Entrepreneurs should always say that their favoured Dragon is the one which can serve the product best, and not disclose which Dragon they prefer. Let the Dragons bicker and barter between themselves. Negotiate if the Dragons are keen on your product and let them undercut each other or possibly team up. Rich and successful people like the Dragons are very smart, but bear in mind that their success is inextricably bound with their egos, which can be fragile. You are there for their connections and expertise, so stay eloquent, respectful, and most importantly, impartial.

Never tell the dragons your preferred dragon, this will just cause drama

5:25 “Touker finds another problem” Has eaten most of the food on the tray.

In 2018 the net worth of Howdah snacks was £700 and in 2021 its increased to £100k. With a dragons help that could've been 5x more. She's doing well

It is quite strange that Touker was her preferred dragon when he ALWAYS suggests manufacturing in China or elsewhere to massively decrease costs.

@12:03 "The business deal she was offering, failed to "CURRY" favor". Wow! That was terrible.

The first lady was very impressive. Not a shred of nerves

Common this aren’t even interesting discoveries! Where’s the guy with the poisonous nail polish and the woman who didn’t know she was a subsidiary of a German candy maker? Or tax penalty guy?

If you’ve watched dragons den for any amount of time, you’ll learn that “letter of intent” is the equivalent of “patent applied for.” It really means next to nothing in securing a deal with the dragons

The Indian snacks is tough but glad to hear it's doing good. It's like Samosas don't look that good but they are so tasty! We need more international treats!!

I love how hm the dyslexic lady was the best with numbers that I've seen

Anyone would think these are the only investors in the world 🤦🏼‍♂️

This channel is literally the gift that keeps giving. Nothing but love for this channel!

Deborah’s face and behavior after she hears she is not the preferred dragon.

I swear! It's like people who come on this show don't watch previous episodes. How many times do we have to hear the "Valuation is based on potential growth in the future" "So you're telling me to invest in your business TODAY at next year's value?" Conversation? It's exhausting.

In the first one Deborah is disappointed that Nick got his hands on the shady paperwork first lol

I love the snacks that lady makes and it's nice to see that she did well after the den.

3 times Dragon's Den KZfaq channel doesn't upload a new fresh video from hundreds of episodes

Have you come here for investment or councelling? Brutal 😂😂😂

Touker always talks the entrepreneur down before making them an offer. Wouldn't want a toxic "you're nothing without me" relationship like that with a business partner haha.

Touker is def the most shady out of these so called “dragons”, dude def has 3 generations of children making his products in basements factories

I'm a Brit living in Thailand. What I miss most is/are pies and pasties. In fact, anything you can buy in Iceland for example, does not exist here. I am so so bored of rice.

I wish that they would at least give us the original air dates of these clips that they make so much money off of.

Bruh yall dont gotta be pointing out someone's got dyslexia again when they already mentioned it cuz they remembered something. Like, nobody's sitting here like "HOLY COW, how could a dyslexic person possibly remember something she memorized! What a miracle!"

first one was real good ngl. I am one of those people that love to try other world snacks.

God I love Sarah. She’s so pleasant and smart.

My god, Deborah turned down the chance to invest because her ego was bruised not to be first choice...I mean if selling off your family's business after quite a few years not making any ripples yourself makes you a guru then she's right. Worth to note Blue badge company secured that investment based on their own valuation and seem to be continuing to grow with over 500k/annum sales already., so not sure the flaw they spotted there?? . The Dragon's have some good experience but their arrogance sometimes is overwhelming, despite having missed countless multimillion returns. And Peter's obsession with suits shows what a privileged toff he is, valuing the school you went to over talent.

It's kind of weird when they say "I'm not going to invest and I'm out" because that's basically saying the same thing twice.

3 time a dragon has been “unusually quiet.”

I think I have seen every episode now. Although I refuse to watch any episode with a 'reaction room'

Rory and the search for Scottish seaweed continues…he’ll find some soon..

I like how Deborah was with the snack lady, who apparently is now doing really well.

Touker "i want 50%" Sulieman

Failed to ( curry favour) with the dragons. Did he actually just say that 😂😂😂😂. I hope im wrong🤞

Peter asking the guy whether he needs counselling just after getting mardy because the guy’s not wearing a suit. What a weak, shallow man.

Not a good idea to say what dragons you prefer.. Deborah face said it all!

I've never forgotten that guy with the tanner thing and giving Duncan one liners

Sounds like marketing but Howdah make amazing snackies ;)

I love watching with subs on this type of video. So funny

Why does Touker always do an entire speech about how much he dislikes a product and how much better they'd be with him involved and then make a ludicrous offer. They all have fragile ego's but he loves making people feel low before offering.

Peter didn’t want to see that lady’s face any extra second “Thank you, BYE”

It’s true, I have dyslexia too and I’m able to really easily recall lines for acting purposes when learning them. I think dyslexic people have almost photographic type recall

2nd pitch: wow what a shame

Peter seems to think it’s cool or clever to be unkind to people. A trait I pray he has not passed on to his children.

She indeed snitch defeat from the jaws of victory. I think Touker messed her a little bit by suggesting Nick but I totally understand why they got trepidatious. You can't suck up to someone to get them on board and then m say 'oh but no'. They were very harsh, unfairly, but I understand it.

Not happy for it to be on TV, then dude why are you here? This is a tv show you plank

Toukah: I've got expertise in a lot of areas. If by areas, he means the square metreage of his office space? Then yes. :D

What is Touker talking about. He is saying he doesn’t know this market well, yet he bangs on about having these close connections with M&S and all the multiple supermarkets.

Touker should have offered the office space

Howdah is still going strong 🙏🏻

I loved Ellen. She has principles and stuck to them! She knows what she has and wasn't going to give away the candy store. The dragons puzzling over how their money didn't talk was priceless!

Did they want her to stand by her principles or take the money? You literally can't make them happy

Deborah so fragile, she hates being second choice

The plinth tablet stand is now number 1 in a google search...

@25:23 Her expression was one of: “I think I just forgot to use my travel miles card…” This is YOUR BUSINESS we’re talking about here!!!

To turn this into a viable business, she needs to put the little, blue salt sachet inside every packet, like "Smiths Crisps" used to do.

Have you come here for investment or counselling....? Brutal

Small town mumbai 😂😂😂 it's like biggest town of india..

What is it with people "inventing" food and thinking they are going to compete with the big brands 🤣

The first madame seemed quite competent. clear to the point answ3rs, and a confident inspiring composure to her behavior infront of the dragons. "Howdah secures a tasty deal with Morrisons" // Howdah, a gourmet Indian snack company and social enterprise, has secured a product listing with leading supermarket chain Morrisons. The deal places the innovative Manchester-based start-up’s snack range - comprising Onion Bhajis, Peanut Pakora, Bombay Puri and Bakarawdi Bites - on the shelves of 135 Morrisons stores across the country. //

15 for a plastic tablet stand is insane. I’ve bought a few and wouldn’t ever pay more than a couple of quid

The sharks make great sense...you don't own a patton,anyone can copy your snacks ,you have a niche product that cant go into some supermarkets.. And most non Indians can't tell the difference between the quality of your snack.

blue badge company valuation was crazy at this point business was barely worth anything

It gets me how people don't listen to people who's doing it and been there if it was good they would give a offer

@ 31:36 I am sure Sarah got it wrong - he said that he doesn’t come up on the first page of Google

Howdah are doing alright. I've seen them at the supermarket in 2023, so they're still out there and making money.

Would say its mostly a alien taste to older generation. The younger would try more. These snacks looks great

The world food or international aisle in supermarkets sells already very large and establish brands, they have limited shelves space so they only sells brands that already made itself very popular and recognisable to people who wants to give it a try or those wanting something familiar from their own country. You can't start and grow from there.

The Plinth?!?😳 Did this guy hold a contest to see who could come up with the worst name?!?🙄🤦🏼

You can't believe someone walking off without taking money.?

It baffles me why they get so offended on valuations when they all know they're gonna rip it to shreds with their offers. I've only even seen a couple of investments actually shake hands on their initial offer. 😅

Touker would sell his own mother. He’s the greediest dragon ever to have been in the den. Can’t stand him.

Debbie chin melted into her neck lol

Poor Ellen. They want her to give a leg and her to join her production team in order to invest.

Speed!!!

Anybody else think nick should be brought back? Best dragon bar Peter

The last one, I have a much better tablet stand, came with my lenovo 8 inch tablet, solid and you can also charge via it too. I upgraded to a 10 inch tablet, it fits, charges and is still very stable. Stuck it on my dashboard and use tablet for google maps.

I bought the the Dalmatian print furry blue badge holder and a giraffe print furry blue badge holder. I absolutely love them!

'have you come here for investment or counseling?" idk if this dude is trying to be the mark cuban of this version but big yikes lol mark at least has the credentials to be blunt but he's never rude for no reason. so out of place and odd.

Dragens are straight up bullys 😅

12:00 Failed to curry favour 😂☠️

mumbai is not a small town, it is the business hub of India.

Touqar is just greedy. Specially the way he put down the brand or value by saying it’s mediocre.

Does Nick Jenkins ever invest in anything? I feel like I've watched 500 of these videos and haven't seen him spend a single penny yet, lol.

such a shame they have discontinued the Bakawadi

"She failed to curry favour with the dragons."

Why do people say they have a preferred person to invest in their business?

I bought a perfect chinese made tablet stand on line for £2.95.

How disgraceful of Peter to have a go at the last guy saying "have you come here for counselling" when any single mum or widow gets a tonne of sympathy and generally an easier ride in comparison. Didn't even ask what he's been through or challenges he might have faced during the product development

Howdah snacks positioned itself in a wrong way. If you are targeting Indian diaspora, it's not conventional supermarkets but the Indian stores. The Indian stores have a lot of choices of both known Indian brands and bespoke offerings. These snacks should be placed in the chips and snacks aisle in supermarkets and a major target market for such snacks are in the pub and bar market. Unfortunately Shaloo did not do enough research before getting into the den. It's good she is doing well right now but once she reaches a certain volume, Haldirams, Bikaji and MTR will swoop in. In the middle East, these brands have forced supermarkets to create an aisle for these products

15.04 "This is our niche" ???

Valuation. Isn't that a subjective number? What difference would it make what someone "thinks" their company is worth, in the near future? If I had a genuine, money-making business, that was appealing to a investor... why would they choose not to invest, based solely upon what I thought it might be worth?

Failed to curry fava brilliant lol

How did the last entrepreneur have any relevance to the title of the video

Does that nick ever invest

Here we call howdah snacks soya sticks in india

I have a amazing invention idea but I don’t know how to build it😢Can someone give me advice?

Poor Debbie, too far up her self

13:00

Investment monies she said 💀