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Car logos are everywhere, from boots to bonnets, grilles to steering wheels, tires to trunks.
Attached to vehicles that people keep for decades at a time, they can’t be changed all that often.
However, recently, it seems they all have.
The “great electrification” has shocked the automotive industry into innovating the technology and design of their vehicles.
And their graphic designers have been hard at work too, reimagining their logos.
Yet, some of them don’t look all that different.
From basic “flattenings” to “subtle but necessary” simplifications, the newest car logo redesigns aim to bring brands that are sometimes more than a hundred years old, into the future.
So, which logos have changed? And how well do they stack up against one another?
Find out the top 13 least obvious car logo redesigns in this list.
Chapters:
0:00 - Introduction
1:00 - 13. Aston Martin
2:21 - 12. Rolls-Royce
4:17 - 11. Škoda
7:04 - 10. Volkswagen
8:20 - 9. BMW
9:27 - 8. Audi
11:29 - 7. Volvo
13:16 - 6. Ford
14:40 - 5. Nissan
16:01 - 4. Citröen
17:32 - 3. Renault
18:47 - 2. Peugeot
21:20 - 1. Kia