The Korea Business Research Institute measures the participation index, media index, communication index, and community index for star brands through consumer behavior analysis of 251,032,447 star brand big data measured from November 30, 2023 to December 31, 2023. did. Compared to 236,200,717 star brand big data last November, it increased by 6.28%.
​The brand reputation index is an indicator created through brand big data analysis by finding that consumers' online habits have a significant impact on brand consumption. Star brand reputation analysis can measure consumers' relationships with star brands, positive and negative evaluations, media interest, and consumers' interest and traffic.
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Source :
(1) www.brikorea.com/bbs/board.php...
(2) www.soompi.com/article/163433...
(3) www.gpkorea.com/news/articleV...
(4) m.blog.naver.com/koocci/
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