His Xhosa-inspired knitwear items have wowed on fashion week runways from Joburg to Berlin. Laduma takes Simba to his home town in the Eastern Cape where he shares his incredible story with us.
If you're looking for a truly South African aesthetic, look no further than the visionary Xhosa-inspired knitwear brand of
MaXhosa by Laduma. He has managed to capture a nostalgic element of the Xhosa culture while remaining on-trend and giving his garments universal appeal. Anyone from Mthatha to New York could pull off one of his colourful ready-to-wear puffer jackets, capes or jerseys. Laduma takes us to his home town in the heart of the Eastern Cape where he shows Simba the machine his mom showed him how to knit on. We meet his siblings and learn that this talented designer started out selling beanies and scarves at school.
We also head over to Mohair country, where we meet the humble farm animals that give Laduma the exceptional thread he uses to create his items that aim to preserve and celebrate traditional Xhosa aesthetics.
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