself.
- The Burger King is infamously creepy, with a large, plastic head, lack of expression and at times reckless and unpredictable physicality. The brand seemingly embraced the King’s creepiness with wide-open arms, using the power of creep to spread advertising through water cooler talk and the stuff of nightmares.
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All clips used for fair use commentary, criticism, and educational purposes. See Hosseinzadeh v. Klein, 276 F.Supp.3d 34 (S.D.N.Y. 2017); Equals Three, LLC v. Jukin Media, Inc., 139 F. Supp. 3d 1094 (C.D. Cal. 2015).